YouSaid · the spoken record

Jeffrey Hollender

lines on the record: 80
first: 2026-05-28
most recent: 2026-05-28
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Okay, let's bring in our next collar. Welcome to the advice line you're on with Jeffrey Hollander, co-founder of Seventh Generation. Please tell us your name, where you're calling from, and just a little bit about your business”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Thank you We're gonna take a quick break, but when we come back, another caller, another question, and another round of advice. I'm Guy Raz, and we're answering your questions right here on the advice line on how I built this lab. Welcome back to the advice line on how I built this lab. I'm Guy Ross, and my guest today is Jeffrey Hollander, co-founder of seventh generation, and Jeffrey, ready for next call?”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“It's really cool idea. I mean, again, I think amplify the best performing content with a little bit of money if you can, and try it and send it to some influencers with $500 or $10,000. That's significant and see what happens.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“The people with 10,000, 5,000, 100 followers are much more open to doing something with you. And they won't charge you money. I think they'll be happy to help. And that's the way I would build sort of what you call brand ambassadors, people that love what you're doing and keep posting about it because they're excited about what you've accomplished.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“I think you could do versions of it. I mean, I think the other thing is it might be worthwhile sort of seeding this with 10 or 15 creators or influencers who talk about toddlers and just saying, all right, we're going to send these out, we're going to take a risk here. I see these sets are not cheap, right? But maybe you send a stool, you pick 10 influencers, you say, we're just going to send it to them. And with no ask. But hopefully it'll work. And hopefully they might talk about it.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Your butt in that thing, and everyone is going to see that that is a nightmare and show that you've got the solution to this problem.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Newsletters are terrific. It's a terrific idea. You know, I was thinking, Christina, there is an opportunity, because I'm looking at your website here, and you see there are babies and toddlers using it, and that's cool, and that's great. And it says toddler furniture that doesn't look like kids' furniture, which I think is a great message. A lot of pet owners want pet furniture that doesn't look like pet furniture. And there's a whole category of that kind of furniture. But I think you have an opportunity to do funny things. A couple things you know. You could take the videos that you've made that have worked the best, and you could put money behind them, some money, right? Let's say a couple thousand dollars, a lot, but you can try it and really push it out on meta and TikTok and see what happens. But I would also consider using humor. Like, you know, buy an in an expensive toddler chair, you know, wooden toddler chair that a lot of people might have, maybe even a well-known brand, right?”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“One of the things that you might look at is to also, there's probably lots of benefits to your product that people are not aware of when they see it online. And maybe there's an electronic newsletter that you can send out to everybody who's interested that shares more benefits than they might get from a TikTok or Instagram message. And, you know, maybe it's about the materials you use. Maybe it's a story about a friend of yours who use the furniture in an unusual way. Maybe it's about the finishes that are maybe non-toxic and safer for people to have in their Dig into all of the stories that you can tell about your business and find a way to keep telling those stories and engaging people in ways that will make them feel excited about buying products from you.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Was the video funny? Was it showing parents? Because you mentioned, yeah, I mean, I have two kids that are grown now, but I remember toddler furniture is a pain. You can't sit in it. And then when the kid grows, it's useless. Tell me what you did with the videos.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Mentioned Christina something, you said that you had a video that went viral or something that went viral in 20. What was that video?”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“One thing I would say sort of right off the bat is don't give up on social media. Someone who's very knowledgeable once said to me, whatever work 90 days ago won't work today. And it is constantly changing and constantly being reinvented. And I think what you have to figure out is new ways to use social media to continue to attract new customers because it's going to be the most cost effective way to reach people. And one of the things I found is my kids are much better at it than I am. So if you're run out of ideas, find some younger people, teenagers, and they might be able to help you discover new places to go, new things to do, new ways to attract the customers that want to buy this product.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Okay, Jeffrey Holland, I want to bring you in here. This is a kid's venture chair and also an adult chair, a side table. It's really cool. I'm looking at the website now. But of course, you know, seems like, sounds like things have plateaued a little bit. So before you ask the question, thoughts, or questions for Christina.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“With our son. So when you put on its side, it's a chair or a bench, and then when you flip it, it's like a bench for an adult, or you can use it as a side table, basically.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Awesome. Christina, thanks for calling. So you're in Dayton, and you make furniture for toddlers. Am I describing that right?”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“All right, let's bring our first caller. Welcome to the advice line. You're on with Jeffrey Hollander, co founder of Seventh Generation. Welcome to the show. Please tell us your name where you're calling from, and just a little bit about your business.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“And there is abundant research, much of which NYU has done itself, that demonstrates that people that run businesses in a responsible, purpose-driven fashion generate better results, more profits, better growth. And as young students, they have to be very familiar with that landscape so they can make the business case to investors who want to know that that money will be used effectively and successfully.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“You have to really understand the business case for doing what you're doing. Can't just decide I'm going to do some good things and make some good products and make people happy. You really have to understand from a financial perspective why doing the right thing has economic and financial benefits for the business makes you more competitive. And as I said before, helps you attract the best talent that performs at its highest level of capability.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“I'm curious because you also teach at NYU, right? You teach business class. When you have young people who are saying, hey, I want to do what you did at seventh generation. I want to start something that's going to have an impact, and that's going to be a sustainable, robust business, what advice do you give? Because it's a very different world than it was when you and Alan were hippies in Burlington, Vermont, starting seventh generation.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“But it also comes with risks. So people continue the practice, they just don't call it diversity and inclusion, and they don't really publicize it on their website in spite of the fact that they continue to do it. And that's a confusing landscape. We can't afford to have business take its eye off the critical nature of addressing social and environmental problems we have. We just can't afford that.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“I can't understand why it looks like that given what you read in the newspaper. But when I look at who's signing up for my class and when I talk to people, the enthusiasm they have for using business to try to solve social and environmental problems in some regards is growing, but it's not being talked about as much as it was before because people are scared, sort of stick their head up and say, hey, I'm doing this great stuff. There is sort of this new language called green hushing, where people do sustainable Things and they don't talk about them. And part of it is the sort of political environment we live in. We have many aspects of responsible business like diversity and inclusion. Businesses have a great business case for doing because it has a positive effect on the company”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. When you work with founders who have a social mission, right, who want to, and again, there's been a bit of a shift. There was a lot of that kind of startup energy happening sort of between 2010, 2020. I think some of it's faded a little bit, but there was a sort of the one-to-one buy one will give one away kind of thing. And a lot of socially focused businesses, it seems like that has faded a little bit. First of all, do you agree with that?”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“I wanted to try to gather together all the lessons that we learned running seventh generation. As a business that put its purpose ahead of profit. And I wanted other businesses who wanted to follow in our footsteps to learn from what we had learned. And what I thought business needs to do in the future. Responsible business has not fixed all the problems we're facing in the world, and we need to make some dramatic changes if that is going to happen.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“I mean, it was clear that there was a lot of mutual respect, and it was hard because when partners fall out, it's hard, but the two of you came and really talked about that story. I thought in a really candid way, I'm curious about the book writing process. What did you want to do in the book? What was your aim”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“I felt great about it in some ways it helped reconcile some unresolved issues. And I think we both approached it with an openness to reevaluate what we thought we did right and wrong. And so it was sort of a growing experience in a way, a bit of a healing experience. So I'm thrilled that you gave us the opportunity to do that.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Before I ask you about the book, I know that when you came on, it was a big deal because the two of you, it was the first time you had spoken in years, and there was a lot of sensitive things that we talked about. How did you feel about that? I mean, of course, at the time I'm sure it was hard, but on reflection, how did you feel about it?”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“You were first on how I built this in 2021, and as always, if you guys haven't heard that episode, we will put a link to it in the show notes. And in that episode, we had you on with your co-founder, Alan Newman, that you hadn't spoken to in decades. And in 1992, as we talked about in the story, the board of directors pushed Alan out. You stayed on as CEO until 2010. And by 2016, Seventh Generation was acquired by Unilever for about $600 to $700 million. It's amazing story because it really uncovered the delicate relationship between two partners. And you just have recently put a book out about your story called Built for a Better World, How Seventh Generation Pioneered a Movement that changed the purpose of business. So congrats on that, Jeffrey.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“Hello and welcome to the advice line on how I built this lab. I'm Guy Ross. This is the place where we help try to solve your business challenges each week. I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call and you just might be the next guest on the show. Our number is 1-800-433-1298. Leave us a one-minute message that tells us about your business and the issues or questions that you'd like help with. All right, let's get to it. Joining me this week is seventh generation co-founder Jeffrey Hollander. Jeffrey, it's so great to have you back on the show. Welcome back.”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
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2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
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2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”
2026-05-28 · How I Built This with Guy Raz · Advice Line with Jeffrey Hollender of Seventh Generation · IDENTIFIED FROM THE TRANSCRIPT