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Joaquín Cuenca Abela

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23
first
2026-04-30
most recent
2026-04-30
sittings or episodes
1
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podcast

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  1. “And all the episodes of startup basics from marketing to legal to accounting and now AI basics are available at this week in startups.com slash basics. This is our gift to the community. Get those basics, lock them in as a founder, and just keep building your knowledge. And we'll see you next time. Bye-bye.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “Well, there it is, folks. It couldn't be easier than that. And of course, check out Google Cloud's brand new report, Future of AI, Perspectives on Generative Media for Startups. It's a great report that you can get at go.g-le slash future of gen media. It's in the description. It's in the show notes. Joaquin, you're famous. You're also featured in the report. Yes? They got you in the report”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “Yes. All right. Listen, Joaquin, thank you so much for educating us. Where can people download the app and find more information?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Feels like You know we're making progress when we start talking about the harness, the fact checking, the validation level. Because what it means is the tools are actually ready for production and we need the fit and the finish and the polish, let alone doing this in real time. I mean, I'm talking about making a hundred versions, but eventually this will be like minority report where each ad will mention you by name. They're going to be served dynamically in real time and it's going to be pretty crazy the future.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “And you should buy a cyber truck to prepare for the apocalypse. Are people doing that yet where they say, hey, pick the iconic bridge in that city, pick the iconic restaurant or baseball field, the main street, and then make me a hundred versions by city, then you can use something like the Google ad network to do hyper-targeting, regional targeting, or even other preferences. It could have people who are my age, right? It could be more inclusive in different ways. Could have, I could have a Spanish accent, I could have a Japanese, I could speak Japanese. Like, there's so many possibilities here. Have you had customers try that yet?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “The interesting thing for me is as the compute gets better, I could see making 100 versions of the film you just made in some dynamic way and then using targeting to share them. So we did one, dystopian San Francisco, but we could have done Los Angeles. We could have done Sydney. We could have done Galicia or Madrid or any number of cities. And then people from that region could actually experience the same concept, oh my God, everything died in this post-apocalyptic world except the cyber truck and the cyber truck made it through with its solar panels.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “Give you some ideas, and it's good at giving you some ideas and looking something up like an intern might or a researcher might, but it's not fully creative. So do you think we're going to hit that point where the creativity of these models starts to match the creativity of humans? Or do you think it's going to be a tool creative humans use for some time to come”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “Amazing When do you think the line between being able to execute really well on the visuals here, the aesthetic, but then creative storytelling? This seems to be a blocker for some people. You ask any large language model, hey, make me a script or make me a storyline. It's good at giving you brainstorming ideas, I find. Like when I'm writing a blog post or I'm going to be on a podcast, I might say, hey, I'm going to talk about this. Give me some bullet points, some history, or some analogies in history, right? I'll ask for things that are analogous or maybe some other people's take on this topic. And it will do a good job brainstorming, but it's not, doesn't feel creative. It doesn't feel tight or visionary in any way. It's almost like asking a college student to.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “And you've based the company on the coast of southern Spain, am I correct? What is the AI talent like? I know it's big in Europe, right? You have Mistral there, you had a lot of great PhDs, etc. But when you pitch people on coming to the south of Spain, incredible seafood, incredible their tapest, great lifestyle, obviously what's that like to recruit AI talent and have that in your back pocket?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “Cambrian explosion in creativity where somebody who's a screenplay writer or they want to be an ad executive, they can't break in, so they just start making spec work. Spec work's got a little bit of a Know people are like, oh, I don't want to do spec work, but people write spec scripts all the time. You can make a spec storyboard here, bring it to somebody, and you're just proving your idea out bit by bit a little bit more. Yeah, and it's just so exciting.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “Seems like Hollywood went from just two years ago saying, hey, you know, part of my French F these tools or like these things are evil, they're bad to now two years later they're like, wait a second. And I was literally at this breakthrough prize this weekend. It's a science, the Oscars of Science. And I was talking to Gal Godot. She is very famous for playing Wonder Woman and a bunch of other things. And I asked her, hey, what's your take on all this AI sessions? It's incredible. We are now able to make films for one-third the price we can, you know, film ourselves on a green screen or a gray screen, whatever it happens to be, and then let everybody else do the rest of the work, but we just focus on our performance. We'll be able to make two, three, four, five times as much content, and we'll be able to service different audiences. So, you know, sometimes people get scared, oh, people are going to lose their jobs, but we're also going to see a”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “Are the other customers for this product? Obviously, you know, the first thing that comes to mind here on this weekend startups is startups who want to do launch videos. But has this made its way towards Hollywood creatives? I would think they would like to use this. You know, if you were a writer on a television show like The Walking Dead or any of these hit shows Better Call Saul, it kind of would be cool to do a little cinematography yourself and, you know, do the dialogue and actually be able to use those actors' voices in the creative process. So the line between a writer and a storyboard artist, a set designer, and a director and a cinematographer, I would assume those lines are blurring, yeah?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “The models you're building all these tools, but there are many people building models, open source models. We have frontier models. Obviously, Google's got all their amazing models that are making great progress. Nanobanana and everything. So what do you use as the back end for this? Is it headless or are you actually building language models as well or image models as well?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “What's really interesting about what you've built is you're starting to see a movement of people doing launch videos now. Startups are all doing launch videos. There are some brands that are getting a little cheeky on TikTok, Instagram, YouTube has the shorts feature now and there's reels. I mean, all these different short features. You did letterbox there so it looks cinematic, but I assume we could have flipped that and made it. The short feature. And what's great about this is this would have been $150,000 to make, you know, maybe $10K a minute, 20K a minute, depending on the level of person you hired. So you do a five minute launch video, could be 50K, could be 100K here, you know, what do you charge for the software? What does it cost to do the output? And how do you charge for the product?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “It's so inspiring and fun. Sincerely, like, I could see, it makes me want to use this this weekend with my daughters, because they are into storytelling and they use Capcut and some of these, you know, like TikTok type tools, but it doesn't give you this palette. Now, when you were showing all of those storyboards, like sketches and whatnot, and they were getting attached together, did you draw those lines or did the AI draw the lines between the different scenes and collateral and inspiration you gave it?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  16. “I don't do that anymore. What do you know about building? Have you ever built? Do you even know how it feels to lose everything?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  17. “I mean, this looks amazing. Oh, and there it is. There's this week in startups tattered logo. Like a billboard or something.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  18. “I am excited to see this. Okay, so here we go the bird screeching. We're going over a rusted out Golden Gate Bridge. An old man walking down the bridge, he's down on his luck.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  19. “And now, do you do that with text prompts or do you just find some images as inspiration and then add text prompts to it?”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  20. “And marketing is one of those spaces that has data, it's got creative, and then there's a whole bunch of best practices and alchemy between these two. Yeah, you have the on one side, you've got this great science of marketing. And then on the other side, you've got the creative and in the middle, dare I say, alchemy. So let's see what you've built and how it works. Maybe you could do a quick demo for our audience of founders here.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  21. “Have Joaquin Cuenca Abella. He is the co-founder and CEO of Manifique. I think would be the non-French way to say it, formerly known as Freepick. They're based in Spain, I understand 5 billion all-time downloads, over 150 million monthly users for a reason. We're going to talk today about how to use his creative tools to go help founders be more creative, but then turn their marketing into video, which is a big part of what you're doing, Joaquin, yes.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  22. “Every five, ten years. Finance, hey, that changes also. Like, hey, every couple of years, you might get something out of the IRS to tweak. My lord, when it comes to AI, it is changing month to month. And we've got a great guest today to help us with creative. And of course, this AI Basic Series is brought to you in partnership with my friends over at Google Cloud, Google Cloud really cares about founders. They're constantly giving credits and tools and this very series to help you as a founder figure it out and just figure out how to scale your company, increase your chances of success. You can check out Google's brand new Future of AI perspectives on generative media for startups report. You can access that at goo.g-le slash future of gen media. All one word. No spaces, no dashes. And we'll put that in the show notes and the YouTube description today. We are lucky to have you.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source

  23. “Hey, everybody, welcome back to our Basics series. I get asked all the time as an angel investor, as somebody who helps grow companies. What should I do in terms of customer motion and finding my ideal customer profile? I get asked, hey, how should I do my cap table, legal issues, finance issues? How should I do my revenue recognition? And increasingly, the last two years, how should I use AI to make my startup grow faster, produce better quality products, better cheaper, faster? You know, that's always the mantra. And you can see all of these great episodes at this week in startups.com slash basics. We started doing AI basics to help people understand the core things this technology is allowing you to do. And the challenge is this technology is moving faster and faster, faster than anything we've ever seen. It's easy when we're doing legal because that changes.”

    2026-04-30 · This Week in Startups · Mastering AI Video Marketing w/ Magnific CEO Joaquín Cuenca Abela | AI Basics · IDENTIFIED FROM THE TRANSCRIPT · source