YouSaid · the spoken record

Jahmy Hindman

lines on the record: 76
first: 2021-06-15
most recent: 2021-06-15
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Different things, right? I think that sense and act type of vision is the roadmap that we're on. There's a ton of opportunity in there. It is technology intensive because you're talking sensors, you're talking compute, and you're talking acting with precision, all of those things require fundamental shifts in technology from where we're at today.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I'm super excited about what we're calling Sense and Act, right? Seeing spray is the first down payment on that. It's the ability to create in software and through electronic and mechanical devices the human sense of sight and then act on it, right? So we're separating, in this case, weeds from useful crop and we're only spraying the weeds. That reduces herbicide use within a field. It reduces the cost for the farmer input cost into their operation. It's a win-win-win. And it is step one in this sense in act trajectory or sense and act runway that we're on. There's a lot more opportunity for us in agriculture to do more sensing and acting and doing that in an optimal way so that we're not sort of painting the same picture across a complete field, but doing it more prescriptively and acting more prescriptively in areas of a field that demand.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think at the root of it, we try to drive everything back to a customer and what we can do to make that customer more productive and more sustainable. And that helps us sort of triage of all the great ideas that are out there, all the things that we could work on. What are the things that can move the needle for a customer in their operation as much as possible? And I think that grounding in the customer and the customer's business is important because fundamentally our business is dependent upon the farmer's business. The farmer does well, we do well. The farmer doesn't do well. We don't do well. We're intertwined. There's a connection there that you can't and shouldn't separate. Driving our decision making process towards having an intimate knowledge of the customer's business and what we can do to make their business better sort of frames everything we do.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“So we've talked about a huge set of responsibilities, everything from the physical mechanical design of the machinery to building cloud services to geopolitics. What is your decision making process? What's your framework for how you make decisions?”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Bigger. And so going faster, and I would argue going more intelligently is the way that you improve productivity in the future.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“And you've seen the industry trend that way. You look at planting was a great example. Ten years ago, we planted it three miles an hour. Today we plant it 10 miles an hour. And what enabled that was technology. It was electric motors on row units that can react really, really quickly that are highly controllable and can place seed really, really accurately, right? I think that's the trend, right? In Wisconsin's a great place to talk about it, right? Whether if it's a row crop farm, there's a small window in the spring a couple weeks where it's optimal to get those crops in the ground, right? And so it's an insurance policy to be able to go faster. The weather may not be great for both of those weeks that you've got that are optimal planning weeks. And so you may only have three days or four days in that 10-day window in order to plant all your crops. And speed is one way to make sure that that happens. Size, right? The width of the machine is the other. I would agree that we've gotten to the point where there's very little opportunity left in going.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“We don't have a disposable product. Like, you don't just pick it up and throw it away. So we have to be able to plan for that technology use across decades as opposed to maybe single digit years.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“It certainly is a different market. It's a different customer base. It's a different clientele. To your point, they are dependent upon the product for their livelihood, right? And so we do everything we can to make sure that product is reliable. It produces when it needs to produce in order to make sure that their businesses are productive and sustainable. I do think the biggest difference from the consumer market that you referenced to our market is the technology life cycle that we're on. You already brought it up, right? You brought up tractors that are 20 years old that don't have a ton of computers on board versus what we have today. But what we have today is significantly more efficient than what we had 20 years ago. But the tractors that you referenced are still in market. People are still using them. They're still putting them to work productive work. In fact, on the family farm in my family, they're still being used for productive work. And I think that's what's different between the consumer market and the ag market.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“I think the benefits that accrue from technology are significant enough that consumers, and we see this happening with the consumer vote is by dollar, right? By what they purchase. Consumers are continuing to purchase higher levels of technology as we go on. So while, yes, the demand for older tractors has gone up, in part it's because the demand for tractors has gone up completely. Our own technology solutions, we've seen upticks in take rates year over year over year over year. So if people were averse to the technology, I don't think you'd see that, right? At some point, we have to recognize that the benefits that technology are bringing outweigh the downsides of the technology also, right? And I think that's just part of the technology adoption curve that we're all on.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think the government certainly won voice in this, and it's stemming from feedback from some customers. I think obviously you've done your own bit of work across the farmers and your family. So it is a topic that is being discussed for sure. And we're all in favor of that discussion, by the way. I think what we want to make sure of is that it's an objective discussion. Like there are ramifications across all dimensions of this, right? We want to make sure that those are well understood because it's such an important topic and has significant enough consequences that we want to make sure we get it right. The unintended consequences of this are not small, right? And they will impact the industry, some of them in a negative way. And so we just want to make sure that the discussion is objective.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“The statistics are real. 98% of our pairs that happen on a product can be done by a customer today. So we're talking about a very small number of them, but they tend to be around those sort of sensitive use cases, regulatory and safety.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“We talked about the corner cases, the use cases, I think, that for us are the lines. They're around the regulated environment from an emissions perspective. We've got a responsibility when we sell a piece of equipment to make sure that it's meeting the regulatory environment that we sold it into. And then I think the other one is in and around safety-critical systems, you know, things that can impact others in the environment that, again, in a regulated fashion, we have a responsibility to produce a product that meets the requirements that the regulatory environment requires. Not only that, but I think there's a societal responsibility, frankly, that we make sure that the product is as safe as it can be for as long as it can be in operation. And those are where I think this topic of repairability sort of, we spend a lot of time talking about what amounts to a very small part of the repair of a product, right?”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“As a consumer I suspect if you had the right technical knowledge, you could probably figure out a way to do it yourself. I mean, if a third-party company's figured it out, there is a way for a consumer to do it too.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you know, I think we've taken steps to try to help. One of those is customer advisor is the John Deere software that a dealership would use in order to diagnose and troubleshoot equipment. We've made available the customer version of Service Advisor as well in order to provide some of the ability for them to have insights into, to your point about fault codes before, insights into what are those issues, what can I learn about them as a customer, how might I go about fixing them? There have been efforts underway in order to try to bridge some of that gap to the extent possible. We are, though, not in a position where we would ever condone or support third party software being put on products of ours because we just don't know what the consequences of that's going to be, right? It's not something that we've tested. We don't know what it might make the equipment do or not do. We don't know what the long-term impacts of that are.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“That's responsible for understanding that complete system and making sure that when the product is produced, that it is reliable and it is safe and it does meet emissions and all of those things.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“I grew up on one of those, right? And I think the difference, Nihili, there is that it was the system is so much more complicated today, in part because of software, that it's not always evident immediately if I make a change here what it's going to produce over there, right? When it was all mechanical, I knew that if I changed the size of the tires or the steering linkage geometry, what was going to happen, right? I could physically see it and the system was self-contained because it was a mechanical only system. I think when we're talking about a modern piece of equipment and the complexity of the system, it's the ripple effect. You don't know what a change that you make over here is going to impact over there any longer. It's not intuitively obvious to somebody who would make a change in isolation to software, for example, over here. It is a tremendously complex problem. It's one that we've got a tremendously large organization.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“I think the difference with the Apple argument is that the iPhone isn't driving down the road at 20 miles an hour with oncoming traffic coming at it. There's a seriousness of the change that you could make to a product to your point before these things are large. They cost a lot of money. It's a 40,000 pound tractor going down the road at 20 miles an hour. Do you really want to expose untested, unplanned, unknown introductions of software into a product like that that's out in the public landscape?”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“On it that has been modified for steering or modified for braking in some way that might have a consequence that nobody thought of, right? We know the”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“On wheels. And so there is a software component to them where we differ with the right to repair folks is that that software in many cases, it's regulated. So let's take the diesel engine example. We are required because it's a regulated emissions environment to make sure that diesel engine performs at a certain emission output, nitrous oxide particle matter, et cetera, and so on. Modifying software changes that, right? It changes the output characteristics of the emissions of the engine. And that's a regulated device. So we're pretty sensitive to changes that would impact that. And this proportionally, those are software changes, like going in and changing governor gain scheduling, for example, on a diesel engine would have a negative consequence on the emissions that that engine produces. The same argument would apply in break by wire, steer by wire. Do you really want a tractor going down the road with software?”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“So, the diagnostic trouble codes are pushed out onto the display. The customer can see what those diagnostic trouble codes are. They may not understand or be able to connect that sensor issue is with a root cause. There may be an underlying root cause that's not immediately obvious to the customer based upon the fault code. But the information is there. There is expertise that exists within the John Deere Dealer environment because they've seen those issues over time that allows them to understand what the probable cause is for that particular issue. That said, to censor, anybody can go by the censor. Anybody can go replace it. That's just a reality. There is, though, this two percentage of the repairs that occur on equipment today involve software, right? And to your point, there are computer environments that are driving around.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a complex topic, first and foremost. And I've got a lot of time for the topic because it's going to take all of us, I think, working through it. I think the first thing I would tell you is that we have and remain committed to enabling customers to repair, fix their products that they buy. And so the right to repair idea for us, the reality is that 98% of the repairs that customers want to do on products, John Deere products today, they can do. There's nothing that prohibits them from doing them. Their wrenches are the same size as our wrenches, right? That all works. If somebody wants to go repair a diesel engine and a tractor, they can tear it down and fix it. We'll make the service manuals available. We make the parts available. We make the how-to available for them to tear it down to the ground and build it back up again.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“No, no, very much the former. Like, I would say two things one, more prevalent in supply for sure. And then the second one is easier to change when we need to change. There's some tech death that we're continuing to battle against and pay off over time. And it's times like these when it rises to the surface and you wish you'd made decisions a little bit differently 10 years ago or five years ago that we didn't.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Supplies certainly coming online. Like, you know, semiconductor industry is doing the right thing. They're trying to bring capacity online to meet the demand. I would argue it's just a classic bull whip type of effect that's happened in the marketplace. So I think that will happen. I think there's some, certainly some behavior in the industry at the moment around what the demand side is that's made it hard for semiconductor manufacturers to understand what real demand is because there's a panic situation in some respects in the marketplace at the moment. That said, I think it's clear. There's only one direction that semiconductor volume is going and it's going up, right? Everything is going to demand it moving forward and demand more of it. So I think once we get worked through the next 12 to 18 months and get worked through this sort of immediate near-term issue, the semiconductor industry is going to have a better handle on things, but capacity has to go up in order to meet the demand. There's no doubt about it. A lot of that demand is real.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“I guess I'd answer that question by its most acute with older techs. So we've got 16-bit chip sets that we're still working with on legacy controllers that are a pain point. But that said, we've also got some really recent modern stuff that is also a pain point. I would tell you, I was where your head was at three months ago in the three months since then, we felt the pain everywhere”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“I do. Yeah, I think we'll come out of it as capacity comes online, but it's going to take a little while before that happens.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's impacting us weekly. I'm in conversations with semiconductor manufacturers trying to get the parts that we need. And it is an ongoing battle. We had thought probably six or seven months ago like everybody else that it would be relatively short term, but I think we're into this for the next 12 to 18 months.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“I think it's the variety of jobs that in this case, let's take the tractor again that they do. So it's not only is it doing the tillage rate with this particular tillage tool, but a farmer might use three or four different tillage tools in their operation. They're all different use cases. They all require different artificial intelligence models to be trained and to be validated. And so scaling out across all of those different conceivable operations, I think is the biggest challenge.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Behind them planting seed. And so we not only have to be able to automate the driving of the tractor, but we have to automate the function that it's doing as well and make sure that it's doing a great job of doing the tillage operation, that normally the farmer would be observing in the cab of the tractor. Now we have to do that and be able to ascertain whether or not that job quality that's happening as a consequence of the tractor going through the field is meeting the requirements or not.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Machines today to do vision processing that would blow your mind. Nvidia Xavier GPUs are not just for the gaming community or the autonomous car community. They're happening on tractors and sprayers and things too. So that's one stream of technology that's coming together with advanced algorithms, right? Machine learning, reinforcement learning, convolutional neural networks, all of that going into being able to mimic the human sight vision capability from a mechanical and computational perspective. So that's come together to give us the ability to start seriously considering taking an operator out of the cap of the tractor. One of the things that is different though for agriculture versus maybe the on-highway community, the autonomous cars, is that tractors don't just go from point A to point B, right? Their mission in life is not just a transport. It's to do productive work, right? They're pulling a tillage tool behind them or pulling a planter.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“I love that question. Fully autonomous farm. Got to draw some boundaries around that, right? In order to make it digestible, I think. I think we could have fully autonomous tractors in low single digit years. I'll leave it a little bit gray just to let the mind wander a little bit. Taking the cab completely off the tractor, I think, is a ways away, only because the tractor gets used for lots of things that it may not be programmed for from an autonomous perspective to do. It's sort of the Swiss Army knife in a farm environment. But that operatorless operation in, say, fall tillage or spring planting, we're right on the doorstep of that. We're knocking on the door being able to do it. It stewed us some really interesting technology that's come together sort of all in one place at one time. It's the confluence of high capability compute onboard machines. So we're putting GPUs on.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“You can buy products that aren't connected, that do not have a telematics gateway, the cell connection. Absolutely. It is uncommon, especially in large ag like it's, and I would hesitate to throw a number at you at what the take rate is, but it's standard equipment in all of our large agricultural products. That said, you can still get it without that if you need to.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we have a multitude of ways of getting data off of mobile equipment. Cell is but one. We're also able to take it off with Wi-Fi if you can find a hotspot that you can connect to. Growers also routinely use a USB stick And when all else fails, that works regardless. So we make it possible no matter what their connectivity situation is to get the date off. But to the point we already talked about, the less friction you've got in that system to get the data off, the more data you end up pushing, the more data you push, the more insights you can generate, the more insights you generate, the more optimal your operation is. So to the extent that you don't have cell connectivity, we do see the intensity of the data usage. It tracks with connectivity.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so our data services are free today, interestingly enough, free in the sense that the hosting of the data in the cloud and the serving up of that data through Operations Center, if you buy a piece of connected deer equipment, that service is part of your purchase. I'll just put it that way. The recurring expense on the consumer side of things for the connectivity is not unlike what you would experience for a cell phone plan. It's pretty similar. The difference is for large growers, it's not just a single cell phone, right? They might have 10, 15, 20 devices that are all connected. And so we do what we can to make sure that the overhead associated with all of those different connected devices is minimized, but it's not unlike what you'd experience with an iPhone or an Android device.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“It's super interesting. It's an intriguing idea. The question for us is a mobile one, right? All of our devices are mobile. Tractors are driving around a field. Combines are driving around a field. You get into questions around what is the receiver need to look like in order to make that work? It's an interesting idea at this point. I'm ever the optimist, glass half full sort of person. I think it's conceivable that in the not too distant future, that could be a very viable option for some of these locations that are underserved with terrestrial connectivity today.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it is not going as fast as we would like. Full stop. We should be moving faster in that space. And maybe just to tease the thought out a little bit, maybe it's not just terrestrial cell. Maybe it's Starlink. Maybe it's satellite-based type of infrastructure that provides that coverage for us in the future. But it's certainly not moving at a pace that's rapid enough for us given the data, the appetite for data that growers have and what they've seen as an ability for that data to significantly optimize their operations”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“You know, I think the biggest piece is just it's a coverage answer from my perspective. So we buffer intentionally buffer data on the vehicle in places where we don't have great coverage in order to wait until we do have coverage or that machine has coverage in order to send the data. But the reality is that means that a grower is waiting in some cases 30 minutes or an hour until the data is synced up in the cloud and something actionable is done with it and it's back down to them. And by that point in time, the decisions already made, right? It's not useful.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Right, not to cover the broad acreage, right? But you can envision a case where potentially when you come, not all data needs to be transmitted at the same rate, right? So when you come into range of millimeter wave, you dump a bunch of data all at once, right? And then when you're out of range, you're still collecting data and transmitting it slower, perhaps. But having the ability to have millimeter wave type of bandwidth is pretty intriguing for being able to take opportunistic advantage of it when it's available.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and just for listeners, millimeter wave, if you're standing on the right street corner New York City, you get gigabit speeds to a phone, you cross the street and it goes away. That does not seem tenable on a farm”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“It is something we've looked at. It's intriguing how you scale it is the question, right? I think if we could crack that nut, it would be really interesting.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“They're putting it everywhere. You have no idea. Look at the broadband gap everywhere. You mentioned schooling. We cover these very deep consumer needs. On the flip side, right, you need to run a lot of fiber to make 5G work, especially with the low latency that you're talking about. You can't have too many nodes in the way, right? Do you support millimeter wave 5G on a farm? That seems unreasonable for you, right?”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“So, ATTs are dominant partner in North America. That is our go-to primarily from a coverage perspective. They're the partner that we've chosen that I think serves our customers the best in the most locations.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Globally, the answer is no. Within the US, Canadian market coverages, it improves every day. There are towers that are going up every day, and we are working with our terrestrial cell coverage partners across the globe to expand coverage. And they're responding. They see generally the need, in particular with respect to agriculture, for rural connectivity. They understand the power that it can provide, the efficiency that it can drive into food production globally. And so their incentive, I think, to do that. And they've been good partners in this space. That said, they recognize there are still gaps and there's still a lot of ground to cover, literally, in some cases with connectivity solutions in rural locations.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“It on board the machine, or we don't do it at all. And so things like serving up real time location of where a farmer's combine is, instead of having that to route that data all the way to the cloud and then back to a handheld device that the farmer might have, hey, wouldn't it be great if we could do that math on the edge and just ping tower to tower and serve it back down and do it really, really quick? Those are the sorts of use cases that open up when you get to talking about not just connectivity rurally, but 5G specifically that are pretty exciting.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, no, we're pro robot broadband, and in particular, you know, newer technologies, 5G as an example, right? And it's not just for agricultural purposes. Let's just be frank. There's a ton of benefits that accrue to a society that's connected with a sufficient network to do things like online schooling, in particular coming through the pandemic that we're in the midst of and hopefully on the tail end of here. I think that just highlighted the use cases for connectivity in rural locations. Agriculture is but one of those, but there's some really cool feature unlocks that better connectivity, both in terms of coverage and in terms of bandwidth and latency provide in agriculture. I'll give you an example. You think of 5G and the ability to get to incredibly low latency numbers, it allows us to do some things from a computational perspective on the edge of the network that today we don't have the capability to do either.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Mentioned connectivity earlier. We cover rural broadband very heavily. There's some real time stuff data collection happening here, but you're really talking at the end of a session. You've got a big asynchronous data set. You want to send it off somewhere, have some computation done to it, brought back to you so you can react to it, right? What is your relationship to the connectivity providers, to the government that's trying to roll out this to the Biden administration, say that's trying to roll out a broadband plan? Are you pushing, hey, to make the next generation our products, we need better networks? Or are you kind of happy with where things are now?”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“To serve up this enormity of data in bite-sized forms and in digestible pieces that actually can be acted upon for the grower. Very little of that is done onboard machines today. Most of that is done offboard.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“It's a combination of both, I would tell you. You know, there are components within the vehicles that do get upgraded from time to time. The displays and the servers that operate in the vehicles do go through upgrade cycles within the existing fleet. We are also, there's enough appetite, Neil, for technology in agriculture that we're also seeing older equipment get updated with new technology. So it's not uncommon today for a customer who's purchased a John Deere planter that might be 10 years old to want the latest technology on that planter. And instead of buying a new planter, they might buy the upgrade kit for that planter that allows them to have the latest technology on the existing planter that they own. That sort of stuff is happening all the time across the industry. I would tell you, though, that what is maybe different now versus 10 years ago is the amount of computation that happens in the cloud.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“You talk about the enormity of the data and the amount of competition it want to do, that's intention with how long the equipment lasts. Upgrading the computers and the tractors every year, or are you just trying to pull the data into your cloud where you can do the sort of intense computation you want to do”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, great question. Our traditional competitors in the ag space, no surprise, you mentioned one of them, Case New Holland's a great example. Agco would be another”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT
“And so we have to be able to provide an opportunity for them to get data off of whatever their product is into the environment that best enables them to make good decisions from it.”
2021-06-15 · Decoder with Nilay Patel · John Deere CTO Jahmy Hindman on farming, data, and fixing the tractors of the future · IDENTIFIED FROM THE TRANSCRIPT