YouSaid · the spoken record
Jeremy Stoppelman
- lines on the record
- 84
- first
- 2015-12-21
- most recent
- 2015-12-21
- sittings or episodes
- 1
- sources
- podcast
Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections
“What happens when? What happens exactly? It's going to happen. I don't think that's a question. Anyway, Lauren, on that dystopian view of where we're going, also the games are fun. Thank you so much, and we'll be back next week for more Too Embarrassed to Ask.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“A year I know. And we're isolated. Well, life is more interesting elsewhere. You know, it is. But life is immersive, but not immersive enough. And once you get that much rich immersion, you're going to really have a hard time, I think.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“So he was hooked. But then you think, well, what if, you know, a year from now, we're sitting on the couch and we're watching Netflix with our VR headsets on and you're sitting on one side and I'm sitting on the other and we're isolated.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“You can do that? Good and bad. Good and bad. But at the same time, how do you solve the isolation factor? I had been talking about VR at home for months, and my significant other hadn't tried it. And this weekend when I brought the cure of VR home and he put it on, he ended up using it for literally hours to the point where he's saying, oh, my neck is starting to hurt because I'm looking up and down and looking all around and he loved it. He found it so interesting. Well, sir, it's more than that.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Yes. You can do that. No, but it was good. It's really important in those areas, not just born, but just like travel. You can think of all kinds of experiential things where this will be really interesting. Good and bad, good and bad. And believe me, I have no issue with some of the porn, but I think it's just, it's a really interesting, what creatives are going to make this? What's going to work? What's going to be great for people? I think living in other people's lives is one thing that is super interesting, like living another person's life.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's so exciting in here. It's like, trust me, it's not in any way exciting. There are some things that are exciting, but my life is not one of them. It would start with like cats on my face and then move on from there in the morning.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, no, I think not. I think that's a terrible job for anybody, especially because of the existence of Karis Fisher. But there is going to be a new genre of creator in this area, I think, for sure. Yeah, absolutely. All right. Last question. At Drew, when will Rico decode be available in VR? Never.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Well, it takes different equipment. I mean, you have to have either dedicated 360 degree cameras, or you have to have multiple cameras set up in different positions. Like you can use a GoPro rig now with multiple GoPro setups that you're getting all of the content from different angles.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Well, I don't actually think 4K TV is hype because that's like saying HDTV was hype seven years ago. I mean, it's going to happen. It's just a matter of technology catching up. But I guess you could say the same here. There are content developers making stuff.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Opposite could be true. And I am on the opposite side. All right. At Azen Mio 22, lots of demos from VR makers. Are there actual content developers making stuff for the devices? Or is this another 4K TV hype”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I suppose, I guess. I actually at the Stanford Virtual Reality Lab, there are some really amazing examples of how this can impact your behavior that they're studying. There's been a study done on where you're wearing a virtual reality headset and you're a cow in a field with other cows. And they were trying to track whether or not that impacted how much meat people ate after they were a cow and empathized with the cow. There's a Superman application where you're flying over buildings and after that you might try to gauge whether or not you feel more confident or more empowered. Or it might jump off buildings.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I actually saw this really cool app in Gear VR that was a public speaking simulator. So if you need to practice your public speaking in front of a virtual audience, I know you don't. I don't need VR to help. But imagine if there was a virtual code conference that someone could slip on the gear had said, can I still charge?”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Came up with that. But working on just things like that where you never even, the drone seems so basic right now. Okay, it's a little thing that flies around, what have you. But having something that's stable and can fly around. There's a lot you can do with it. And so I'm kind of excited about what's going to happen there”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I just think there's a lot of potential for what drones could do. I'm just recycling ideas that are out there. The Amazon delivery stuff, it seems very pie in the sky in their initial video on. 60 minutes kind of seem silly and was silly. But I do think there's some potential there. Imagine having a truck that trundles down a highway and it's like a beehive and it has all of these drones inside and they fly out delivering stuff and then fly back into the moving truck. Just stuff we haven't seen before.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“And both they're video products, like they have the new SteadyCam thing and the drones. I have a bunch of that stuff. Play with it all the time. Why do you like that?”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“And last question if you weren't, since you're not going to tell me whether you're going to sell your company, if you had to do anything right now, if you were a very young entrepreneur, you're not an old person at all. You feel great. I do too. And I'm older than you. But what would you do? What area would you get into, like, if you weren't in this area, if you couldn't do this? Is there one area that you're like, ah, that's pretty cool that you see, or a company that you see that you'd be like, that's fantastic.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“As they've moved in, but yeah, we do have an international footprint and have millions of people touching the site every month there.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Internationally is also a component of what we're doing. Right. I mean, I think some of that's been challenged back to not to harp on the Google subject, but Google has made growth there more challenging.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I'm really excited about this transactions direction. Continuing to build that out both with partners and then both here and international.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I mean, there's always rumors Has there ever been a time where there weren't rumors? I feel like every week you're talking and I'm not”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“And that just makes me feel good. And when I talk to people about Yelp, they give me that positive reinforcement all the time. That's really what keeps me going is kind of the two, I'd say the two sides of it. Number one, working with people that I really love and enjoy spending time with. And then also building something that really Makes consumers happy and gets them what they were looking for.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“True, it's a good one. I mean, I think there's something special about founding a company. Fundamentally, and building a team around you And getting to work with people that you essentially hand selected There's something special for me. One of the things I really love is that this is a consumer-focused company. And so we're about helping people find these great local businesses. And so it impacts so many people's lives, both the business owner, but so many millions of people find what they're looking for and have an incredible experience.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“This is a long time you stay with this company. I mean, what do you think? You know, there's a lot of entrepreneurs who listen to this podcast. What's the thing that advice you would give them? And I don't mean like, you know, be bold, like that sort of the big, but what would you follow?”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I mean, we do have a partnership with Hipmunk through Yelp platforms, so you can book hotels. We're not going into the Airbnb space at all. But from a hotel standpoint, certainly booking a room is something that makes sense and can already be done. And I think we'll continue to invest in that area for sure.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Both on the medical side, so things like hospital information from the government, nursing homes, and then also even on the foodborne illness side. So health scores. We have a live standard. We call it. And we've been working with cities to standardize all the health ratings that different every city has its own kind of snowflake when it comes to these health ratings. So we're trying to rationalize that and bring the data into Yelp.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“It goes actually quite broad. It's the biggest portion of traffic, but it goes broader than that. I mean, one of the other things that we've been spending a lot of time thinking about and executing on is protecting consumers. So, we don't just want to connect them with great local businesses, but we also want to bring other information that can be helpful. I mean, as part of connecting someone with a local business, you also want to make sure they're going to the right one. They're not endangering themselves. So we've invested, for instance, in incorporating health data.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I describe what Yelp does is connecting people with great local businesses. That's essentially our mission. I mean, there's also, and related to that.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Back in the mission. Back in the mission. I walked by it a million times, but I never went when it was back in the mission. But yes, it's this fancy restaurant, very high-grossing. I think one of the highest grossing, if not the highest-grossing in California. And they spend for that one location on the Embarcadero, I think it's north of $140,000 with Open Table. They were spending then. And now they've moved to seat me, and they're spending $1,200. That's pretty disruptive”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“And so we charge $99 a month. For the CME product, which works a lot like Open Table, but is fully integrated into Yelp as well. And just as an example, have you ever been to slanted door? So they were spending”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“So CME represents a next generation product Built on the iPad. And the way that OpenTable charges is it charges a cover fee for every person that walks in the doors. So if you book like a four-person table, you're paying for four people We think that that's unfair because the vast majority of restaurants' business is essentially organic traffic. People that were coming in anyways. And so we wanted to introduce a product that was flat rate.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“The pricing of it transforms the industry. So Open Table has been kind of the monopoly. Reservation space and the reservation space. And you talk to restaurateurs. They're not necessarily super happy with the product. It's kind of very old school, built on top of the Windows platform back in, I guess, the late 90s, something like that.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, essentially booking transactions. I mean, it can be in the form of reservations like our CB product. That was another acquisition we made two years ago.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Right. So, what are you doing there with E24? What explain is because there's tons of delivery services, there's a lot of them and very heavily VC funded. Some people feel like they aren't going to last Of So that's commerce. That's you getting into commerce”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, OpenTable's been around for probably 15 years, something like that. So there are other players, but we've made some investments both in allowing partners to plug into the Yelp platform”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“So we created the Yelp platform with the idea being just like Amazon is this very horizontal player in e-commerce, Yelp goes across all categories. And we don't just want to help you find that local business, but we'd love to close you close that deal as well. So you can make that reservation or you can buy something right on the site.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“When Google's irrelevant, you know, maybe it takes a decade or two. With Android as well as just still 100% dominating the search market, I think it's unlikely they'd Google disappears as an important thing to pay attention to. But, you know, even though I spend a lot of time publicly talking about antitrust because frankly, no one else is or no one else feels the ability to step out of the shadows. That's not actually what I spend all of my time. All right, so talk about what you're spending.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I mean, our focus has been on mobile app. And in fact, 70% of our page views now are coming from mobile app. And so that does represent ever-increasing independence from Google, which is a good thing. But a lot of new app users still come from Google. And so it's important for us. And so I continue to pay attention to it. But where our attention focuses on the innovation side is primarily building new stuff inside the mobile app.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I think there's certainly similarities from a how do they manage their lobbying and the regulatory environment, especially in the US. They're far more advanced than Microsoft ever was when it was under similar scrutiny.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“A web result. You just see whatever Google has. And a lot of times Google doesn't have the best answer. And so that is a consumer harm. Fundamentally, you could have gone to someone great and instead you went to a random doctor just as if we lived in the old yellow pages era.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“And consumers fundamentally very much rely on Google and believe that it's trying to send them to the best place on the web for whatever they need. And that was an early contract that Google had with consumers. And they've since broken that contract, but it's hard to even notice. It's hard for the average person to even pick up on, oh, this doesn't work like it used to. And so, you know, again, back to that example with the pediatrician, it's like someone has a sick kid and they want to go to a really great pediatrician. Yelp can actually tell them or Zokdoc can actually tell them. Both companies are getting lots of reviews on physicians. But Google puts its results first. And especially on mobile, that means you probably don't even see.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Okay, Aud We still get a lot of our web traffic from Google. Basically, every content site does, I'm sure recode gets a portion from Google as well.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Well, he's a very influential guy. I believe he coined the phrase net neutrality. And he also wrote a white paper recently talking about how there is actually consumer harm, and we can demonstrate it. When Google sends you off to their own properties, we can actually prove now that consumers are being negatively impacted. Just to make it more tangible, it's like imagine you're looking for a pediatrician in San Francisco and Google puts its results first and they actually don't have reviews for pediatricians, but they still show you this five pediatricians, and you don't even realize that you could have gone to a really fantastic one and instead you go to random.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Android, they have complete control. And, you know, while in the US, obviously, iPhone is particularly and iOS is particularly strong. I mean, it's like 90% Android and so that becomes a pretty interesting.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I think the conversation that's happening in the EU is interesting. I feel like there is some momentum there. And I think they're asking the right questions. And I think the new person in charge of Sayer is a very, very smart regulator and is pursuing down the right paths. And so I'm optimistic that we'll have a better outcome there. And I think in the US, it's still an open question. The FTC could always pick it up again. There's also a whole different conversation around mobile. And mobile platforms like Android. So we'll see.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“It's a mystery. There was also a lot of smoke, cloak, and dagger stuff around. There were a bunch of academics, I believe it was George Washington. No, sorry, George Mason University. And they have a program specifically around antitrust and so forth, and they have a lot of academics that put up papers and they would organize conferences for the FTC staff. And in the background, Google was actually writing checks to the university and controlling the agenda of conferences that this supposedly neutral university was running for the FTC staffers. So there's been a lot of A lot of funny dealings in Washington. I think Google is extremely savvy when it comes to lobbying. And you could ask yourself why. And it's because I think. Eric Schmidt was on the opposite side of this conversation. Back when Microsoft was on top”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“I mean, there was a whole investigation on the web side of things that the FTC led. And ultimately, there's a lot of mystery around what happened there. There was a leaked report where we had every other page came out in the Wall Street Journal of a document that basically said part of the staff of FTC was very much in agreement that, hey, there's a problem here and we should pursue a case. And there's kind of a lot of confusion around what happened there. Why did they spike it?”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“So, what happens? What occurs in a situation besides you being outspoken and the government sort of drop the ball here, the U.S. government certainly did. But in Europe, it's not the case. Talk a little bit about the U.S. government first.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, they would love for us to live in a world that was where Web was still central and the most relevant. And I think they're doing whatever it takes to try and preserve that monopoly. And it's sad.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“So Google's just completely lost its mind when it comes to focusing on the user. That's a phrase that they've had for many years, and they've really lost their way at this point. They're like, hey, local is really important. We don't like this trend towards apps. And so we're going to do whatever the hell we want to try and preserve our monopoly and our dominance.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT
“They actually now on mobile were serving up if you type trip advisor. You specifically said, I want TripAdvisor, they would serve up a result that was just like Google's competitive product And in the case of a specific business called Azumo, the sushi restaurant here in San Francisco, Yalpazumo, they pulled up a page that looks exactly like Yelp. It has reviews on it, star rating, all that stuff. And so, if you're just a not particularly sophisticated user and you said Yelpizumo, you might actually think, in fact, our data suggested about a third of people thought that that was a Yelp page.”
2015-12-21 · Decoder with Nilay Patel · Recode Decode: Jeremy Stoppelman, Yelp CEO · IDENTIFIED FROM THE TRANSCRIPT