YouSaid · the spoken record

Helena Helmersson

lines on the record: 24
first: 2022-11-16
most recent: 2022-11-16
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“First one is truly to follow your passion. I mean, if you can identify what you're truly passionate about and let that lead you, that is so, so powerful. And then when you start to work and you're about to choose an employer, I think it's really, really important to not only let kind of the employer choose you, but also choose a company where you feel you can be yourself and that you like the culture, you like what they are doing. So that it's a choice that you make. And of course, that choice can be remade. And you can choose other things as you go. But that has been key at least to me.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, especially the sea and mountains for me at least makes you feel small in a nice way and it truly makes you well, relax your mind and be present here and now and I try to do that as much as possible than I've always done that also with my family when I grew up going to the mountains and skiing and hiking and stuff like that.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“It depends on what you mean with meditate. Like I don't go to classes, but I walk a lot in nature. So that's my way to kind of relax my mind.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“I don't know if it's that different from the Nordics or from Sweden. And of course, there are different communities and neighborhoods also in Norway, but we have a long history in Norway providing many customers sustainable fashion. Again, we look forward to continue that journey and becoming even more relevant also in Norway within different communities and so forth. And also in Norway we have a lot of competition which is really, really interesting. And I don't know, competition kind of makes you stay on your toes and always try to do your very best.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I mean, I've been working so many years myself in sourcing and production, so I've been part of kind of always developing new markets, developing the network of suppliers to develop certain capabilities, and that continues. And right now it's quite a lot around near shoring also. So that's part of the development we are doing ourselves. And that is, of course, to be really quick on meeting customer demands and hitting new trends. And that's really, really interesting.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Instantly, I would answer it's because I think myself that it's a great way to express yourself and I think it brings such kind of joy in some way. And the other part of the answer would be that I've been working for more than 25 years in this company. So somehow being so outspoken with growing a fashion and design company and at the same time be part of changing the industry has made me really proud. So if fashion can truly be that force for good, I think that's awesome.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Meeting our teams in both production countries, sales countries, I think it's amazing together with meeting. I love fashion, so I love meeting the brands and looking at new ideas when it comes to both how to develop a brand and looking at collections that will all”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm very result driven. So when I meet teams that have collaborated in the right way and I see progress and often when it's linked to us having challenges within a certain area and I see that I can be part of unlocking things and that we move with speed, that to me is amazing. When I see a team that has been struggling and that has come up with ideas and had the energy to pursue their plans and see them successful, I think that's when I feel that I'm in a flow.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“I think it links back to what we just discussed about. If you're going to get speed in a large organization, you kind of need to make sure that you have teams with different roles that has their mission that is aligned with the company goals so that they get the freedom to take the right decisions and to decide how. Well, to me it's empowerment and it's truly using the strength in the organization. And if you are very clear with where we're headed, what goals to reach, of course, it's much easier to let go of control on how to get there. And I do think that is important. And of course, as all companies, we are challenged right now because when you transform, when you are in big change, you have to make sure that you're on the same track.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“I guess where we are right now believing in people, I would definitely pick also because the world around us is moving so fast. It's pretty complex and also competition is fierce. So being a big global company, we have to move fast. So we kind of have to create an organization that is empowered to take decisions so that we move fast.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Social media is of course really important, but I would say that still one of the most important channels is still our stores. Obviously, that's where we meet many, many customers still. And again, the strength of having both physical stores and being present online and digitally in so many countries, that's kind of where we interact and meet most customers and social media. media of course we're in many different channels like everybody else but the most important part is how we meet our customers within our own sphere”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, there's so much marketing touching people now. It's like how will we be unique? What will be different from us? How do we show our values in our marketing and show who we are, both when it comes to creativity and fashion, but of course also when it comes to, for example, sustainability? I think it's very important to do that in an integrated way.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Possession is strong when it comes to the basic business idea of combining fashion quality, price and sustainability. So that's what we pursue, but of course also integrating tech and making sure that we also use digitalization as a means to reach more customers.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, it's a very, very competitive industry. And lately, I would say when we saw digitalization coming, also new competitors have emerged and some of them doing only e-commerce. There's a lot of local players, so it's also easier as a small company to emerge on the market. It's very competitive, but also very interesting, I would say, because you really have to come down to who are we and what is our competitive advantages. And of course, adapt to the digitalization and pursue your own vision. That's super important. But I would say it's a very competitive landscape, but very, very interesting. And we do see that our sweet spot and our”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“No, because it's possible to decouple growth from the use of natural resources. So again, if you reuse fibers over and over again, if you make sure that you use renewable energy in the processing, if you use climate smart fuel in the transport, then we're going to be able to grow. And on top of that, if we can have more than one transaction on a product. So we're part of the resale flow. I mean, now our majority owner of the amazing company Celpie, which is an amazing platform for resale. So of course we see great opportunities for growth. That's in our DNA. But we have to grow to some extent in a different way or again change the system behind fashion to make sure that we use less natural resources as we grow.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“It's both. That's why we work with both in parallel. So, of course, once you have produced something from recycled fiber, Getting feedstock back to supply chain and get that circular flow is a challenge. So we obviously need to work harder”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, if you think about our industry, I think everybody agrees that having a vision where you can give access to sustainable fashion to manies an awesome thing. People use fashion to express who they are. And it's something really positive. But the system behind fashion is not sustainable as it built right now. I mean, the foundation is more built on a line year flow, which actually means that every time you design a new product, you extract new natural resources and circularity is all about making sure that fashion never goes to waste because it goes back into the flow, which is, I would say, it's the way to decouple our growth from the use of natural resources. And of course, Our growth from the CO2 emissions as well. So it's a core strategy that is really important to make sure that the system behind fashion becomes sustainable.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“That's why our responsibility is so important to make sure that the jobs that we provide, even though it's indirectly, that we are part of securing the human rights and part of securing the working conditions in those factories together with our partners so that we can provide good jobs. And we know that this industry has always been kind of the stepping stone out of severe poverty. So I think this is also part of why I feel my job and our role within H&M group is so meaningful. As we grow, we should also create that type of positive impact for people.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“The negative effects on the planet, which made me also think that we should be able to provide fashion to many people without damaging the planet. So how can we do that? So that was kind of a passion that grew.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I guess others should answer that I'm just with my experience trying to do my very best for the company and for the industry. But I would say, I mean, this passion grew very strong since I've been living in Bangladesh and I think that's when I saw things more clearly maybe. I was so incredibly proud when I lived in Bangladesh and saw the kind of impact that we have, especially on women and indirectly how we provide good jobs. And what it meant, you know, for women to have a monthly salary and how that also trickled down to more kids in school and all of that. So that was the true pride where I just felt we are in the lead of a movement that has to become industry-wise. And on the other side also,”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, of course, in the past, more or less it's been global collections, global store formats, you know, all of that. And to some extent that withholds. So we can still build quite a lot of synergies. But you also need to create more closer relationships with customers. And a part of doing that is, of course, to be very locally relevant. And that, of course, means that to some extent you need to also adapt the collections. It can be the colors, it can be how you style something. It can be separate orders, but you need to move closer in different ways than being more locally relevant, which is super interesting.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“No, it's really a mix of influences coming together. I mean, it's always been like that with fashion, but of course with digitalization, the spread of social media influencers, et cetera, et cetera, it comes in different channels today, maybe than what it used to. But I would definitely say that the trends have been more global before, while now it's moving more towards also, you know, you care for the neighborhood, for the community that you're part of. So it has become more local and definitely there is a clear trend that you mix and match according to your own kind of personal style while before it was maybe more a pure outfit that was super trendy, but now it's more, which I think is healthy, that you also mix and match according to who you are and where that comes from is of course”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, it's still after the pandemic, of course, there's some kind of counter reactions when it comes to more color. People need color. The party will be true party with a lot of glitter and dresses and so forth, which will be fun. It seems like people really want to meet, socialize and have fun again. The tailored trend is more relaxed still. So if you would think Blazers, for example, with outlining, if you would see trousers could, for example, be withdraw string, these type of details. But we have a lot of colors together with neutrals, such as pink and green and these kind of stronger colors.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source
“So usually, I mean, if you would see my wardrobe, it's obviously a mix of brands mostly from H&M Group. I mix what to wear more from my personal style, I guess. So right now I buy a lot from, I think, H&M Ladies has done a fabulous job. And also Kos has, with such great confidence, also refined both the brand but also their collection to be more edgy. So I bought a lot of that collection.”
2022-11-16 · In Good Company with Nicolai Tangen · Helena Helmersson CEO of H&M Group · IDENTIFIED FROM THE TRANSCRIPT · source