YouSaid · the spoken record

Jason Rubin

lines on the record
38
first
2017-01-24
most recent
2017-01-24
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. “Experience a more powerful piece of media than that moment, no movie, no anything, more powerful than any voicemail, than any photograph, than any video. It was like I was Ebenezer Scrooge and Christmas past. I was standing there with my old self and I felt the presence of my old self and I felt the emotions of myself with my girlfriend at the time. UGC is very difficult at the moment, but it will be it will be, it will transform an industry of consumers capturing memories and replaying them.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “There's no cameras that didn't exist. And I filmed something. This is like two and a half years ago. I shot this soccer game in Los Angeles and we're doing a test. And I was there with our camera tech and I was there with my girlfriend at the time. And it went onto a drive somewhere and we looked at some other footage and at the time we were testing how close you could get and where you could put camera positions. A year later someone found some of the footage on the drive that I had not seen and stitched it. And post that moment in time, I'd gone through a really difficult breakup with my girlfriend and they said, hey, we found this thing on the drive. You should watch it. I put this headset on. And I was standing next to myself holding the hand of the girl that I was no longer speaking to. And I have never in my life”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “Google Daydream Labs? No. Anybody know? It's story something anyway. It's just a beautiful little animated story that you can lean and move around in, actually not move, but you're in the front seat of a car and the whole story takes place within the framing of this car between this father and daughter. And it's music driven. And it's just, it's really utilizing the limitations of what's possible now to form something really beautiful and human. I'll tell you just a personal story that's interesting that I haven't really shared publicly, which is it's an experience that you can't actually have, but I would imagine you will be able to have in the coming years as the technology gets better. And it's very hard to capture video in VR right now. Jason's working on a super robust professional version in the last three years, we've had to build our own camera systems to film the things that we want to film because”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Is too modest, but like if you haven't seen his film Clouds Over Cidra, which is about the Syrian refugee crisis, I think you can watch here, right? In the Innovators Pillion. It's the most human way to connect someone to what's going on in another part of the world, and you watch it and you feel like you're there and you have a level of empathy for what's going on that you just don't get from reading the newspaper or watching YouTube or anything like that.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “Think is this is the future of museums in the near term and the further term, this is the future of education. Why read a textbook about significant moments in history when you could just kind of actually get to live it? I think that that's absolutely worth a try if you can get your hands on it.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “If no one has one prepared yet, I'll hop in with my recommendation. So I think an experience definitely worth trying is destinations, an app from Valve on the HTC Vive. And so what Destinations does is it lets you basically upload entire environments that other people can explore. And you can add things like stand at these specific points and overlay will show up giving context about the scene you're in. There's one experience where they actually took thousands of photos from a Mars rover and used a technique called photogrammetry, which extracts the geometry from those photos to make a rendered scene. And so you actually get to stand on Mars. And so you are kind of walking around and it gives you little blips of information about, oh, this is the rover, this is how long its mission was, this is how long it took to collect all these photos.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “What film and VR could really be, like native to VR, taking advantage of VR. High-end VR headsets like the Oculus Rift, if you want to try Henry, try it on the Oculus Rift. That took advantage of being able to actually stand up, walk around a little bit, and to really get a sense of being in a different place with a character that actually the animated character makes eye contact with you. I've heard anecdotally people would take off the headset and they'd have a tear because it was like, oh, that was a cute story. It was kind of a sad story. That was my first kind of, oh wow experience.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “I'd actually probably say, so Oculus made a film called Henry, and that was the first time where they have you sit down on the floor and they have this experience that's happening all around you. And it was an interesting storytelling experience. And that was my personal first time where I had tried a...”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “Eventually it just all culminates to Westworld. And so those of us in the room are privileged in that getting to try virtual and even some virtual reality and even some AR experiences isn't completely out of reach just based on cost alone. Most of us can probably get access to one of these headsets if we really tried. And so I'd love to kind of just go through one by one. What's one experience that you would recommend the device they would need and the specific experience that you think everyone should try to understand maybe a specific facet of where these spaces are going? I know that's a tricky one. So whoever kind of maybe has an answer top of mind can jump in first.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “It's about levels of immersion and it's about your interactivity with the world around you. So right now you have a real-time rendered world that does not look real, that you can interact with, or you have a photographed experience that is photorealistic and that people look human. And you can at the moment, you can't walk around the room. What Jason is building, you will be able to walk around the room. But you can't interact with the person that's been shot. Brad Pitt was there. He was photographed. You can't walk up to Brad Pitt and start talking to him and he'll talk back to you. You imagine on the real-time render side, that's going to get faster. You're going to have real-time rendered humans and environments that are driven by AI that you can interact with. And at each stage of this, the storytelling structure also has to completely change.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “It will take things from each of them and it will evolve like what Jason was saying, that the format is undefined. That's a really important thing to understand about this medium. It makes it actually different than other mediums is if you look at cinema, for instance, you have the format is birthed at the birth of the technology. You have a sequence of rectangles played one after another. That's birthed with the motion picture camera, the motion picture projector. That format does not change over the lifespan of the medium. The language of storytelling in the form of feature film or television show or digital video or UGC that does evolve. That does change, but the format always stays the same. What's different about virtual reality is the format is fluid. And you see it changing on a bi-monthly basis where you're now able to tell a new kind of story because the actual format has changed.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “I mean, personally, I think you should build things that are the most inclusive to the most amount of people that they can have compelling experiences with it. And when you get into the finer details, it really depends on the experiences that you're building. I think that people are looking at this medium right now as it's either an evolution of cinema or it's an evolution of video games. At first, it was an evolution of video games, and I think that the reason that was was because the people making it were all video gamers. It was like what Mark was talking about at the opening yesterday with the NSM thought that the phonograph would be used for sermons because that was his world. That's what was his reality. And the people that were building virtual reality were gamers. So everything was going to be about games. And then slowly we started to see Cinematic VR bubble up in the last few years. And then it's like, okay, well, maybe it's the evolution of movies. And it's actually, I don't think it's either of those because I think its own new medium and its own right.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “Right. And incorporating even more mediums today, virtual reality is kind of growing out of gaming with things like what Within is working on film is contributing to a lot of the content that's available. In terms of, I guess the correct term would maybe be asymmetric experiences. So people who are in virtual reality, some of the people involved in the experience, but other people are on their phones also engaging with them. When does it make sense to build something asymmetric? And when does it make sense to build something where it's VRAR from the outset and you don't compromise on that? I think that's kind of a philosophical debate.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “I mean, I think your point is right, right, which is that the way it'll likely play out is that there's going to be a broad spectrum from a purely synthetic virtual world like the matrix all the way up to the point that you open with us all having our Facebook and LinkedIn profiles floating above our heads in meetings. And I think that the good thing is that we're”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “And because the tech industry, we love to come up with new acronyms and more jargon to throw at people, there's a couple of other terms that people are kind of talking about a lot in this space. Mixed reality, the idea of merging virtual objects and augmented experiences together kind of a nebulous blend. Intel talks about merged reality. So virtual reality experiences where it's scanning in the room. And so it puts, you know, if I was wearing a headset, it would project virtual avatars onto all of you so that I still feel like I'm kind of present here, even though I'm in a virtual world. Do you spend much time thinking about these kinds of blended experiences? Or how do you even think about the relative mix that makes sense to go with as you're building things?”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  16. “I think fundamentally what you're talking about is a medium that is human experience. That is the celluloid. It is actual human experience that you perceive as human experience. So AR is human experience in the place that you are. VR is human experience, any place that you could be transported. And I think what you're going to see in the long term, especially with virtual reality, is the sort of democratization of human experience in the same way that the internet led to the democratization of information. So you can, I mean, it sounds like hype, but we're in the early stages of it right now where you can feel like you are anywhere.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  17. “in terms of computer vision. So as you're building virtual reality products and experiences today, how are you thinking about AR? What lessons that you're learning from virtual reality are going to apply to augmented reality as that kind of emerges, maybe becomes more dominant for certain use cases? What transfers over and where do you have to start with fresh eyes?”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  18. “And so, kind of expanding on that, I have a recommendation for everyone in the audience of a video you should check out on YouTube later. Find time to search for Microsoft Research Hullportation. There's a demo from Microsoft Research where basically they surround a room with cameras and depth sensors and scan people in and are able to then kind of teleport their holograms to different environments. And so you get this kind of social experience, but it looks like they're in the room with you rather than making you put on the headset that completely blocks out the real world. And so I mentioned that to transition a little bit to AR because, again, something that we hear a lot, even from people like Tim Cook at Apple, is they're more excited about augmented reality than virtual reality because it doesn't have that blocking out the real world. You actually get to make eye contact with people. With that said, AR is a couple years out even relative to VR in terms of difficulties around optics.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  19. “Sure. So BigScreen puts you into a virtual world. You can invite your friends or your colleagues into it. You'll see your computer in front of you, all of your existing apps, whether it's video games or Netflix or whatever you have on your computer screen. And when you look over, you'll see your friends. They could be thousands of miles away, but you'll see them, you'll see an avatar of them. It's like being in a living room or a conference room together with people that aren't there physically with you. That's the social collaborative power of VR being applied to our day-to-day lives that we already do today.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  20. “Because I think imagine if you had the power to, instead of just going to the movies with your friends, what if you could actually be in the movies with your friends? You could each give each other unique superpowers and interact within a virtual environment. And so I think that if you look at where we are, we sort of think that media is social today, right? Because we can watch an NBA game or a football game and have a tweet stream either on the side of it or on our phones. But imagine if you could actually be immersed in the whole experience and rather than needing a text-based metadata set of social interactions, if you could be physically immersed in the environment. And I think actually if you look at what Garsham's doing with big screen, right, I mean, you can explain your product better than me, but it is like, it is the most fun way to play video games with your friends doing it in a VR environment versus the way we do it today.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  21. “And so one of the common concerns that I hear a lot when I'm trying to talk about how amazing VR is going to be as it takes off is, yeah, but isn't it really isolating? You're wearing something that's literally, in the case of VR, AR, maybe not so much, but with VR in particular, you're wearing something that's literally blocking your view of the rest of the world around you. And so people have understandable concerns, like, are we all going to be in our own kind of escapist fantasies not interacting with each other? From a storyteller's perspective, cinema, we go to the movie theater together. We sit on the couch and watch Netflix or catch up on Game of Thrones with our friends. Jason, how do you think about cinematic and social kind of coalescing in VR?”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  22. “At the history of the internet, the web, and mobile, a lot of bundling was occurring in the early days where it wasn't completely user generated. It wasn't geo cities super early on. It was AOL. It was kind of bundled news before everybody could make their own website. It was few, it was like major news websites that you would visit first before you started making your own, before WordPress or something. So hard to say, might be a little early, but even today you can create some pretty cool stuff and share it with your friends.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  23. “It's hard to say, probably all of the above, in the sense that 360 content, once it becomes extremely easy to film, extremely easy to capture for every consumer the way we capture with our phones, any sort of photos, that becomes really easy to share. But first, you have to make it really easy to capture. Make it really easy to distribute. You have to solve some of those low-line problems first. But that whole range, like for big screen, it's a lot more about sharing your 2D content. So you might be working on something and you might be able to share it with a friend. It doesn't require 360 capture technology to catch up and go mainstream. But in terms of user generated content, allowing people to create kind of like what Minecraft has accomplished in the past decade, allowing people to create their own virtual worlds and explore it with their friends, we might be a little early for that in terms of user-generated social media type functionality. Again, might be too early for that. It's hard to predict when it'll be ready for that. But if you look at”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  24. “It and where I was going with that though was this is all around kind of industries producing content. However, you look at the web, you look at mobile previous computing platforms, social media became dominant very quickly.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  25. “I would question I think if you look at any new medium, be it the internet or mobile games or what have you, it's never been the companies that were dominant in the last form of entertainment or media that have become the leaders in the next form. And I think for sure that's going to happen here. I think Hollywood has some interesting assets and that they've got known IP, which people love. And so I think there will be great VR experiences created around Star Wars and Harry Potter and other things, but it's not going to be those companies that own that IP necessarily doing that.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  26. “And so in order to make VR headsets, provide a killer app, we're excited for gaming, we're excited for Hollywood to produce content where the entertainment value is just so high compared to what you get from classic cinema that it kind of draws people to the platforms.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  27. “So I think it's going to look like a lot of other forms that we've seen. There's going to be narrative forms of VR, there's going to be inherently game-like experiences. There's going to be live events. And where we are now. And I think Chris and Dark Shan are doing amazing jobs of running different experiments in this. Nobody yet quite knows what's going to work, so everybody's trying to iterate to the first version of product market fit.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  28. “Well, I think nobody knows. I think that's one of the most exciting things about it. I think that if you look at, one of the things that's super interesting about VRs, it's kind of the first medium of media where the formats aren't defined and locked in from the very beginning. There's lots and lots of experimentation because it's kind of the first way that people can interact sort of natively with the world around them that they know, but in a completely virtual environment.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  29. “Speaking of virtue, JSON, at Lytro, you're building the next generation of cameras that are going to be used to produce this high-end cinematic storytelling-based content. How's the experience of VR as a cinematic medium going to evolve over the next few years?”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  30. “The thing is, you could have all the money in the world, you could not start Netflix of VR today because there's no back catalog to license. Netflix starts and they license 100 something years of cinema and television and they have a catalog. And you pay for it to access that catalog. That catalog doesn't exist in virtual reality. Everything that you're watching or experiencing is being built currently.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  31. “To follow up a little bit, when I think about my media diet, it's heavily kind of bifurcated between the blockbusters I go to every couple months in theaters and binging via Netflix, HBO Now, Hulu. You talked about a $20 something that's associated with a blockbuster movie, kind of investment in that app in terms of my buying behavior.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  32. “Virtual realities when you're spending millions of dollars on a piece of content. But the studios realize that they need to start exploring to be in a position that they can make really refined, high quality content when they addressable market is actually there.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  33. “Well, down in Hollywood, We're starting to see a shift from VR pieces that are exclusively funded by marketing budgets because that's all there was to fund them with in the last year to more of the forward thinking studios actually funding content for the purpose of monetizing it. You see just, I think last week, really the first example of this, which is Fox's The Martian VR experience, just sort of cinematic VR, sort of a game, and it's priced at, I think, $1995, right? And we'll see how it does, but these are businesses that are used to making content that cost a lot of money and then selling it and making their money back. That's not entirely possible with the current addressable market, I think, in”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  34. “And so Chris, within is already one of the main distribution platforms that our colleagues down in Hollywood are using to reach people with the VR content that they're producing, how is Hollywood thinking about the space? How are they thinking about the investments that they're making, their expectations around what success looks like given where the ecosystem is today? How are they thinking about it?”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  35. “Well, in 2015, it actually wasn't certain that now was the right time. That was a big question. The question was how good were consumer headsets going to be? How many people would buy them? Would there be a real market for it? And now's the right time because finally after years of development, both on the hardware and software side, there's actually high quality consumer VR headsets that are out there, headsets that don't actually make people sick. At this point, it's the software that's making people sick, not the actual hardware itself. So a lot of those low kind of low level blocks are just good enough that we can start building great products, great companies that just weren't really possible before, just a year or two ago.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  36. “The former gives you superpowers. You're never going to go to an event like this and meet someone where you're pretty sure you've seen them before, but you don't remember their name. You're never going to have that awkward exchange because their LinkedIn profile is going to be floating above their head once you've got glasses-sized AR headsets. Virtual reality, on the other hand, gives you true telepresence. You're going to be able to work and play from what feels like the same environment, but from any distance. more directly so than any other previous medium, into the shoes of someone else. You get to truly see the world from someone else's perspective. And so I'm joined today by three amazing entrepreneurs who are helping to make those things reality. To start, though, I kind of want to do a little bit of level setting. Darshan, you're a technical founder. You spend a lot of last year building big screen yourself. Why did now feel like the appropriate time to jump into VRs?”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  37. “Why are we excited about putting big goggle style computers on our faces? To understand A6C's perspective, I think it's valuable to define terms. I don't want to assume anyone in the room has played with every gadget like I have. So the big buckets to think about in terms of the emerging computing paradigms we're going to be talking about today are augmented reality, which lets you see the world differently and virtual reality, which lets you see a different world.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source

  38. “Hi, everyone. Welcome to the A6 and Z podcast. I'm Sonal. Today we're kicking off our new series on New Medium Storytelling with a conversation about VRAR, that's virtual reality and augmented reality and beyond. And what does it mean when the celluloid that we're now working with is actually the human experience? Joining us to have this conversation, we have within co-founder and filmmaker Chris Milk, big screen founder and CEO Darshan Shankar. And we have Litro CEO Jason Rosenthal in conversation with A16Z's Kyle Russell in a conversation that was recorded at our inaugural A6NZ summit. In this conversation, they cover everything from the challenges and potential of these new technologies to the emotional power and new medium affords.”

    2017-01-24 · a16z Podcast · a16z Podcast: VR, AR, and Beyond: The New Medium of Human Experience · IDENTIFIED FROM THE TRANSCRIPT · source