YouSaid · the spoken record

Jeni Britton

lines on the record: 49
first: 2026-07-09
most recent: 2026-07-09
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And it would have been really cool to have somebody who could come and say, here, here's what you're doing really well. This is what people are resonating with. Because whatever you think is probably not the same as what's going on over the counter. So having that communications person just to help me know what I should be saying every single day.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Like where Callie is, and I would also say communications. That was something that I spent a lot of time trying to figure out.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Oh, this is, I mean, this is what I say when if people say, what would you have done differently? And there are a lot of things I would have done differently, but it's all about who. In 2005, 2006, 2007, what I needed on my team were I needed a coach, I needed to understand how founders carry power in companies as we were beginning to grow. There are leadership things that you can learn pretty quickly, especially if you have somebody on your side who can help you. A business advisor that was so important to me, especially as we started to grow and to bring on people from the outside, and I needed to learn how to speak that language. I needed somebody on my side outside of the company. And then I would just say a great attorney. As a founder, you have your company attorney or whatever, but you do need to have kind of your own really great attorney just to have somebody to ask questions. There's so much. And if you're a leader in your company, you really need to have an understanding of law. So those people I would have had definitely on my side. Now, going back a little earlier than that, I think we get to.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Thanks so much for calling in and good luck. Jenny, I've already asked you about luck or skill on the show many years ago, but I have a different question for you which is if you were able to go back even not just at the beginning but like 2005, 2010 when you were still really scrappy business you weren't this national brand yet what advice now that you know what you know here at this point in your life and career do you think might have been helpful for you to have known then”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“And I decided to use Ube because it's purple, you need color, you need vibrancy, you need fiber or dogs, we all do. I love that so much, just that message over and over and over and over again. People invest in you, even consumers and customers want to know that, oh, this came from somebody who really cares and really knows what they're doing.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I just want to say, like, when you said I'm a full time scientist at UCLA, I want to hear that. I'm a full time scientist at UCLA. I started a dog food company because I needed something to feed my dog.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I love the idea of really going into social media. I know that it's all very scary. But Guy is right. You learn by doing it. And also just remember that people like authenticity and especially now when it doesn't seem like anything is authentic. And you're such an authentic person, I can tell. You know, I mean, you obviously. And people like that realness and just saying, just going on and saying, try to keep it under 30 seconds or even under 15, just try to say like, this is why I did this. This is why it's good for your puppy. Just show the behind the scenes and just start doing it. And then part of social media too, a big part of it is just talking to everybody else. So going on every other, anybody who's talking about dogs or pets being on their feed, talking to them.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think that's really good advice. PR firms are tricky, right? If you find it's that perfect fit and Jenny's right, I mean, they have to love the product. And if you could find somebody, I mean, look, if you find a firm that has made a pitch and you say to them, look, my budget is $10,000 or $5,000. Like, this is what we can pay. So show us what you can do with that. I mean, there's an argument to be made that you could, if you're willing to take that kind of risk with that amount of money, it might be worth the risk. Say, you know, I don't know social media well, and I think most people feel that way. Like, I don't know how to do it, but the reality is most people who do know how to do it, they just figured it out by doing it.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I find that PR firms can be really awesome, but you have to have somebody, you have to have somebody at that firm who is your champion. Adores you who believes in you, who wants to push it forward. Otherwise, it falls flat and you just, you kind of go nowhere and it's very expensive, you might be better suited to spend that money on somebody who can work for you in multiple places who could have some contacts with media or know how to speak to them, might be able to also help you with social media or even do that, but who can really organize this communication just somebody who's like saying this is our message out there and where are we going to put it? Are we going to tell this to who can just kind of come in and help organize all that? And then that is their only job. Wouldn't even have to be full time yet”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Still effective today, I think, instead of focusing on, hey, you know, this is still edible or we sell food for 30% less, they would literally have a weird freakish looking carrot, right? A photo of it, and it would just say, this carrot needs a home. That was the ad. And people would click on it because it was so weird. You have a product that's unusual. You're using purple sweet potatoes. I know them, right? If you go to, you can get them at Trader Joe's, but a lot of people would be like a purple sweet potato. What is that? Right, and so because you've got this sort of literally like what Seth Godin would call a purple cow product, right? It's unusual.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Customer acquisition is getting harder and harder on social media, but I will just say this. We have an episode of the show on Misfits Market, which sells food that would otherwise get thrown away, an apple with a blemish or something. And what they did, and again, this is in 2018, so it was a slightly different environment.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“And what is the thing that you can then use? Because then that becomes your communication strategy, which then leads into when you go and try to get on the Today Show.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. That's so much a part of what we tackle as entrepreneurs, especially in the beginning when it's just us doing everything, getting your communications, what you're saying right, and because you're right. Even though it matters that the science is accurate and that it's there, what are you actually communicating to the customer that activates your customer? And you learn that by selling, by selling to people and listening to feedback with your audience. What's resonating? What are people really, I mean, yes, the product works. We hope, yes, it works, but why?”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I love your background in science, and I think this can really carry you. And I'm just curious as a scientist, how does that specifically help you wade through the research? Because when you get a PR firm, I think what they're going to do is figure out what your message is. And so figuring out like, okay, let's say. You're a scientist, you looked through all the research, you created this idea based on what you know, and now you're sharing it with other people. And so have you thought about how to use your experience in a way to communicate that with others? And I think that would be what a PR firm might help you do too.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Amazing. Kelly, congrats on your business. It's so cool. I mean, I'm always floored. I have two animals, and I adore them. And I always just like, I'm really tuned into this idea that people spend so much money on their pets. And, you know, we need to care for our pets. We do. We care for them like there are children.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“It's funny, you should ask because I'm literally in the middle of it. I've been doing this for the last company for two years, really scrappy, and we've gotten some angel investors for early stage just to get us kind of figure out what we're doing. And now we're kind of going after the bigger funding. But we are finding, yes, of course, it's very tight, very, very tight. And I think you have to have a massive opportunity. I'm hearing people say that they're looking for companies who can become a billion dollar company. You think about food, that's massive. You know, I mean, that's just global scale almost. They're throwing around that B word a lot.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“And we looked for partners and doing this at Flora, too. We looked for partners who could be add more value to the company, who could really help us. I mean, we were just a scrappy team. And when they came in, we sort of formed an executive team of professionals who understood how to do it. And that was a game changer because there are methods that we just have to know. You have to learn.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I have found that very helpful. I thought that was helpful at Jenny's when we brought in the private equity firm in 2016 actually, we organized a board and that just made us kind of prepare for we had to sort of tell everybody what we were doing every month. We had to get prepared for that meeting and we had to, you know, but it also helped us just organize together as a team. They were so helpful to us. So I have a new company now, Flora, and we've already formed a board and we went out and found people who are real experts there. And I think there are a lot of people who would want to help you because you're already out proving it. And then also, when you get to that point, if you do a little later, want to go for funding, you've already got your board established. So that gives you a little extra leverage.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“From 1996, I was learning that whole time I built my brand so that when we brought in a private equity firm who we're still with and we love, we're very lucky on that front. But when we brought them in, the brand was established enough that I still had power to put it frankly. Do you have a board of advisors or a board of some people that you lean on?”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Just to get to this other point that you're making, which is like it does feel like, and I felt like this at Jenny's too, it does feel like even now your success as an entrepreneur is not whether you're actually selling or creating value for your customers. It's about whether you've gotten what round of funding you're in. And I'm so fundamentally against that. I mean, I think that it has to be as entrepreneurs, it has to be by our customers, really creating value for people. And honestly, I think the best way to do it is this. I talked about this, Jenny's all the time, but like start small and build, just keep building. Jenny's took on partners in 2015, but that was we started in 2002.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“When we did that round, I learned a lot about myself and my connections, right? Like people want to help you, whether they're giving you money or not, they want to help you and they give you the advice that kind of leads you to the next person that might, you know, write that check. Belize in your company has been seeing us grow it for years, right? So that's kind of my first plan of attack. It's like, okay, look at my network, the people that I trust and have believed in this product tap them first because I was pleasantly surprised the first time. So I probably will be pleasantly surprised the second time I do this.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“And I mean, look, and to be frank, it is a, and we've talked about this on the advice line before, it happens to be a more challenging environment to raise money, especially in food and CPG businesses now. You know, what I'm hearing from investors right now in the food space is they're waiting, they're really looking for brands to hit 50, really $100 million in sales. A couple years ago, it was $20. If a brand hit $20 million in sales, it was a target for acquisition. That being said, I mean, you have some friends and family who have invested in the business, right?”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, open to all options. We have taken some bank loans, the SBA. COVID was a great time to get federal money. So that really helped us. So there's definitely that avenue. It's just funny, like being in the industry, the CPG industry, I don't know if it's because you're just surrounded by people, right, who are always like, I raise X and I raise this and this round series A, B, C, D, E. Like, it's like, is this what I'm supposed to be doing, right? I agree with you. It's like you can get creative with how you need to front load anything, right? If it's just packaging, like in this case, most of it is, right? It's just accomplishing the execution of a new store, then why give 25% of your business away to someone who is never going to care as much as I do.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“In the best way because you have control and you're growing and you're doing it. And that's another question, too, for you is like, what would you do with the money? I mean, it's just packaging and getting into a store, you might be able to get a loan for that. Have you looked into bank loans, and is that something that you would consider versus bringing in a partner?”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah, yeah. Well, and that's always that sort of catch 22 or whatever, where you're trying to grow and you need the money to grow. Have you looked into like SBA and the sort of SBA in bank loans? Because I think the thing is we don't really ever talk about that. And it can be such an incredible resource, especially, you know. The first answer is you're doing it. This is how you do it. This is actually how you raise a company.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's the hard part, right? Because it's like we're a very small lean team still. We've been very methodical and our growth, like we've been around for nine years. And so a lot of people, right? They say, oh, like nine years, like maybe you should be in 10,000 stores or whatever. And we say like, well, we've just methodically grown because we didn't want to take, you know, outside investment and stuff like that. And so it's kind of just like that point like, okay, if we want to get into the club stores, the big, you know, the bigger guys. We need some upfront money to do packaging, like just all of the logistics and all of that piece of it. And so that's what I struggle with because it's like, right, I don't want to give away control. I want to be able to still make the big decisions, but also like where do I get the money from to do so.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“A Casey, first of all, congratulations. What an accomplishment! I mean, to have 2,700 plus stores is, I mean, I know from my experience at Jenny's, this is a slog that is not easy to do. And I just applaud you. I just, I guess when I think of bringing capital, I think the first thing I think of is that entrepreneurs for a reason, and that's because we like to do things our way and differently, and we like to explore and discover and all of that. And when you bring in outside capital, you lose all of that. And so who's on your team? How many people? Are you ready to sort of let go of that kind of control?”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yep, not easy to do, but we do offer it. But most of our business is to grocery. So now we're in about 2,700 stores throughout the country, Whole Foods, Sprouts, a lot of stores in the natural channel. And then we still do have a big event part of our business that we still operate mostly in the summer months, like music festivals and stuff like that.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So we actually drove back to our grandfather's store and found his handwritten recipes in the back of the store and just started tinkering on our kitchen table and kind of like that small business story, right, started going to pop-up. Farmer's markets, we started doing this around the time when breweries were like really hot and new. pierogi and beer is like the perfect combination so we would hop around and do that and quickly realize that yeah people could not find pierogi anywhere um people were like driving from neighboring states to come to our events it was crazy but it was awesome so we kept going with it once we saw that demand”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Oh, same. I'm really excited about this tallow and sea salt, though. And I agree. Like, I know a lot of people are talking about tallow, but. Know, like, we're just going back to some first principles of how do you make great french fries? I know I'm in the Midwest, so I'm hoping that my stores carry them.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I love selling other people's products for them. I think it's so great. And in fact, it's a good thing to do to listen to how other people talk about your products because you'll talk about it one way, but listen to what other people are saying. And then also when you're thinking about your pitch, think to your customers think about what do I want them to say to other people and talk to them the exact way because what you say, they often sort of say in your words to somebody else. And that word of mouth is going to be everything.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, as Jenny said, when people would ask her to describe the flavor, she would say, we packed as much chocolate into this pint as we could possibly get. When you have people, trained people who are sampling Jesse and Ben's at sprouts or wherever it is, then they can say, and it's made with avocado oil or beef tallow. And whatever the pitch is, here you go. It's going to change your mind about oven fries, and it's available in the freezer section just around the corner.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and you go right to your customer in the grocery store. I mean, it's a really great weight. Sir Kensington's actually did a really cool thing. You should partner with them. They sent a truck out and they did french fries, but it was to sell their condiments. And they had this cute container, and I happened to catch it at my whole foods, and they had their mayo and their ketchup. And so you would go up and you would get that. And it's like, I've been a huge fan of Sir Kensington since.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I really do. If you go super deep on the seed oil thing, that science has not reached consensus yet, so it can be fad-like right now. And so you don't want to just be known for that. People who follow that will find you. They'll see tallow. They'll see avocado oil and they'll find you. But I will say there is another component or an element to think about, which is not just moving people from one fry company to another. In Jenny's, it was the same way because your customer when you're in grocery is not their customer. it's the buyer and what the buyer wants to see is yeah sure you can split some votes that's okay are you bringing new people to the category and so the new people that you're bringing sure it's some of the seed oil people it's some of the health conscious people it's also just people who love fries who just don't think you can get good fries in the grocery store and you can't make them at home and you have a story that can back that up and that's going to bring new people into the category and i think the buyers are going to really want to want to want to”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“And what are your, I mean, your established businesses, are people just sort of super excited about the fries? Is that something that, I mean, it sounds like it, but in addition to your burgers and the dogs and everything?”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I feel like there's a problem with French fries right now. You guys identified it inside your company where it's like you can't actually buy like decent French fries, but making them is actually really hard too. And if you're feeling it, I think the consumer is feeling it as well. I would love to know where are you manufacturing? How are you manufacturing these?”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. Right in the air fryer is great. People love their air fryers. I like to make them in the oven too. They're great in the oven as well. It's kind of like a twice fried Belgian style fry you'd get at a restaurant. And we do the first fry and you're basically doing that finished cooking at home, either in the air fryer or in the oven.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“And also, you know, of course, there's this sustainability aspect because all of these ingredients were going into the landfill, but they are really good for you. You should be eating them.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“And so we also work with watermelon rinds. We actually ferment the watermelon rinds a little bit, which opens up cellulose and pectin and prebiotic fiber there. We work with honeydew cantaloupe rinds, mango skins. These are really high in fiber. The 90-5% of Americans are deficient in fiber, and it's the cause of many chronic illnesses across America. I don't know, you know, people like, how do you go from ice cream to fiber? And to me, it's just the same thing, it's about making people feel better. I learned after I was able to kind of step back a little bit from Jenny's over the last five years how important fiber is and how Absent it is from our food system. And we really need this to have a healthy microbiome. So yeah, so flora exists to get people fiber every day.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Mott's apples, for instance. And so we can take the apple cores and then make them into a paste, which becomes the base of our bars.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, Flora is a fiber company. We actually make fiber or pull fiber from produce trimmings. So we are located actually inside of a 600,000 square foot produce processing company that makes cut produce for all your favorite grocers”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“It would be impossible to do what we do at Jenny's. All of our money would have been in rent and paying people and all the things that you have to do in Brooklyn that would be different from Columbus. And here we can put it all in the ice cream. And that's just a huge difference.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“I have noticed that in big cities, everybody's trying new things. Everybody's got something going on, and it's really hard to stand out.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Columbus is a perfect place, and these smaller markets are really perfect for a lot of reasons, actually. I was in Columbus, and one of the reasons that I wanted to be an ice cream maker is because I drove by farms every day. You go 20 minutes outside of downtown and you're driving by dairy farms. So I knew that we were a dairy state because I saw it in front of me. So I thought, okay, great. It's awesome for ice cream. And we forget that a lot of innovation can come from the middle of the country, whether it's in food, especially in food, where we have ag states. But also when you're in a smaller or small to mid-sized city, the city gets behind it in a different way. You know, you can really try things and also fail a lot and people still stick with you.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. I think a lot of people assume that brands start in coastal cities, LA, New York, San Francisco. But you started this in Columbus and built a national brand really on the sheer force of the quality of the product and the branding and the look of it. Tell me, why do you think Columbus turned out to be the perfect place where you launched the business?”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Well, first of all, I didn't question it. It wasn't something that I sat and thought, is this really right? Is it not right? I just knew that I couldn't do art anymore. And I had spent my entire life in art. My grandmother's an art teacher. My mother's an artist, and it just wasn't for me anymore. I just wanted to be making ice cream and I wanted to be serving ice cream and I wanted to light people up in that way. And I didn't know at all what I was doing. And I just thought it was just going to be, you know, you make ice cream, you serve it, people love it. And then, you know, you become Ben and Jerry's overnight.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“It's so good. Today, your ice creams are sold, I think, in about at least 80 scoop shops across the country. 12,000 retail locations. You built an incredible business. Jenny, before we get to today's callers, I want to ask you a couple questions about your story. I mean, when you were in college, right, you had this moment when you knew you wanted to make ice cream. Basically, for the rest of your life, you dropped out of the Ohio State University to start what would become JD's first called Scream ice Cream.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, I know that very well too. My kids eat a lot of ice cream as well. We are an ice cream family, of course. But yes, that one's my favorite, too, and the one that I always, always, always have in my freezer.”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT
“You know, one of my favorite parts of traveling is getting a feel for a neighborhood. The way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And it got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much”
2026-07-09 · How I Built This with Guy Raz · Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · IDENTIFIED FROM THE TRANSCRIPT