YouSaid · the spoken record

Jeffrey Seller

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103
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2016-07-11
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2016-07-11
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1
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  1. Sure. Well, my first experience actually coming to a Broadway musical when I was 17 years old, I just graduated high school in Oak Park, Michigan, my cousin brought me to C Dream Girls. And there was something about the story of those young people wanting to make it big and Jennifer Holliday that moved me in the theater in a way that I had heretofore never been moved before at age 17. And I don't know if I've ever been moved that powerfully after either because it just had that power. It was a seminal moment for me in the theater.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  2. The audience didn't want it. It was all about death. Every single theme of that show went back to death. Death of Industry, Death of Family, Death of Romantic Relationship, Death of Town, Community.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  3. You're right about the getting in trouble. Sometimes I have to follow my heart and it doesn't work out. I followed my heart with the last ship. Absolutely.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  4. But I didn't like the source material. And what was my mistake? I didn't follow my heart. My heart was saying this isn't working, and my head said, Keep going. So, what did I learn as an entrepreneur? Every time I don't follow my heart? That's where I'm bound to get into trouble.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  5. Instead of unsuccessful. Example, I look back at high fidelity and I ask, you know, what went wrong with that show that wound up running 10 performances on Broadway? And you know what? What I learned from it, I should have never done it.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  6. Okay, so Hamilton is part of these four musicals I did that were big hits and they all won the Tawny for Best Musical. But for every one of those, I've had another new musical that I loved and worked really hard on that did not work, whether that was the wild party or that was high fidelity or that was the last ship. And I fail all the time And I have to be willing to fail in order to succeed. So that's one thing. And I always look back on my failures and say, what did I do wrong and what could I have done better that would have made a difference for that show to make it successful?

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  7. So, all those Silicon Valley guys who love bots and virtual reality, they're going to be jumping over each other at vivid seat, paying five, six, a thousand dollars to get tickets to our show. Sadly, they get guess what? Guess what they want to do? They want to come to the theater and they want to sit in that seat and they want to have that communal

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  8. I know it's possible And I know that's why Broadway sold 13 million tickets last year. Right. And that's why Hamilton is sold out from now until the end of next May.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  9. I asked him over if he would like maybe cut the mixtape. It was a good move. I finally one day said this. So we did that.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  10. Yes. It's where I derive pleasure, it's where I derive reward, it's where I feel emotionally alive. And it's where I am occasionally thrilled when I'm watching something new. Surprises me That takes me somewhere I've never been that stimulates my ear in a way it's never been stimulated before, where I can go, Oh my God, I've never heard it like that before. And that's how I felt when Lynn started playing songs for me from his budding new musical Hamilton.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  11. Well, I go to the theater a lot, so unlike many people, I'm probably sitting in a seat in a theater 30 times a year. So that's a lot of my viewing time, right? Yeah, so after I've sat in the theater and read my book and taken care of my kids. And I still like going to movies, by the way. I still like the actual event physically going to the movie. And going and buying popcorn and sitting in that movie theater and watching whatever the movie was this year, right? Was it spotlight? I loved Spotlight. Spotlight was great. Yeah. For me, those are great events.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  12. Just do it. Just do it. I sit up at night and do it. Interesting. What else do you consume? Do you try to avoid technology, or do you obviously have kids, so you can't completely avoid it? Although maybe you can

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  13. No, so I watch when I feel like I can figure out how to open that goddamn Amazon Prime TV thing on my TV, because you had to go out of the cable and in some other place. Just push the smart TV button.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  14. I'm such well, maybe you're going to call me a Luddite now. I've had moments where I don't even, I can't even figure out how to get the Amazon TV show on my TV. I can do it in one house, but not in the other because what is my favorite TV show right now? Transparent, of course. Oh, yes, of course, yes, of course, of course. Family.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  15. So let's finish up talking a little bit about where you think media is going. You're obviously a traditionalist, but you're not a Luddite. Correct. You don't consider yourself a Luddite. You read the newspaper. Read books, you watch a regular television where you get up and turn the. No, I'm kidding, you're using, you use just a regular television, or do you, how do you watch?

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  16. How they lay out they feature? No, they do. But if I look at my New York Times on the app all day, And then I see the paper later. There will always be an article in the hard copy that I'm like, I never noticed it.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  17. I just recently started reading books as books, like real books, because I realize I do everything digitally. And I just wanted to try to, but I cannot read a newspaper anymore. I can't pick it up. I can't do it.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, I'm reading the hard copy. You know what happened to me? Every time I start reading books, I was reading books on my iPad and it was fine, but then I would forget the name of the book I read because I never wasn't relating it to it. Where now I'm reading a little life.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  19. And I'm reading a beautiful, astonishing, sad, gut-wrenching novel called The Little Life Right Now. And I have it on both my iPad. And I do have my iPad. And I'm reading it.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  20. In a powerful, popular way. So it wasn't just about football. Football maybe is popular as ever, but there's a whole bunch of people that are more interested in a talent show. Right. And I guess I'm on the talent show end. And so I really like seeing how talent shows became very popular again

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  21. I like some of them more than others, but most important, you know, because I am me, I'm going to have critical opinions. But I think the idea of doing a Broadway musical live on TV has been an enormous boon to both TV and theater. Right, I agree. I love it. And I think it's helping theater, and I think it's helping to spread theater throughout the whole country in a way that absolutely will translate into more people wanting to see live theater. Right. So I love it from that perspective. I loved American Idol and the voice from those perspectives because it was bringing performing back into America's living room.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  22. Right. So maybe the formula has something to do with the way NPR works, you know, which is the other media outlet that I consume the most.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  23. You know what? Maybe they're going to have to be okay with that Maybe not making $400 million a year just is going to have to be okay.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  24. And then, yeah, I mean, and then I'm on my phone looking at the New York Times all day. I mean, this is the problem and the fun thing about the New York Times. More people are reading the New York Times than ever before in their history. They just haven't figured out how to monetize. Yes

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  25. Watching it. So you're thinking of just the more traditional 30 minute. Here's the I am sitting here. I am the guy who still opens the door of my apartment at 6.30 in the morning and I really like the first action of my day.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  26. What do you imagine shorter? Because a lot of people are sparing with shorter shows, different size shows, different seven minute shows, things like that. Do you watch a lot of that? No, I don't watch any of that.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  27. Television is a medium that is all about a screen. So from my perspective, whether they watch it on a screen, on their phone or on their television or on their computer, what's the difference? Right. I think it's great.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  28. I don't need to. So let's see if we can make something fun. What do you think of where television is going, given how people watch it, the binge watching, the way people watch it on phones, the way they watch it in different ways?

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  29. What do you think about that? The best time to go make a TV show is when you don't need to, and I don't need to. So let's see if we can make something fun.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  30. And good times And all of the normal air So I thought, well, this is a fun time in my life. Let's see if we can get anything going. If we can, good. If we don't, that's okay.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  31. Absolutely, you know, absolutely. So, with all that in mind, I'm a storyteller. And I said, if you're ever expecting me to do a procedural, Or a cop show Or a hospital show or a lawyer show, I won't be that guy I love making shows about family.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  32. Well, television has having its own golden age, right? Interestingly, very digital. If you go back 15 years, all of the people that wrote scripts for fictional television were very scared that that era was over because of Survivor and all of the reality television shows. Like it was the end of scripted television. And now we're in a completely golden age of scripted television.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  33. Anyone who has a name called Foti Suarez, you want to be in the room with that. Bring us your ideas for TV shows. You thought of doing television? Television's changing, by the way, because of digital.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  34. And so I've admired Bob all these years. Bob loves theater. And over the last year, I hooked up with a great guy named Floti Suarez. And anyone who has a name called Floti Suarez, you want to be in the room with that. And then they said, will you work on some TV shows? Bring us your ideas for TV shows. You've got a lot of doing television.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  35. They actually didn't have a finale, but there was Greg's graduation, where his hair turned orange. The only show I might have loved as much as The Brady Bunch was six feet under.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  36. You're Yeah, well, I have been an acquaintance of an admirer of Bob Greenblatt, the head of NBC Universal for a long time. Frankly, it all goes back to how much I loved, loved, loved six feet under when he was the producer and it was on HBO and I used to just design my whole Sunday so that I could sit down on Sunday. That's family all the time and watch Six Feet Under.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  37. that will slow them down. And then I think we have to go over them with better software. So I think we need to win intellectually.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  38. I think we have to step softly. You know what I mean? I think we need to go after these bots. I think we need to go after them with laws.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  39. Not what I'm trying to stop. And there will always be a market for that and more power to them. I'm trying to stop a bot controlled by a nefarious actor who

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  40. StubHub is the eBay of tickets. Anybody who has a ticket can go post their ticket on StubHub for any amount that they wish. And frankly, I can't stop it and I'm not going to try. Right.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  41. Trying to get rid of the problem. And they're trying to get rid of the problem. So Ticketmaster is my ally, and they're actually doing a good job because I've been able to make some headway in combating the bots and getting those tickets available to the general ticket buying public.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  42. Well, first of all, you can't put Ticket Master and StubHub in the Ticket Master Sales. Ticketmaster is a primary selling.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  43. A way to distribute, yeah, yeah, yeah. I mean, do you have to be more technically literate? The Broadway system is a very closed system.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  44. If I could do my own site and fight the bots really So that's how you do Does that have to change for producers like yourself? It never changes. It has never I'm just thinking of Hollywood right now, is taking back control from producers are taking back control, creators are taking back controls. They do go to Netflix. They have a way to distribute.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  45. Well, my site would never have the technical sophistication that Ticketmaster does because I'm at least able to piggyback on their intellectual resources that are much greater than mine because they're a bigger site. So that would actually make the problem worse if I could do my own site. You didn't fight the bots really. But what you're also asking is why do I have to rely on Ticket Master? And ultimately that's an interesting thing about the nature of theater, which is that I actually don't have full control over my ticketing. I am renting a theater from a landlord and the landlord made the deal with ticket masks. Ticket master. So that's how you do it. So I'm in a bit of a confusion. Does that have to change for producers like yourself? It never changes. It has never changed. Could it change?

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  46. Because there's some pretty inexpensive, is what it is comparatively. So, A, there's that. More important, we have worked very diligently with Ticketmaster to continue to create new software that can overcome the bots. So, for example, once we what we did is we pulled back all of our own ticket selling tools so that, for example, we didn't send the barcode. We don't send the tickets out right away. You don't get the tickets till two weeks or four weeks before the show comes. And then Ticketmaster has been able to identify the bad actors, identify the bought, bought tickets, the B-O-T, B-O-U-G-H-T tickets. Right. And in the middle of May, I went and refunded $9 million in over the course of a week of bought tickets.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  47. We've finally been able to get the New York State legislature to criminalize bots. So that at least gives the Attorney General the ability to bring someone to court and put them in jail for using a bot.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  48. Correct. So Someone wrote that the bots, the secondary market pulled out another $60 million in the last year from our show.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  49. And not the people who do the shows. Correct. So you say you shouldn't let the robot fight robots to see something you love. A consumer doesn't. And then you all from the economic point of view, what was the number that bots doubled the price?

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT

  50. I never thought I'd know any of these things. I know about all of them now. And so that ticket that was $177. Is now being sold for three or four times that, and the general user can't afford it, or if they can afford it, all those extra monies are going to the people that don't deserve it.

    2016-07-11 · Decoder with Nilay Patel · Recode Decode: "Hamilton" producer Jeffrey Seller · IDENTIFIED FROM THE TRANSCRIPT