YouSaid · the spoken record

Jessica Alba

lines on the record: 30
first: 2021-10-12
most recent: 2021-10-12
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Master of Scale is a weightwater original. Our executive producers are June Cohen and Darren Triff. Our senior producer is Jordan McLeod. Our supervising producer is Jay Punjabi. Our producers are Adam Skeuse, Catherine Clark Gray, Heile Bondi, Marie McCoy Thompson, and Christina Gonzalez. Our editor at large is Bob Saffian. Our music director is Ryan Holliday, original music and sound design by Eduardo Rivera. Audio editing by Keith J. Nelson, Steven Davies, Andrew Nalt, and Mike Gallagher, mixing and mastering by Brian Pugh. Special thanks to Chrichier, Elisa Schreiber, David Sanford, Saeeda Sapieva, Greg Beato, Adam Heiner, Emily McManus, Kelsey Capitano, Tim Cronin, Anna Pizano, Ben Richardson, Mina Kurosawa, Sarah Tartar, Charlie Manessis, Chuname Ezequena, and Colin Howarth. Become a member of Masters of Scale to get access to a year's worth of courses and content on the Masters of Scale Courses app. Find out more at masterscale dot com”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“It may seem obvious that people crave honesty and clarity in their real lives, but this is also easy to lose sight of. You need to be proactive in reaching out to your customers, understanding their needs, their fears, their hopes, and then figuring out how you can address them, which is why it's so important to keep asking yourself that question that guides Jessica and her team. What is the IRL version of this? I'm Reid Hoffman. Thank you for listening.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“It was a valuable lesson, a chain is only as strong as its weakest link. If you've spent time forging a relationship with your customers, you also need to make sure your partners are just as invested. If you can't be sure, you should consider removing that partner from the equation. Honest learned from this experience, overcame the controversy, and went public in spring two thousand twenty one at a one point four billion dollars valuation.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Even when you have a deep appreciation of the IRL needs and fears of your customers, your partners may not, and this can be fatal. This is exactly the problem Jessica faced in twenty sixteen when the company ran into issues around the quality control of some of its products.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“There is infinite nuance when it comes to the IRL needs of your customers, and there are many ways to uncover them. And it's important you make use of as many of these as possible. One method is psychographics described here by data journalists and author Alexandra Samuel.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“This is one of the key strengths in knowing the IRL uses of your product. It lets you build an early, rapid, and genuine connection with your customers. But it's something you need to keep working at. As Greg knew so well, the IRL use cases among your early adopters may be very different when it comes to your next wider group of customers. Jessica's sharp focus at the honest company on the IRL experiences and needs of her customers allows her to build accurate hypotheses about their behavior.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“There's a very good reason Greg avoided trivializing this kind of observation because it gives you an insight in the IRL experience of your current and potential customers. Gathering many of these observations is essential, particularly when you're making that tricky transition from appealing to niche first adopters to mass market customers.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“He soon pivoted to almond milk and then expanded to other beverages. In twenty twenty, the company raised two hundred twenty five million dollars in its series D funding. Greg wasn't just a hugely successful serial entrepreneur. He was also an early visionary for how business can achieve wide scale good in society, and he could find opportunities for doing that in the unlikeliest of places. For example, your refrigerator.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Notice how Jessica divides her potential customers into different cohorts. By doing this, you can often uncover surprising insights about how customers interact with your product in their everyday lives. And the more fine grained you can get about these cohorts and their IRL experiences, the more you can fine-tune your strategy to scale. For an example of this, we spoke with Greg Stelton Pole, founder and CEO of Califia Farms, maker of plant based dairy free drinks. Sadly, Greg passed away shortly after we recorded this interview. Greg did a lot of good in his life and will be truly missed. Our producers relayed to me how kind, generous, and full of joy Greg was when they spoke to him. We know that Greg loved helping others by sharing his experiences, and I think every entrepreneur will learn from Greg's story. Originally as a Jews company with a mission to reduce food.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Jessica's right. Running a business is hard, and starting one is even harder, which is why it's so vital to have a deep understanding of the real life experiences of your customers, which means you need to know their concerns.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Sometimes the people you're pitching to won't understand your idea. They need a little help and understanding your IRL experience.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Back with Jessica Alba, co-founder of the Honest Company. If you're enjoying this episode and want to share with friends, send them the link masterthale dot com slash Alba. That's ALBA. And to hear my complete interview with Jessica Alba, become a master scale member at masterscale.com slash membership. Before the break, Jessica had developed her idea for the honest company as a way to give people daily use products that they could trust were free of harmful chemicals. Jessica pitched the idea to shoe Dazzle co founder Brian Lee, who initially turned her down.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Listeners, Bob, here, if you listen to rapid response on Masters of Scale, you may be missing half the show because every Friday we release a second rapid response exclusively in the rapid response feed. The guess and topics are just as compelling and timely from Ford CEO to NASA's administrator to the lessons from the Devilware's Prada. It takes about 10 seconds to find just search rapid response wherever you listen to podcasts and hit follow to make sure you never miss an episode. I hope to see you there.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“You'll make your customers feel like valued partners, and this in turn will make them more willing to give you a window into their IRL experiences.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Worth noting here that just like I didn't invent the concept of the subscription model, but what she did do was take that model and apply it to the IRL experiences of millions of people, parents. Diaper subscriptions were available, but none combined the reach and mission that Jessica envisioned for the honest company. Identifying the IRL needs and concerns of parents helped identify a gap in the market. Also, notice how one of the key reasons Jessica wanted to keep the idea simple was so she could have a direct relationship with her customers. Often we talk about the minimum viable product and how it helps us get to market as quickly as possible. But launching an MVP also helps us start building our IRL relationships with our customers as quickly as possible. This will help you learn what they like, what they need, what turns them off. And if you do this in a really smart way, as Jessica has.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Note how they were taking a very real life scenario from their own lives that was not just particular to them. It was just the kind of simple idea that could be scaled to other products.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“So Jessica decided to take a different approach One that made the most of her skills to make a real life connection with her audience”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Jessica became involved in advocating for stricter laws on consumer safety, and while she was able to bring along the audience she'd cultivated for so many years, she found the politicians in Washington to be quite a different challenge.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“As an actor, Jessica's understanding of what her fans wanted helped her overcome those setbacks and rapidly rise to stardom. Meanwhile, her childhood struggles with health and allergies made her particular vigilant of what was in the product she consumed. When Jessica became apparent herself, this concern became even stronger.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Jessica rose to fame with a TV series Dark Angel and movies such as Sin City, Fantastic Four, and Some Kind of Beautiful. But before the success, she experienced something that is common to founders and actors alike, a string of setbacks.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Anyone who knew Jessica before she achieved stardom wouldn't be surprised by her refusal to let the system dictate her path.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Hollywood had created a self-reinforcing bubble that quashed diversity and ignored the IRL experiences of audiences and marginalized performers, and the execs in charge had no vested interest in changing it as long as the tickets kept selling. Jessica's innovative thinking and grit helped her escape this bubble, and as she became more successful, she was able to choose the kind of roles that interested her.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Jessica wanted to help make the silver screen less monotone and more reflective of the real life experiences of people whatever their background. So she bypassed the Hollywood machine and reached out to the fans herself. Remember, this was the early two thousands, a time before social media had made direct contact with fans the norm.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“At the age of eleven, Jessica persuaded her mom to let her enter an acting competition. She won the top prize, free acting classes. Within a year she was signed with an agent and booking roles. What remains a wild fantasy for many became a reality for Jessica. But as the jobs came in, Jessica soon noticed an ugly side to this reality, just how ingrained typecasting was.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“I wanted to talk to Jessica about finding the IRL version of your product because as a hugely successful entrepreneur and film star, she knows all about the importance of cutting through fantasy to get to reality. It's something that Jessica continues to do to great effect as co founder of the honest company, which she built around her passion to make childcare and household products that are safe and eco-friendly. Remember, we just heard Jessica say that she asked her team, what's the IRL version of this? It's a question you need to be asking yourself and your team constantly in order to make a product that will enhance your customers' everyday lives. Jessica's reality when she was growing up was a constant struggle with ill health.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“without taking account of what it will do for your users in real life. It was an exchange that I had with Jessica Alba during our interview that caught me thinking more about the term IRL and specifically how important it is for entrepreneurs to maintain focus on the IRL needs of their customers.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“This is Masters of Scale. I'm Reid Hoffman, co founder of LinkedIn, partner at Greylock, and your host, and I believe the more you understand the in real life experiences of your customers, the more magical your product will be. You may have heard about Silicon Valley's current obsession with the idea of creating a metaverse, an immersive virtual 3D world in which we can interact with each other in real time. Now, I'm a tech optimist, which is why I believe there's a strong upside to the metaverse. As long as we maintain our connection to the real people and real lives that underpin the system. In short, it will be essential to make sure that the virtual world doesn't eclipse our IRL world. It will help you avoid a classic mistake of entrepreneurship, falling in love with a product or service that you imagine will be a huge success.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Derrick emphasizes the importance of the real lived experience in creating the wonder of a magic show. I couldn't agree more, and it's a perfect example of why I believe the more you understand the in real life experiences of your customers, the more magical your product will be.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“Sleight of hand artist Derek Delgadio describing the set for his stage show In and of itself. I'm not going to spoil the show by giving any more details. You really need to see it yourself. But I will say that the surreal setup Derek just described is aimed at building a very real and lasting connection with his audience. Judging by the emotional responses from those who've seen the show and the critical acclaim it's won, Derrick succeeded.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT
“In just a moment we'll be talking with entrepreneur and movie star, Jessica Alba about scaling the honest company, but first we're going to start with a story to set up our theory for this episode.”
2021-10-12 · Masters of Scale · The Honest Company’s Jessica Alba: Make your customer the star · IDENTIFIED FROM THE TRANSCRIPT