YouSaid · the spoken record

Jesper Brodin

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52

first

2025-06-04

most recent

2025-06-04

sittings or episodes

1

sources

podcast

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1. “Actually, it's interesting since I had the pleasure to work very closely in Vicamprada, our founder, for many years, walking a store with him, I realized that there is nothing left to Shan, so to say. So the first thing you will actually experience coming to IKEA is a person. In a time of AI and digital revolution, it can be quite interesting that we believe that nothing can replace that human first impression when somebody greets you and that somebody will also hand you a bag, which was Inverse, of course, insight that if we hand out bags, you will begin your shopping even sooner. So that is both a friendly gesture and a smart commercial trick from IKEA.”

   2025-06-04 · In Good Company with Nicolai Tangen · Jesper Brodin: Inside IKEA, Democratic Design, and Sustainability Profits · IDENTIFIED FROM THE TRANSCRIPT · source

2. “That's quite something. Thank you for the opportunity here, Nicolai, to be part of this incredible podcast. And thank you for doing the commercial for IKEA. So I don't have to.”

   2025-06-04 · In Good Company with Nicolai Tangen · Jesper Brodin: Inside IKEA, Democratic Design, and Sustainability Profits · IDENTIFIED FROM THE TRANSCRIPT · source