YouSaid · the spoken record

Jenny Lefcourt

lines on the record
55
first
2021-10-05
most recent
2021-10-05
sittings or episodes
1
sources
podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. That's exactly what it is. That looks great on paper. It makes all the sense in the world, but that is not the way the brides are going to register today. So it doesn't really matter. You can take your 50% of nothing or you can understand how is the market evolving? What are these trends? And how are they going to hit? You talk about sort of the waves that are coming. And it doesn't always just come and it's there. Some things that is that way. The dot-com enabled something, but doesn't mean all the consumers are ready to behave a certain way and really understanding. I love working with founders who really understand their customer who are they, what does their future look like? Half the time their customer doesn't even know what their future looks like, but the founders do. And they're sort of slowly holding their hand on the journey.

    2021-10-05 · Invest Like the Best · Jenny Lefcourt - The Go-to-Market Motion - [Invest Like the Best, EP. 245] · IDENTIFIED FROM THE TRANSCRIPT · source

  2. Else that was incredibly formative for me was that we really understood the market. And at the time, we, being me and my partner, Jessica, we went in and we pitched Kleiner Parkins and we explained the market and we explain how we were going to go to market and work with all these retailers. It was a room full of men and they basically said, what are you guys doing? You're swimming upstream. Don't you get it.com. You don't have to work with retailers. The retailers will be dead. You can have 50% margins if you sell that China in a warehouse instead of your 15% margins that you're going to get from Macy's. And we said, yeah, we'll have 50% of nothing because brides are not ready to register at random.com. They have to register with the stores they know and love that their parents and the parents' friends know and love. The gift buyer, on the other hand, is thrilled to go online. See that Patrick wants a vase, $100, click the button. So yeah, it

    2021-10-05 · Invest Like the Best · Jenny Lefcourt - The Go-to-Market Motion - [Invest Like the Best, EP. 245] · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Really formative because we didn't know anything. We were figuring it all out. And there was this way of moving through, I would say the valley of everyone was paying it forward, people really high powered, incredible people were willing to meet with us and just drop wisdom on us and want nothing from us and tell us to carry on and introduce us to 10 more people. And that has been with me forevermore. It got given to me. I give it to people all the time and it's one of my favorite things about being out here. And so that was really wild times. It was these early days and there was no, as we're going to talk about later in the show, low code, no code, nothing. So you had to hire the engineers. You had to build everything from scratch. We had to integrate with these legacy systems of the retailers. Probably took us about a year to launch. And actually, I'm going to pause for a moment and go back because it's something.

    2021-10-05 · Invest Like the Best · Jenny Lefcourt - The Go-to-Market Motion - [Invest Like the Best, EP. 245] · IDENTIFIED FROM THE TRANSCRIPT · source

  4. Gone to Stanford just about everyone. And so I kind of got a little obsessed with Stanford University. And I wanted a taste of it. So I wasn't looking to get my MBA, but I figured, well, that was the right thing to do. So I went to Stanford to get my MBA. And while I was there, I started working on a business project, a business, but for sort of an extracurricular thing. And dot-com had come to life. The question was, okay, there's Amazon. What else would people feel comfortable buying online that they didn't have to touch and feel? And wedding gifts seem like a perfect answer to that. And I had just been married. So I felt like I really understood the dynamics of the consumer. We started working on it. And by the end of our first year, we had a term sheet from Klana Perkins. And so we dropped out of business school. It was before it was the cool thing to do. So it was the beginning of an era. And it was really.

    2021-10-05 · Invest Like the Best · Jenny Lefcourt - The Go-to-Market Motion - [Invest Like the Best, EP. 245] · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Well, I'm not young. I'm 52 years old. So going all the way back may be too long for your podcast. But I'll just say that I am a retired CPA. I thought I didn't like business at all and was like, I'm over it. And I came out to the ballet. I came out to Palo Alto back in 1994 to discover a new kind of business. The Valleyway. And at the time, I know there's a lot to be said on this, but it was a real meritocracy. You had people wearing shorts and t-shirts with the palm trees around just trying to figure out the future. And anyone who was smart and was willing to jump in and do good things got moved up in the organization. So I had that amazing experience at a pre-IPO software company back in the sort of mid-90s. And it was incredible. And it just let me believe that really smart people getting in the room thinking about the future and creating for it, that great things could happen. Everyone there that I was working with.

    2021-10-05 · Invest Like the Best · Jenny Lefcourt - The Go-to-Market Motion - [Invest Like the Best, EP. 245] · IDENTIFIED FROM THE TRANSCRIPT · source