YouSaid · the spoken record
Jason Citron
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- 2022-03-07
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- 2022-03-07
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“I grew up. My dad was a small business owner. My grandfather was a small business owner. Like, I knew that you could build a business in America and have a good life by doing it. And that was kind of the path I wanted to take. And I got lucky that I sort of stumbled my way to Silicon Valley and all the dots kind of connected. But it's been a wild ride.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“I think it has a lot to do with luck. I think that. I worked hard and I think I got lucky again with having good genes and being able to be smart. But so much of my life in hindsight. Unplanned situations where I took a leap and things kind of worked out. And those leaps were out of my control. And so I think there's a tremendous amount of luck involved. And it keeps me humble because, you know, I've been successful, but I've also had enough situations where I thought I was going to make the right call and it ended up not being right. And, you know, one of the biggest lessons that I've learned over my career is that being right and being wrong don't feel that different before you know the answer. So I have an appreciation for luck.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“We haven't shared our profitability numbers, but we're doing very, very well. Nitro is a very healthy business. It's growing very fast. And I'm very excited that we've been able to find real success in building a business by creating more value for our customers so that we can really just focus on making something that people love.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“But the interesting thing about the experience we went through earlier this year, you know, I can't count on any specific companies, but it was a really crystallizing moment because. I was talking to some of the folks on my team about sort of what path we could choose. And the cool thing was actually that most of the team wanted to keep building. Technology changes so quickly. So we're always thinking about who's going to launch the thing that might disrupt our business and how do we stay ahead of that. But I think what's fascinating and so exciting about being in technology is that it's just constantly a game of innovation and what's next. So every year we like have plans of like what is the new thing that we're going to build and how are we going to evolve Discord? And it's just always this constant forward motion of making new things.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Well, you know, we have a fiduciary responsibility to our investors and our employees. When people invest in a company with their time or their money, they're doing it because they expect to get a reward for that eventually. That's obvious to me. And myself included too. And so you try to build a business that is durable and can be big and exciting and important that creates value for folks. And inevitably, if you stay focused in that way, you have to either go public or get acquired, right? That's just sort of how it works.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think what's important, at least the way that we think about this, is that you have 150 million people inevitably, we're not reading everyone's messages. Like you can't police all of it, but Discord is designed in a way that gives each individual a lot of power over their own experience. Every conversation on Discord is opt-in. Like people can't just show up out of the air and start pinging you like they can on perhaps other services. And then we give the moderators of those servers, of those spaces a lot of power to control and enforce their rules and norms for their space. And then we have very clear community guidelines on what's acceptable. And we have a trust and safety team that does investigate reports. And while we don't proactively read messages, if a group gets reported to us, we will go and investigate and look. And we ban communities if they're...”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“So, in late 2019, we had all this data. So Stan and I kind of did this exercise where we tried to figure out like, what is our mission? What did our mission really mean to us? And like, why was bringing people together around games actually important? And we realized like, wow, we've built a service that because of how it works really gives people the sense of belonging and togetherness. That's a pretty profound opportunity to improve the world. So we kind of expanded our mission. We went more fundamental and said instead of bringing people together on games, we're going to help give people the power to create belonging in their lives. All the things we were doing for people who play games was still in our mission around communications, but now we can welcome in all these other people. And so in early 2020, we kind of did a small rebrand. And then COVID happened and everyone just flocked to Discord.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we started in 2019. We went out and ran a bunch of surveys and asked our users to answer a bunch of long questions about what do you use Discord for in your life? And what are the biggest misconceptions that you think people have about it? And we heard things back. biggest misconception is it's only for gamers and like i want to use it for my study group and like could you stop marketing it for gamers like please”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“And I guess that really kind of began this conversation around focusing Discord less. Audience of people I mean, this was sort of what I guess could be described as a rebrand or a redesign that you started around 2019.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Oh, it was very hard. I had been thinking about this for, I don't know, seven years at that point. You know, when I started the company in 2012, the idea was eventually to build a games distribution business. And so fast forward to 2018, late 2018, realizing that it wasn't going to work, it kind of was one of those moments where I was like questioning everything, like, do I know what I'm doing? You know, how are we going to build a business? And I actually was kind of physically ill for a week because I didn't really know what to do because so much of our time and energy was leading up towards building that business.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Because Discord is free, but if you want an upgraded experience, there's the Nitro subscription model and there are different levels of it. Basically, you can have an avatar, like a cartoon avatar, and you can choose your, I guess, part of your username, and your audio is better, right, for example, and maybe a couple other things.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Like that was a war we were not going to win. It was another one of those moments where I just had to kind of embrace the brutal facts of what was happening around us and realize like this is not going to work. We've got to listen to what our users want and just lean into that. And so we ended up shutting it down after a couple months and really double down on a subscription service that we had launched a couple years earlier but weren't really investing in called Discord Nitro.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“And we got a lot of feedback from people that they actually just wanted us to make our communication service better. And that by making it have actual value, now you can get video games in it, it made it even harder for them to convince their friends who maybe didn't play video games to come on to their servers to talk and hang out and maybe study homework or work on an art project or something. And it also, it ended up not being differentiated enough from the other ways that people buy games. And so we found ourselves in this situation where, well, we had a pretty large user base. We were competing against companies that were like 10 or 100 times bigger than us in terms of like capital. And in order to be able to get great games in the store, it was starting to become a situation where you would have to spend a lot of money to offer these upfront guarantees to developers to get them to list your game. And I realized that”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we launched the game store in late, I think it was late 2018, and this was actually one of the first moments that we started to realize that people really wanted to use Discord for things other than playing games or with their gaming friends or gaming communities. So, you know, we launched this game store.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“We do track some basic usage data so we can understand like, is the product being actually helping people spend more time with their friends? But we do not track or read people's messages. We do not use any of your actual communication data to do anything other than send it to your friends.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Could decide who could join and what was okay. But what we didn't quite realize was that we also were going to need to think about moderating the kinds of groups and communities that were on Discord themselves. And so when the Charlottesville thing happened, this was kind of a wake-up call where we realized we were behind the ball in building tools that allowed us to actually moderate the groups as opposed to just allowing the groups to moderate themselves. So we took it as a real learning moment and came up with very clear community guidelines of what's acceptable on our service and built a trust and safety team that relatively in the life cycle of our company was much earlier than most tech companies tend to do. It's like an important thing for the world that we make sure our technology is used for good, but also like people just don't want to use it if it doesn't feel safe.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“I actually don't really remember how, but we had taken privacy and safety very seriously from the first day of building Discord. You know, when we launched Discord back in May 2015, every server had moderation capabilities. You could kick people and ban people. You could enforce a code of conduct in your space.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“We've done stuff like that a number of times. I think the experience that I had at OpenFaint, where my friend Andy came to me and said, it sucks to work here, just letting you know, like really stuck with me. And I really wanted to be proactive and intentional about building a great place to work at Discord because I knew that all of the amazing great stuff that we're going to create is just going to come from the people in the building. And if we don't really focus on building that great foundation, that great engine, everything's just going to get harder and slow down as we make more progress.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Gotta pause and get our ducks in a row so that we have a good foundation to build on. We still teach a version of that management training class today to everyone who becomes a manager of the company.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Well, for example, the first summer, this was, I think we were maybe 25 people or something, maybe this was the second summer. And we were like, okay, we need to hire managers now because we can't have a flat organizational structure where people won't get career development and career coaching and all this stuff. So rather than bringing in managers from the outside, we created our own manager training program and asked anyone at the company, we said, hey, does anyone want to? So we stopped hiring for a quarter and basically. Talked about and taught people like what does good management mean? What's the value of it? And I remember our board was like, you're going to stop hiring for three months. Like you're crazy. This started to take it off. Why aren't you hiring people? And I'm like,”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“One of our philosophies was small and mighty teams. I fundamentally believe that you can get a tremendous amount of work done with a small group of really talented people by making smart technology choices that give you a lot of leverage and also by focusing really clearly and saying no to a lot of stuff. And by staying small and growing slowly, we were really able to lay the foundation and create a great place to work so that when it came time to grow faster, like we had a lot of good stuff in place that I didn't put in place at my last startup.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“But I want to go back to the growth of it because it really just at this point seems like a self-generating engine. And you were still relatively small by 2017, right? Like, I think you had 58 or 55 employees or something around that time. But the scale of Discord was already really big, billions of messages being sent. Was it just, I mean, how are you managing just the growth of the company with such a small team?”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“If someone is in those situations, like we don't take a cut of the revenue, but we have begun testing native subscriptions in Discord where you can come directly to a server and buy a subscription and then earn money as an influencer or a server host and then we share it in a part of that.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, I think you might be, I don't know if you're on an island of one, but it's age-old human behavior to say, I want to be part of a club that cares about me and make friends by being there. Like, that's not new. You know, more and more people are looking to spend time with smaller groups of people that share like-minded ideas to find a sense of belonging. That's fundamentally like what games were for me and what Discord offers for people.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“And kick everybody out, and then send the new password and ask everyone to come back. And basically, people weren't doing it. So we built this integration using Twitch's APIs so that you could, if you subscribe on Twitch, you would get access to a Discord server. And if you stop paying after like a grace period, you would just get removed and it was just automatic. And Discord ended up kind of going viral amongst Twitch streamers because it was a really easy and meaningful benefit that they could offer their paid subscribers on top of what else they were already offering on Twitch.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“With Twitch early on, we had this hunch that streamers would benefit from using Discord. Obviously, when they play games with their friends and their streaming, they can use Discord to talk and chat and keep up. But as we began talking to more streamers, what we started hearing was that they would often have these kind of VIP communities of their fans who they would give access to if they were subscribing to them on Twitch. So if you were a paid subscriber to somebody on Twitch, you would get access to a VIP voice chat experience, usually powered by something called TeamSpeak, which was one of the competitors at the time. And streamers had this interesting problem, which was if you stop paying them on Twitch, they wanted to get you out. You had to get removed from the VIP club. But the software didn't talk to each other. So they would like reset the password.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“And then the games would finance. The company, and people would want the games because the games would enable them to continue to use Discord. Or they were integrated with Discord Even though you could use Discord with any game, like you play World of Warcraft or League of Legends and use Discord.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“At that time, we did not actually have a business model implemented. Our plan was to fund it with venture capital for a little while. And then once we got to scale to build a games distribution business.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“That's right. One of the key innovations we had was making Discord work in your web browser. In early 2015, this was a time when there was a new capability that was kind of just becoming mainstream in web browsers, something called WebRTC, which it's basically video chat and voice chat embedded into a web browser. And so our thought was people aren't going to download another app, but if we can make it just work in the browser, people will click a link. And that was a material driver of our growth because people were willing to try it and they could try it quite easily.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Oh, we had like a dozen competitors. It was a very competitive market. There were a couple of kind of incumbents, if you will, who had products that were popular but kind of niche. There were products that were popular, but maybe too simple, like Skype. And then there was a bunch of companies innovating, creating new kinds of gaming chat apps. But I felt like we could do a better job than everybody because I knew that we were just really good at building stuff.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Yes, he ended up stepping into the And so he took the title of CTO and scaled that team up. And today he runs 40% of the company.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“It felt right. And we joke and we say Discord is the problem we're solving when you use our service because you win more and you have more harmony with your friends.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Well, the story is kind of funny. You know, the name Discord actually came from a set of criteria that we came up with for what we wanted the name to be. The original name that I had picked was Bonfire because a bonfire is a place you gather with your friends. It's cozy. You're hanging out. But there were like 15 other communication apps called Bonfire, so we couldn't use it. So the criteria we came up with was basically we had to be able to get the copyright. We had to be able to get the website. We had to be able to get the app name on the app store. And it had to be a word that you could read it and know how to say it. And if you hear it, you know how to spell it. I wanted it to be one of two syllables so it was kind of short and snappy. And something that had to do with talking to your friends. And so we ended up making a list of like, I don't know, 20 words. And Discord was the best one that fit all that criteria. And it just kind of...”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“No, the company was still called Hammer and Chisel. We didn't change the name until, actually, I don't remember a year or two later.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Initially, the growth was good. I mean, it was big things start small. So, you know, I think on our first day we had... Maybe a couple hundred people who registered, and then the next day was a little bit more than that, and then a little bit more than that, and a little bit more than that. I think by the end of the first nine months or so, we had. Maybe almost a million people who had signed up a couple hundred thousand using it every day. Like it was clearly useful and people were very excited about it.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Yep, that's right. And it was very, very viral because it's fundamentally a group communication service. So if someone is like, I want to use this to talk with my friends while we play, you know, they make a server which is free. It takes one click. And then they get a link, you know, send it to their friends using whatever other messaging app they were using. Everyone clicks the link, types in their name, and boom, they're in, no download, no app install on desktop. And then people will go, holy crap, this is pretty cool. And then they would tell their friends and then tell their friends. And it just kind of started to grow.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“On Discord, a server is what we call the space that you create for your community. You can make it invite only, or you can make it open to anyone. But it's kind of the place that you go for your community or your friends. So you can name it whatever you.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“And we could tell that it was going to be something, but it wasn't there yet, like it was buggy, it would crash sometimes. You couldn't, like, you actually really use it quite so much to play. And so come April, you know, we were thinking about like how do we get this thing to grow? And we had this idea to ask a friend of ours who was sort of in the video game community to make a post on Reddit asking people like what they thought about the app. And then maybe some folks will try it. And in the comments of that post, Stan went in and posted a link to a Discord server, which is kind of what we call our communities. Let's call the server. And people were finding this post on Reddit. They click on the link. And then people would ask us questions and they'd share their opinion. And most of folks thought it was really cool. And from that post, we got, I think, a couple hundred sign-ups, maybe 50 people really started using it. And that was the day we say we launched because like.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“You know, during those first five months as we were building, we would constantly be talking to our friends, showing to them, getting their input, and trying it ourselves to really try and get a sense for how is it resonating with people? How can we make it better? And ultimately, from doing that, we ended up getting a handful of our friends to actually start using the service.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“So may thirteenth, I think, is what you consider this are the unofficial launch date of Discord, because that was the day where you released it widely, and people who weren't your friends could sign up for it. How did you get any attention for it? What was your plan of attack?”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“So it was the beginning of April. I very distinctly remember, actually, I called Brandon, the artist that I had, you know, that was leading our art team and told him, hey, we're going to focus on this app. And so I got to let you go and let all the artists go. Like y'all are amazing creatives. Your talent is wasted here. So, you know, we had a long conversation about it. And ultimately, that's what happened. Like the entire art team left and went and got jobs making, you know, great, amazing games.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“But from the experience I had building OpenFaint, I knew that I had these powers that I could use to have positive impact on like tens or hundreds of millions of people. And I wanted to do something that was really big and important. And I knew that that game in that form wasn't going to get there. So rather than being okay with hitting a single to first base, I was like, okay, how do we change this up so we can get a triple home run grand slam or whatever?”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's right. That's right. And within like a couple weeks kind of started to stand up a basic app. And I was like, this is kind of cool. So like I started coding on it. And then a couple weeks later, like, you know, one other engineer joined, another engineer joined. And after like two or three months, we were in a situation where we basically had like all of our engineers working on this chat app. And then all of our artists and game designers building games. And I realized like this is crazy. Like as an 18 person startup, we can't be betting on these two things at the same time. It's too much risk. And I think we could have had a really good small to mid-sized business.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Yes. Well, initially it was a little more incremental than that. Initially, it was just Stan and a designer who were working on Discord. In January 2015, we kind of went filed new and started working on that.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“There were a couple parts, but having an all in one experience was a big part of it. Know having to coordinate between all these different apps is kind of a pain in the butt. You know, like if you To talk to your friends while you're playing a game, you know, people would use one set of apps, and then if you weren't in the game, but you wanted to join, you'd be like texting people on a different app. But like, they're playing the game. So, like, are they checking their phone? Are they checking their messages? It's like you're somewhere else. And then when the game is over, if someone leaves, let's say someone drops out of the game, but they want to keep talking. If you're using the built-in voice chat in the game, like the person has to keep the game on their computer. They can't go like browse the web. So there's all these little nuanced behaviors that just made it kind of complicated to use. Whereas with Discord, the way that voice chat works is it's like an always unconference call because you invite people into a group space and then create a voice channel, if you and I are talking, you know, our friend can see that we're there and just click the button and hop right in without us having to get interrupted. And so it's just a magical experience. You can like run into people online in a way that didn't happen in like Skype.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's exactly right. Growing up, video games were the way that I spent time and hung out with my friends. I wasn't the kid going outside playing sports. And so through my whole life, I just have so many amazing memories with my best friends, my wife, my brother, playing video games. You know, the video games themselves were not the point, like you're saying. And half the time we'd be just talking about random stuff, talking about life and fundamentally Discord was about was creating a place that you and your group of friends could come together to talk and hang out. So it really created almost like a feeling of like having your own private cafe or dorm room or living room that's for just for you and your friends on your computer. And then very quickly in your pocket on your phone.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“They're more powerful. It's more comfortable if you're going to sit and play a game for like four hours with your friends. Like, you want a bigger screen, you want to use a keyboard and a mouse. It just seemed natural to us. So while it wasn't kind of like the top of mind conversation of the day in Silicon Valley, as people who play games ourselves, it seemed obvious. Once Dan like put it on paper, we were like, oh, this should probably work. Let's take a swing at it.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“The insight that he really had was kind of putting together a couple of dots which were kind of counterintuitive, which was we're seeing our customers cobble together communication around our own game with all these different apps and also ourselves like we kind of do this when we play games on PC And, like, maybe we can just solve that problem directly rather than needing to build a game to get people to use something which we can then focus on. And the real counterintuitive part was, and we should start by doing it on PC. Because in 2014, like mobile was exploding. Everyone in Silicon Valley was focused on mobile. And we ended up basically talking about launching a communication service on PC first. Our board thought we were kind of nuts, but ultimately to their credit, they believe that we understood our customers.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Well, we never actually found out because as we were working on that port, one of the engineers at the company, a guy named Stanislav Visnevsky, came to me and was like, hey, Jason, and we've been talking about this gaming communication thing for a while. And he was like, I have an idea for how we could build a communications app that doesn't require us to bootstrap it with the game. And he actually pitched me the seed of the idea of what Discord is today. And so I call Stan, I co-founder because of that moment.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT
“Critics liked it, won a lot of awards, but ultimately it became clear that the genre on tablets was not really going to work and that tablets generally, while popular were not going to be as big as we thought and not going to be kind of the inflection point around how people change their relationship with computers. And that actually it was going to be smartphones all along. We started porting our game to smartphones.”
2022-03-07 · How I Built This with Guy Raz · Discord: Jason Citron · IDENTIFIED FROM THE TRANSCRIPT