YouSaid · the spoken record

Jeff Raider

lines on the record
66
first
2024-08-01
most recent
2024-08-01
sittings or episodes
1
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podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. I mean, I'm looking at your website. Really nice design. Love it. And I see voted Best Gelato and Best Ice Cream in Los Angeles two different years in a row. And I'm looking at the flavors, like, you know, just really interesting. I mean, bee pollen, gelato, and saffron gelato, yogurt, cherry gelato. I mean, olive oil, there's some really speculous cookies.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  2. Nice. All right, so tell me a little bit about the scoop shops. I mean, it's a tough business. What happened? Was it the pandemic? What was going on?

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  3. All right, so let's talk a little bit about the business. When did you, how did you get into this business? How did you get into the ice cream business?

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  4. All right, let's bring in our first collar Hello caller, please introduce yourself, tell us your name, where you are calling from, and a little bit about your business.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  5. All right, Jeff, we've got several colors waiting patiently to ask us for some advice. So hopefully we'll give them some good advice. Are you ready? Hopefully. For a first color?

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  6. We didn't have that. Yeah, we didn't have that when we started. And so we said, oh, wow, like customers seem to really want that. And so we went back to the factory in Germany and we said, this is a feature that lots and lots of customers really want. And so we were able to build that into our next generation of products.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  7. Totally. Totally. And that's where I think direct to consumer is so powerful because as opposed to just making millions of something and trying to assume that everyone's going to want it, what we can do is start on direct to consumer, start to sell to a few people, see what they like about it, what they don't like. If we have to make changes to it, we can figure out how to talk about it. Understand if we build a set of products, which ones people like the most, and then lean into those and learn in that experience. And so when we started Harry's as an example, we got a ton of feedback from customers that they wanted a precision trimmer on the back of their razor blade. We have five blades in our cartridge, but. Persistent trimmer helps get to these hard to reach places like under your nose.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  8. And I think because Harry's is such a big brand, people probably assume that when you introduce a new product, it's like a slam dunk. And I say this as somebody who I use Harry's every day. I eat shave in the shower. I got one fogless mirrors Every few days I change the blade, and then I also use a deodorant product that you guys have called Lando. But just because you have one big product, it's not easy to scale the next one, right?

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  9. We wanted to build a brand that helped women with shaving and hair removal for all over their bodies. We were building content and I wanted to double down there. And it got to the point maybe six months in where I felt stretch really thin. The few folks in our team were stretched too thin. And we had to take a step back and say, like, what is our core business? What are we really great at? And at the time, the thing that was working best in our business was, you know, selling our products direct to consumer, getting to our customers, learning from them, improving their experience. And when we were spending time on other things, you know, we were shortchanging that kind of core of our business.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  10. Yeah. You know, it's a great question. And I think one of the things also that I certainly feel as a founder is I like new things. I like new ideas. And actually in our very early days at Harry's, we had so many ideas. We had built a barbershop in lower Manhattan that was doing well.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  11. But ultimately, that wasn't presumably that wasn't sustainable. And this is something I think a lot of founders struggle with as their companies start to really grow. So how did you figure out where to prioritize before you guys had the capacity to really hire people and bring more people on?

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  12. You for coming back onto how I built this, of course, this time on Advice Line. The last time we had you on here with your co-founder, Andy Katz Mayfield, and you told us about how you found this brand and how you created a competitive advantage by selling Razors direct to consumer online. And by the way, for those of you listening, if you haven't heard that episode yet, it's an amazing story, the story of Harry's Razors. We'll leave a link to it in the podcast description. Jeff, today we're going to be talking with founders who are in the early stages of starting a company, or they're in the process of some major pivot. And either way, they're thinking about growth, right, and how they should be investing their time and resources. And, you know, early on at Harry's, you must have felt pretty overwhelmed at times because you're the co-founder, you were involved in basically everything, managing all the day to day.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  13. Alright, let's get to it. Joining me today is Jeff Rader, co-founder of Harry's, now one of the best known shaving brands out there. Jeff, welcome to the show.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  14. And when you're ready to launch, you offer code built to save 10% off your first purchase of a website or domain. Loans issued by Celtic Bank and serviced by Stripe. All loans subject to credit approval.

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

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    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT

  16. You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much

    2024-08-01 · How I Built This with Guy Raz · Advice Line with Jeff Raider of Harry's · IDENTIFIED FROM THE TRANSCRIPT