YouSaid · the spoken record

Jeff Braverman

lines on the record: 102
first: 2025-10-27
most recent: 2025-10-27
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I mean, people would jam me with this. I'll be talking to me on the phone. They would start playing it. The only thing I do when I, because I still have it, is when I go to speak at schools and stuff, whether it's executive NBA class or just boys and girls club, I play the rap at the end and everyone likes it.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Know what he'll say to the new employees for onboarding, we'll do like an onboarding lunch. And he says, you know, I hated this business. I never really wanted to go into this business. And I didn't really get listened to. And the thing, you know, that I'm speaking for my dad, he says, the thing I said is if I have, if I have children one day, I'm never going to make them come into the business. But if they want to come into the business, I'm going to let them come to the business and I'm going to let them do what they want. So this is like a visceral, right? Right, vicarious thing for my dad and it's special.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“I was born into a family that had a nut business that was terrible. My friend's father, when my childhood friend, his father was a dentist and he would make fun of me that my dad sells nuts. No one expected me to go into this business. I mentioned earlier something about man plans and God laughs. You know, stuff comes your way. And it's what you choose to do with it. Are you open to it? And are you going to freaking work fast and hard and smart as it comes your way? Okay, great. I chose to join my little family nothing nut business. And it was amazing. My dad gave me the keys And my dad will get teary eyed because”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“My dad looks like poppy saw would never allow this, right? You just work, you know. And my uncle says, well, can't we just try it out and let's just do a half a day? Said, no, this is a joke, right? Doesn't make any sense for us. We closed, and like I made the decision on a Monday and we closed on that Saturday. And my uncle on that Monday says, oh my God, that's the best decision of our life. And they got a second lease on their life where they could be involved in the community and go to temple and just do stuff that most other people get to do.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, for them, I mean, they're just amazed. They wish Poppy Sala were still alive. He wouldn't understand because he would say, where's the cash? You know, he doesn't see the register and so on. But for them, look, this worked and it worked really early on, right? We never took on investors. We figured out the motto. We grew very quickly and profitably. And look, even before the true financial success, they got a second lease on life. I told the story earlier about Saturdays where we were making $2 a day. I did the math. I said, guys, this is not about me shying from work. This is a waste of time. No one's coming to the retail store. So this is like, I don't know if it's 2003, the latest 2004, I said, we're closing on Saturdays.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“So I bought my dad out a long time ago. I probably bought my dad out 17 years ago. My uncle's still an owner. Still sure. Maybe comes in once every couple weeks. He helps the team on buying. He's got these longstanding relationships, and he still has, yes, can he chisel someone five cents here and there? It's kind of an old school mentality. Yes. But like the people love talking to him. He goes on vacation with some of our suppliers. You know, it's a nice thing. Or if I don't want to step on toes, I'll go to him and I'll say, go check the quality of these organic raisins because I ordered some. And I was like, they could be better.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“I don't go in that much. I want to leave, give the people space. So, you know, maybe I go in a couple times a month. We have a corporate office separate from our manufacturing plant. I would say I'm still more in the weeds than I'm supposed to be. Look, I love being in the weeds, don't get me wrong. So we'll see. It's still this evolution. And again, I know what I'm good at. I know where I interfere too much. I know things get dangerous and so on. And I'm relatively self-aware. Of course, I have ego. Everyone has ego. But like, I'm okay not being the person, right? I don't need to give the speeches to the employees. I don't need to go to the conferences. That's fine, right? Like, I want to work on fun stuff if I can.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“I don't have to. I could have retired 15 years ago. Why not lean into my strengths and do what I love doing and I'm good at, get exactly what I like. And it could be better for the business too.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“At this point, it was two years before I Hired a president. Started, we were picking up our headlets, build out a team. COVID gave us the luxury of then let's go after this and really build out a team and not be so lean. And at that point, finally, I had a friend and I finally brought him as an advisor, so I wouldn't be just alone in this journey because it gets really lonely. And even if you're super successful outwardly, internally, there's this imposter syndrome. And do I know what I'm doing? And he helped me see a path where Jeff, hey, in three years, you could focus on M&A. culture and strategy, for example. And I actually heard it on one of your podcasts. It's like, why build on your weaknesses?”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“I mean, everyone's a competitor at this point. But no, just in my DNA, like nothing's beneath me. You'll see my dad come in, you know, the COVID. We sent my dad and my uncle home, right? We said, this isn't safe for you. Sure, yeah. My dad's diabetes and so on. They were, you know, ready in their 70s. But look, my dad will help. He'll help move when we're in the picking area. He'll drag these totes around. And my uncle, he's meticulous about the quality, so we'll bang out tens of thousands of custom trays, which is a unique thing we launched, believe it or not, in 1999. My uncle will be at the end of the line, and he'll approve them. And one day they really needed him because we were super busy. He worked the whole time, like 12 hours, he's got to sit on a stool a little bit. He's older. But then the team gives them a standing ovation.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Custom gift trays. Yes, we're not like. Seasonal, so our business does, you know, December could be double July, but it's not like the hairy and”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I try to be present like, okay, if I'm working on the next business idea on a Saturday night, and my kids ask me to play, okay, I'm trying to be better about that. But one thing I did was, especially as when I got married and had the kids, hey, like I am going to leave work. I had to commute and so on, but I would leave work, you know, five-ish, get home, see the kids, eat with them, and then do work when they're sleeping and so on. And I wake up really early, so I work early in the morning. So look, for me, it's like I rise to the occasion. This past peak, 2024, we sold more gifts than we expected. I was supposed to come in for two Saturday corporate volunteer events for morale because like the workers are working so hard in the plant. I had to, they needed me for seven straight days.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah, easily that. But when you love it, it's like I'm sure you ask this or people ask you this and so on. It's about work-life balance. A lot of theory right now is there's no such thing. For me, there was no such thing. I love work. I work.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“These are the course. We're making stuff, we're roasting chocolate coating, packaging, shipping, and I'm just working. I'm literally working, you know, probably like 10, 12 hour days in the plant, then going home, trying to save the business at night, and the employees demanded to speak with me. And it's one of those surreal kind of out of body experiences where in 30 minutes in Spanish, I couldn't find my plant manager, who was a native speaker. I speak well enough. But in 30 minutes, I had to give the speech of all speeches of why we're here and why we need to stay here and how I wish we could close the factory and go home, but we can't. And everyone's counting on us. And yeah. But it was exciting too, scary and terrifying and also exciting. Just I'm sure you've experienced this. You just put your head down and you go.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Correct. The employees would reflect a lot on the weekends, and then more would be scared to come in. And that Monday, we had 70% worker call out.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, it was terrible. We did like, we went to Warrenback keeping people safe, like tearing down walls of a cafeteria to expand it, putting out bathrooms outside and the trailers to, we put in UV light. I was like, safety czar as I'm working in the plant, like yelling. You had to just yell to keep people apart. Some people certainly got sick, but my worst one of the worst days of my life because this was like I was having nerd nervous breakdowns every day was after Easter, the day after Easter. People would reflect.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And then you fast forward maybe a week or two, and then schools are closed. And now it became we have infinite demands. How the heck do you ship this stuff? Because we're in central New Jersey, which is close to ground zero for COVID early on in the pandemic.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Correct. And so we found that with offices The offices may not even be buying the 25 pound cases, they actually put out, they have one and five pound bags, for example, or single serf stuff, and they'll put it out. So it's kind of like, and at that point then, let's focus on that and add more and serve their needs better. Never necessarily part of the grand plan, but that's a really healthy part of our business. Was probably 15% of our revenue or so actually at that point, probably more, maybe 20, 25%.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Because they're going to buy their, not their hops or their primary increase. But hey, they want to have some toasted coconuts pecan flavor.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, correct. And in this day and age, it's super hard. DSE space is super hard. You know, what we find with our, call it on the website, but our B2B business, believe it or not, even though the margins, the gross margins are lower, the net margins are higher when you factor in everything. Just a much sticker customer and just handling those orders. And what we found was looks, a lot of this stuff was just accidental. And then you just... Learn from it and lean in. And this along the way, we found stuff where, like, I don't know, but we have significant market share of microbreweries across the US. Who would have known? I didn't know.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“I think some of the talking and stuff came about actually later too, though, where we already killed it. For me, I was just like looking for a certain return. I think the rap was just okay in terms of it wasn't super performant. So just the aperture wasn't wide enough for the returns kind of that we were after”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“We tried some radio. We tried a bit of different things. So look, we're trying to be creative. And I don't think it was originally my idea. And then I was supposed to do it, but I'm not really musically inclined. And I was sick. So my brother-in-law did the rap. We put it on the air. It was, again, polarizing.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“About this jingle that you wrote. Yeah, it's super polarizing. People either loved her or hate it. People have remixed it. Like not our versions. People have listened to it hundreds of thousands of times. Yeah, look, I was just dabbling, call it 2015 era. It was like, hey, what other channels? So we dabbled a little bit and this was very useful playbook for when COVID hit. We did try TV.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“It's crazy. This is all being diverted. Trevor Burrus And somehow they figured out better yields and whatnot. So then almond pricing has moved a bit, but it's come down from those levels. But yeah, like one of the few things I lose sleep about these days is cocoa pricing. I look at the futures daily because we have a chocolate business and we buy lots of cocoa both here and in Europe. down now you know when i look at let's say the futures in march it may be down 20 something percent from its peak but that's 3x where it was two years ago yeah because it's just it's very hard to grow this stuff as the climate shifts um there's some insect stuff but a lot of it's just drought”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Correct. And look, we've seen stuff. Obviously, we've been in the business for a while. We saw stuff where almond pricing went up two to 3x, our cost years ago because there was concerns about there was a bad crop, but they're concerned about drought. Drought in”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Correct. Right now, yes, Brazil or Vietnam. Look, my favorite product of ours is an organic dried mango. It comes from Mexico, right? Right. It's not, you know, a lot of this stuff, look, we have a lot of chocolate in our business ain't grown, not grown, not grown here. Chocolate more.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“When it comes to stuff overseas, it depends. Like, you know, today when I think about tariffs or exposure, I would say direct and indirect exposure to tariffs is like 50% of our products.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so a lot of stuff has grown domestically. And look, this is one thing that's unique, even though I came into a small business, but because also we had a little bigger aperture than just a retail store because we had this little wholesale business, we had direct relationships with farmers and growers. And it's like a nice thing, for example, where we buy walnuts in California. Last time I actually visited the farm, the owner of that company, he's a farmer and processor. So like he processes for other people too. He's like, Jeff, you're our longest standing customer. Like his father did business with my grandfather. So if it's though domestic, we're going to go as direct as we can.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Correct. The economics were great. Advertising, what people call CAC and so on. These back then was very different. So you're advertising as a percentage of revenue was way lower. Labor was way lower than what it is now. So yeah, pretty good economics back then”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“And also, look, I wanted to build a business the way I wanted to. So I don't want to condition customers to expect discounts. I actually wanted shipping because I wanted the hurdle because I wanted to get the good customers. I wanted to adversely select away the bad customers and the complaints we got back then, let's say for free shipping, when you would actually look at the customers complaining? This was then. It was a person buying a bag of sunflower seeds for $2.99. Right. You can't ever make money doing that.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“They were great because also there were different times where Right, Amazon didn't create the table stakes of what they are, right? We used to have shipping actually was a profit center where.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“No, it was reasonable. We were very profitable at the time. And I just believed in it. And again, my BS, back of the envelope math felt like, hey, a slight in change of one of these things. We'll get a, okay, maybe it's not a two-year payback, but maybe it's a 10-year payback.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Correct. And at the end, I just was getting fed up, honestly. And I have principles, and I was like, you know, not that this was like a playbook or anything. I was like, hey, this is exploding 48 hours. I'm walking. And he then accepted it.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Wright certainly like, hey, if someone sees our ads and it's nuts.com, that's like, whoa, these guys have much more credibility when that stuff mattered more from a retention standpoint. You know, I did back of the envelope math. If you get a 1% improvement in retention, whatever, it's long term. This stuff can pay off from a recruiting standpoint, from employees, everything. It's just cooler. And then I just asked a friend. I asked some friends what they thought. And they were supportive. So I re-engaged with this guy.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“I thought it was better. And like over the years, people would often say, wait, what is it? Nuts.com. They wouldn't catch the nuts online. I think, you know, I'll say we, but more me. Just the foresight that this Amazon-centric world is going to do a great job at intermediating your relationship with the brand. Think about when you go on Amazon, you buy a light that breaks the next day, but like it's vendor QBZ A-Y, you know, whatever from China. Right. So I think I had appreciation for where that was going, how brand, even though we had a brand, how we could lean in more.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yes. Look, we'll sell a better quality than most. And we did ship them to Rachel Ray. And at the very end, she says in the credit, she says, oh, I really want to thank Nuts.com. And we were nutsonine.com. So I was like, oh, man.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“And you throw the stuff, they're pastel colored. Okay Ours are like super fine, so it's less sugar, but I can't, I don't like Jordan. It's gross.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“The person who owned it. Yes, they had owned a bunch of things. And I DM'd them, which I'd never done. And he wrote back. And I feel like I gave him an offer that I thought was quite generous. I think I offered him something like $200,000 then. And he just said, no, thank you.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“It wasn't available and I didn't have the money. I didn't even think hindsight's 2020 just because I didn't come from, like we didn't have tons of money. I didn't even think about buying a domain from someone. It didn't even cross my mind. It was like, oh, these six are taken. Let me move on to the next one. Like, I remember in 2005 I saved to my files the name.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah. Creatures of habit. They're helping us laborers. This is like you get into Christmas season. Don't hire more people necessarily. You bring in friends and family, and it was different with food safety. Now you can't do any of this stuff, but we would just feed them. They let them eat the stuff.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we didn't have quite titles, but you would say by 2000, certainly once we bulldozed and moved in. Was already calling 90% of the shots. Now, this is just a very different business.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Traffic was unbelievable. Interestingly, from a business standpoint, we then did some analysis on, hey, did these people become customers and come back? Not really. But what I'd realized was we're getting links, as you can imagine, mattered a lot then. New York Times, that's a lot of authority, it's lending. Ultimately, you'll get a kick out of this. When the campaign was done, I then redirected that page to our nuts page so our ranks would go off once everyone was done with this thing. Wow.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, they flew me out. I was the celebrity at the CBS Fall lineup party. Mind you, I slept at my friend's dorm or whatever the hell I stayed. I walked there people come and limousines. This cast were kissing me. And these were like famous people. But yeah, and then when Nina Tessler brought it back and she says. Just please stop sending the nuts. But for us, I mean, our website crashed at one point in time. We were on like KRock and all these places where like.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“I don't know. I think I don't remember such a long time ago. I think they ended up donating them. We gave them addresses of where to send them where people could use them.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Save Jericho, right? Save Jericho, send peanuts, and we're going to make it super easy. Give $10, give $20, get $50, whatever this is, because we had a gift certificate of functionality. We'll send nuts in bulk in 25 pound cases, freshly roasted peanuts, because that was our shtick. Still is our shtick.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“There's a lot of energy here. I said, let's go. Let's do something here where you have like all these people super inefficient and it's expensive to ship a one pound. The shipping is freaking $8 or something like that. Let's harness this energy when you're a fundraising drive. They have the thermometer type of a thing. I said, let's go. Let's get up a thermometer. And this is where I've always heard this expression, you know, man plans and God laughs. And then... Probably for the next three weeks, I didn't sleep”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Their New York office. Okay. So my cousin was like, hey, we can't ship this stuff. We have to cancel it. And I said, hold on. Let me just do some research here and I find out what's going on. The show's canceled. And I had never seen the show. And by the way, were they sending”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“To cancel the show. Correct. So we see these strange orders coming in, and my cousin says, Hey, what the heck's going on here? I'm scared. Whereas people placing orders for one-pound bags of different types of nuts, often cheap nuts, like mixed nuts and shell or peanuts. Shipping to CBS”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a true, I think it's a true story. Okay. I forgot it was the Battle of the Bold or Battle of Baston. I don't remember. But the general says nuts. So fans decide that's their rally and cry. And they're going to send nuts to CBS.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so this post apocalyptic drama, like you said, got canceled on CBS and fans decided I had to protest because in the last episode, there was this historical illusion and it talked about the details matter less, but a general says the U.S. General says to the Germans nuts. Like, we're not going to surrender nuts. So fans decided to send nuts in protest to CBS.”
2025-10-27 · How I Built This with Guy Raz · Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · IDENTIFIED FROM THE TRANSCRIPT