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Jasmine Crowe-Houston

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2022-11-24
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2022-11-24
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  1. I love that you said that because that's exactly what I think. Everything that's working now, whether it's food pantries, food banks, as I said in my TED talk, they serve an immense purpose and they're needed. Even with all of those things in existence, though, guy, the fact still remains that people are going to bed hungry tonight. So we're not doing enough. And that's what we're trying to do here is do more and use technology to do good.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  2. It happened because I'm sharing my opinion, which is what TED talks are all about, like thought provoking conversation starters. But people didn't agree. And yeah, I've had a lot of that. Like, you know, she should, you know, stick to feeding people on the streets and I'm not going to allow technology to solve hunger. I mean, it's really interesting some of the comments that I've seen, but I've always said, like, why would we not want to use technology to do something like reduce food waste and solve hunger? We can't just only use technology to meet our future husband and wife and have social network. This is a real opportunity to use technology to do something good. And that's what I'm doing.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  3. Yeah, I mean, it's funny because you talked about my TED Talk. And when that first came out, I mean, it was just like I wasn't even expecting the, I would say the hate, right? Or like the negative responses that came from it.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  4. This seems really philanthropic the way that this has always been solved is really charity. We're donating money to the food bank. Our company is going to go and hold up a big check and pack some boxes. And that's what we do. And then we're also disrupting the waste industry, which was, hey, we're going to send out a truck three times a week. We're going to fill up your dumpsters with whatever you put in them. And we're going to go put it in a landfill. And so to think that here we are, this company that's saying there's a better way to do both of these things, we're a disruptor and I'm proud of that.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  5. 100%. And I mean, and I think remembering that that's where I started from makes a lot of sense to people, you know, because people are always like, why didn't you become a nonprofit? And I've heard people that were like, oh, if you were a nonprofit, you'd be getting, you know, billions of dollars in donations. And sometimes I look at that, right? Guy, I remember looking at like the donation report from a local food bank in one of the cities that we were in. And in one year, they had like $100 million in donations, you know, and I was like, wow, like that's kind of crazy, how much money they get. And here we are, you know, trying to do so much with a lot less. But it's a new model. I mean, we really are disrupting two industries.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  6. It's a huge undertaking, but I want to be able to say because of Gooder, nobody in Atlanta, no one in San Francisco, no one in New York is hungry because we've created access to food at no cost to millions of people. And that, I mean, that is a real thing. I think a lot of times it's hard for people that, you know, have access to order whatever they want anytime they want as it relates to food to comprehend that there are so many people that don't know where their next meal is coming from and they live with these critical choices every single day but we're really trying to to make a dent in that

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  7. I think we could get really close. My goal has always been to reduce food waste by 15% of this country, which will provide about 25 million people with food, which is crazy, right? We're saying 15, 15, not 50. If I can reduce food waste by 15%, that would be enough food to feed about 25 million Americans. So that's our goal. People always say like, well, you in hunger? I don't know if I will in my lifetime. This is something that affects one in nine people on the planet.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  8. So that's the hope that we're going to start expanding there. Plus, we've got some really big partnerships. You'll see a lot of that, like the expansion with our current customers, Sadexo Magic. We have a great partnership in place with Magic Johnson's joint venture with Sadexo. And so rolling out across all their locations. So I think it's really about expansion now, which is really why we raised some money to hire more team and to be able to grow our footprint.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  9. Huge plans to grow in 2023. I mean, I think I always tell the team, 34 cities is great, 34 states is better. Multiple cities and every single one of those states. So I think we're really trying to expand. I'll be honest with you guys, there's still some legislation that prevents us from going to certain cities. So we're waiting for things like that to get better. But on the positive side, there are states like California, New York, and New Jersey that are introducing legislation that makes it illegal for businesses to throw away their food. They have to recycle it or donate it.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  10. You know, I do miss that. I do spend a lot of time still chatting with our nonprofits and, you know, going to visit them and, you know, making sure that they're good. So I get that part of it. But the people, you know, like being able to go to an actual person is not the same as it was when I was feeding on the streets. But I think I expected that as I grew. I think our impact is so much greater. You know, when I was feeding three to five hundred people every other week when I was feeding on the streets, now I could be, you know, providing three to five hundred meals with every delivery and doing thousands of deliveries on a monthly and daily basis.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  11. Know not to this, not to the level when I used to be feeding people on the streets is definitely different because that was, it was just so personal. Like when you cook a meal and serve it to someone and see them enjoy it and, you know, tell you like, oh, this is amazing. You should run for president one day, like that level of.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  12. Surplus food, and how do we get this food out of landfill? And as businesses started to go back, and it's still, you know, up and down, everyone's not back in the office. There's still a lot of excess food that we're capturing just because the capacity of the office isn't at 100%. So we're seeing a lot of that as well. But yeah. We really believe that we're going to scale nationwide and soon internationally strictly with this model because it's working. The multiples are great. the churn is so low because who wants to say like, hey, I don't care about feeding people anymore. Let's keep putting our food in landfill. And so once customers get started with us, they really love it.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  13. We can 100% make it happen on our surplus food, on our waste stream business. I think when we started building these good or grocery stores in our pop-up markets, a lot of that was during the pandemic. Because as you can imagine, guy, all of our customers, you know, enterprise corporate cafeterias, college campuses, stadiums and arenas, they were closed. And so it was like, how are we going to stay in business? And the main thing that we were focusing on is like, how do we make sure that people have access to food? And so we started being really creative and bringing on some strategic partners like the NBA, like, you know, state farm, you know, different football players, basketball players that wanted to work with us to address food insecurity in this different realm. And it did prove to be a good source of revenue for us for a couple of years, but we really started to really hone in on how we started last year, which was on the

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  14. And we also have a whole nonprofits team that works closely with our nonprofits, make sure that they're able to receive the food if they have any issues. They let us know. And luckily in five years, we've only ever had one nonprofit that said, hey, we got some food that just doesn't look good. And we were able to get that food picked up. And then we were able to compost it. I thought about these things really early before I had any customers. I was building this nonprofit network. I was doing the R&D on how long the food lived. And then we're really intentional with how we communicate that message to our clients.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah, and you know, the safety matters every, it matters by county. That's one of the things that we learned early on. So we've spent a lot of time understanding how long food lives and. Broward County versus Dade County in Florida versus Cobb County in Fulton County in Georgia because every health department is different. So we moved the food really fast. We also require that all of our nonprofit partners have a pretty solid agreement in place with us. They have to be able to store the food. So having access to freezers or refrigerators.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  16. Exactly. And that's how we could turn on any city in a matter of days. You know, we really spent a lot of time building out thousands of nonprofits in our network that can receive this food at any given moment. And being really smart, like we have hundreds of churches. Thousands of shelters, but we also have senior homes. So we spent a lot of time building that network and really building community and letting people know that we cared about them. And that was what really was the differentiating fact between us and a waste company. Really focused on being like part of the community.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  17. And then I thought, I need to just partner with some of these logistics companies that are already out there, like your Ubers and your Lyfts and your door dashes and your Rodies and have them, you know, get the pickup request and they go and pick up the food and I pay them. And so that was like a smart thing that I finally was able to make happen in 2019. But at first, you know, the first year and a half, we were only operating in Atlanta. We were using kind of owner operators, people who had their own vehicles that could go and pick up the food. And then we were paying them per pickup.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, it was the craziest thing that we ever built because it was almost a marketplace, right? Guy, because on one side where we have all this food, we've got to match it with all these nonprofits. And now we got to handle the logistics of drivers, right, to match the food and the nonprofits. And so when I first started, I was spending all my time in like Uber driver and Lyft driver Facebook groups. And I was trying to recruit all these Uber and Lyft drivers.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  19. Noah was talking about sustainability. No one was this idea of climate change and it seemed real. We also didn't have a pandemic where we witnessed millions of people experiencing hunger that had never been hungry before. And so the mindset has changed and this matters. This matters to people. People care about not wasting food and making sure that their neighbors have access to food.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  20. Everyone is concerned about ESGs and sustainability and every company in America now has a sustainability department. I could tell you five years ago that wasn't the case. I met with a really big company that just became a client of gooders and they were one of those ones that were like, oh, we can never work with you because you're not a nonprofit. And I will tell you this year, they sent a message to our general sales inbox, right? When I was the CEO graveling at their foot four years ago. And said, hey, That is what's happened now. When I was talking about this four and five years ago,

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  21. Even bigger than that. We typically see a 4 to 10 X ROI. So if they're paying us $1,000 a month, they are typically donating $4,000 worth of food. A monthly basis. So that, and you know, honestly, guy, that was what I thought most companies would want to do it for. Like, hey, you want to feed people. You want to get the tax deductions. But honestly, the tides have changed. And now.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  22. Exactly. And we charge like almost like a waste company. So a waste company, waste management, republic services, whichever they are charging based on volume, how often they're coming out, sometimes how many bins they're picking up. And so that is really the way that we looked at it as well. But our prices based on which vehicle because a car is definitely cheaper than sending out a tractor trailer. So we have customers that pay for a number of pickups per month from gooder. So they're either paying for eight pickups, 12 pickups. 20 or 30 pickups on a monthly basis that they can use whenever they have access food.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  23. San Francisco to Palo Alto all this time passing hundreds of nonprofits in the distance so we keep the food really close we get it delivered to the nonprofit they sign for it like they would a UPS package the driver takes a picture of the donation that signature now generates for our clients a donation letter a record of everything that was donated and then a sustainability dashboard that converts how many pounds of food they kept out of landfill to what that means for CO2 emissions that they've helped to prevent as well so that's pretty much the the end to end How that portion of the business works.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  24. Yeah, I mean, I almost look at it almost as like a reverse Uber Eats or Instacart, where we would inventory everything it is that the business sells so all their food items. We make it really easy now, you know, our technology has gotten so much more intuitive where they can upload their full menu in a matter of seconds. And now they click on the items. I have 100 chicken sandwiches, you know, 200 chicken pizzas. And then they would push request pickup. And what our platform would do is calculate two things, the estimated weight value of all those items, as well as the tax value of all of those items at time of donation. And then once they requested to pick up, we deploy a driver depending on how much food they're picking up. It could be a vehicle or it could be a truck, a cargo van. It really just depends how much food we're recovering. We get that food picked up. And then we deliver it really close. So that's kind of our big secret sauce, right? We're not going to go from

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  25. Corporate cafeteria or my first airport and getting them kind of excited about this idea of like we could end hunger together

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  26. I ultimately started entering pitch competitions and used that prize money to get the first version of the platform to market. So that's really how it happened. And I ultimately ended up meeting someone at a co-working space that was an actual engineer who's like, hey, I'll help you build this on the side. And we used an outsourced dev agency plus him that was kind of like my product manager, but also still a an engineer himself to get that first version built. And that is what I started using to sell to customers. But prior to that, it literally was a clickable prototype that I got built at that hackathon near Georgia Tech's campus that I use for almost a year to talk to clients about what this was going to do. And I was just really honest with customers and saying like, hey, you would be my first customer in this market or you would be my first.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  27. Well, I started hanging out around Georgia Tech. And I entered into a hackathon as a team of one, and it literally started drawing out the wireframe. So this is what I think the first screen is going to look like. These are going to be the users. I would take advantage of everything, guys. You know, any office hours when companies or big dev agencies were like on beach from an in-between a big project and they were offering office hours, I would go. I would get my friends to kind of come and be my team because I'm a solo founder, but come and help me take notes and go with this.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  28. Surplus food recovery, your excess food in what I told the clients that we were doing is we were solving their surplus food supply chain problem because right now they were just throwing it all in landfill. And what we could do is help that edible food get to people in need, but the food that was not edible, there were other uses of that than putting it in a landfill. We can recycle it. We could turn it into animal feed. There were other use cases for it that it didn't have to go to waste. And so that's what really helped us kind of think that we were a sustainable waste diversion company. But ultimately, we handled the logistics of getting food to people in need.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  29. Exactly. That's exactly what I thought. And it was interesting because I didn't want to use the term waste because to your point, This isn't all wasted food. A lot of this is surplus food. So we started offering a service, what I called.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  30. All the time. Like, I was, I would say 99% of my time fundraising and just never knowing, you know, when the next donation was going to come, when the next grant was going to come. Nonprofits are hard business.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  31. Every company that I spoke to was like, oh, we can't work with you because you're not a nonprofit. I was like, what? And then it started to make real business sense because they were already paying waste companies to throw the food away.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  32. They're paying people to haul it off. There's perfectly good food. They're paying companies to come and get it and throw it in landfill, which, oh, by the way, is terrible for our environment, a leading contributor to global climate change, you know, a huge problem in itself. And so I thought, wait, I'm going to come and offer these businesses a sustainable way to deal with their waste. And it's going to help their community. It's going to save them money, both via tax deductions that they're going to get for donating the food that's edible, but also by paying for excess waste pickups that they don't technically need. And they're going to help their community. It's going to be good on the environment. They're going to help feed people and that that was a business. And for the first year of the business.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  33. Yeah, you know, and you know this about me, right, guy? I knew all about nonprofits. There was that was the thing that I knew. I mean, I have been building nonprofits for however long. So that's that I knew. The reason why I decided to go a for profit, right? As soon as I realized that it was definitely this logistics problem was that businesses were already paying to throw the food away. Like that's what I realized. That was kind of like the wave.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  34. Of litigation, this fear I'm going to get in trouble if this food isn't perfectly great, it does go to waste. And I remember the day that we did that and we took that food to different senior homes. And this had to be thousands of dollars, thousands. I mean, maybe 20, $30,000 worth of food that we were able to give to these seniors that would have gone to waste. And it was perfectly good food.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  35. This happened every single day. What's funny, guys, is if we go to Walmart or we go to a grocery store and we purchase groceries, what if we stop someplace else? Chances are we don't even make it home in 20 to 30 minutes. We get home. We put this food in our refrigerator and freezer and it's perfectly fine. But because of this fear.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  36. A hundred percent still till this day, I probably get no less than three to four either emails, tags on social media posts of people, everyday people going to a grocery store, seeing this perfectly good food that gets thrown out. I remember one time a lady, and it's funny because she said she actually got in trouble for it, but a Walmart in Atlanta, the power went out. And I mean, went out for less than 20 minutes, right? And because of that, they were throwing away everything in their freezers and everything in their coolers. And so she calls us and she was like, hey, I don't know if you guys can get here, but we're about to throw all this food away. So we get up there. We bring like, I think we had like a U-Haul truck, one of our vans. And I was, I mean, everything that's in the freezer. So all this food just, all of it just going away. So I'm like, oh my God, like this.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  37. Yeah, I think that's exactly what it is. And the other thing that started to happen too, it was around the emergence of the food delivery. And, you know, I'm like, wow, all this technology is being created to get food faster to people like you and I. But who's going to build something for the have-nots, the millions of people that don't know where their next meal is coming from? Who's building for that? And we have all this food going to waste. All these people that are going hungry. Why are we not trying to build something that will connect those two together in the interim, solve two really big problems? I mean, we're talking about all this food going away, so all these people going hungry, and we're not solving it. And that's really what I thought I could do.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  38. Started to think like I don't get enough of this food donated. And I go to Google, like so many people do. And I literally Googled what happens to extra food at the end of the night from restaurants. And I will say I fell into the deepest rabbit hole. I remember like it was yesterday being up until almost four o'clock in the morning reading a Harvard business school. Their food law policy had done like an 83-page report on food waste. And I'm reading through this and I'm blown away with how much food goes to waste in this country thinking about the millions that are hungry and realizing, wait, we waste all the food that could feed all the hungry. And it just was like an aha moment like, hey, I've got to connect these two.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  39. Have access to food, there's still a lot of struggle, and that people, when they have to make a choice, am I going to pay for my rent? Am I going to pay for my car payment? Am I going to pay for medicine? Or am I going to pay for food? Food is often the first to go. But the biggest thing that happened with this guy is I woke up one morning in February of 2016. So by this time, I've been feeding on the streets for almost four years and a video of one of my restaurants went viral. I had a 15 second video on Instagram. There was nothing but just little pictures and they captioned it. Look what this group did for the homeless in Atlanta. And people started tagging me in the video. And I woke up and there was like all these friend requests and one of the reoccurring questions.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  40. There were a lot of things that I saw. One thing I started to see a lot of families that would be there on a daily basis. Every time I was feeding, they were there. And one time I talked to the family, and I'll never forget they were a family of nine, you know, so husband, wife, seven kids. I remember I would say like, you guys are here every week because I watch them, you know, get out of homelessness, get into a house, you know, start trying to rebuild. And one day the dad said, you know, we have to sell our food stamps every now and then just so we can pay our rent. And I mean, that really, that stuck to me. And he wanted to know when we were going to be there so that they could come and get food because it was a consistent good amount of food and he knew his family was going to get a good meal. So I saw that. I saw that people were really desperate for food. So even if they had food stamps or all the things that we think make people.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  41. There's a lot of different resources. There's certainly churches and synagogues that are feeding and having different programs on a daily and weekly basis. There are soup kitchens that still exist. A lot of times if they are experiencing homelessness, they are sometimes in a homeless resource program. So whether they're staying at a shelter, they're going to the shelter for certain times it could be like it's too cold outside or there's storms and they know that there are places to go where they can actually get food. And then there's people like me who are bringing food directly to people that are living on the streets on a daily basis.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  42. Exactly. It releases harmful methane gas emissions. And beyond that, I mean, when you think of where landfills are and you think about poverty and you think about health outcomes and social determinants of health, it's really bad. On every level

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  43. Exactly. Project drawdown last year said that food waste was the number one thing that we could do to combat global climate change. And just to give you some aspects food is the single largest source of everything that's in a landfill.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  44. Oh, yeah, the cruise ships. I mean, I was at a conference maybe about two weeks ago, and you could see that they had planned for, let's say, a thousand people. I mean, there were hundreds of tables and every table was already preset with a salad and bread on the table. And I looked around, and there must have been at least 20 tables that were completely empty.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  45. Know it's from the farm to the fork. Waste is taking place. So there's farmers that are having to plow things under. I mean, we saw huge instances of this during the pandemic. You saw those stories of Idaho potato farmers that, you know, had to waste millions of pounds of potatoes because people stopped ordering. So you see that you see the food that's not perfect when it gets to this store. I can't tell you how many truckers give us calls all the time because if they're late, say they're sitting on in traffic because there's a bad accident on the highway and they get to that grocery store, that distribution center late, they can have a whole truck refused. And so now you have 18 wheelers of probably 20 pallets worth of food items that now these truckers are like having to figure out how they're going to get rid of it because they've got to go and get another load of food. It's the events that we go to, right? How many times have you been to a wedding?

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  46. Just thrown out. So if you can imagine a billion, right, that sounds like a lot. And then you think 80 billion, I mean, this is a lot of food.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  47. 100%. I felt like there were people that were feeding people. There was a lot of initiatives, but I felt like people were not getting the dignity and choice that people like you and I have when we're hungry. It was just like, hey, take this food. You're hungry, have it. And I want it to do better. I want it to essentially, you know, do gooder.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  48. Oh, yeah, it certainly was a lot of money. And I got smart. I would start to, if I was going to do fried chicken, I would order the fried chicken from like a grocery store and pick that up and, you know, ask different groups to pitch in like $5, $10. I also put a lot of my own money into it as well.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  49. Yeah, for sure. I got really good at making chicken and making pasta because, of course, before the food inflation, those were more affordable. But it would be multiple things because that was the thing. I wanted to give people an opportunity to just have dignity and choice And so we weren't just giving them, hey, here's this peanut butter jelly sandwich. You're hungry, just take it. So they got a chance to order. Salad, an entree, two side items, and then they would get a choice of a dessert as well. So it was like a real restaurant.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT

  50. Yeah, I would start doing the shopping on Wednesday and start doing the cooking on Friday for an event that was on Sunday. So it was a pretty big undertaking.

    2022-11-24 · How I Built This with Guy Raz · HIBT Lab! Goodr: Jasmine Crowe-Houston · IDENTIFIED FROM THE TRANSCRIPT