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Jeffrey Katzenberg

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104
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2020-04-15
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2020-04-15
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  1. Oh, no, that's frightening. Uh-oh. All right. If you like this. I'm everywhere and nowhere. I have a scary. I literally have a burner phone.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  2. Amazing, game changing bets for any corporation in America, buying Fox, pulling all of his content in, going direct to the consumer, just changed his entire model of his business. And he was doing great. Great earnings. And he just said, well, that's not going to be a good enough future for us. So they're pretty innovative people out here. I don't think anybody can look at a crystal ball today and tell you what it looks like six weeks or six months from now, but you're asking in the long run, do I think that Hollywood will pivot in the ways in which it's going to have to face a different culture and society, which we all are going to have to do? The answer is yeah, they will, for sure.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  3. I believe it's actually a pretty when they need when the going gets tough, they get going. They are adversity is the mother of invention out here. And I think they are going to look at and see these changes and realize business is not going back to normal. And you have some great leaders here, people like Jeff Shell, who are ready to actually shake it up, do unique things. You look at Bob Eiger, made the biggest bet of anybody in terms of what he's done. And obviously challenges in the existing businesses, but you look at the bet that he made on Disney+. Which was about it was a bet about what the business needed to look like 10 and 20 years into the future, not what it looked like in the next quarter of this in it. And I think it's going to prove to be one of the most.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  4. Holly would like a number of industries is going to actually have structural changes and challenges that are going to come. But again, I have always felt the community I live in and have grown up in.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  5. Industry. And I found 18 of them who I was just impressed with, right? Just in terms of their quality and their, you know, kind of their alphas and their extroverts. And I just was blown away by the hired 18 of them. Their average age is 30 years old. They are incredibly reflective of our audience. So they are actually quite diverse and inclusive just in just the whole balance of that. And their job is to find things they love and to love them enough that I can't talk them out of it. If I'm making the choices, not so much. I'm actually just asking a lot of questions and saying to them, guys, you have to make mistakes that I haven't made. You got to make new mistakes. Things that I know that haven't worked or have seen that haven't worked that I've learned over the years. And so, honestly, This content is much more reflective of them.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, I'm not sure I would be one. I mean, if I was starting over today, yeah, I think I'd probably, there would have been a different course altogether. But I have been a storyteller my whole life. And what we've done at Quibi, which is actually one of the most fun things of the job, is that I actually went out about a year and a half, two years ago. And literally interviewed 200. Young executives from the movie and TV and

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  7. So, I want to finish up because I know you have to go, but what does this take from you? If you were running a studio, you saw, I can't imagine in your career you ever thought you would have like a murder flipped house and a car show and Chrissy Tegan having a court TV show. I know you preside over a lot of content, but it was a certain level of content. If you were a studio executive today, or maybe you wouldn't be one, how do you look at what's happening in content just overall?

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  8. People in cars that are unusual cars. Thanks a million. The Jennifer Lopez show. Our morning news show from NBC. Big hit. And when the street lights go on, which is another scripted show.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  9. That's funny. I mean, you'll see, punk is huge. Is the brought back. And if you've not seen that, must see, survive. That's the Sophie Turner movie.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  10. With Liam Hensworth and Christoph Waltz, murder house flip. So this is a, where we've taken those two genres of sort of the sort of murder mystery shows that true crime. And then put it together with redoing houses like Chip and Joe. Right. Take those two ideas and they go and they have found a house that did some terrible murder took place in the house and they redo the house.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  11. I will now. Oh, please just go. It's the most ridiculous thing in the world. They shoot a bunch of food and Titus Burgess has got this, it's hysterical.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  12. Chrissy's court. Tegan's show dismantled. Now, I could tell you there's not a person that has written a review that said dismantled.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  13. Well, here, I'll tell you what are the, I'll give you the top 10 shows. I'm giving you alphabetically, but they're all in the world, they're all hits.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  14. So Saturday and Sunday, people caught up and I can just tell you already first thing on Monday, the avalanche onto the eighth episode of these shows because we put out three of them on Monday last week and then one a day. So we put out seven episodes last week. And most of these shows have 10, 12, 14, 15 episodes long, right? The amount of heat this morning on that eighth episode of our scripted shows, they just shot up through the roof. People came back.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  15. Things just have views. What do they watch? What do they like? Right now, I can tell you it's interesting. You know, we put out the new episodes this morning, right? So we only publish Monday through Friday.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  16. So that's data, right? And today, Mae Whitman has built a platform here in which the amount of data and input that we are getting is dazzling. And I am confident that is going to help us. Win for our customers because they're talking to us every day

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  17. No, no, but I have to say, well, first of all, here's the thing my entire life I have always believed that my boss, the person that I work for, is the audience. Never, ever, not believed that ultimately they're the people that I work for and always have. And I have always tried in every way I could to benefit from their input and feedback. In my career, I'm not sure anybody ever previewed movies more frequently than I did. Not that they could tell you how to make a movie, but they're so valuable in an aid to judgment. Because here's the thing. If you've ever gone to a preview of a movie and it's a work in progress, if it's a comedy and you're sitting in a theater and they don't laugh, you got a problem

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  18. I think it was the idea that the only way this actually will in fact succeed is if everybody got into one boat at one time and all started rowing in one direction. Because Quibby is going to deliver almost 200 original shows in the first year and 9,600 episodes. Think about that

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  19. A little bet on the table so much roll the dice one of one of the people, a top person was like this, there's nothing to lose for me here except for some money and it's not that much money like in terms of where it could go. I think it was like pretty much and that they were failing at their own efforts at this. They were sort of not able to, you're right, corral it in one.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  20. No, well, they put a lot of money in I mean, I just have to say, then they put reputational in it. I mean, literally, you know, Bob Eiger, you know, he's as big a supporter of us as anybody. John Stanky has just been a huge supporter of us. Steve Burke and Jeff Schell have been like they've leaned in. They've leaned in and with an ambition to not just You know, let's see what happened. They roll the dice, go a little bet on the table.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  21. How do you then get out of an experimental mode with them? Because if I was a studio executive right now and I think you would do the same thing, I've never been one, but I'd be like, ah, I'll try it. Why not? Like Jeffrey Kasselberg is smart. It's got Med Whitman. There's no particular risk to trying this.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  22. Actually, become that. I actually think if we go five years forward and look back, we're going to see that the companies that actually are going to become the most important content suppliers of this new form of movies and chapters and shorter form media are going to be the TV companies because 80% of the showrunners are under contract to them. And they control 95% of the best IP. And the combination of those two things and the fact they just have all of the knowledge base and the facilities to make the best content, I think this becomes a big growth opportunity for them. And I think that's their bet also. That's their belief. I think that's why they're supporting it, which is in success. It actually becomes a place.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  23. that for and but it's but even the curation of that right first of all it's a different audience it's for teenagers they don't pay Literally, so it's a different business model than what we're doing. But I think that the difference here is that it's actually for the first time harnessing the skill sets that exist within resides within these studios into something that is an innovation for them. And I have to say, every one of them has leaned in. And here's the thing that's interesting when I look at it from a historical perspective. The companies, and it's why we Megh and I actually took the year that it took us to get the deals done with all of the studios is if you go back and you look at the roots of our industry, so the companies that were the dominant movie companies are in fact the companies that ultimately saw, embraced, and became the leaders in television. They weren't at the outset, but they quickly pivoted to

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  24. And he is an incredible entrepreneur and he's a great product talent and visionary. He isn't a storyteller. And they never had inside their enterprise people that had that half of the equation ever. To this day, and I'm not taking anything away from it because I admire it and I think what they're doing is great. They were relying

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  25. Know my kids are using it for sure. I admire them. I think they. Well, here's what I would say, because Evan Spiegel is a brilliant talent.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  26. So they'd only have bits and pieces of it. Actually, there's one company that did try a little bit, which is Snapchat, which they tried with their Discover service, and that was more around news. But it was 10 minutes of, you know, my kids were using it for sure.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  27. Nobody else has ever Netflix had one, Disney Plus obviously he's got the best of all of them and you're about to see HBO Max is going to have a brilliant offer, but they have a huge, massive library of content that makes the price value proposition for customers worthwhile. Quibby has had to make every single thing is de novo. Everything has actually been bespoke, made for us. And so today, right now, this week there are 500 episodes and 54, 55 shows no one company could have done it. Not literally. There is no, even Disney.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  28. I don't think anybody, but that answers your question. It answers the question again, which is why did everybody? Because this is the first time ever, at least, I don't think there's ever been another business in the history of Hollywood in which all eight companies actually all came and invested in a new business together. And I think the recognition here was it's not good enough just to make great content. You actually need to make a volume of it. And the challenge here is that there's no library, right? So this is the first time anybody's ever launched a subscription service without the benefit of a catalog. Or a library. There's literally not a single one. Well, I guess I should say Apple is sort of quasi a little bit of buying some old stuff in it.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  29. They all tried, you know, and Fox has tried to get into this and have been largely unsuccessful. I can't think of a successful effort. And you've run things when you watch the internet coming at you. Why is that? They're supplying stuff, but they're not able to do it by themselves. Well, I don't think anything.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  30. Made by Venus Sudd, it is made by Fox. Disney. So they're all playing and they're leaning in. And if you go to our Daily Essentials, which is our news and information, they're our biggest suppliers for that too.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  31. Neither all I can say is that every one of these media companies, traditional media companies, movie and TV companies, every one of them is an investor in Quibi. And more importantly, everyone is making content for us. There are suppliers. You know, if I go through the shows there and, you know, most dangerous game, which is doing incredibly well, it was made by CBS. N free Ray Shawn, which we just talked about. Antoine Sony. And the show that just went up today called The Stranger, which is fantastic.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  32. Right. When you're talking about the idea of in between, you've someone who's made movies, really, you know, you have been a significant media executive for years. And one of the things we've also talked about is how slow Hollywood was to change about those ideas. When you think of in-between moments, people think of commercials. Like that's an in-between moment, a really good commercials if you want to think about that. Has the mentality of Hollywood changed from that idea of that there can be a third way of doing things? They still seem rather disdainful of the YouTube or a TikTok. I don't think you should be disdainful. TikTok at all.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  33. They're in between you doing your work right now, whether your work is on a Zoom or on a laptop or answering your emails or homeschooling your children or keeping them occupied, whatever those things are, doing your chores around the home, we all have in between moments. They're different today than they were eight weeks ago, but they're not better or worse. And so this is for those in between moments. And I think, again, I kind of like those twitchy moments also. I just, it's a different flavor.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  34. Viewing is mostly between 7 in the morning and 7 at night. We see it every, we're coming in every minute of every day. It's just live data feeding in here in this. And we see starting around 6.30, 7 in the morning, boom. It just kind of peaks up, right? And then sort of goes through. And at the end of the day, it starts to actually Start to trail off there after around five or six or seven o'clock at night. Why? Because that's when our in-between moments are.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  35. Okay, so I actually think of this as the third generation of film narrative. This is actually taking this tried, true, tested form of film narrative and just literally giving it to people in a new, convenient way that is compatible with the fact that they now have a television in their pocket all day long. And, you know, I think one of the things that Meghan I actually talked about again about whether we should launch now or wait for people to get back to a more traditional work pattern because as you know when we set out to do this car we said that our use case was seven in the morning till seven at night for your in-between on the go moments so when you're commuting on a train or waiting online for Starbucks well guess what we're not doing any of that stuff today but if Interestingly,

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  36. But I watch a lot of things, but I do tend to watch a lot of things in clips, which is interesting. And I think I watch quite a bit, except for a few things, like I watched Unorthodox. I've certainly sort of watched Tiger King in little bits and pieces, but I do definitely, and I think a lot of people do consume in bits and pieces. And this is the concept of whether you watch just the skit, you don't watch all of SNL, you watch just the skits that are broadcast on YouTube and things like that. Talk a little bit as a longtime Hollywood content maker. I don't think this is twitchy. I find a lot of entertainment TikTok. I find twitchy, I find lots of stuff twitchy. Twitter is twitchy, also which never got into this video area in a very significant way, even though they tried. This is not Twitchy. It's between Twitchy and concentrated. So talk a little bit about the changing narrative scheme for Hollywood.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  37. Yeah, exactly. But I'm going to show him that. I haven't seen the sneakers one. I looked at the one with the woman from Game of Thrones just briefly, but I didn't have time. I was actually watching the end of Homeland and trying to figure out Saturday Night Live whether I liked it or not.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  38. No, but I'm going to. No, I'm going to watch it. No, I'm going to have him watch it. He's 14 and the other's 17. Interestingly, my mother is watching it, who's over 80s, which is interesting before the kids do. The kids are not watching it, which is they didn't know about it.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  39. I'm sorry, Meg's the CEO, you're the founder and you're the chairman, right? Correct? Yes. Okay. So this Meg Whitman, by the way, who founded eBay, someday I'll tell you the story about when Meg got the job at eBay, what I told her. I said, you could make some money when she got it. She wasn't sure if she was going to take it when she was at, I think Mattel at the time. She called me. Anyway, one of my favorite stuff is there. I like the money ones. I like the Thanks Amelia and I love Jennifer. I think it's adorable. I think those, I like those kind of shows have a weird video.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  40. We're here with Jeffrey Katzenberg. He is the CEO and founder of Quibi, which is a new service streaming service, which I have signed up for. I did, Jeffrey. I said you win. I actually signed up for every service because I'm promiscuous that way. But I do cancel them. I certainly do cancel them and switch among them.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  41. All right, when we get, we're talking with Jeffrey Katzenberg. He's the founder of Quibbi. And we're going to talk about where content is going, because Jeffrey talk is, that's what he's well known for. And when we get back, how content is changing

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  42. Which is well, that's what I'm saying to you, it's not like people are coming in for three minutes and leaving in this, but that number of 80% completion rate is literally without precedent.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  43. They're watching as much. And the thing that is crazy here, so I don't think any other service is measuring one other thing. So you know that if you get on most services, if you're like on Facebook, if you're on for more than two seconds, that's considered a view or if you're on Netflix, it's two minutes is considered a view. So for Quibi, we're just measuring whether you watch it or not. Over 80% of our views are complete. They're watching the whole thing.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  44. a great velocity here out of the box and in terms of the downloads. The mix of our demographic actually surprised us and it's much, much more diverse, much wider than we thought. There are as many people, you know, over 40, as I don't want to say as many, but a significant amount of our audience is actually an older audience. And they're watching as much.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  45. We're agnostic. And that was the business model for us is that we literally, we want people to do whatever they choose to do. Our belief is, because we are, we think, although the numbers are actually slightly different than this. But we talk about that in a second. But since we have always believed this is a millennial product and the millennial audience is going to be by far our largest customer base, we actually believe that the 499 ad supported version is going to significantly outperform the 799 without ads. But just from an economic standpoint, for us, it's a level playing field. They're each worth exactly the same amount to us. So we're agnostic in terms of that. It's just going to say to you, the thing that is, in addition to just having obviously a lot of

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  46. Last question in this section. So, what is more important? Are the ads? The ads are pretty good. I have the ad free version, and obviously I have the free version. I got it through Apple and I know other people, you have other deals, other telephone companies and things like that, as Disney has done, as many people when they're launching these things do, is the focus to be on an ad product or a free product from your perspective? I mean, an ad free product.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  47. is unprecedented. I mean, I know people keep saying, well, how about Disney? And I go, no, no, no, no. Disney is 100 years. They're in a different business at the greatest library in the history of mankind in this in it. And to even be put in the same sentence with Disney is.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  48. So the idea that we could give it away to everybody in any circumstance, you can go to quibi.com or download the app, we actually thought the trade-off of those two things actually might be a good thing to do, a smart thing to do. And in the short run, obviously is an investment. So to give away something free that you were going to charge for there's a financial investment in that. And we looked at that and analyzed that and talked with our board about that and actually thought good investment to make for the long run for the building of the brand, for the goodwill of the brand, for all of those things, this actually might be the right thing to do. Now I sit here today and I don't know whether you've seen, but Meg announced this morning we had actually 1.7 million people. Have downloaded the app

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  49. And so putting this into people's lives at this moment in time actually might be a good thing. It's a distraction. Know it's not going to change the course of any of that's in it, but it is a distraction at a moment in time in which I'm not sure there's a one of us that wouldn't like another distraction here that entertained us or inspired us. So then the second part of it was a clear understanding and a recognition on our part that people financially actually going to be an incredibly stressed, if not dire, circumstances. And so to ask people to pay for something in this environment was a mistake. And so the pivotal decision that we made was, one, let's stay the course because we could be actually a fun distraction. But let's change the business here and just say that for the next 90 days, we're just going to give it away free.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT

  50. No, but I'm just saying to you there's whether you watch LeBron James thing for inspiration or it is meant as an entertain to entertain and inspire and we believe, whether we're right or wrong, will be proven over time here and it is that it actually delivers on that promise. Now we can argue about how much, but we think it substantially delivers on the promise to entertain and inspire people. actually thought at this moment in time in which our lives looked at you know from a macro standpoint Could not be more stressed or distressed.

    2020-04-15 · Decoder with Nilay Patel · Recode Decode: Jeffrey Katzenberg · IDENTIFIED FROM THE TRANSCRIPT