YouSaid · the spoken record

Hila Qu

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104

first

2023-04-02

most recent

2023-04-02

sittings or episodes

1

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podcast

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1. “Of my clients that are doing, they have both, they're doing that. They try to get the benefit of both from their early stage. And it's super cool”

   2023-04-02 · Lenny's Podcast · The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) · IDENTIFIED FROM THE TRANSCRIPT · source

2. “I wouldn't say it's shifted completely because I always believe you don't need to be a PRG purist, meaning there are kind of people who are like PLG is the future. It's only saying you don't need sales, right? I was never like that. But recently, kind of by working with a few of my clients, I witnessed in reality like many startups actually are harving both. They have a PLG motion. They have a sales team as well. PLG motion is perfect for lowering the barrier for more people to try, broader the reach. It's kind of a volume kind of game. And then the sales motion, you can have very targeted list of big customers you go after. You close them and it's a big order, usually revenue, a very strong foundation for a company. And I've seen actually like a lot.”

   2023-04-02 · Lenny's Podcast · The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) · IDENTIFIED FROM THE TRANSCRIPT · source

3. “I always take a very long term view for writing. I enjoy writing myself. Spend actually four months on that one. After it's published, I see a lot of shares kind of and people writing very long summary of it. Always like very encouraging. And also, many people I didn't expect reading it reach out to me. Let me know, hey, I read that. For example, I think Ravi, he is also on your podcast. I didn't know him personally. One day he's like, heela, I read that. That's awesome. And a bunch of friends in VC and they kind of read that. They told me it's great. I even have an advisory client kind of landed because of that as well. So it's awesome.”

   2023-04-02 · Lenny's Podcast · The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) · IDENTIFIED FROM THE TRANSCRIPT · source

4. “POG, I always say, is actually fundamentally DLG, data led growth. So when you give away your free product, what you want to get in exchange are two things. One is the broader reach because free product spread itself is lower barrier to entry. Two, you want to understand usage behavior of those free users. Which features do they use? And which features kind of correlate with a higher conversion rate, retention rate, all of that. If you don't have a foundation of data and understanding of how to analyze those data, you're giving away a free product for nothing.”

   2023-04-02 · Lenny's Podcast · The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) · IDENTIFIED FROM THE TRANSCRIPT · source