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Hooi Ling Tan

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2018-08-01
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2018-08-01
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  1. And that is something that I hope by example. By what we're doing at Grab, we can help change, right? Because we want to show it is, in fact, the best thing to do. Just because the results speak for itself. We're not doing it because it's a fad. No, it's in fact been the thing that we've been doing for the last six years that has gone undiscussed and unnoticed. This is just part of LDNA.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  2. Been an issue. Anthony and I have never had any issues talking about diversity working as whether we're male or female, whether you're young or old, whether you come from Mars or Pluto, we don't really care about ethnicity and all of that because ultimately what we look for is a couple of things. If you have a passion to solve for the vision and mission that we have ahead of us, If you have the know-how and capability to do so and you have the cultural fit to do so in the collaborative work style like how we want grab to be, that's all that matters. And hence when you look at our teams, that's why it's naturally diverse. We don't pre-filter. We actively make sure that we're looking for the best people for the job. And that's how we end up with such diversity.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  3. I hope that's not the case. But actually Anthony and I talk about this because we do care a lot about building a diverse team, little known fact at Grab, we actually, I think have 45 nationalities at the company right now. We're a Southeast Asian company. We started and operate in eight countries. We have R&D centers and three others, including the States, India and China. We don't care about where you're from because we know Southeast Asia is a mishmash and cauldrons of cultures, of people, of languages. So anybody that cares enough to understand the customer, that lives and breathes there will be someone who can help us in this journey. So that's where I'm going to bridge into what that means to me as a female leader or entrepreneur, right? I've had a fortune of starting a company with a co-founder where this has never been.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  4. Have no worries and get closer to the things that matter most to them, which from a consumer standpoint is time, family, no hassle, convenience. In a safe, trusted way from a microentrepreneur's perspective, just access to more customers, access to more income opportunities, access to just more money that they can take home to spend on their friends and families. That's how we'd like to think about it. For the partners with our grab platform launch, we want them to know that firstly, I think as Grab, we've learned many, many lessons over the last six years. We've worked super hard to develop the user base that we have the distribution network that we have, the technology that we have, because there will no alternatives. We didn't do it because we thought we would only once could. We did it because when we looked out there for others who could help us in it, there were no great alternatives, so we had to build it on our own. And what we want to do is help others not have to go through that journey. And we want to help together with them.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  5. So in terms of the evolution, I'll just talk about the experience that you'll be having with Grab once we roll out our revamped user experience that's starting today. Before this, you would just think about Grab as the thing or the service you would go to whenever you need a translation. Going forward, we want grab to be the thing that you think of that eases all of your concerns when you leave the house. You don't have to worry about your wallet. You don't have to worry about if you left your charger behind, you don't have to worry about whether you need to go out and get lunch. You don't have to worry about who's going to do your groceries. There will be deliveries for you every single week, every month, however you schedule them. We just basically want to help our customers.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  6. And that has enabled us to continue to innovate. Beyond that, there's still a lot of existing competition. We don't foresee it ending ever. And to be honest, we don't want it to because we continue to learn from them. Just like how we continue to learn from cells, we continue to learn from alternative players who take alternative strategies, operational tactics, and oftentimes we have much to learn and want to continue doing so.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  7. I think there are a couple of things to think about with this. One, we have been the beneficiaries of competition. In just six years, I don't even know how many competitors we faced and continue to face. It's still a very competitive market right now. One of the things my co-founder loves to talk about in our match from meetings is, and this happened a long time ago, let's not talk about Uber, right? From day one, our primary competitor has never been other right hailing apps. It's actually been what he calls the hand. The hand that weighs down a taxi on the side of the road, right? And that market is huge. It's thriving. And that's the market that we're trying to provide an alternative service to because it isn't exactly efficient as is. So from that standpoint, whenever we look at it that way, we always anchor back on what do our consumers need the most.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  8. Know how whether it's mapping, whether it's just basic scaling infrastructure, those are some of the other things that we've continued to learn from them and grow with them. Actually, I think just about two to three weeks ago, my co-founder, Anthony, was an SF in the Uber office in the town hall of Dera. Dera was kind enough to host them. And it was really good conversations, talking about how both teams were mutually learning from each other and making this partnership truly collaborative. And we don't find these often, these opportunities to have this kind of outstand, sorry, outsized impact. And we've managed to do so with Uber and we're looking forward to the future working relationship.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  9. I think, let me step back. Let's forget about right healing per se, right? And you look at any industry that has gone through sufficient time, sufficient competition. It will always be going through a couple of cycles when there will be a lot of competition, there will be some consolidation, but there will still be competition. And I think we're going through those cycles, but at an accelerated speed. From our perspective, the Uber partnership made a ton of sense to us because we saw them as really true potential partners. For example, some of the things that they've been helping us a lot on. So they had Uber Eats in Southeast Asia, which we didn't have. And since we've helped take over the operations, we've helped them expand it from two countries to six countries right now with much more growth expansion plans. They've also had some of the best technology.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  10. And this is the same thing around the Uber relationship. You all were competing head on, and then suddenly there is no competition. It seems like that the world is being... Carved up by all under the soft bank umbrella for some reason, but the world's being carved up into Uber is invested in DD is invested in you. How does that look from your perspective? It makes sense, the competition is bruising and ultimately money sucking.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  11. I think I'll phrase how we think about it. Ever since we started a company, and again, going back to the fact that Southeast Asia is mostly untapped opportunity right now, there is so much to do, and we don't want to do it all alone. So we're constantly looking for the best partners, partnership first approach, right? Whether it's hardware development, whether it's software development, whether it's groceries, whether it's payments, we're constantly figuring out if there is a better, fastest, smarter partner out there. We want to work together with them, and then we bring the best of both sides together to make one plus one equals two or three or four or ten.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  12. So let me just frame it for those who don't know. We recently got an investment for $1 billion from Toyota, and I think this was just a few weeks ago. It's a reflection of a couple of things. One, their belief in the future of right hailing companies and how it's going to work together with OEMs and shaping the future of transcution. That's one. Secondly, for us, if you look at our existing partners, we already have Dara on our board. We already have Uber, TD on our board, Softbank on our board. The last part of the value chain, we wanted to get a really strong partner on as well was the OEMs. And of course, we're going to be building more and more partnerships, as we have done before. That end-to-end view of being able to shape the future, not just from a technology and consumer behavior standpoint, but also from the hardware, we think it's going to be super critical in the longer game.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  13. Yep, sorry, autonomous vehicles. When you cross the road, you don't see traffic moving in one direction, so two directions, or three directions. It's like 360. Like the intersections have bikes crossing endlessly, and they don't care about you, by the way.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  14. Scooters. I think that serves another segment for the shorter distance rides that is completely underserved right now. Now there are others like vertical takeoffs, boring company going down and they're going up. I think those are more nascent. There will probably be a place for them if we can make it safe and efficient. But for now, when I think about solutions that we want, we always think about what's most relevant to Southeast Asia. EV are ready to hear today. AV will likely happen in Singapore, but for other countries, for those of you who've been to Vietnam, I don't think that's going to happen anytime soon because you cross the road.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  15. Secondly, AVs. And I think you know a lot about that as well. Third, same concept, but on two years, right? Electronic bikes.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  16. I don't know. I guess that's why we end up in the industry. Correlation There are many different interesting technologies out there. I won't try and guess which ones are actually going to make it because it's like the Betamix VHS Warfs. Nobody really knew, right? But a couple that we are definitely working together with partners to further develop, of course, EVs. We actually already have the largest fleet EVs in Singapore. Think super critical in reducing greenhouse gases going forward.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  17. A pipe dream of mine is teleportation because I hate the concept of getting stuck in traffic. And I also get motion sick. So whatever we could do to not have a moving vehicle in the very, very far future is my ideal.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  18. And that's where technology comes in, right? Because to be honest, we're the first ever to develop the kind of data at scale that we have. So we actually have ongoing partnerships with players like the World Bank, Open Traffic, where we're helping to provide, of course, sanitized data to them to help them figure out what is the future of public infrastructure in certain cities like Manila and other developing markets like Southeast Asia.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  19. No, I think public transportation definitely has a place to play and we want to support it. What we feel is happening is that public transportation may not be fully utilized just because people can't get full access to it and it not be used in the most efficient way because there is no way to pre-book it so that people don't have to figure out what are the most jam periods and they get crash like tin cans and tunas.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  20. Bike to a train station or a bus station, and then they fight like this for space, sometimes get pickpocketed, sometimes get harassed. On public services that are not sometimes built for scale. They take the bus or train in and then they do another bike or walk or mini bus transition again. Think about grab going forward where for them all they have to do is book with one click, an end-to-end journey that has bike, bus or bike shuttle and bike transition fully plan for them where seats are reserved. You don't have to do this. The bikes are there. You know exactly who your biker is going to be, what number plate it is. They're waiting for you so you don't have to do another, you don't have to do three bookings, you just do one. And that end-to-end seamless transition is what we're looking for.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  21. Asia, we've also got three wheelers in Cambodia, Myanmar, Thailand, and we've also got services like shuttles where we're starting to put more and more people into the same vehicle with routing mechanisms and logic so that we can actually solve congestion. are some of what we have today going forward what we want to do is help fully integrate into public transportation and really work hand in hand with that so that we can provide multimodal services for our customers what I mean by this is that if you think on an average Southeast Asian customer a large majority of them don't live in the CBD area they live an hour's travel away sometimes up to three hours when there's bad traffic jams and rains for them what they usually have to do each day is have multiple phases of their trip they either walk or take a

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  22. But in terms of how we think about transportation and how it feeds into our future strategy and growth, transportation has a lot more potential and a lot more impact to unlock. Because if you think about a founding story and what we were trying to achieve, so a bit of context, my co-founder, Anthony and I, we started the company after discussions on trying to develop safe and accessible transportation solutions for all of Southeast Asia. And Southeast Asia has a mishmash of very developed markets like Singapore to super undeveloped markets, let's say like Cambodia, Myanmar that we most recently launched. And in order to serve them well, we need to have a multitude of services that can fit different customer segments. So of course we have taxis. Of course we have private hire vehicles. We've also got two wheelers in Vietnam.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  23. So I'll just share a bit why we're evolving in this way because I think it's again very contextual to its Southeast Asia. There are no alternative players beyond us who have built the Southeast Asian reach that we now have. The operational know-how, the team, the technology infrastructure. And because it's relatively green field for us, that opportunity exists in ways that no alternative players have in different countries or locations.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  24. Just grab. We've become the noun for a lot of investor pitch decks for other companies in Southeast Asia. I see. Hopefully that can be the norm going forward.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  25. I don't think it's confusing because when you're in Southeast Asia, there are none of these alternatives that we're talking about. And secondly, I don't think we're actually like any of the other players because Southeast Asia's needs are very nuanced. We're leading the wave of technology innovation. So when it comes from starting from an offline perspective first, the O2O transition is super easy for us. A couple of other things, right? We are now in like eight countries, 225 cities. That means that every single person that opens our new app that we're also revamping and starting to launch as of today will look tailored and personalized. And that service is going to be extremely different from, I think, what the alternative Chinese players provide. Last but not least, I do ask for this. We used to be known as the Uber of Southeast Asia. I think everybody realized that that wasn't the case. I hope we don't.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  26. Many different things. Firstly, we actually ask our consumers and our users, what would they see and like to see the future of Grab to be? And they actually told us that they want us to be the one-stop shop for them to wake up and use us without having to carry their wallets around. So in terms of the assets that we've accumulated, we've had more than 100 million downloads since we started a company. We also have the largest offline distribution network. What do I mean by this? We have drivers, we have merchants, we have agents, and we've actually brought on board more than 7.1 million of them in Southeast Asia now. That's actually larger than the population of Singapore. And of course, as a homegrown technology startup, we've also got a suit of technology services that we've been opening it up as APIs to our partners that enable them to leverage the same

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  27. I'll describe it all. So, firstly, what SuperApp means is from one app for one set of services, which used to be transport, we're now going to become one app with multiple different services. Focus on what we call the everyday most important needs of Southeast Asia. Food payments, logistics, and today we're also announcing that we're going into groceries deliveries. With a partnership with Happy Fresh. So that goes into the second part of what this new strategy means. The reason why we say it's an open platform strategy is because we're trying to encourage as many partners to come on board together to solve these amazing challenges that Southeast Asia has using the assets that we've already built, using the knowledge and the know-how that we've painfully learned over the past six years. Because Southeast Asia is complex. It's difficult.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  28. At the same time, because of the strong user base, the distribution network that we have, we've been able to heavily invest in future services like food payment, logistics. And today we're bringing it all together into what we call grab platform, which does a couple of things. One, we're going to be focusing more on becoming Southeast Asia, everyday super app, or super app.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT

  29. Perfect. So Kara is actually referring to a big announcement that we're making regionally today. We're announcing a couple of things. One, we're transitioning from our transport to an open platform strategy. And we're also launching Grab platform today. So I'll share a bit of context of what that means because it's a huge move for us and it's reflective of our growth over the last six years. So over the last six years, we've become the go-to transportation service provider in Southeast Asia.

    2018-08-01 · Decoder with Nilay Patel · Recode Decode: Grab co-founder Hooi Ling Tan · IDENTIFIED FROM THE TRANSCRIPT