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Jeni Britton Bauer

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2018-02-28
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2018-02-28
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  1. I think about luck sometimes. I think sometimes luck is getting a good wave and you got to write it as far as you possibly can. We all have luck and I had so much of it. I mean, just being here in the city is such luck. But bad luck too. I mean, I have had really, really good luck and really, really bad luck in my life. And I feel like both have made me who I am. And then there's this like middle place between those two that you get to make decisions. That's it.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  2. I don't know. The way you put it there I don't know. I mean, I like making ice cream and I want to make ice cream, and that's what I do and how I, it's actually how I think, you know, I'm 44 years old. I started making ice cream when I was 21, 22, so more than half my entire life, most of what I remember has been devoted to this. So for me, it's hard to imagine doing something else. I really truly love it. And ice cream is a puzzle that I still am working on. And so I don't know. We'll see

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  3. Well, we've learned so much, and I think we've been pretty open too about that. And I think that people relate to that kind of personality, you know, that sort of openness. In the end, the Listeria was coming out of a hairline crack over by the wall behind a piece of equipment. And it's like, we finally found it, which we celebrated. The funny thing was not funny, but when we close our stores, we had these wonderful people who would put post-it notes up at the stores. And like they were so beautiful, and we were just like, you know what? We're fighting for that. Like we're fighting for this community. And I think because we raised our company as a community with our community, there was a lot of trust built into that. And that's what saved us.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  4. I think at that point, when we started to sort of look around, we realized that that there wasn't anything left. And it was weird because I kept a journal all the time and I was like, I don't even have any ideas. But I knew and I trusted that John and our incredible team were working very hard on getting to the bottom of everything.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  5. So we decided we were going to recall everything. Nobody was sick, which was great. I mean, that we knew of it yet, and we weren't sure, but we needed to prevent an outbreak. So we did. We filed the paperwork. We figured out how to do it. We got approval from the FDA and we did a full recall within hours, which meant that 265 tons of ice cream. That had been out in the world came back to us, and there we were We now have no ice cream and stores that are closed and no way to make ice cream because we still got to figure out where that list Syria came from. So the clock starts ticking then at that point and we have 600 employees. We now have nothing to do including me actually.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  6. We did, so we huddled up, all the team, we had to make a lot of decisions very quickly over a very short period of time. We had to decide what we were going to do.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  7. So in 2015, we had, I'll set the stage just a little bit. We had just opened LA. And I had just done a collection of ice creams inspired by colors from Matisse. And everybody wanted to write about those. And it was like this incredible time. And we're just riding high. And then we get, and then one day we get this sort of bomb dropped on us, which was that a pint of ice cream in Lincoln, Nebraska tested positive for Listeria. It was the call that none of us could have imagined ever wanted to get. John walked by my office and I was like, you know, listening to somebody talk about cardboard. It was actually a company that we really liked, but that was what we were doing. We were talking about cardboard. And I saw the expression on his face, and it was just like something I had never seen before. And I know John really well.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  8. Yeah, so in 2006, we opened our first door out of the market in Grand View, and then we quickly opened the Short North. And then it was Dublin and Bexley here in Columbus. And then I did a book. And that was really great. And it got some national tour and all of that. And then we opened in Nashville.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  9. We were working with Dean and DeLuca. We'd been working with them for maybe a couple of years. And that was the beginning of our sort of grocery business. And so when John came in, he kind of used that as the platform to then continue to really begin growing that, which helped pay for him and was great. So that was kind of really the beginning of that channel. Dina deLuca was kind of a fluky thing. They love finding all the new stuff. And they'll, you know, food entrepreneurs and great stuff out in America. But, you know, that was just Dina de Luca. And so it was this next, he sort of took that and scaled it up, which is still happening.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  10. You know what? I don't know. I mean, I think that one of the things that was just such, I guess, luck for us, for the three of us, for Charlie and me and John, is just that we knew each other really well. We had spent so much time together and we trusted each other and there was something about that.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  11. Like, we want to pick your brain about, because basically, you want to hire somebody just like you, but we want to pick your brain so that you can maybe help us figure out how to find that person. And then John was like, well, hang on. And I don't think it was the next day he drove up, but it was soon. And at some point within the next few weeks, he quit his job at GEN. Moved up to be our CEO.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  12. Yeah, we had had conversations about it, and I definitely knew that we needed a CEO. That was our thing. And so we would use, we had this friend, John, who we used to drink with a lot after a long day of making ice cream, who was our attorney friend, but like in the beginning of his career and in the beginning of what we were doing, and we got to know him very well. And we know, so every time Charlie and I would talk about who's the CEO, we'd be like, you know what? It's like somebody exactly like John. But at that point, John had moved on from being an attorney here in Columbus and he was now at GE and doing great and just like his career is sailing. And so Charlie is on the couch. We were at home and he instant messaged John. He's like, hey, John, you know what? We're trying to hire a CEO.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  13. That was a frightening time because we opened Grandview not knowing if anybody knew who we were, if anybody would come and I had been sort of scared of having a door. You know, I mean, we were in the market and that's a beautiful environment.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  14. The market Well, we had to go back to the bank. And it was actually pretty terrifying because we knew pretty quickly that the business that we had set up wasn't going to be enough to pay for this new production kitchen or facility. And so. We immediately started thinking about another location to help us pay for that. And that was our Granview location in Sierra in Columbus, and it's a great walkable neighborhood. So we went to the bank with both of those projects. And we got a, and now we had some proof that we could do it. And they gave us the loan. But it was a lot of money. I mean, it might have been $250,000.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah, so if you want to make ice cream and sell it over the counter, you're governed by your, you get a permit from your local health department. But if you want to make ice cream and sell it to somebody else to resell, you then move to the state agricultural department, but we didn't know that. So we were making ice creams and they were selling it in a couple of restaurants. And so he came over and was like, yeah, you're really not supposed to do that. So we're like, okay, so now what? Well, he gave us all of the information that we needed to figure out what kind of a kitchen we need. We realized that we needed to open a brand new ice cream production facility

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  16. I was thinking the same thought that I had that moment that I first ate ice cream back in 1996, which is the exact same thought I have now, which is that we want to set the standard for American ice cream. American ice cream can be so much better that it's the best ice cream in the world when it's made a certain way. And I don't know that I knew really how big or what that was, but I just knew that that was what we were going to do.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, and it was, you know, it was from the, I was working with a dairy and I was using kind of a, it was, it was stabilizers and milk and cream and all the sort of standard ice cream recipes. So I hadn't figured out how to figure that part of it out yet.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, I mean, from opening day, we had a line that went down the market and even out the last door. I mean, it was pretty incredible that that even first day when it was Michigan Game Saturday. And we knew that we were onto something. This is going to be better. And luckily too, within that first year, Charlie's brother from Nashville moved up. To join the company, and that was wonderful. So then it became kind of the three of us, actually, the two of us for a long time doing this. So Tom quit his job, moved up here to join our company, which was really special and wonderful. And so then that began to form our partnership.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  19. To take me seriously, I need to be somebody that he would take seriously And so I address that part and it worked. I mean, it totally worked. The same ice cream he hated before, he loved now

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  20. Absolutely. I think that it was a whole package. You know what I mean? I think it was a whole package. There was a food critic in town that wasn't very real excited about Scream. And I was like, if I'm going to get him.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  21. I got into character. I called it shopkeeper. I would obsessed with old photographs. I would buy them on e-mate. I love them. I just collect them. Like really old photographs of lots of people doing fun things in Victorian era or whatever. There are always those photographs of like the shopkeeper outside with the broom and they're wearing like that outfit. I'm like, that's my outfit. Like that's what I'm doing. From now on, I'm that. And in doing that, what I did was, and on purpose, I knew it, take all of the emphasis actually off of me and put it on the ice cream.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  22. And other flavors that I knew people really loved that I'd like hit that I was good at that were working. And then I had another side that was just for ice creams of the season or my whim or whatever inspired by pop culture or history or whatever I wanted to do. And then the other thing I did was I mean I was determined that this was going to work. I had seen failure and I didn't want to do it again. So I like cut my hair short. I dyed it darker than my natural color, which is not, which is like dark blonde. So it was like brown. And I had a starch white shirt and jeans and like a starch apron every day.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  23. There were a lot of things that were different. First of all, I had like two different Dibinque cases so that I had signature flavors on one side and then I vowed like I'll never be out of salty caramel again.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  24. Well, it was wonderful. We opened on a Michigan game Saturday, which around here is kind of a big deal. It means that nobody else is anywhere but, you know, watching the game.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  25. And then Charlie was like, well, what if we went to the bank together? Like maybe we can get this together. Like maybe we can get a loan from the bank, from the SBA. And that's what we did.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  26. Well, the family, the rights that I was babysitting for and nannying for, I pitched the idea to them. They loved the ice cream. And they were like, okay, we'd love to offer you the money. And I was just like, oh, thank goodness. And they were like, but don't take it. Because if you take it, we will own so much of your company right now. And just do everything you can first. It'll be here for you. We're going to be in Toronto, but it'll be here for you if you need it. Charlie, like, I went home to Charlie. Charlie thought I was going to get the money that night. Like, I don't know, man. So I don't know what happened. They said yes, but they said no. And like, you know.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  27. Which I hadn't discovered Osmanthis yet, but. That's a flower that has like a sort of a peach scent So, the market knows that I'm doing the people at the market knew I was doing this, and I was doing everything I could just to get everybody to have this ice cream. And then wrote a plan.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  28. I would pack it in Chinese takeout containers So the restaurants that I had been working with would find out about it. So then I started, the restaurant started carrying my ice cream again, I was just making it at home. And were you making it?

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  29. And so then I'm back in business. I start making ice cream as much as I possibly can at home. I get a little just like a Sears freezer or whatever that I can make. I can fill up. And I started taking them ice cream. But I also started getting it all over anyone I could so I would take it back to the market. I would put it on the desk upstairs. You're just testing yourself into it. It's a little gift from me.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  30. And he's not my husband Charlie bought me this machine that I couldn't afford. It was like a $1,200 Italian gelato machine. And I was trying to save for it because I had these friends who I wanted to invest in the company, and they were like the only people I knew with money. And they were their babysitter. And so I... But they were great, they were just wonderful. And I was very close to them. And so I had told them all about the ice cream and whatever. And I wanted to get them ice cream zoo so that they could give me money. And I couldn't get this machine. I just couldn't save up for it. And they were going to move to Toronto, back to Toronto. And so it became urgent that I get this machine so that I can show them what I'm doing so I can get the $40,000 from them. And I went home one day and Charlie had bought it for me.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  31. Yeah. Yeah. And it's in the middle of the city and everybody goes there and all the highways lead to the north market. So I was hoping to get back into the market. And so I got a job at the market. And started hanging out in the market all the time. Talking to everybody at the market, getting to know all the management, and just trying to change the way they were. Thinking about me

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  32. Of course, I was hoping we'd get back in the North Market It would be difficult to imagine my company if the market didn't exist. I mean, you can start up there fairly inexpensively thirty four thousand dollars, and you've got two million people walking through every year.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  33. But it's always the thing I had last time that I loved. That changed everything for me. And once I sort of got that, I think everything in my life started change. I mean, I think I started writing a business plan. I immediately just knew what we had to do. You know, like, and then it sort of kind of snap into place. Like all the mistakes that I had made at Scream were really coming into focus.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  34. They didn't care. And I just kind of backed away from that. I remember this so perfectly, backed away from the line. And the line is still there. And all these people are still excited or whatever. And I wasn't anymore. And I turn around, I walked out with nothing to do. But when I walked through the door, it hit me. Like that is exactly what I was doing to all of my customers at Scream because at Scream, I would only have whatever I wanted to make every day. And so, yeah, I knew that like everyone loved salty caramel, but like, I can't make it every day. And so once I realized that the thing that draws me back to a business every single time, no matter what the business is, is a thing that I had last time, I was there, I might change my mind when I get there.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  35. One of the things that really struck me when I was in that in-between time, when I was really sort of in limbo of what I was going to do, it was a moment that on a Saturday I had saved like, I mean, I had like $5 and I had a Vogue magazine. I was going to a coffee shop. And I was really excited to get their orange scone. That was going to be my whole Saturday And I went in there and I stood in the long line and I got up to the front, and I was like, oh, no, I'll have the orange scone and a coffee. And they were like, oh, we're out of the scone. And I was like, what

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  36. I felt like I wanted to know how everybody else does it. That's where I got a lot of it. I mean, because I'd been doing it for four years when I went to Penn State, it was like all of these intuition that I had was suddenly knowledge that I now knew, right? It was not just intuition. I now had that. And so it was like, yes, yes. It was like, I got it, you know. And it was wonderful too, because, you know, ice cream is all math. It's math and chemistry and science. And that is just not at all what I did when I was younger. And so that was really cool being in that environment and seeing these people putting these things together and to see ice cream in the lab. And this is really cool. I was really into it.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  37. The first few years it felt like it was about to work. And then it started to feel like we were flailing. Yeah, and then it started to feel like, you know, I don't know that this is ever gonna work. I don't know that my business partner is gonna be really into this. She really wasn't. She was kind of gone the whole time. She wasn't there. And I don't know that I have it in me to do this forever. It was a lot. It was a lot of work.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  38. I was making it all day, selling it all day. And it was great. I mean, it was great for a long time. It was really great. I would wander the market, talk to merchants. I got to learn about everything that they do. I learned from the cheese aisle about cheese, from the wine guile, about wine. I had a lot of time. You know, the market's only busy when it's busy and then it's not busy. So I learned a lot. I learned everything I know about food. I learned everything I know about business and people and all of that from the market from those days. And I would make ice cream and sell it over the counter and learn how people reacted to it.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  39. Might have been, yeah, I mean, one ice cream cone. Yep, we barely got by, but we did. I made $638 a month for the entire time we were open. I mean, I took that home to live off of for those three, four years.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  40. There was definitely not a lot of buzz around it. Maybe a little bit in the beginning. Some people in the market would come by and they liked our ice creams. But, you know, we had $9 days. I think the worst day I ever had was a three-dollar day.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  41. You know, but I just thought that was cool. That's like a cool business. You know, do something different every day and people will come in and be just so excited to see what you're doing that day. It took me a long time to realize that that was not how we, that's not what a business is.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  42. Yeah, I mean, I had pink hair most of the time, and I wore goofy outfits and a lot of vintage stuff. And I thought it was cool. I thought it was like the artist making ice cream. And it's funny looking back on that too, because I'm like, I never even, like, I never got to the artist part. Like I was studying art. You know, I mean, I never even did that.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  43. No, no, it wouldn't. Some of the flavors would be similar. Salty caramel was similar, but it was in the body and texture of the ice cream that I wasn't able to get right.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  44. Salty caramel was one of the first ones of wildberry lavender. A lot of the flavors that we do now, of course the hot chocolate one. And then I started using ingredients from the market to scent and flavor the ice cream. So we would have, so I'd buy basil or some herb from the farmer outside and then use that steep in the cream. And cream would absorb all of that scent and then you lock it in there when it's frozen and then it would sort of unfurl on your palate.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  45. And it was, there was a show on PBS. This is the turning point. There was a show on PBS about ice cream. They had another one about sandwiches. They had a couple of different shows they put out. And they were really good. And on the ice cream show, they showcased a company called Bassetts at the Reading Terminal Market in Philadelphia. And it's a heritage amazing ice cream company. And they started right there in the market. And they still have a thriving business in the market. And I had to call my grandfather to have him record this on the VCR. In Florida, because apparently I didn't know anybody with VCR, I don't know, but that was what I did. Anyway, he recorded it and sent it to us, and that was how we got in the market because they watched that and realized that an ice cream company can be a thriving part of a thriving market.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  46. Yeah, I thought it would be pretty easy because the market had just moved into a brand new old warehouse, but a much bigger space than what it had been in. It'd been in a Kwanset hut for many years. So we started going there and, you know, they were just not into it. They were just not into it at all. They were very, they wanted the market to be a grocery destination in Columbus. And ice cream just didn't fit at all with that vision that they had for the market at all. So we just kept going back. They just kept saying no.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  47. Well, it was like you had a friend, and so she and I were messing around with this together, and she was able to get all of it from her parents. So that was kind of great. So that was actually the easy part for that one. And I started stalking the North Market. We started going to the North Market market. It is an indoor public market in Columbus.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  48. Well, it was actually really easy because I was in a figure drawing class and they're three hours. And I don't know why that's funny, but I was in it figured on class there three hours. Those are expensive. If you know anybody who's an artist or studies art, those are expensive. You work hard to get those supplies. So I knew I wasn't going back.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  49. And so I knew that Butterfat was that kind of a fat. And that ice cream was a perfect carrier of scent. I knew that scent could tell stories because I'd been thinking about that from an art perspective. And then I knew a little bit about pastry because I've been working in the pastry shop in the pastry kitchen and thinking about that. So those things kind of crossed over in ice cream. And I didn't know what I needed to do. I thought I knew what I needed to do and I needed to quit school and go do it.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT

  50. But at the time, I was thinking it was getting pretty good. So, first of all, when I put the essential oils into the ice creams, Like, I knew in that moment, I had one of those moments that you read about where the sky opened up and I knew that I was going to make ice cream for the rest of my life. And I think that the reason it happened is because I had been studying all the things that interested me, and this is exactly where they all converge. I understood that butterfat melted below body temperature because I was working with other fats that perfumers often use fats that are solid at room temperature but melt immediately on contact with your skin.

    2018-02-28 · How I Built This with Guy Raz · Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer · IDENTIFIED FROM THE TRANSCRIPT