YouSaid · the spoken record

Iggy Azalea

lines on the record: 36
first: 2024-11-19
most recent: 2024-11-19
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“No, I appreciate it so much. Hopefully, we can talk again in six months and be talking about everything that went right. That's my hope.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Able to live without that. I may have quit music, but I haven't quit that. I can't quit that. That is what internally drives me as a person. It's probably why I have no love life. It's just this all the time because this is my thing. This is my reward. And so why bet so much on it? Maybe because I'm addicted to it. That's the honest truth.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“I'm a psycho! I need the risk. I'll be honest with you. It's like, I think I might be a bit of an adrenaline junkie. I am. I am. I moved to America when I was 16 to decide to be a rapper. You couldn't have a bigger risk. I stayed awake all night the night before I caught that plane and thought, am I getting myself set up to get kidnapped and f***ing murdered? I don't know where I'm going or how I'm going to make this happen, but there's something about that that makes me feel alive and that I can't put down. That's the thing that I'm addicted to. It's not making music or that wasn't what kept me going for so long. And a lot of adversity sometimes in that arena or face a lot of criticism. It's the, I don't know, there's something about that pressure that is a driver for me and that reward when you overcome it that is unlike anything. And I will be honest, maybe I would need a lot of therapy to be.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Oh, so much. I think here's what I always say. Your name is your name and you only get one, right? You can change your project and start something new, but it's attached to your one good name that you have. And so for me, I feel like I have so much estate because I only have one name. And in that regard, I think of myself as only having one shot and I just cannot fail. I have to deliver what I've promised myself. I have to deliver what I've promised the people that are directly invested.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“With these guys. Allow them to create some attachment, allow them to want to go hard for you. And then when you're where you need to be, then remind everybody of how hard it was and what you overcame because you have to be smart. I'm not saying that it's fair. It's not fair. It's always unfair to be a woman that's successful. But if you want to immediately play the game with the landscape as it is, then that's what I think works the best. I do.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“A fact. It's not a value to you in any capacity to make necessarily a focal point of the thing that makes you different to your political peers that you need to gain favor from in order to operate, right? You want to find things when you're doing business with people that you have in common and make friendships. And so to come in the door, which I think a lot of women kind of make the mistake of doing this in business and say like, well, a woman, only woman here, here I am, other women come to me. It kind of doesn't seem to work that way. I think it's something that maybe you want to make a focal point of once you're in a position of power that can't really be taken away. It's unfair, but it's true because you have to establish what you have in common with people first. And you have to make those friendships first and make those connections first by focusing on what you do have in the space that you can relate to.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Here's one thing I will say, even though you're probably the only woman in a sea full of men, just try not to mention it. It's messed up, but it's true. Like, what you want to do is you want to find points of commonality, right? The truth is whatever your industry you're in, when you're a woman, once you're at the top of it, it's probably male dominated.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“It is a concept. I think it's where things should head and it makes sense the way that we have digital communities. Clearly I'm interested in digital communities in all regard.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“And then also just bringing an experience where whether it's fan or community or whatever you want to call it, you have more proximity and more access to say, hey, you know what? I see Sarah is my biggest supporter. Man, thank you. Let me get a relationship. Sarah likes that. That's the most valuable thing that Sarah could be getting out of this. And then you have something valuable too because you have a real fan that you have a direct access and engagement to. A lot of, I would say successful celebrities at engaging communities, me being one of them. I all know, I know they are all in group chats with their core fandom on Instagram, on Twitter, showing them stuff before it comes out. What do you like? Do you like this? Do you like this one or this one? What color? This is all getting asked already. This engagement already happens under the radar for people that are good at what they're doing. Why not put it somewhere that's more rewarding and accessible to everyone? So I just like...”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“And I want a place where people can go and utilize their community, whether you're an influencer, or maybe it's just that you're having a baby shower and you don't want to have Amazon be the limit of your gift list or target. Can everybody that I know in my wedding party just come here and donate to this one thing so I can have my big shebang dream? You can do things like that with this platform. And then afterwards, because as a social media element, you can post your videos and keep people updated. I'm a big supporter of GoFundMe. I'll donate to stuff that I see and believe in. And I don't really get updates about what became of that. And sometimes you wonder, and I think it's called to have a space where that's possible too.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Gift, or maybe they want equipment, or maybe they want funding to make an album. Do you want to be on GoFundMe? No. Why? Because GoFundMe is something that happens when you want charity and that is, again, not cool. It's not something that a creator wants to do. So there are kind of all these little elements of things that I sort of saw and felt like I see something here that we could do. I think we could have a gifting platform that has a social media element where you can go and chat to your community with each other. You can have proximity to the person that you like and talk to them. When I had a dream, which was to be a musician, there are a lot of things that I needed help with to make that happen. I needed accommodation. I needed equipment. I needed a microphone. I needed tickets to get places. And I did it. I was successful. But my community helped me to be able to become successful.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“It is essentially a gifting platform in a marketplace and a crowdfund, all kind of like mashed together. I spent time on OnlyFans. I was approached by them for many years to get on OnlyFans when they really were interested in getting a celebrity that has sex appeal, but that you can be on OnlyFans and not necessarily be doing X-rated content. I would chat to actually a lot more traditional fans than people may realize on that platform. And a lot of them would want to buy me gifts, you know? And I was like, well, I don't really want a gift. But thank you. But I just kind of got in this world when I was in OnlyFans that I felt like I see a gap in the market where there are a lot of creators that don't necessarily want to be on a site like that, but maybe do want the help of their community essentially. Maybe they want to.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Here's why I think it should be cool. Here's why I think it's important to be cool. As a young person, you're not fully always own your identity. You do care about perception. You do care about perception amongst peers and it can navigate what you buy and what you don't buy, right? Look at Stanley Copps. It's a cop and you could have the same cup with a different brand on it that does the same function, but that one's not cool. You don't want to buy it. You don't want to interact with it. And I think it is actually the same with phone plans and always has been. The amount of times when I was younger that someone looks at your phone and sees a little thing in the corner and says, oh, you're...”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“I don't think it is. I don't think that's its pitch point or what it's trying to be. But for me, I'm like, I want to try to make something that younger people can identify with, that can get young people off having to be on their family plan with their mom when they're 24 years old because they can't afford it. I think there's a lot of independence in that. And I want to make it fun. My first campaign that I did with them was Unreal Mobile for Unreal Creatures and it's got mermaids and vampires and it's ridiculous and stupid and it fared quite well on social media and now customer acquisition cost went way down for us. I was very proud of that. It feels like building your career in music. Like every campaign is a little album and for me I just felt like what else could connect with youth more than this?”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Going on over there. Do you have something that you own that's not working? And he had bought this company Unreal Mobile and showed it to me and said I have these ideas, wanting it to be for younger people. I don't know how to connect with them. My team doesn't understand it. Would you be interested in telecommunication? And I thought, actually, I would because it's a utility that every young person needs, but it's hard to make it cool. It's hard to make utility cool. How do you make something that everybody is a product everybody needs cool? Ryan Reynolds, I think, has done a great job at making it make sense financially, but I don't think Mint Mobile is cool.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“You were, we all should be a little inspired by what he's done because he's kind of done the impossible with it, honestly. I mean, he's quite good. I will say what happened actually is that I had this company Dream Bolt. Somebody came in and they wanted to be part of my round, but it had closed. Joshua is the original founder who bought the company. called me up and he said, listen, do you have any other projects that I could invest in? Do you have any other ideas? And I said, well, what have you got?”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“You have to have an aggressive viewpoint. And we all do. That's something that we all have. Will the way that you market it connect or not? And no, it depends on you and the way culture is and if that's a message that's connecting in culture at that moment and that changes all the time. But what I can say is nobody wants to be friends with the person that everybody's friends with. It's not organic, it's not real. And we all have our extreme opinion about something secretly. And you just have to lean into whatever that belief is that you have so strongly probably other people share that same strong emotion about that thing. So you've got to be unafraid about what you're doing.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“So, you can't be afraid that some people are not going to like that. But those people are of value to you as well. Those people are going to talk about how much they dislike it. And it was always a key part to my success in music. Talk about how much you dislike it. I want you to because that's going to spark other people's curiosity to say, what's so bad about this thing? What's causing this reaction? People love to watch a car crash. Maybe they think that that sounds like something they'd hate too. But guess what? They're going to go and look at it. And some may decide that they like it. And you'll get a lot more customers that way actually by way of being unafraid, I think is very important.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“And you cannot, that is the biggest mistake, I feel like in marketing yourself or your business, trying to be too likable, trying to say, well, I want all the audience. I want to be as big as I can. So my idea is that I want the whole audience. I want every fruit on this tree to be mine. It cannot be that way and it doesn't need to be that way. You need to have a message that is in some unafraid to be polarizing so that those people want to go out and die for you because they believe in that. They believe in the brand. They see themselves in it. They see themselves in you like a magnifying glass on their own belief. You just want to magnify that emotion, that energy, that belief and make them say, yeah, I want to go in and I want to do this too. I was sitting here thinking the same thing, but yeah, you stood up and said it. And so I want to go and I want to ride for that too. Yeah, what she said. That's what you want for your brand.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“The pendulum. The middle is forgettable, and we can't aim for that. There is a big risk in that regard, but I think that you just have to and know that people will connect with that. People will aggressively see themselves in that or not. And if they don't, it's still just as good because they will talk about it.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Everybody won't have one, I have to say. Everybody won't have one. It's like that with memes too, where it's like, you can plan it all you want, but at the end of the day, you don't know what culture's going to grab onto or not, right? Like, who would have thought that the hippo was going to go nuts? You can't predict these things. That's the fun of pop culture in general, not just cryptoculture or brands. But I think what it is, is just that you want to lean into whatever your organic identity is and you want to be essentially polarizing in that and very, very unapologetic about what that is that you're honing in on. And I don't think it's something that you necessarily just make up or say, well, pop culture likes hippos right now. So I'll go with hippos. Like, no, it doesn't work that way. What is your brand? What are you if you're the face of it? You have to lean into that in an aggressive way. There's nothing memorable in pop culture that doesn't swing.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Intangible of value that you get out of this celebrity coins. There's not true engagement with the community, right? I did my paid post. I told you come and buy this token, but buy this token why Are you getting proximity to the person that you like in a chat room and that's what the value is? Are you getting an in-real-life experience? Is there merchandising? Is there utility where you can get something at a discount like I have with Unreal Mobile and Mother or like what I'm doing with Dream Vault? You can buy anything on the internet on DreamVault and you can get it at a 10% discount if you choose to buy in the crypto token mother. That's something that's value beyond the chart, but also I think with celebrities in music or things like that, you could integrate that into now I do have a tour and this meet and greet experience is only for people that hold my crypto token or this piece of merchandise is only for people that are part of this token.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“In music, right? In fact, it's quite the opposite you spend and you spend and you spend. You're going to spend money on having an emotional experience at a concert that might be between you paying your light bill in your college, you know, that year because he's a young people or you're going to this experience to be a hardcore member of any fan base, it does come with like some sort of monetary commitment for the most part, right? It's up to me in both those scenarios to foster something that beyond the investment of your money going up or down because I would hope that you wouldn't overleverage yourself in either of those scenarios, right? Whether it's that you can buy a concert ticket for $100 or you want to put $100 on your favorite meme coin, right? Yes, I want to see the market cap rise. I'd love for you to have a monetary thing that you can showcase, but secondary to that, it's important for me in either of those scenarios that you have enjoyment regardless so that you feel there's something else.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's interesting because, honestly, I have some music fans that are in the mother community, but I was shocked to see actually that a lot of like day traders and traditional Wall Street traders are in mother. When you're in, say, a musical fan, there are some, you can say that you drop it and then you come back, but I would argue that that's the really a casual listener. And then in what would be called like a stand community that we all know and love, like super fans, you don't drop it.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Of next year under the assumption that it was going to be a Republican president and that we would see this bull run that's now started about a week ago. And I'm happy that I did it that way because that's how it's ended up.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Who was going to win the election as a big talking point in crypto? It has been all year, right? Because people felt a certain way about the Biden administration or they associate Kamala with that administration and the way the Sec has interacted with crypto or the lack of transparency about what the rules really are. It created a lot of hesitancy in the market. I knew what the potential was or is, you know, if it was going to be a Trump administration for crypto because people were going to be very bullish on that and if it was going to be Kamala administration then people were probably going to be very bearish about that right so I knew that I knew that and you know I mean I'm happy to see the market pumping I don't like to get into politics I can't vote I'm not an American I'm an Australian and I care about Australian politics but I've geared up my fourth quarter and my first quarter”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Lot of meme coins are just peaked, dumped, and then that dev will have started a new project within four to six months. And that coin is abandoned and that's really not my approach. I want something that's long-lasting here. We talk about crypto in supercycles or four year cycle. I would really love my token to be able to survive something like that, and not only to survive it as the minimum, but really to thrive in it.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Of course, I think about it in that regard because market cap matters and it's a measure of success. I meant six months now of being in crypto having launched this token, right? I think it's more about not letting the immediate day-to-day value of what the market cap as an investment is or getting too hell-bent on that. I did used to look at deck screener to look at my market cap on like a 10 minute chart and was really quite addicted, I will say, to that in the beginning. Now I really zoom out when I look at it and how I'm planning kind of in quarters more traditionally the way that I would a web two business of course there's pressure in regard to like investment but I don't feel that pressure for it to always be green green green green or I need to get back to this all-time high right now. I don't feel that pressure but I do feel pressure to make sure that I'm always thinking ahead. I'm always thinking a quarter ahead.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“have or could utilize if they were interested in crypto is that they are good at developing communities and fostering that sort of thing. It needs to be something that I think is bigger than yourself. Yes, the celebrity can front run it the same way that they can an album concept that people buy into. I think Charlie XCX is someone who did a really great job of that this summer with Brat. Now Brat is in the dictionary as the Oxford word of the year, right? So she had a great theme behind her album and I think of this as the same thing. For me thematically I chose mother. I think it's a very memeable theme. It speaks to me as well and the person that I am being a mother.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“I am John Doe. I'm super famous. I launched a coin. It's based on John Doe. That is the concept, me. And what do you get out of this? Nothing. Me. Do you believe in me? Do you like me? By me. And I don't think that that's very valuable. What is valuable that celebrities...”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“I think celebrity, like we'd call it meta, right? And celebrity meta, I don't think has in its traditional sense much value. I don't think the roadmap to what we encrypto know as celebrity meta really works. I think of myself as a hybrid. It's like a meme coin or maybe an alt token. It has real use, real world utility that I think is important to integrate. But when you start to say the word utility in crypto, everyone's like, ew, it's a dirty, boring word. I want the fun of a meme token and try to have that and the community of that and the chaos of that combined with some real world usage and utility. And I think for like a celebrity token, that's the balance that's needed traditional celebrity token is just”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I'm not very interested in partaking in that. I don't see me in that space. And then when my brother came to stay with me, he started to show me more about meme coins, the communities that he's lurking in and how it all works. And I really started to learn about that. And I felt very interested in that.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“I wouldn't dare to say I'm an expert, Bob, because everyone will come from my head. But I think I'm quite knowledgeable. But I got into it by my brother, actually. My brother is younger than me, and he came to live with me over the summer. I had had my brushes with crypto. I'd say we all have, especially during 2021, where NFTs really exploded. I've been approached by a lot of people in the NFT kind of era wanting me to endorse things, but didn't. I didn't really understand what the cultural side of crypto was for or what it had to offer and I actually likened it a lot to beanie babies and kind of felt like well there's a bubble and it all burst and it's not real.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“I don't even own them. I'm free of any responsibility. And I just feel excited to get up in the day and to go and do these ideas for some people. It may seem like, well, that's boring. Why do you want to do creative for a telecommunication company? For me, it's just all the challenge of the puzzle of figuring out how to connect brand with audience and what the identity is of that brand. And I love the puzzle of that music is a puzzle in that way too to me. And so I feel much happier doing this.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“Glad that you asked that because a lot of people are confused. I did take a break from music actually for about two years when I had my son and wanted to see if I felt like I wanted to come back to music. And I did. And I did really amazing co-headline tour with Pitbull, then we sold out every show two years in a row. And it was awesome. But I think that doing that as much as I loved it made me also realize that I just I feel it had become monotonous for me. I think it was a bit creatively limiting to me. I'd already started angel investing and taking some smaller creative roles in developing companies. And I just felt so much more fulfillment and excitement in that. I didn't renew my record contract. I don't have an active record contract. I don't have an active publishing contract. I have sold all of my masters.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT
“What is your brand? You have to lean into that in an aggressive way. There's nothing memorable in pop culture that doesn't swing the pendulum. The middle is forgettable. There is a big risk in that regard, but I think you want to be essentially polarizing, trying to be too likable, trying to say, well, I want all the audience. I want to be as big as I can. It cannot be that way and it doesn't need to be that way. You need to have a message so that those people want to go out and die for you. So you can't be afraid that some people are not going to like that and you'll get a lot more customers that way, actually, by way of being unafraid, I think is very important.”
2024-11-19 · Masters of Scale · Rapid Response: Iggy Azalea on crypto’s biggest myths and mistakes · IDENTIFIED FROM THE TRANSCRIPT