YouSaid · the spoken record

Joanne Bradford

lines on the record: 70
first: 2024-05-02
most recent: 2024-05-02
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Do not fight so hard on your brand. So I have a brand I advise. It was called Four Days F-O-R-F-O-R-D-A-Y-S.com. They sold you a t-shirt and at the end of life you could send the t-shirt back. I worked with the CEO. I said, look, this needs to look a little more like Skittles and be bright. She has rebranded it to trashy.io, has a deal with Walmart, and sold out of her take back bags that are going viral on Instagram. It was too hard to explain what four days was. Trashy.io. Send your old clothes back, get cash reward for it. Very simple, straightforward. It's on a tear right now. When you overcomplicate what you're selling, it's impossible. Nobody can listen. Nobody can follow it. You white out. So you got to keep it simple.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Person's website. It was a company I invested in. Their website drove me crazy, and she's a designer. And I said, he's not going to tell you what he wants. So just do it and send it to him. So she did it and sent it to him and he hired her to do that project. Yeah. And she's like, I don't want to do spec work. And I'm like, well, when you're starting off, you have to do some spec work. It's just the way it is.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“You have to do it, right? Like you read it, you are further ahead than most employees there. So do your research, right? You know, I've gone deep into, you know, filings, like SEC filings. Like, you know, I, before I go work with a company that's public, I look at every execs comp package. Like, I love to, you know, dumpster dive through SEC filings. It's not that hard to do set your alerts. So do your research. know what the person cares about knows what the company cares about and have interest in them and also bring them ideas my daughter was once looking for a job and freelance job and i said just remake”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“100% like first stop first stop on the hit parade go read the annual report it's their strategy document it's what they tell people if not”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, do your research. So if you want to go into finance, there's two women that run an Instagram channel called Wall Street Skinny that teach you how to get jobs and money. You should have them on the show. They both work. Wall Street Skinny. Wall Street Skinny. They're amazing. They always cite you, but they teach you the ins and outs of how to get a job in finance on every front. I think if you are going to get a job at a public company, you should read their annual report.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Burn who doesn't love burn right? You know, I told Kara I was coming here today. She's like Barry is a very good podcaster. I've been on a huge podcast.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Financially fearless by Katie Song, which was written out of a need Facebook group moms would ping her every day about financial advice. So she sat down over a weekend and wrote a book for them. And we self-published it and we give it to every tech mom we know so they have a financial plan.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“What am I reading right now? Midnight Express, a tale about someone that helps her sister through hospice and then takes mushrooms to overcome depression and anxiety.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“The list There was a guy I was on the board of care, which is the world's largest NGO for six years. And there was a really excellent McKinsey partner that ran the board practices, Paul Janssen. And he taught me how to be a good board member. And being a good board member means you don't talk too much and that you are supportive in critical moments of decision. So he was one, I think, you know, Steve Baummer taught me a lot about how to think in an engineering mindset and think about technology. You know, I have, I think an entrepreneur and someone that starts a company is sort of the bravest soul in the world right now. So anything I can learn from them, I do.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“I am watching the new look because I love fashion and I love history. So I love a documentary. So that's what I'm watching these days.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“I understand. But so, in the meantime, that market is going to grow like crazy. So I'm working on a few projects in that category. But, you know, and it's also a community-based product, right? Like people are buying from each other. There's an unbelievable world of crazy stuff going on on Instagram and social selling and those platforms. And I think that will be a big, big market for a long time to come. So, you know, I feel fortunate that I can do what I want to do and I get to sit here and talk to you about it and like sort of look back on it and say, oh, yeah, I was so smart. But, you know, I just, I kept swinging the bat is really what it came down to.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“No, they're public. They were public. They were public the real real. They went public. I was an investor. They went out at like $2 billion, I think it's worth, you know, $150 million today. I can't even look at it because it's so painful.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“If I was ever going to be, I wrote a plan a couple of years back to do an activist takeover of the real real. I got some investors together. I just hate the way that a company is run. So if there's anybody out there listening, I really, I wrote a plan, but they have a $300 million convertible debt note that triggers in a change of control. So I abandon that.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, you know, I do think experience gives you something, and I can cut the line in many things, in figuring out how to get to the person, to the right group. I'm advising two young.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Keeps you really, really honest. And so, you know, I don't think, you know, when I started working, it was go to work, work responsibly, work up the ladder as far as you can go in a company. I got up the ladder pretty quickly in a lot of companies to very senior positions. And then I was like, wait a minute, do I want to do this for the rest of my life? And the answer was no. The answer was, I like the excitement of building. I like the excitement of new territories and new industries. And so that is really sort of my larger calling on this stuff than Like, am I a crazy risk taker? You know, jumping out of corporate jobs, playing the equivalent of that.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and so, you know, when I would lament about it, my daughter would just go, Mom, nobody cares. Nobody cares what you do, what you put on LinkedIn, what you say, where you go. So you need to just really get over it.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I don't take it. My youngest daughter told me this, and it's a good friend of mine just wrote a book that's titled it, nobody cares what you do or where you work.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm failing at my job or doing well at my job that I have some common ground. And so let people find common ground. You don't have to control everything. And I just think women, mothers, caregivers really, really need to convene and give them permission, give them space to do it because it will make them more committed, better employees, and more productive on every level. Those things are not hard. They're not expensive.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Crazy number, yes, and we were 30% women when I was there, so which was interesting. And the moms wanted to convene. And so I said, just give me an hour of meeting space. We just want them to get together and share information and knowledge. Things as basic as, you know, how are you dealing with preparing meals for your kids to my recruiter nanny? She had to fire her suddenly one day. And what do you do in that situation? And how do you communicate that to your boss, your manager, in those kinds of environments? And I will say today that Pinterest has carried that on. And I still talk to many of those women. I did a sort of a group talk for Pinterest the other day where there's many of those mothers that say that was the difference between this being bearable and unbearable for me. This was the difference between me feeling like.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I'll talk about the Pinterest experience. When I worked at Pinterest, I was much older than the average employee. A lot of employees were starting to have kids, and the moms were really sort of, you know, overwhelmed, right? Because it was a startup environment. We were going, going hard, hard, hard.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Bobby Shriver helped me, and you know, we had every artist in the world doing that. And it was to promote Microsoft's video player. And it was the largest streamed event globally until that guy jumped out of the plane on YouTube, which was a long time. And took the risk. It was Microsoft was not a sustainability-focused company at that point in time. And they were like, huh, Joanne, this isn't so great. I'm like, I'm going to pay for it with advertising. And I got General Motors to sponsor it. And it was a huge success. But we wrote that up and took it in and presented the P&L for it and got it done. So anything's possible when you put it to paper.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Get it done. Know your numbers. Get it done. And, you know, I've always sort of worked for and signed up for tours of duties with people that I felt were just like, yeah, get it done. And so I think it's just important that you give people the opportunity. And I don't care if it's male or female, but to put ideas forth on how they want things change because they see them. They know them better than you do. And like I saw the video opportunity. So I did a thing called live earth where we 7707 where we beamed music around for 24 hours.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes. You know, I worked more closely with Steve there and still keep in touch with him. And he has a woman, Gillian Zucker, that runs his operation there that is amazing. At the Clipper?”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“And I'm like, okay, write me a proposal based on these five things I just saw. And what would it be? And then I'm like, should I do this? Should I not do this? But I did the same thing in my early days. At Business Week, I was like, hey, we need to go buy a URL. Okay. And, you know, like convinced Business Week that we should put advertiser links on a page in the magazine. I'm like, I will get money for that page of advertising. So we sold people's URL listings on a page in Business Week. We sold a crossword in business week. I was like, let's put a crossword in there. I think it's a good idea. You know, like you just have to keep putting ideas forward. And then people will see that. And so as a woman, I said, that's how I'm going to break through. That's what I'm going to do.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“They're not always receptive, but look, today putting an idea down on a piece of paper and sending it to someone is free. And what it shows people is how serious you are about that idea and that you've put some thought into it. And those have been pivotal turning moments for me in my career where I sat, took pen to paper, and you can do it with AI now. So it's not even that hard, right? I take notes on everything I do. I spit it into, I like Bard's tone of voice better than ChatGPT, but that's just me.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“And so that's number one. Number two is that you really have to give people responsibility. I asked for responsibility at every turn in my life.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“They need to support each other. They need to see each other being successful and what how that's normalized. So for men, and Barry, you and I have had this conversation, I think it's important to, number one, if I ran a company and I was a man, I would give them allowance or budget to go convene as women with other women in their industry. Tomorrow I'm going to the CNBC changemakers, which is their women initiative that is launching this year, would be a great afternoon gathering and talks by other women that have made significant changes for the year. And there's just a great opportunity to network and connect at those things. If the leader from your organization goes out and shows up in the community, it's going to attract Other people from the community, right? It's pretty basic”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“They started doing events at CES and south by southwest and trade shows all around the world where they created a place for women to go and convene. And all of the power women went there. They called it the Girls Lounge. You could go in and get a hair blow dry and a makeup and have a glass of champagne. It has since turned into the equality lounge and they do programming in every one of those lounges and they let everybody in. Everybody is welcome. You don't have to have a badge to the show. They're like, look, if you're in town, come by. If your support staff and you can't get into the party, we don't believe in that. So everybody comes. It's one of the most powerful places at CES, at Davos, at south by southwest. What it has reinforced for me is that women need to”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, let's just, in my early career, many rooms I went into, and still today, I'm the only woman in those rooms. And so I take my responsibility pretty seriously that I have to bring the voice of other women into the room. I work with an organization called the Female Quotient, how it started and everybody should go follow it on social. They have viral videos. They had one go viral with 100 million views the other day.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I mean, I think Adam's track record and relationships were able to attract quality investors and quality talent. And now we're just trying to deliver an unbelievable experience for people. If you don't like it, we'll give you your money back. But we have people that are just delighted every day with it. And that's the goal. We want people to have more financial control in their lives. It's too important. For me, it's a value system and a belief system and what you do with your money and how you think about it and how you live. And so that's why I got involved with domain money. And it's been very rewarding.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Next day was Monday. What did I forget? Why didn't I set my Roth IRA up? Why didn't I start my college fund? You know, you put it off every day and you shouldn't. Nobody here that listens to this show should not have a financial plan. Even if they did it themselves, if they had someone do it for them, you have to have one. Otherwise, you shouldn't be listening to the show.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Product called the one page plan that will literally analyze what you spend down to your door dash, down to your credit card, down to your Amazon, and then look at your investments and tell you you need to save $63,000 a year for the next 10 years to get even close to where you're going to be. And here's the five action items you need to take. And so we offer that plan for $2,500 if it's more complex. We offer a strategic plan or a full comprehensive plan where we'll help rebalance and do your portfolio for $7,500. We have people coming to us every day just on word of mouth. People are confused and overwhelmed. They, well, they love a, you know, TikTok, you know, budget tool. They can't do it themselves. They need more help. And so that's the place in the market that we're serving. You know, I'd say if I had to describe the consumer, they're sort of.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“It is, you know, Resi versus Open Table, we can have extra. You got to use them both competition. Of course you do. It's like an Amex and a chase card. You have them both. So Adam really, we have a big vision that there's a very big opportunity out there for people that are not in need of an AUM advisor and don't want to do it themselves. There's a giant gap in that market, sort of, you know, the Home Depot lows of financial services, right, where you want a little more help the equinox of it, the pre novo of it, where you need help but not forever and not at the expense. And I manage my money both ways. I have AUM and I do some flat fee on my own. And so we built this.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“He did. He sold Adam was a VC and then Open Table was one of his runaway successes. And then he sold Clarity Money to Goldman Sachs and ran Marcus for a little while.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah. So I worked with a certified financial planner called Katie Song when I was at SoFi. And she did a plan for me personally and answered the questions, can I retire? Can I send my kids to school? Should I buy another home? Can I go on vacation every year for a month? Like literally went through my budget, my spending, my potential spending, and my investments. And I loved it so much that I said, let's build a business when I have a moment in time. And so we started working on it. Then Adam Dell was working on domain money. He came to me and said, hey, I'm working on this. I said, I've got, you know, this product with Katie Song. We put them together in November.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“They have are compliant in every state. It is a very strong platform for advisors, RAs, and a lot of them are using it at domain money. We use it because most people don't have trusts set up properly. And so they have done that. And they're a B2B company right now. And I think eventually there'll be a B2C company.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Wealth.com, a really great company that is building AI technology for making trusts, wills, estates easy to manage. Lawyers spend and run up bills to collate your paper to show you where things are. If you wanted to leave me your watch or I wanted to leave you a Birkin, it would cost a lot and the lawyer in wealth.com you can go in and change it very simply.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, super. They help you save money on travel, and then they have a subscription service that helps people earn money. It's a company based out of Toronto with a really great young founder duo that have built something to help people get deals every day. And it's an app that is helpful in ways that Google isn't and they're trying to combine all those experiences and give you ultimately a cash management tool someday. Like everybody will eventually be a financial services company or an advertising company. That's just the way it goes. All roads lead to all roads lead to this.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“And you have to be very open to it. So I was very, very open to coupon codes. I was open to Pinterest. I was open to financial engineered product for student loans. You know, I like things that have not been done before. I like things that are white space in a market. And I think there's just a giant opportunity for talent to find those and to think about it. Don't take the first obvious one.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“No, I'm like, I think I invest with my human capital, right? I try to get. Significant stake in a company and something that I believe in and something that I can help accelerate. So it is a little bit the same process and how I spend my time and effort. And it has to be aligned with my values. So that's how I think about it. That's how I've made my choices. I've had a few pivots in my life on it that have served me well. And I think you can figure out almost anything if you've had experiences in startups and doing things. Like you've built many things. You know how to do it. You know, right what's going to happen.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“And to be part of such an exciting acquisition. So, what it really taught me, you know, out for your listeners out there is, you know, when I went in to talk to that company, I asked for three things. I said, can I see the last three board decks? And can I see the roadmap? And can you show me your revenue and your profitability? And they had no problem with it. So as a senior level employee or a potential board member of companies, that's what I do. I go look through those because over a course of nine months, you can see if people address a problem, seized an opportunity, know how to talk about things, know how to think about things. And the honey guys passed all those things with flying colors for me. And they were awesome human beings.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Was great. Our biggest problem was creating ads, new fresh ads for honey. Every employee was shooting ads in their house. I was like, kids, we're making honey ads on our iPhones. And it was a really, really fun, fun time to be there.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Net new active users They could add to PayPal's numbers It was a profitable business, so it didn't have a negative impact to the P&L. And it also brought new engineers and new thinking and a different shopping strategy to PayPal. So, you know, people always come to me or they're like, oh, this company should buy that company. And I just go through the checklist. Do you have? A ton of users. Do you have some path to profitability or better yet profitability? And do you have strategic thinking and or talent that would give insight? And so PayPal was smart. It checked all the boxes on that. So it was sort of a no-brainer. We did, you know, it was a short time after I joined that we made the transaction. And it was a short time before COVID. We closed the deal January 2nd of 2020”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“No, they said they sort of turned their nose at coupons and they also turned their nose at desktop not mobile. Mobile was the thing at that point in time and they were like everything must be mobile. It would be like today you saying we're doing something old and everybody's like everything must be AI today, right? So everybody said no. And so they raised money. They found Anthos. Anthos got on it. There was a bunch of other private investors that very, very well. So let's go to the part where PayPal comes into it. So everybody's like, everybody was surprised when the headline came out. PayPal buys honey for $4 billion. Shocked. And I say to them, don't be shocked. What Honey had was 20 plus net new active users, that was PayPal's metric at that time.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Absolutely, absolutely. Facebook Reselling Stuff 100%. And you saw where people came from, how they executed it. And so we built some really great products for the merchants. The funding story of honey is interesting. The founders, George and Ryan, went to every venture capitalist in Silicon Valley, and everyone turned them down.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“The data they were very clear, the founders, that they were not going to sell the data and they were going to protect the consumer at all costs.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“It does. And, you know, cart abandonment is a big deal. And so this helped improve that. The revenue model was affiliate. So we got a Cut of the transactions that would go through there.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, they should tell you there aren't any should say there are none because then you'd feel better by saying. Is there one you feel like you're missing something?”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“The marketing team did it. I didn't create it, but they did a great job of telling a story very clearly to the consumer and getting them to take action. They started with gamers. Then they went to YouTube makeup people. Who doesn't love a Sephora coupon? Did you just get to the Sephora coupon code for the sale this week? Barry, that's like, it's crazy. You missed that one. You missed that one.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source
“Right? And you always want one. And so they built a browser extension on Chrome that you could download in two clicks. And when it detected checkout, it would say pull, look at all the coupon codes, query them all, and apply the right one. And so it was a great service to consumers. What happened was we started, we launched it with gamers playing YouTube on their desktop. A little gamer called Mr. Beast. So we were his first advertiser, and we did a deal with him. He made an ad. You can go look it up. If you look up Mr. Beast Honey ad, an ad comes up, his collective ads, I think, have been seen. You know, I'm going to say billions, three plus to four billion times. Every kid in America knows what honey is. Every kid in America was telling their moms and their dads they needed to download.”
2024-05-02 · Masters in Business · Joanne Bradford on the Power of Marketing · IDENTIFIED FROM THE TRANSCRIPT · source