YouSaid · the spoken record

Jeff Poggi

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68

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2020-12-26

most recent

2020-12-26

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1

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podcast

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1. “to do the printing. We have our own printed circuit board manufacturing area where we populate all of the components on the circuit board. Of course, we have a very intricate testing system that uniquely tests and identify every product so that we can make sure it meets all of the requirements. So really having this integrated manufacturing process guarantees us that the product that we're putting out meets all of the requirements for Macintosh. So I think it's really this unique combination of collaborative engineering and design work that goes hand in hand that guarantees that precision and high performance. And I'd have to say that”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

2. “You know a Macintosh when you see it. That consistency of product over such a long time to have such a strong visual DNA is sort of a it's proven the custom. The fact that the audio circuitry that we design uses the highest quality components that is available to the industry is an important piece of this. The fact that we take the sort of the time and effort to wind our own transformers in our own factory, we actually bend our own metal, form our own metal for the cases. We have our own paint line that paints the product. We have our own screen printing.”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

3. “Macintosh has had a long history of designing and manufacturing really the most high performance precision audio electronics in the industry. In a big piece of this is frankly our focus on not only design but also on manufacturing and doing both equally as well. The engineering process and the manufacturing process all take place in Binghamton, New York at our manufacturing and engineering center that's been there for close to 70 years. And the engineering and manufacturing teams are working very closely together. When you look at a Macintosh product, you see these big blue, beautiful meters staring at you. That's instantly recognizable. The black face, the silver handles, the round knobs,”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

4. “Depreciate very quickly. But if you buy a new piece of Macintosh, you can often sell it three to five years later for very little decrease in your original value. And then we're seeing people use that sale to then buy to the next product. And so the used market often becomes the entry gateway for customers getting into Macintosh. Back to the original sort of notion of is Jeep and Macintosh a good fit. I really do believe it is because I think that it's this practical view of the world that both Macintosh and Jeep consumers share, but that appreciation for really good, rugged, high-performance products, which is what you, you know, What you get when you buy a Jeep or a Macintosh?”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

5. “Those we certainly have for Macintosh, and there's many rock stars, movie stars Hollywood rich and famous that are fans of our brand. And obviously they have the means to engage in a hundred thousand dollar, $200,000 Macintosh system at once. But they're really not the average customer. Our average customers oftentimes are even starting with used gear, right? Macintosh has a really unique attribute in that we have probably the highest residual value of used products on the market that the brand just holds value for a long, long time, which is very odd for audio electronics. Most brands”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

6. “Macintosh has a following that is a really passionate following of audiophiles per seventy plus years. But most of Macintosh buyers are very practical people. Oftentimes, we will hear stories that the Macintosh buyer is the person who has saved money for two to three years to buy their first piece of Macintosh gear. And it becomes a cherished member of the family. And that they are happy to slowly acquire their mechintosh system over many years. As opposed to, let's say, a pure high net worth disposable income individual who can drop lots of money and an individual purchase.”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

7. “Well, let me answer that in twofold because there's a couple different sort of chapters of our automotive journey. As you know, in addition to the McIntosh brand, we also have the Sonus Faber brand, which is our wholly owned brand of high-end loudspeakers that are handcrafted in Italy. Sonos Faber has recently announced, or I should say, Maserati has recently announced their MC20 new high-performance vehicle.”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

8. “What the UI is going to look like, it's been a massive, massive collaborative effort and something we're really, really proud of. And we think that this collaboration between Jeep, which is arguably the most American of American car brands, and Macintosh, which is the most American of American audio brands. And they're both of those brands being so, I'd say, very fan-based. They have a very strong, passionate followings. They have a very good reputation for high quality, high-performance products. We put all these things together, and I think it's going to be quite exciting.”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

9. “That can have some amazing synergies for both companies. And just recently in September, it was announced that McIntosh has been working with the Jeep brand on their brand new Grand Wagonier concept vehicle that was unveiled by Jeep first week of September. And we had spent three years working with them on that vehicle. And we have been part of every concept design studio activity that they've been doing working with their engineers on integrating all of the different components, defining where they need to go, how big they are, how we're going to integrate them, how you're going to do the tuning, what the industrial design is going to look like.”

   2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

10. “Made a strategic decision to look at the car industry and see if that could be the next category of products for us to come to market with. But for the group, what's most important to us was to find the right partner. We are, let's say, very conservative in our approach, and we are very highly protective of our brands and want to make sure that the brand DNA is retained in everything we do. And that really touches all parts of our business. And so if we're going to partner with a core company, we want to make sure that it's a true collaborative effort”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

11. “Years ago, obviously the challenges of the car industry is that while you're in a car, you're moving, there's wind noise and road noise, there's a lot of reflective surfaces like glass and leather. There's also absorption with seats and carpets. So it's a really challenging environment to make good sound. But it's been an area that's been expanding year over year and more brands have found their way into it. And I think ultimately it benefits consumers because they get a fantastic experience. And in many cases, consumers have the best audio system in their car better than even in their house. And with the Macintosh group, this has been a new area focus for us. So about three years ago,”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

12. “which was really the first sort of super premium brand, which then paved the way for others like BNO, as you've mentioned and Bowers. And the quality of the audio systems in these cars has just gone up really by leaps and bounds over the years. And there's a couple of key reasons for that. One of the best things about a car is you know exactly where the listener is going to be. You know the room, you know the size of the room, you know, where the listener is going to be. And so you can really do some amazing optimization. And of course, in today's world with all the DSP technology we have at our fingertips, you can really do some really precise tuning and optimization that we couldn't do.”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

13. “Yeah, sound systems in cars is really, it's been a fantastic journey over 30 years now. From the early 80s when Bose actually first got into the business with Cadillac and then Infinity got into the business with the Chrysler Group brands and JBL was involved in Lincoln and it really sort of exploded in the 80s and into the 90s. And by the mid-90s, luxury brands were really starting to look at the car, the automotive OEM business as an interesting opportunity. And that's where you saw Mark Levinson get involved with Lexus”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

14. “And that was my first real touch into the space that I ended up spending my entire 25 plus year career in. But really, I was attracted for the automotive purpose. But once I got into The science and the”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

15. “Actually, I think it's an interesting story that you and I actually have some overlap in because I know you're a bit of a car nut. I was actually drawn into music through cars. Found a job, I wanted to get into the car industry when I was a couple years out of school, and I was a mechanical engineer, and I was working in factories, and I loved building things and how things were assembled. And I thought getting into automotive industry would be fantastic. And I found a job at a company called Harmon International that was in a factory making loudspeakers in Martinsville, Indiana. Was a production engineer and a quality engineer in the factory and was in charge of assembling loudspeakers for automotive use.”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

16. “To consume music, whether it was LPs or tapes or CDs, then we started doing digital downloads, which only lasted sort of a blip in the eye, and we've moved on to streaming now. The different media that we're consuming has changed dramatically over time, but there's always been A fan base, and there's always been an audience for people who want a true high performance goosebump generating emotional feeling to their music and sound. And that audience is actually quite large, and it seems to continue to grow every year.”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

17. “Well, I think that it's really about, I just try to define things about the customer. Like, how is the consumer thinking about the domain or the category of products? And if we want to do a look back at the industry and at how do people can consume music, we go back to our AM and FM radios, right? That's where we all Started listening to shows and music. And that was good enough for a long time. And we're still consuming more AMFM content than any other media, right? That's still the massive amount of content that we're consuming, but it's actually quite low quality when we think about it. So I think that as we've looked at other types of”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source

18. “Well, it's an interesting thing, Barry, because the audience for our products has actually been growing every year. Our business continues to expand year over year and has done so. Well, Macintosh was founded in 1949, so we're looking at 71 years in. And this is going to be our best year ever. I think that the prevailing wisdom that says good enough is good enough. Maybe we need to rethink how we're defining good enough because we seem to be finding an awful lot of fans for some authentic, high quality audio systems.”

    2020-12-26 · Masters in Business · Jeff Poggi on the Art and Science of High-End Audio · IDENTIFIED FROM THE TRANSCRIPT · source