YouSaid · the spoken record

Jochen Zeitz

lines on the record: 29
first: 2021-07-29
most recent: 2021-07-29
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Probably not. Having my family, my three and five-year-old children, that's the best way to relax. They can be challenged too, but my family is most important to me. And then to really switch off, I play my guitar. So that's meditation for me.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Well, in the first few months, not knowing what the pandemic would bring, I'd say that was a level of uncertainty that I certainly never seen in my life, but I barely ever use my balance. So I think I'm a pretty balanced guy, no matter how big the crisis might be.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“It's definitely also bringing new customers into the brand is critical. At Pugma, we decided that we wanted to be a lifestyle beyond just doing sports, particular sports. And it's the same thing for Harley Davidson. We are a lifestyle, an adventurous mindset, the freedom that we bring as a brand that we stand for. And that can be expressed when you ride, but it can also be expressed by just wearing the holidays and brands. So that is really a great opportunity. And you can never stand still.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“While writing is a lifestyle, right, that is a culture. And if you look at our riders around the world, that is an extraordinary culture that is incredibly diverse. And you just have to spend some time with the different writing groups, the different subcultures within writing. It's incredible to see that whether you go to Japan, whether you go to China, to Europe, or even within America, Hali brings you to what you want to be, I think, what unites Harley Davidson writers is the community.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Yes, and I love brands and I love iconic brands and Halli to me is just that brand that has unlimited potential and that's why I was really attracted to it.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Not sure if you can say what's at stake. I think we have a great strategy. We need to execute it. There will always be bumps in the road, like with everything, but I think we're on a good path. We have a good strategy. We are implementing as fast as we can. We want to build on the legacy and the legend of the brand in the next years to come. And I think there's a lot to build on.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Like change, and in a way, I've always been comfortable in changing things for the better. And that's what excites me. So status quo is not something that inspires me. Let's put it this way.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Well, I love a challenge first of all, and if it wasn't for Harley and for such an iconic and extraordinary company brand, I probably wouldn't have done it. I've been a busy man ever since I left my last assignment as a CEO, but this was a great opportunity for a fantastic company and brand. And there was a crisis that needed somebody to step in. So the board asked me if I was willing to step in. And I felt that there was a need to do this and also a commitment towards this great brand.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Exactly right. I mean, this is an incredible brand, incredible company. I mean, it's the American icon and one of the most recognized brands in the world. There's a lot to build on. But of course, you always have to look into the future, what's coming, what are the things that are changing. You can never stand still. But having this heritage and this history and innovate on that platform is a huge asset.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Think it's evolving a lot and very fast. First of all, we had to. We are adjusting to a different way of working. It's something that we want to say for the future as well. I think there were a lot of positives of allowing people to work from home rather than having them come into the office every day. So there's a lot of lessons we've learned, but the agility and the speed and really focusing on the things that matter and getting rid of unnecessary complexity is something that was very important. And establishing a new culture, we say that HD number one culture of winning being a winning team is something that we had to really work on. And you have a 118-year-old company. There's never an end to it. So it's not about five years. It's about setting the foundation for a long-term future.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“You get to know the team that works with you every day much better, how well an organization functions or doesn't function, how complex it is, how agile, how fast it can make decisions. And then on a board level, you form an opinion, but you're not really able to substantiate it until you actually are a CEO as a board member, you don't always agree with your CEO, but there's very little you can do about it other than having a voice on the board.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I compared with flying in an airplane at 30,000 feet and looking down and seeing what's happening. You see an overall picture, but you never get into the trenches to see what's working, what's not working. So running a business is very different from governing in a business and controlling a business from a board perspective based on the responsibility. You appoint a CEO and then you have to trust a new CEO to do the right things. And then you sign off on a strategy. But it's very much a very high level look that you're getting without ever being able to really get into the nitty gritty for business.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Livewise part of the lineage of Ali Davidson. It's part of the family, and that's very important to us. So that freedom for the soul, timeless pursuit of adventure very much resonates with a live wire brand, but the brand in itself is more position as an urban brand for the urban consumer. But you can still have a lot of urban adventure at the same time.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Well, LiveWire, the product that we have developed and are developing is more geared towards the urban consumer, Harley as a brand has its core mostly in the touring segment. Yes, we have sports bikes as well, but the core customer is very much about touring with our bikes. And that requires a range of several hundred miles that you just don't get with electric motorcycles quite yet. So not trying to do too much under the Harle brand and introduce not just an electric motorcycle, but also a get going after new customer that is more urban would just be asking too much for the Harley brand. So we want to focus Harley on what it is. And that will mean over time electrifying traditional core segments as well. But initially, the focus is really on the urban consumer when it comes to electrification.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think all of us have to evolve our lifestyle, what we eat, how we live, how we consume, what we do. And Harley is a great example of a true American eye code that is in a great transformation. We're investing into electric motorcycles. We just decided to launch a new brand, electric brand called LiveWire. So we are taking this inclusive stakeholder management, as we call it, very seriously.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Adventure starts in your mind, in your head, and especially now, I think we all want a bit of an adventure and get out there. But you can identify with the brand even when you don't write. And that's where the opportunity is. Obviously, we want more and more people to think about riding, get into the sport of writing, but it doesn't mean that you always have to ride or become a rider. It's a lifestyle that you sign up for.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Well, first of all, if you think of apparel or other general merchandise, it's a huge opportunity. Harley Davidson is a lifestyle. It's not just a motorcycle. This is about the freedom, as we say, the freedom for the soul, the adventure that the brand stands for. And I truly believe that's a huge opportunity also beyond bikes. You buy a Harley t-shirt. That means you identify with the brand. That's the first step towards buying a bike or becoming a rider. And it's not something that I believe the company has really capitalized on in the past.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, very much so. At Puma, I actually moved a lot of the headquarter functions from Europe to America. I moved myself to America working out of Boston because I felt that it was important to have a presence in the US and some things I felt we could do a lot better in the US. With Harley, we do a lot of great things in the US. But I feel that there is more opportunity outside of the US as well to grow our global markets, namely Europe and Asia. And so I'm putting more emphasis also on the international regions, whereas in Puma was a little bit the other way around. We had no presence in America at the time.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“I spent over 15 years of my life in the US, my first job I had in New York in the 80s. I started in America, so I kind of feel like an American with German roots, I would say.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“It's the first time I'm working in the US based manufacturing company and everything I've learned about manufacturing in the US made me believe that this is the right thing to do. I think other companies should maybe take that as an example and really make everybody contribute and win together. And if you think about our customers, a lot of our bikes are being bought by union workers and first responders and others and that are on the front line every day. So why not make them part of the upside of the company and of our success as well?”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“I believe it's important that when the company wins, our shareholders win, our employees need to win, and that includes our hourly workers. As I said, these bikes are built by hourly workers in our factories every day, and they should be part of the upside. And I felt that it was a really important thing to do to get everybody participate in a win-win”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“There is good solid mind, but overall everything is just slower. Things used to be shipped much quicker and raw materials and supply chains were not really an issue. You took it kind of for granted, but through COVID, we've learned that actually a global supply chain has its challenges as soon as you start interrupting it and catching up with and getting it back to normal takes a lot of time”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“But we needed to do a lot of rewiring also for our product line. There was quite a significant complexity within our product portfolio. So we needed to streamline our product portfolio considerably internationally and nationally. We had too many bikes in the lineup, unprofitable bikes. And now we are, of course, also of challenge because the supply chain is a big issue for everybody, trying to get semiconductors to come on time, resin, raw materials, making sure the bikes and our product arrive at our customer on time, which is a challenge because shipping and logistics are challenged as a whole. So we face new challenges now and it's a constant battle every day.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“I always learn something on the factory floor. First of all, getting to appreciate the craftsmanship and incredible work our workers are doing to deliver those extraordinary bikes to our customers. I think it's just incredible to see the dedication and how proud they are to work for Harley Davidson and to build those bikes. And I think that was the one thing our workers were working in the factory as soon as we opened and all my heads off to everyone who was showing up on the first day and building bikes during a pandemic, socially distancing and really making sure that we were able to deliver our products as soon as we could.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“First of all, establishing a safety protocol that protected our workers in the factories was critical, and that required a remodeling of our facilities, our canteen, our offices, so safely reopening was number one priority. And I think we mentioned that really well.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Where you just didn't know how long this was last. So we felt that we needed liquidity for up to 12 months just to make sure that we could keep operating even with our factories being shut, just not knowing how long we wouldn't be able to manufacture. And as I said, I think establishing a protocol and going overnight to a virtual setting work extremely well from the beginning.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“It made it in a way easier, but of course, as I took over, we first had to make sure that we had enough liquidity to get us through the crisis. So making sure with factories being closed that we had enough cash to operate safely and do what we needed to do as a company was priority. And of course for most making sure that our workers and our employees were safe and protected. But yes, there was an opportunity for us to change things. And when you are in such a difficult situation, you realize very quickly what's working, what's not working.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, every situation is very different. And I was 29 when I took over CEO of Puma and the company was in a very different situation at the time. I mean, also a crisis for sure, but it was more a homemade crisis. The crisis we've experienced with Harley was a global crisis, which led to the closure of our factories. So some parallels, but I'd say overall a very different situation”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT
“Lover challenge, and if it wasn't for Harley and for such an iconic and extraordinary company brand, I probably wouldn't have done it. There was a crisis that needed somebody to step in. We needed to do a lot of rewiring of our product line. The supply chain is a big issue for everybody trying to get semiconductors to come on time, resin, raw materials. It's a constant battle every day. All of us have to evolve our lifestyle, what we eat, how we live, how we consume, what we do, and Harley is a great example of a true American eye code that is in a great transformation. Not just a motorcycle. This is about the freedom, as we say, the freedom for the soul, the adventure that the brand stands for. You have 118 year old company. There is never an end to it, so it's not about five years, it's about setting a foundation for a long-term future.”
2021-07-29 · Masters of Scale · Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz · IDENTIFIED FROM THE TRANSCRIPT