YouSaid · the spoken record

Jake Muise

lines on the record: 167
first: 2023-06-21
most recent: 2023-06-21
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, can't tell you how much we've appreciated the support and insight and advice. So it's been highly impactful as well.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“And it's just this thing that plays in my head all the time. Like when I see something that I don't want to do or I know that has to get done immediately, I say, pick up the phone and I just like I'm able to just do it immediately. Yeah.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“But for me, it just has constantly iterated, and it's been this crazy thing that has stuck with me for. I mean, I read the book like 20 years ago.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“And a quote in there stuck with me for years and it was pick up the phone. Early in my career, that meant pick up the phone, take any opportunity, do everything, like just always, always pick up the phone. And later, as I've grown, it's turned into less of like pick up the phone and take those opportunities, but address the thing that is in front of you that you don't want to have the uncomfortable conversation, like pick up the phone, like just do it. And what it's resulted in is a very rapid iteration of like taking action constantly and not being a lot of downtime in between it. And now it means today just addressing all of those hard things that are like in front of growth or with my family. So if that billboard said pick up the phone, that could mean something to somebody really different. Like maybe that's your mom that's calling that you don't want to pick up the phone.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“I remember thinking about this, listen to your podcast for years. It may not make perfect sense like when you read it, but the first business book I ever read was called The Little Red Book of Selling. It was this like tiny little thing that I got.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“This is not a multi-billion dollar business for us. I'm so content. We already love the place that we're in. Like, I don't need bigger, brighter, shinier things. If I've done a great job letting go that rope really slowly and collectively, like we've talked about today, growing incredible people, I never realized how much value I'd find in growing teams. I didn't know I was going to come back to that like I did with sports. And seeing the extraordinary group of people that are now at Maui Nui and being the Shield that ensures there's only ever great people there, ourselves included in that process. Man, that is hoping enough and mission enough. Like if I can do those two things really well, that'll be more than enough. And I think that'll go a long way in serving community and hopefully my kids.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“All of our communities, ecosystem communities, food system communities, human communities, nearshore fisheries, and the great part about what we've talked about today is where there's just so much iteration to what we do and it's so variable that It's the infinite game for us that we're just going to keep doing it every single year trying to find balance because some years you'll have more rain, some years you won't, and we'll constantly be able to go back to our community and say, how is this working? What does this look like? And I think that's the balance is maybe my hope for. Like life as a whole and like personal goals. I don't have.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Enough grass that those animals are healthy and sustainable. We get to be the tool to help find balance. We actually don't get to answer the question, which is the guarding agent between us doing more harm than good. They get to make that decision, which is awesome. The community gets to make that decision. And there'll be some ranchers that decide. Ranchers are grass farmers, right? There'll be some ranchers that decide I'm not doing cattle anymore. I want more deer in this area, but we have the tool to manage them the same way they would a cattle herd. And that's really my hope for what we're doing at Maui Nui is we find the balance that's best for”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so I'll answer the second first in that our mission is to achieve balance and defining balance, we don't actually get to do that, which is probably really important. So we have the tools to make sure we can measure, like we talked about during surveys. We have the tools to make sure we measure really accurately how many we're harvesting and the impact it's having. But the individual landowners ultimately make that decision. And in the community at large gets to weigh in as well through public lands. And so if we've done our job really well, deer will find a place within our food systems, not within our critical ecosystems that collect water and not at densities that impact our reefs. They will find a way into our food systems in these mid-elevations. And the ranchers are already pointing to that. They get to decide what densities they want and they can only have densities that are healthy, i.e. they grow.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“And like they fall flat on their ass, or do you want to gradually let it go so it's okay? And just the idea of like seeing it moving through your hands and knowing you don't want it to be this sudden jerk has made it easier for me to make those small decisions knowing at 1819 hopefully we'll see they're gone, right? And they're always be mine, ours, but it's one of the few parenting advice I've ever heard that created like an actionable thing where I said like, okay, I need to make this slow and smooth and the right transition for them. So it's been thank you, Rick. It's been, it was a good one.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Good example. They all who ask for her first sleepover. Have been pretty stringent about because she likes to go an hour away and sleep in a house. And I would like, my immediate reaction was, no. And then the thought in my head was like, wait a second, she's 12. And if you're going to like let go of the rope of a little bit, like, this is probably the right situation. Like, you're going to have to let it all the way go. This is probably the right situation to let it go a little bit. Make sure it's safe and you call the parents and you figure out what it is. But like it reminds me the best actionable use of it is knowing it has to be gone.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“And then they get like six or seven, and they give it a little tug, and you're like, Oh, I got to hold on to this thing. And then the best part about that advice is knowing you have to lose. So knowing when they're 18 or 19, you have to have fully let go of that rope. And the visual that comes to my mind all the time is just this really slow, steady release of that rope instead of these giant jumps or like these parenting mistakes that you're not letting them become independent and responsible and useful. You're trying to teach them all of these things so that you can let go of the rope at the end of it and they're okay. You're trying to spare them the feeling of being useless.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Okay, this one, Ricky Lias, founder of Red Ventures, introduced to me through Peter, gets all the credit, but it was so good. I just, it's something that I started doing that I have to share. And he described the last parenting one, I promise. He described parenting as a tug of war. You have to lose. Okay. And it's really interesting when you have kids and you hold on to them. And I've heard lots of different parenting advice. And the reason it stuck with me so well is it's such a great visual of your kids pulling a line across from you and that line moving through your hands. So when they're two and three years old, you don't even have to hold it. You're just like, whatever, you can't pull that thing.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“But yeah, I get it. I got big plans. And I got Peter and T as my friend. She's a genius. It's this in some of the most frustrating moments where you've like kids are like your greatest joy and they will frustrate you more than anybody on the planet can. And she's just found this way to have gratitude for that time because it's gone. And she calls it old lady crying on the couch game because she cries. She'll like be tearing up, and the kids will be like, Oh God, here we go again. And because they get kissed all over the face, and like, oh, you're so small and cute, and it's amazing. She's amazing at finding ways to be grateful for.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“And I only have four more years with him until he graduates. A couple times I found myself frustrated with them. I closed my eyes, and I think when I'm 80 and my knees are sore, what would I feel to be able to go back and see him at 14 when he's in this place?”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Seeing her kids again after 30 or 40 years of them being grown and old. And it's just watching her do it is amazing. And then I have tried it several times since she told me if you really put yourself in that situation. I've done it with my son. He's turning 14 and he's got like it's happening. Puberty's happening. Like it's happening, right?”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“I am only allowed to go back to this exact moment. And she really does it. Like, she closes her eyes and she opens her eyes and she's 80 and she has five minutes to be this 80 year old lady looking at her nine-year-old daughter again after she's been grown up and she can open her eyes and she just like stands up and she's like oh my she's so cute and she kisses their face and the kids know what the game is like oh mom you're doing that thing again like but she genuinely can put herself in the place of gratitude to be back in that moment”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Okay, I will. I'm gonna stick with my wife's a genius one here, and we'll give her the old lady on the coach game. Is she for years, and I didn't ask about it until recently, she for years has done this thing and I didn't know what it was when she was frustrated or something was going on, she would like close her eyes and like instantly turn into the happiest person in the world and be loving our kids even if they were monsters. And I didn't know what was happening. And so I finally asked her, I was like, okay, what is that thing you're doing? And she's like, that's my old lady crying on the coach game. And I'm like, what the? Like, what is that? And she said, when I'm feeling frustrated with my kids, I pretend I'm 80 years old. And she's amazing. Like, she really closes her eyes and she pretends she's 80 years old. And she says, I'm given the opportunity. It's my birthday or something. And I'm giving the opportunity to use a time machine.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“It just makes me look so good, and she gets exactly what she wants. We never like I tried to bring it up once when their mama's around and she looked at me like she was gonna kill me she's just like we don't talk about it or else it goes away and it doesn't work”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Oh, it is so. She's done it in front of couples. And the guys are just like, how the hell, like, how did you know? I'm like, just pay attention. I just figured out.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Oh my god, I'm amazing. She has fake cried several times. She does it in front of her mom. The only way this works is I believe half the time that I've done this amazing thing for like that's how important it is. And it has been the greatest I never ever think about buying her anything. Anytime I even like have the slightest inclination, I go straight to the Pincher's board and I just grab one thing off of it and it shows up and she does this amazing job of like it's the biggest deal. Your dad's the most amazing person to be able to like figure this thing out and they all believe it and we're never allowed to tell anyone.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Like they all come home and they'll just be like this random box on the table that has these beautiful earrings in them. And cool will come in and she'll just be like, oh my God, how did you know? Like this is exactly what I wanted. I can't believe you found them. I've been looking for them forever. And my girls will look at me like just amazing, dad. Like, how did you know? She does it so well. Half the time, I think like.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“She sits me down. I give her a birthday gift. I get it all wrong. She sits me down the next day and she's like, this is what we're going to do. A, we're never going to talk about this conversation again. And B, I've created a secret Pinterest board that I've invited you to. Every item on there is something that I want. It's exactly what I want. The link goes exactly to it. But here's how this works. You are never allowed to talk about this and you're never allowed to give it to me for like a birthday or something. It weren't bigger and birthdays anyways. And she's like, I will pretend. That you did it in every single. No, this is the most important part, okay? Yeah, right. My children think I'm a genius.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“And this has to happen in a very, you have to follow the rules of this one or it doesn't work. So early on in our relationship, I think I'm two years in. She's an extraordinary person. Have no idea what to buy for her. I've failed several, several times. And she's not like, she barely will spend $100 on herself a couple times a year, right? She's that type of person. She thrifts 99% of her clothes, etc, etc. So it's just like the worst person ever to try and buy stuff where she's so picky.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Well, I've actually not millions of people. I've actually tried to talk about this with a couple of our friends, and this is like fight club level. Like, you don't talk about this. Exclusive here first, folks.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“That like a combination of the clawback allowance and training for attitude instead of them earning for a task. It was just this if it helps anybody, again, we're not amazing parents by any means, but like I think.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“And now, just a couple weeks ago, I came home and like Polycool was like, oh, I just cleaned the car. And I was like, what? What's wrong with you? It was this odd...”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Dollars they get at the end of the month. And it went from mutiny to sarcasm. And I remember it happening. And I remember like asking Leohu to grab the laundry. And she's like, sure. And I was like. Wait a second. I looked at Cool. I was like, that actually just work, and don't get me wrong. Don't get me wrong. They're amazing kids. 99%. Yeah.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“We put $20 in ones on the fridge at the beginning of the month, and we say, this is yours. And what we do now is we claw back those dollar bills for attitude instead of jobs. So what we do is when we say, Paliku, can you go feed the dogs? And he's like, we just walk to the fridge and we pull off a dollar. And it was this amazing exercise over a period of three months. It was straight revolt. Mutiny on the ship. And revolt turned into a little bit of sarcasm, like, yeah, fine, I'll do that. They didn't want to lose their money one step back. We don't buy them anything. We're kind of strict when it comes to like they get stuff at birthdays and they get stuff at Christmas. But other than that, they need to be useful people and earn their money. And so they really value.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Allowances for the kids We make lots of mistakes as parents, and what the allowances were accidentally or doing where they were training them, they had jobs and they did their jobs and then they earned their money if they did their jobs. What it was doing is when we asked them to do extra stuff and be helpful, it was like, am I going to make more money? And we had taught them this system that was the opposite of what we were trying to teach them, which was to try and be helpful. And me and Kulu, I remember that like I remember her listening to it like six hours later than I did. And she's like, did you hear about the Claw back allowances? Like, she'd hear about clawback. I was like, yes. And we both thought of it instantly like, let's do it for allowances. And so what we do now, and we change two things.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“I was just thinking about John. John Lis, the economist you had on the show, and he was talking about using clawback allowances in a professional format. But I remember him talking about using it to potty train his kids and this idea of loss aversion, i.e. like I already have it and you're going to take it away from me being much stronger than the opposite.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“So, just really again, like never part of the mission for us, but an understanding of place. And this is what gets Kulani, like my wife. Comes back to that conversation of innovation is a culture. And Hawnes were able to produce extraordinary nutrient-rich foods with finite resources for a million people. And Hawaii now imports 95% of its food and half of its twinky level nutritional value. It really points back to our places in forming what we're doing. And it's really fun to have such a strong connection to place and it helped to inform your solution.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Well, and they blood test every week these extraordinary athletes, and we've just started working with a lot of these sports nutritionists, and they're going to be able to measure for us if it's having an impact on these athletes. That's so cool.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“So, the new piece of equipment that Dr. Van Blue has coming in will be able to give us measures in milligrams, micrograms. Like we'll know that in the near future here. And this is what ultimately there's several companies working on this, audacious as one of them is an amazing company. Like they're going to be able to measure these thousands of biochemicals to the form that you need to turn them into a label. But we know to answer your question, we know even in comparison to beef, it is about halfway to salmon. So it's actually a significant source of omega-3s that for some people that don't eat fish, like it goes a long way. Yeah.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, again, like this was never our mission. A mission was just to balance populations. But we happened to have one of the most virile animals in the world that has a choice to eat exactly what it wants moving through the most fertile slopes, maybe on the planet. And I think that's what Dr. Van Vleep got so excited about is he now has a marker to say when there's an extremely fertile place that's for most part well taken care of in a lot of the areas because they're able to go to the very best areas this is what nutrient density could look like and it's you know two to vitamin a was 800 times in the liver versus some of these beef livers”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“It is the windward or the windward side of a slope. Hawaii Haliakala has a very particular soil called andasols. And then there are three types of andesols. Andosols are some of the most fertile soils in the world. They hold water better and hold more nutrients from those waters better. And then of the three soil types of the three andosol soil types, we have one called a U stand. And it's the most fertile of the three. So the slopes we're harvesting these deer on are actually, I think the U stands make up 0.05% of the world's soils. So we just, so we happen to be.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's not a race to the bottom anymore of producing commodities, which is like the most you can at the cheapest price. I mean, this is my favorite saying every time Peter Attias says we're overnourished, I'm just like, yes. We're producing an absurd amount of calories that aren't good for us. It's coming and we're going to understand the nutritional quality of our food and it will be graded and ease it in all. And that will create these direct relationships with these What will probably be regenerative aggravating practices that are fostering the health of these places. And then so when we dug even further, we found out that the leeward slopes of volcanic”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Instantly realized if every consumer had this level of insight into the nutritional quality of their food, it'll completely change the way people look at that food system.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Saw it, the most exciting thing honestly wasn't Maui Nui. It was A, this is nutrition of place. This is a direct reflection of how well and how fertile a place is because all of that nutrient density is coming from the plants that they're eating and i.e. the soil and the wealth of the water moving through the soil.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“That might look like in what we understood as a fairly fertile area. So comes out 2 to 4x, the phytochemicals. So all of the good stuff from plants that gets transferred into meat were two to four x, were eight to 64x the omega-3s. So like DHA was 20 times, it was just every single category was absurd. And then probably the most exciting for me is they measured oxidative stress. So the stress an animal goes through during that process. You can measure that oxidative stress and its impact on, there's a whole bunch of chemicals I still don't understand. I'm not a nutritionist, but they were able to measure the negative impacts of stress. And of course, ours was essentially zero and the beef stuff was all over the place. It was pretty scary. But when I...”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, up or down, whichever one favors them. Yeah. So Dr. Gusson introduced us to somebody, Dr. Van Vleet at Eustaw State University, who has probably been one of the most advanced food labs in North America. And he was doing the largest beef study ever done and the most in-depth measuring a thousand plus biochemicals through disadvantage metabolomic testing. And we just happened to get like tossed in at the end of it. So there's like 200 plus pieces. Axis deer. So there's 200 plus beef samples, and then they threw us at the end, and he thought, like, oh, this will be really cool to see an animal that has a choice to what it eats.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“You've made a lot of them, my friend. I appreciate it. But what we found out is that the nutritional comparison to beef weren't even actually able to do it because the data was so dated and you're able to be off to within 20% on a label, which is a whole other story. Anyway, Dr. Anthony Gustin.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“I know who he is. Absolutely. So we were working with We were trying to figure out and compare after we got that information to a typical comparison to beef. And what he pointed us to, which was crazy and scary, is the vast majority of the USDA databases from the 1930s.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“There's something wrong with the hearts. They have too much choline. There's nothing wrong. We just sent you a heart. And we were working with, did you introduce us to Anthony Gustin? Who, Dr. We got to Anthony Gustin?”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“I was like, we sent you the bone broth that we were made from regular bones. They had thought we had put some form of like protein powder or additional collagen in there because it tested 33% higher in protein per ounce than anything they'd ever seen. So they had to like retest it and it came out the exact same way. And our mission was never. Nutrient density, our mission was to balance populations. And I always knew it was better for me because that animal had a choice to eat. But when we got that testing, we were like, wait a second, like, what is going on here? So we sent more, like we sent livers and hearts and different cuts into a convention.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Certain cultures, and we got away for it for a long time, and now we're coming back to it. And if you knew the quality of your food, not measured by the five metrics that are currently available, but measured by the thousands of biochemicals that we can now test for, both good and bad, billions of dollars going into this, like the Patagonia provisions of the word, like this is coming for sure. And what was really interesting for us is we got to be one of the first people to be fully tested. Book two years ago, we submitted our bone broth to a typical USDA FSNS lab to make our label. And I remember them, yeah, they called me and they said, something's wrong with these bones.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“You walked into a store tomorrow and you flipped it over, and there was two blueberries, and one said 92, and one said 76. And you knew that 92 meant that was that much better for you, measuring thousands of biochemicals that they now can through metabolomic testing. Going to buy the one. And what's so amazing about the conversation of nutrient density is that is nutrition of place. And when you think of regenerative agriculture practices, which is basically just layering conservation practices, like we're taking care of soil, we're taking care of water. We're doing these different things.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“Start at maybe the end. I think nutrient density, i.e. food quality, and being able to measure that accurately and someone be able to understand it in its simplest form, i.e. on a label, is going to completely change our food system and be the lever for regenerative agriculture.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“So, again, and happy to share all of the questions. And I think when people see the questions, you can actually, they're tailored to our teams, but it's actually pretty easy to tailor those questions to your specific work format. I haven't quite found a way to move them into the virtual Zoom world because a lot of them are so tactile in how people work together and workflows. And there will be several iterations. We just changed it again. But in its current format and framework, I think it could be valuable to people and happy to share that.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT
“It's really good. I have like a lot of anybody that deals with any type of product strategy, I make sure they read that one.”
2023-06-21 · The Tim Ferriss Show · #678: Jake Muise — The Relentless Pursuit of Innovation, Quality, and Meaning · IDENTIFIED FROM THE TRANSCRIPT