YouSaid · the spoken record

Jamie Laing

lines on the record: 71
first: 2020-02-20
most recent: 2020-02-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Making them gluten-free, making them cost three quid, and just putting them out there. And we did it. And we said, well, we like it. So we're going to do it. And I think that's so important. People try and follow these trends. And if you start following these trends, the same thing goes for, and it drifts into different things like I always talk to people who go into reality TV or who are creating a podcast or creating a YouTube channel. You have to know the reason why you're doing it. If you're going into reality TV or doing a podcast or doing YouTube channel just to become famous”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“Funny that They don't know anything. Is I honestly say this, and it's so funny that you use the word naivety. I say it all the time, naivety is your biggest weapon, and it is so important to realize that people go out into the market and try and study everything and understand how they do this and that. I put it down to the same thing. If someone said you should go and we're doing the mask too. Have you seen the mask with Jim Carey? Let's call it Ace Ventura. Go and do Ace Ventura number five, whatever, but it's not going to be Jim Carey. You're going to play it. If you've seen Ace Ventura, it is impossible to play anything else but how Jim Carrey played it. It's impossible. So it's actually the naivety of going into it, just seeing it completely raw for yourself. That's when you'll gain success because you go about it just how you think. If you start following others, it is so important to, I think it's important to have a mentor. I think it's important to have someone that you can turn to and look up to. But in terms of what you're creating, do it yourself. I said we were 21, 20, 20 years old creating sweets, putting them in bags that no one else had seen before.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“But also, which I think is so important, is that when you're selling a product, right, I really feel like it needs to have a story and it needs to feel real towards the consumer. And for us, it was very real. It felt real towards everyone. They actually believed it. So it was kind of okay for us to go down this road of making sweets because they went, oh no, this is believable. Actually, I understand where this is coming from. We had this story and we had this background thing. So we kind of knew what we wanted to create and where we wanted to go with it. I think the trouble happens is when someone says, okay, what do we, they sit in a room, they brainstorm about what they want to create. I'm sure it has happened a lot of times, but I find it very rare that someone goes, okay, there's a gap in the market for a new water. Let's go and create a new water because you don't actually, it's not within you. And you really, you know this, Steve, like, like business and building a brand is hard.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“And Ed very quickly swooped in and said, let's not set up a sweet shop. Let's not do that because that means that we only have one situation where people can go to, you only have a location. And why do you just want to have a location? Why do you want everyone to have these sweets? And I said, okay, this is a good idea, but what about the Hugh Heffner thing? He said, it's a terrible idea. Get rid of that idea. But I think it was the fact that Jamie had kind of...”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“And the idea behind it was to create a sweet shop that was a mixture between Willie Wonker and Hugh Hefner. That was the idea because I wanted the kittens to be beautiful girls because I thought that would be fun for me and I wanted the candy was a sort of generalized time for sweets.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“It's amazing. And I went in there, and it was incredible, and it was amazing, and it was wonderful. And people were spending $300 on sweets. I thought, this is crazy. I want to create a sweet shop.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“And I think this manifesting in my head kind of grew and grew. And I went to New York when I was about seventeen years old. And I went to Dylan's candy bar, which is Ralph Lorenz's daughter's sweet shop. She has a few over America. It's kind of like the Hamleys, the Harrods of Sweet Stores. Imagine Willie Wonka, but...”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“It's interesting because I believe Lodden kind of fate, I think, and when I was a kid, so I say this a lot, but it's just the truth. When I was a kid, I was scared of the dark. And I used to share, I used to go and sleep in my brother's room because I was scared of the dark and wanted to share a room with him. And he used to tell me a story of Jamie and Sweetwell to make me fall asleep. Then I had this obsession with sweets, coupled with the fact that my parents didn't allow me to eat any sweets because I was so hyper. They fed me, I fed me white chocolate. There was more sugar in it than anything else. That's what they used to feed me. So I had this obsession with sweets. I love sweets. And growing up, my one wish would be to have a world made of sweets that sweets didn't damage your teeth.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“set up a sweet company. We had no idea how to make sweets. We had no idea where to get them from. We had no idea what we were doing. But we thought, well, no, we're going to do it because.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think that's exactly it. I think the biggest asset, I think, growing up right, you know, like I said, I went to sort of private school and things like that. And I don't think you're educated better. I don't think that you are lots of things that are positive about going to a boarding school or private educated school, but there are lots of negative things as well. But the biggest positive for me was you're given confidence. You're told to stand up in front of the whole school and give a talk, or you're told to read a poem out. And that inner confidence that it puts within you is so vital in life. The reason why a lot of people don't go out there and achieve what they want to achieve is because they lack confidence. They're scared about failing. They're scared about not achieving something. They're worried what people will think of them. And I think it's really important from an early age to have confidence because then you can believe in yourself that you can go and achieve stuff. And for Ed and I, at the very beginning, we want.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“But I think also it's just the sort of cross you bear. But also I really think it's important not to forget about where you came from, your roots. And I went to a private school. I went to a boarding school from the age of eight years old.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“You know, going out there and doing something that you really want to do and want to achieve, that is way more fulfilling and way better than anything else. You know, you dropped out of university. And look what you are now. And it was because you just said, oh, screw this. I kind of want to go and do what I want to do. And we really want other people in this world to go, doesn't matter what background, what gender you are, whoever you are, you can go and do it if you put your mind to it.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“People now are told that you have to go into this job or into this industry to achieve this. You know, we always talk about this at schools. You're told you have to pass this exam to get to the disc university. And if you get to this university, you get this degree, that means you're going to reach here. It's totally false.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“That's it. You want to kind of make the path. And I think, you know, in life, I think what is really important, I think that success, growing up, I always thought that if you made a lot of money and you had this and had that, that was going to equal success. And what I realize now is that that is totally not success. That is actually having a purpose and that it links to success. If you have a purpose in life, you feel very successful because you wake up every day and you want to achieve and do something. And for us, we feel incredibly successful every single day because we get to do something that we want to do all the time. And we really encourage the younger generation to go out there and do the same thing because”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“You know Nearly losing it a million times and going through lots of different struggles like every single person does. And so you want to be proud of that because you kind of go, well, this is what we've done. And this is what we've achieved. And we started with £3,000 in the bank. We didn't start with a million or whatever it was. So I probably counter it every single time for two reasons, going back to your question, is firstly because I want people to realize that anything is kind of possible if you put your mind to it. You don't have to be in a certain situation to raise capital or to build a business. You don't have to be wealthy. Anyone can do it if you really put the hard work in. And secondly, we're proud of candy kittens. We built it ourselves, and I don't want other people to believe differently because why would I?”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“But I think yeah, it is tough because I think life in life you want to be kind of proud of what you've achieved and proud of what you're doing and all those different things. And so when people try and give excuses or say for the reason, well, this is why you've achieved what you achieved, you kind of want to hit them back with something else a lot of the time. And so that's probably what I do. But I mean, I joined a reality TV show. I mean, the amount of shit that I got given, you know, I'm used to it. I'm totally used to it. But I think it's more, for some reason, you have more, there's a lot of pride we have with our business and we have a lot of passion towards it. And Ad and I were 21, 22 years old. You know, you started as a young entrepreneur. You know how hard is the beginning for people to take you seriously, for anyone to take you seriously, you know, even our parents didn't believe that we were going to set up a sweet company. And Ed and I, to our sort of credit, have built this company up from the ground up.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's totally it. And I suppose if I'm totally honest, it's probably a defensive thing now because, you know, I think that that is it. The sort of main question when Ed and I go and do different talks and chats and all these different things. The question that comes out every single time is, well, you had a lot of money. So surely your family helped you with that. And I said, well, no, that's not the case. And it's probably a defensive thing for myself, but also it's important to know that We didn't come from a place from that situation, so people listening to this podcast or listening to her talks or whatever it is know that it is possible to achieve those things, even coming from a completely normal place in a sense.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“And I think that's important to say is that it didn't work for us. Because we approached it in the wrong way. We had We believed that because we had a profile in myself, because the brand had a profile, because we had 80,000 people following us on social media with the brand. We thought that people were going to invest and we thought that was going to that amount of people was going to turn into cash and it just doesn't work that way as you know. It really doesn't. And we were mistaken, I think there's lots of, I think, crowdfunding is a great Place for a lot of different people, but for some people it isn't because, you know, you kind of got to get investors before. You got to get people interested before. You've got to do all these different things.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“You know, you can create a great business, but if you have a wrong team surrounding it, it's probably going to fail. But if you have a great team and a mediocre business, more chance of it succeeding. So, it's about going to different individuals and persuading them and proving to them and showing that you really have a belief that your brand or business is going to achieve something great. And I think that's what we were doing with Candy Kittens, because it was so authentic and real to us, we found it quite not easy at all, but we found it easier to meet people who were potential investors. But Cedars for us was a platform because it was exciting, it was fun, we could make a big show about it. We were new, so In publicity”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“He's just genius. But it's true. And people throw numbers around with all different things. And actually, You know, most of it's not true. But, you know, I think that I've always said this. In terms of business, cash is so important, it's oxygen. You need it to make you breathe. And for us, we needed cash. And I think that it's like a riddle. Everyone has money in their pockets. Just finding a way of getting the money from them into your pockets. If you have a great idea, if you're passionate, most people buy into the individuals. You know, they're not really buying into the business unless it's something like Caesar, okay, that's a great thing. But when you're meeting someone, you kind of go, okay, is this person? Do I like this person? Are they passionate? Do you think they got drive? Do you think they're going to achieve what they want to achieve? And then you kind of invest in them.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT
“But also, I think there's two things to this as well because firstly we were quite young. We didn't really understand how important cash was for a business. And so we were looking at the easiest place to get it. We didn't realize that we did, but we didn't realize the concept of you could go pretty much to other people and other people would do that. We kind of, well, what's the easiest place to get money? Okay, friends and family, and that's why we'll do it. And I think also for I think it's important to understand that there's this sort of big misconception that I have money growing on trees everywhere and that I have this bank balance from McVitty's. I've never seen that. And everyone always writes. Things saying that, oh, he's heir to McVitty's. I'm not. I don't know where that money is. But it is true that, yeah, yeah.”
2020-02-20 · The Diary of a CEO · E48: Jamie Laing & Ed Williams - The Sweet Success · IDENTIFIED FROM THE TRANSCRIPT