YouSaid · the spoken record

Joanna Gaines

lines on the record: 62
first: 2025-10-20
most recent: 2025-10-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Hey, thanks so much for listening to the show this week. Please make sure to click the follow button on your podcast app so you never miss a new episode of the show. And if you're interested in insights, ideas, and lessons from some of the world's greatest entrepreneurs, sign up for my newsletter at guyroz.com or on substack. This episode was researched by Chris Massini and produced by Catherine Cypher with music composed by Ramtin Era Bluey. It was edited by Neva Grant. Our engineers were Quasi Lee and Patrick Murray. Our production staff also includes Andrea Bruce, Alex Chung, Elaine Coates, Casey Herman, Nora Gill, Sam Paulson, Carrie Thompson, and Ramelle Wood. I'm Guy Raz, and you've been listening to how I built this.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Joanna, when you think about this journey that you guys took, this guy who goes to Mexico and says, run my business. And here you are now 20, almost 25 years later, how much of all this do you attribute to the work you put in, the grind, and how much do you think is just chance or luck? You talked about God. How much do you think... Of all this is that”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“But when you look out 10 years from now, Where do you see the business going? I mean, it's already, you've got a TV network that your owners in and the magazine and the shops and aligned with Target and the new food line. I mean, the possibility, and you're probably pitched all the time, you know, hey, you guys, let's do a Chip and Joanna prefab homes or Magnolia prefabricated homes that you just built in a factory and are put on. What do you imagine? This will be in 10 years. I mean, do you want to be bigger and bigger and bigger? Is that in the cards?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And this is the first time you're doing, I mean, obviously you have cupcakes and baked goods at the salads, but you are rolling out. Cookies and banana bread and biscuits. Yes, cinnamon nationally”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“But I mean, a good example is the silos, which I visited is a beautiful space. You can imagine on a Saturday it's jammed. But to maintain that place is just to make it so beautiful, to keep it beautiful costs a lot. You could spend all of your time having the Chip and Joanna Gaines paint line, and which could be a business that is a hundred times bigger than that.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“If there's a project you decide to do, and within two years, it's not, it might be really fun, but it's actually not making any money. Would you continue to do it”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“How do you decide? I mean, now you've got all of these many different businesses, right? There's the, you're still flipping houses, sort of ish. Which is a smaller part of your business. But how do you decide which businesses to do? I mean, because the most valuable thing you have is your time and your time is limited. Totally. And the demands are intense. So, for example”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Something together where you actually because you didn't have presumably equity in that previous show, you didn't have ownership over your own show. And now you have an opportunity to own something. Yeah.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Not This was David Zaslav, who runs Discovery. He came to Waco. And he came here and you started to talk about, well, maybe we do.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“I want to ask you about a decision you made in 2018 to end your fixed reporter at that time to stop making that show. A lot of people were sad because the show was averaging like 19 million viewers a week. From your perspective, I mean, I understand the dynamics were tricky because production company, that one thing and you guys were moving in a different direction, but was a part of you scared or worried that by not doing the show every year your business might suffer your brand might suffer, were they considerations that ever you ever had that crushed my head?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“But it's interesting because overall, the overarching brand, like 99% of people who come to Waco to come to the silos or who are fans, you know, my sister-in-law who happens to be Korean is a massive fan. Those things don't matter. Those controversies matter to Tiny number of people, but their voices can be silly amplified.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“It's interesting because I think when we are, when somebody is the target of these things, it becomes amplified in your mind, right? Like, and the irony is there was that story in 2016, and then there's been a recent story where you had a same-sex couple on one of your shows and some evangelicals and Christians were upset with you because you are Christians.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“But I also felt this was in like 2016. There's a buzzfeed article about the church that you're members of and that the allegation was it was anti-LGBT and all the, and so This became kind of a bigger story.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“I mean, as you become more famous, there's more scrutiny, and people start to look at, you know, even where you go to church and, oh, the pastor said this and must reflect on it. So all of these things, all of the things that are personal for most people that aren't public. I have a argument with my wife. I love my wife. We've been together for 20 years, but we have a... It changes. It means that the scrutiny is different. How did you begin to, and maybe it's still hard sometimes when you see things that are critical or that are accuse you of saying or believing something or being the kind of person that you don't recognize in yourself? How do you manage that?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“These things were not pre emptied. These things, I mean, he wanted to be successful for sure. He was ambitious, but you can't architect it out.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“No. And a Cuban starter as a bartender, and then he got into selling computers and then eventually started this business broadcast.com, which he then was able to sell to Yahoo and sold his stock in time. Like he could not have planned that out. He would argue.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And I think with the silos, I want to talk about the silos for a moment because this is a, this is there earlier today. It's an amazing property. It's literally two giant cotton seed oil silos that are disused. And I guess most of it was a parking lot and dirt. You bought it, you've renovated it. It's a beautiful space with shops and cafes and wiffle ball field and just places for people to hang out and food trucks. And the thing that struck me when I was there was when I was younger, Waco, Texas was associated with a branch Davidians. And David Koresh and that horrible thing that happens. And most young people don't even know what that is today. Now, if you ask the average person by Waco, they would say Magnolia.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“When we come back in just a moment, one of the most powerful deal makers in TV pays a visit to Waco, Texas. Stay with us, I'm Guy Ross, and you're listening to How I Built This. Hey, welcome back to How I Built This I'm Guy Raz. So by 2016, Chip and Joe have grown magnolia way beyond home construction. They've launched a magazine, published their first book, put out a line of furniture and home decor and paint, and they've just opened the silos, a gathering space in the heart of Waco.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“It turns out that that wasn't going to be the core of your business at all. It was going to be about designed, about products about.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“How did you know when did you start to think, you know, this could be bigger? We could have a media company, we could have a whole line of products, which is going to come later. But was there a conversation or a grand strategy or did that all just kind of happen over time in the way it happened?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Priorities are different, right? Because you guys have a business Production company as a show that they want to make a hit. 100%. They want more of your time and you can only give a limited amount of time. 100%.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And that's because the combination of being on national television and because I have to assume, by the way, and I think we should just be straight about this, a lot of people don't realize that most people in reality shows don't actually get a lot of money, get paid a lot of money for”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Your lives were now on television. So people start as they come to Waco, Texas to maybe to see you guys, just wanted to see you at your desk or at your office. And then you had people saying, hey, I need this job finished.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Think it premiered in 2014, season one. When did you first realize that this was bigger than you realized than you imagined? I mean, you're in Waco. You're doing your job, but you're being followed around by a camera. And then there's obviously some production work.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Did you have a sense that it would be, I mean, it was picked up, HGTV orders based on the pilot, I think a season, 12 episodes. I mean, what did you think at that point? Did you think, did you have a sense of how successful it would be? Did you know where it was going to go?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I've seen obviously many episodes in that first episode, you've got the, you know, you're doing the demo work and you're tearing down that wall and like you're in the top of that almost like the electrical wires are coming down and stuff.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“When they came and they filmed you and then they sort of came to you and said, hey, we think this could be something. Did either of you think a show based on us renovating houses? Like, how are we going to, why are people going to be interested in that? 100%. Was that?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And what they reach out to you and say, hey, we'd be interested in meeting with you. They didn't know, I mean, they didn't know what you would be like on camera. They certainly didn't know about. Your husband And what was your reaction? Do you remember thinking? I”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“By 2011, 2012 ish, you've pulled out of this crisis and the business is stable and you've got a robust business supporting your family. At that moment in your lives, right? It's not that long ago. Could any part of you have imagined what was going to happen to your lives? Because you were in Waco. Obviously, you had a reputation with your design eye. You were in the local magazine and people would come to your houses that you flipped to see them. And it was cool. The store, I mean, the story, which is well known by people who know a little bit about you, is that you write, you start to write a blog. and put photos up, and that gets noticed by a production company that is doing reality TV shows. So this is like now the sort of really the boom time of reality TV.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“I mean, on one level, that's a really practical way to run a business, right? You're going to live in the place where you're renovating and then you move to the next place. On another level, you can look at it like from an outsider's perspective. You know, you could have looked at your family and thought that they're not giving their kids any stability, they're just constantly moving. Like, that's true.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And you were living in a lot of the, I mean, you lived in nine houses in the first 10 years. So you were living in the house that you were innovating, raising kids, doing demo work. Know right, like some of the parts of the house are like plastic sheeting to protect the kids from the dust. And then you'd move to the next house and you'd do the same thing. By mood.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Building houses I'm just thinking you're a young couple, you've got four young kids. I mean, and a business that looks like it could collapse if”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Because you were overleveraged, like you had too much, like you would purchase too much property at too high of a price. And then the crisis hit. No.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And you had been in that business for a long time. And so presumably taking on more risks because it makes sense than the financial crisis hits.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And again, like you are, I mean, you've got this great business. You're buying homes, renovating them, flipping them. Now this is becoming a thing, right? This is like 2006, 7. Property values all over the country are skyrocketing that is now we know it was”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Did you remember trying things in the early days and then looking at it and saying, wow, this looks terrible? Or were you already starting to put the pieces together?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“The store. So, meantime, you are focused on flipping. Right, I'm flipping. Yeah. And at what point, and you're running the shop, right? And at what point were you sort of getting chip advice on how to make a house look nice? Like, again, you're not, you weren't in interior design or you weren't like an apprentice to an interior designer. You looked just like chip, you weren't an apprentice to a construction worker. Did you start to do that pretty early on?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Why don't we come back in just a moment? The store finally opens and Chip and Joanna tackle their biggest construction project yet, which looks great on paper until the housing crisis hits. Stay with us, I'm Guy Ros, and you're listening to How I Built This. Hey, welcome back to How I Built This I'm Guy Raz. So it's 2003 and Joanna is about to open her very first home design store in Waco and well.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“So, when you decide to open that store, how did you even know how to source material? Like, how did you, where were you going to get the stuff from?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Was there going to be, I mean, Did anybody push back and say, you know, Waco's not the right place to do this? You're not going to find people who are going to spend that kind of money.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Soon after he got married, you start to work together, right? I mean, you're flipping houses and you're doing this together. So I have to assume that you're not, at some point you stop working at the tire shop.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“I mean, young people, right, don't always think about practical things when they decide to get married. But sometimes they do. And I wonder, because you guys get married in 2003, did you see in Chip Not just a life partner but a business partner? Did you like in you, I could imagine that in Joanna, you saw this, she has a great head on her shoulder. She does do accounting and bookkeeping. She's run her dad's tire business. Like, this is, I am marrying up, right? And I don't mean to say that you aren't either, but did you see in ship like somebody who did you see a spark in him maybe that other people didn't see that he was going to be able to build something interesting?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“My different business is. Like the rent from the people How did that happen? Why did you have the confidence to give this 22 year old?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“You must have also really trusted her and found something in her that. Not just in terms of your interpersonal relationship, but like in terms of her instincts. Because I think like six months into your relationship, you leave town. You go to Mexico, I guess, to learn Spanish. And from what I read, you basically say to Joanna, hey, can you run these several?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And also, Dan rather Texan, did you ever interact with him? Was he particular, like, because he seems like the kind of guy who would love Texans that he would.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“He's proud of his family, and it's a local business and he's got, but I think. Is it true that's where you first saw Joanna on those commercials?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“And this is important because he also had TV commercials and he would have his family in the commercials. And you can see those. They're still available and they're amazing. They're amazing. Great. You did great. I love how you held.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“Is why he was so. So your mom, growing up, because you were living in Wichita and then you lived in Austin for some time, but I know that, I mean, probably there weren't many families like yours, right?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“All right, I want to pause your story for a moment and turn to you, Jenna, because I know you moved to Waco when you were in high school. You grew up in Wichita for a number of years. And you had a Korean mom. Your dad met your mom when he was stationed there in Korea. He was in the army.”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT
“How did you know what to do in the house? I mean, you mentioned like building fences with your dad and doghouses and birdhouses, right? That's like some basic carpentry. Did you know, like, okay, here's this house? You know it has to look nice. How did you know what to do? How did you know where to start?”
2025-10-20 · How I Built This with Guy Raz · Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · IDENTIFIED FROM THE TRANSCRIPT