YouSaid · the spoken record

John Fio

lines on the record: 89
first: 2023-01-10
most recent: 2023-01-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Shoe. We haven't seen a new silhouette for a shoe for like a long time. And he delivers that, and then he delivers a brand new aesthetic for clothes. He's not just a musician. He's built this world where he's become this personality that then takes you through each of these pillars in his world. And in my opinion, he's doing it 20% in the wrong way. He's doing it boomer-y. There's no unifying thing there. They're not super connected. They're scatterbrained and a little bit throwing stuff at the wall. But where I think things are going is that that is going to be tied together in a very, very deliberate way. And the way that you tie those things together is going to have to be very, very deliberate. And I think that's the new game in consumer that's going to be won and lost of how intricate can you create an experience around”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“The personality that you have gotten to know over the past 20 years that now he has delivered so much value with a singular thing of his music where then it just became really easy to trust him and understand that that context that he built through delivering magic on one pillar, then he became the guy that delivered it across seven pillars. And that happened really slow. And then it was all at once. It felt like in a year Yeezy was the most search brand of all time. It was doing billions of dollars in revenue. It came out of absolutely no way. Took over an entire sector of the fashion industry, the streetwear, the sneaker world. All of a sudden he was just this thing that was this shepherd to all of these pieces of a consumer's wants and needs. And he was delivering them, in my opinion, pretty perfectly. He designed a new silhouette for it.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“This and the access to all this, you actually have to compete on every single level and deliver extraordinary value across multiple dimensions of that product to basically just be relevant now. I think Kanye did this. Kanye is really funny. If you watch him, he's always been almost right about everything. He had Kanye West University.com. That's basically just the pokings of this metaverse thing that's happening, which is not that real. KanyeWest.com was essentially Instagram. I remember I was like in middle school or something and I would go home every day and check KanyeWest.com because he would post his five favorite images, know anything, just his five favorite images that basically turned into Instagram. What Kanye has done, this is just to critique on his work, not on anything other than his work in the past 10 years.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Celebrity personalities, and that ended up being super true, like Kylie Jenner and Mr. Beast, unbelievable, gigantic audience. How is his audience engaging with him? They all think he's their best friend. So they're just going to him, and then they're getting what they need. We're moving from this jobs to be done world where like the way that you would seek things out is you have a problem, you go find that product for that problem. We're getting so bombarded with all information and telling us that there is a fix for every problem possible that we've actually stopped listening to everything and we just want to spend time with our friends. And if your brand can archetype itself around being that best friend, now you're Mr. Beast. And because Mr. Beast gets into that top 10 of that 150 spots, you're just with him every day and then you're buying his burger. And don't get me wrong, that burger still has to be the best burger of all time because it's pretty easy to make the best stuff of all time now because of the cost of.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“That's actually basically like being their best friend. And when you look at these media properties, they're $100 billion properties. But when you interact with them, it feels like you're interacting with a long lost best friend that you are familiar with and it never gets old. And I think we're going to a world where like basically every consumer company is going to have to figure this out and compete on this level. So then you're playing this game of what does it look like to build a brand where the compounding factor is to be the consumer's best friend. And now you have to create a character. You have to create a world. You have to create a story. You have to create a game. You have to create a physical experience. You have to create merchandise. And you need something at the core of that where you're guiding that customer through the experience 24-7. And you can see this happening five, ten years ago. I was screaming about brands are over. It's just going to be.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I think we're headed to this really interesting place where if you are going to be in the business of getting the consumer's attention, it's shifting to a very interesting place. I was talking to Gabe about this the other day and I was like, can I tell you about Fio's number in the world where attention is so scarce and that that is basically the leading indicator of success in the consumer business world? How are you going to compete across every category with every audience to get into that mind of the consumer? What if we're moving towards a world where like you have Dunbars number, 150 friends that you can have, it kind of feels like we're moving into a world where we're going to be playing with Fio's number, where you have 150 spots in the consumer's head to be a brand or an experience. And then it's like, okay, well, what actually sticks in a consumer's head and heart the most?”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Word because no one really knows what that means because it kind of means everything at the same time. My entire life, I've basically been making something and presenting it to an audience. And as I get older, it's very clear to me that there are infinite ways to make that experience more and more complex and more and more multi-dimensional. And the more complex that you can make that and the more multidimensional you can make that while putting it under a singular brand that compounds, that's where you get the behemoths. That's where you get Disney. That's where you get these forever sort of worlds that spin out these stories and experiences and moments that just make it bigger and bigger and bigger.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Think where we're going is we're kind of going back to the beginning, the thing in consumer and the beginning was a traveling circus or something. There was nothing to buy or do except for like this thing and you would get someone into a place and you would have all of these magical, insane experiences and you would guide them on this journey and charge, charge, charge, charge, charge. One of my favorite examples is one of the most profitable lines on Disney's balance sheet is their chicken fingers. They're charging 7x on their chicken fingers. When you think about it, they're telling children's stories about cars racing to then put the consumer on a path where they are actually then making money off of them when they get to the park. They ride a ride. They buy a toy. And then they're making money off the chicken fingers. The way that I think about brand is there's many levels of brand.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“There's a pretty good case that the answers mostly no. I deleted my Instagram a couple months ago and I've never felt better in my life.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Putting my finger on the picture and it opened it, and then it disappeared and I like teared up. I was like, oh my God, what the fuck just happened? And I told everyone about it. That is a tiny, tiny idea that fundamentally changed how we interact with our phones. You had waitlists out the door to download that app so everyone could experience that magic. Same thing with Facebook. It was like, holy shit, someone poked me. You never really had that before. And the demand is just so obvious. Chiel didn't write the $500,000 check until they had millions of users. There's a different argument of is that good? Is that a business that should exist? Have these tools and these products that are basically only scaled and existing on a venture model? Is that actually helping things?”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“I've always had my problems with venture, and I've always just from a first principle standpoint, I went and raised around a venture and ended up giving the entire round back before I spent a dime of it because I learned what venture was. And I was like, no, this is not for me. This does not make sense to my brain. I thought that I wasn't smart enough to play in that game. And what ended up turning out to be more true is that the model is just very strange and doesn't really work for almost anything. In my opinion, the fool at the venture back table great for venture capitalists, the fool for the most part at that venture back table is the entrepreneur. But again, like Snapchat, Facebook, these ones that are gigantic and around and ended up sustaining a real use case and building a real network, their servers were shutting down before they took their first check. There was such a demand for that. I remember opening up Snapchat for the first time.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“That idea pulled any thought out of my brain and pulled any free will that I had inside of me and forced me into that execution. And I'm just a huge believer that those are the best, most powerful places to spend your time and energy on is when you don't have a choice but to find that true sentence that is so in demand that people are literally banging at your door for it, that forces you into action. I always like to start from that standpoint rather than, hey, let's get some great action and see what happens.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Stupid thing about ideas are the most valuable things. She goes, No, they're not. I have the best ideas. I go, amazing, what's your best idea? Well, I'm not going to argue with you right now. I'm like, yeah, because you don't have any because they're unbelievably hard and they're unbelievably scarce and they're very, very rare. And when you have one, you know it because the market pulls you into it and the execution happens. You don't get to choose. The weighted blanket thing, when I found that in the corner of the world that no one else saw and I called it a 25-pound gravity blanket for sleep stress and anxiety, I literally did not have a choice. I put that on Kickstarter. Boom, we did like a million bucks in 24 hours. And I was on a plane to China to go convince whatever manufacturer I possibly could that this thing was real and that we had to set up a new manufacturing line to go make $40,000 blankets or I'm going to jail.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Getting beaten down over and over and over again by trying to force what I thought was my cool idea into the market, the market doesn't care. The market revolves around this immeasurable truth that they respond to. And when you throw that truth into them, they react. And that reaction is undeniable. And the terrifying part is that it's very, very obvious, very, very quick. And no one wants to admit that their idea sucks. Which almost all of them do. My favorite question, because I'm now the idea guy on Twitter. It's my little rebrand right there. I've been saying this for years that ideas are like the most valuable thing that there is. And everyone for the last 10 years is all execution, execution. Absolutely not. And my favorite question to ask those people are, oh, ideas are really easy. What's your best idea? Someone replied to me on Twitter about this when I tweeted some.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“That's scary. That is a path that you can't tell me there is no step by step path to get you out of that. The step-by-step path is throw the fucking playbook out and go run around on the street and talk to a thousand people and see what they say and maybe be open to the fact that we are trying to sell socks right now. But the conversation about socks might actually lead you to realizing that you have the best idea of all time for a new winter jacket. That is how you find product market fit with a consumer business. And that's fucking terrifying. The thing here that's really, really funny is I test hundreds of ideas all day, every day, in different ways. I'll tell you or someone that I may be like, oh my God, did you hear about the new weight loss pill? I'll see how they react to it. If they don't react to it and they aren't asking me more questions about it or texting me about it, they don't give a shit. And there's almost nothing that I can do. I learned this the hard way.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“You kill the soul. I have a rule. I really don't invest in almost any consumer businesses because I kind of think for 99% of consumer product businesses, if you need an investment, you don't have a business because all of my businesses have been profitable on day one. On day one, there is enough of a demand for it where if I show it to a thousand people, 200 of them are buying it. If you don't have that metric, you don't have a business. And if you can't convince the consumer that the thing that you're selling is so compelling that they should wait six months for you to deliver the thing that you are describing, you either don't have a good product, you can't describe it well enough, or the market doesn't give a shit. And I can tell that in 10 seconds. And that is something that makes people unbelievably uncomfortable and terrified because, again,”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“His whole net worth on the line. Mortgages house, he sold everything and just started a new company. I was like, okay, cool. Nine million bucks, boom. I'm going to build this fucking adult playground. That's insane. And again, to be very clear for this being a business podcast, what I am talking about and the things that I'm talking about is mostly specifically for consumer businesses. And consumer business, my belief is that they act totally different. They are incantifiable. The second that you try to start to put those constraints on it, you ruin it. They are a completely different breed where I think for the past 30, 40 years, there's endless, endless examples of this. When you try to fit that magic consumer business into something that is constrained by what would breed a profitable outcome for a SaaS business.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Incentivized for what you're communicating with the people around you on what the mission is, all of that gets convoluted where you are missing the magic moment of walking the crazy fucking trail and seeing the woodpecker because you're worried about is this a quantifiable thing with a return? The biggest returns come from jumping off of the cliff.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Lot of money. That doesn't really stand the test of time. I don't think money rules the world. I think this undeniable magic rules the world. And I think the people that are able to tap into that and shape that rule the world. And then I think money follows that. Money is not the thing. Money is the measurement of the thing. And we've kind of forgotten about that. I call it money worship or number worship. We've become obsessed with this idea that truth is quantifiable. I just don't believe that that's true. And the second that you can quantify it, you're sort of measuring the measuring stick. You're missing the point. The point is not money. The point is to make incredible things for the world that then gets you money. That subtle difference is unbelievably important. And if you misstep that, how you're building your company, how your brain works, what your inside is.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Fucking invented Terminator. What are the things that are actually driving those people? It's not some quantifiable thing. It is some undeniable spirit that they have this fearlessness where they are able and comfortable to just follow in a cheesy way. They're following their heart. And they are so committed to that truth that it leads them down these windy, insane paths that that path actually ends up having these paradigmic discoveries or inventions. What is the through line there? It is this unbelievable commitment, obsession, transcendent infatuation with, in my opinion, finding something that it's true. And I think things that are true aren't really quantifiable, which is why if you talk to most people and what they're doing with their day, they're trying to get money. They're trying to make a”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“In history, I think if you look at these paradigm shifting moments and ideas and creations and inventions and people, the through line is that there is a really fucking weird non-through line. If you tried to get there by doing their morning routine, you got to go a little deeper than that. And if you look at Leonardo da Vinci, you read about how he used to spend his day. I read his book, one of the craziest things that stood out to me was that like he just spent six months taking notes on how the woodpecker's tongue worked. I was like, what? That is what got his attention. And then the guy who invented Pokemon was just out collecting bugs. And James Cameron was just a truck driver that fell into taking over a movie that was about to fail. And then he just basically”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Gigantic. And no one, no power at B, no bank, no amount of money, no person can take that away because it resonates on such a true, deep level with the human spirit that it's gravity. It gets sucked into the market. And no one can stop that.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“That's unbelievably scary because your brain immediately wants to have these rules that lead you to a specific outcome. When you start to build something in that way, it feels really good and it makes you feel calm and secure. But I can almost guarantee that if you can quantify your plan with a certain number and a certain step, there will be no magic that emerges from that. And I think you can see that over and over and over again, which is why I'm pretty optimistic about not really ever being beholden to gatekeepers or needing a certain amount of money or something or having to ask permission. It's like if you are actually incredible at what you do, that will find its home in the world. And if it is true, that home will be.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“I think if I were to say this in an annoying one-liner, is that I deeply believe that magic is real. And you can't quantify that. You can't buy that. You can't put that on a graph. You can't plan for it. The things that shape the world are these anomaly things, these events that no one ever could ever see coming. And they happen in the entire world is different. You can't plan for these things and you sort of have to get to that magic by throwing out every rule and exposing yourself to this. The only rule is that there is no rules. You actually have to jump off of that cliff. And anyone who's made anything that has truly resonated with another human being, I think when I try to explain this to them, they really, really understand.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Product. And that is competitive. You can compete on that. And if you own that positioning in the consumer's mind, that is what I would like to call a real moat. Do not underestimate the power of the positioning and the ideas that come around how to position something the right way. Because in my opinion, that is the product.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Sorry if I'm butchering the story, but something like this happened where Coca-Cola had hundreds of thousands of taste testers and they put the same Coca-Cola formula in a bunch of different bottles and cans and cups. And the thing that they realized was that when someone drank the same Coca-Cola formula from a white cup and then they drank that same Coca-Cola formula in a can that had the Coca-Cola logo on it. Not only did different parts of their brain light up, different parts of their brain that was triggered by taste buds lit up. So positioning that product around, it literally changed the way that your brain experienced its taste. When people say that ideas are not valuable, the idea of getting to this place where you are just flicking someone's brain 10% to make them imagine something different while they engage with the thing is a completely different.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“And it takes a long ass time, but shaping it in someone's mind, again, like the blanket, 25 pound blanket. That product exists. It's out there. There's a 25-pound blanket. Let's position that. It's a gravity blanket for sleep stress and anxiety. 10% of your body weight helps you relax. Boom. You just invented a brand new product because you positioned it a little bit differently. How you craft the description of your product is going to change the product, the brand, the company, the customer, and then how you do that literally defines how it sits in the customer's head, which is an actual different product experience. One of my favorite brand stories of all time.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Change the entire business. I know the numbers that other astrology companies are doing. We are crushing. Starting a candle company that sells 12 candles for your signs is not interesting. Positioning it as a personalized gift that is based off of your birthday. That is a positioning exercise. And that changed the design, that changed the product, that changed the roadmap, that changed the customer, that changed the promise. The way I like to describe it, there's like a 12 hexagonal orb of inputs and outputs. If you start messing with that, it really starts to change everything. If you try to force that or you try to neglect a piece of it, you're missing the big prize, which is getting all of it right together at once. Because if you get all of it right together at once, you have something new and unique that lights up the customer's imagination.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Collectively, we're like, what's something that's going to be big? And then we both were sort of like, oh, astrology. And we worked on the positioning of an astrology candle for about a year and a half. And it was brutal. And we both just could not give up. We tried to throw out the idea like 12 times, but there was just something there about this intersection of there's something there. And we just kept on going and it ended up being a positioning exercise where the light bulb hit where we came across this idea of it's not an astrology candle. It's a personalized birthday candle. We're going to position it as a birthday candle. And holy shit, positioning it like that. Now you're not buying a Leo candle. You're buying your candle. Now you can buy your jewelry. You can buy your book. You can buy your whatever. That slight sentence change literally.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Me, the way that I think about this is that the positioning is the product, it is a part of the product and actually dictates the actual design of the product. Gravity is a great example. Birthday candle is probably my favorite example. So my partner on that one, co-founder AJ, my best friend, we were at his office one day just shooting the shit about ideas. And we stumbled on a few candle businesses. And we were like, wow, those are crazy businesses if you can get one.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm doing this for the rest of my life because I just found out it's possible. You can still find magic in the world where I was so ready to give up. I still get DMs all the time, people being like, my grandmother sleeps better now. This wasn't a thing that I tricked the market into. I actually found and created a thing that really helped people. And that's it. I'm locked up for life. That's what I'm going to be doing forever.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“With this 2 Blanket I made and was walking in. Can we do 5,000 of these? I got someone in Brooklyn, and then I was all set up. I made the video for like almost no money. I was working with this media company. They were going to blast it out to their email list and all this shit. We launched and it was like. And then it was like, oh, well, that was basically everyone from the email list. It was all my friends and family that just bought. And then it was just like bing, bing, bing, bing, bing, bing, bing, share, share, share. Lil Wayne shared. I was like, what the fuck? Lil Wayne just shared this. Good morning America picked it up. Boom, boom, boom. Literally woke up the next morning. I had a million dollars in my Kickstarter bank account. And I was like, okay, I can get a hotel literally broke down in the street was like, this is insane. I can't believe that worked. Like I took the leap of faith and I caught the last hook on the bottom of the ocean and now I'm breathing. And I was like, this is fucking awesome.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Chest and I passed out Like, holy shit, this is gonna work. I've been running tests, started a handbag business, I started an art business, I started A t shirt business, I started managing art. I was doing all of these things Make these things, these ideas, and you put them out in the world, and it's just flat. And I built my little landing page, did the little test, and I was getting emails for $250 product for 50 cents Like, this is bonkers. I either died on the subway and I'm in. Or this is real and I just found this. So I thought it was going to do well To Brooklyn, put the sample over my back, was walking around Brooklyn.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“That thing can help me sleep on the subway, this will help anyone sleep at night. I went home, tried to find something online, and there was literally nothing, which is again this really weird moment of this is not how the world works. Do I see a bag of a million bucks on the street? There's no way. I thought I was going crazy. I was like, this isn't real. There was like two grandmothers on Etsy selling this shit. No one was selling this. I bought some beads on Amazon. I bought a blanket on Amazon. I literally put the beads in the middle of the blanket. I folded it up, stitched it.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Like, can you say that again? And she repeated it, and I was like, okay, through all the pillow plans off, quit that company. And I was like, oh my God, this is an opportunity. I've never heard of that. I want it immediately. That sounds real. I experienced a version of it and it helped me sleep on the subway.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Like a slog. I was working on a Starbucks 24 7 and then would slink into the subway. It was pretty funny. I got into this meeting and she was like, Oh my God, you look so tired. I was like, thanks. I made a joke. I was like, I had to sleep on the subway last night, but it's okay because I cuddled up with my bags and it was actually surprisingly pretty comfort She Oh, you know, that's a very real thing. If you sleep with 10% of your body weight, An incredible natural anxiety reliever, and it helps you fall asleep.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“I tried to do a lot of stuff for a long time and it didn't work. I was at less than broke like way more than broke. Was working on a pillow. I was working on designing a pillow. Celebrity, by the way I was designing this celebrity a pillow. And I had a very important meeting in New York. And I didn't have any money, and I didn't know anyone in the city at this point. And so I had to spend the night on the subway. And I spent a few nights on there. The third night, I was gearing up for this meeting with the sleep scientist.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“Out, they laughed at me about what do you mean you're going to put a 25 pound blanket on me? And then they put it on. They were like, Oh my god, again, that same sort of moment. This is something I like. And they were very, very vocal about it. So I put on Kickstarter and then literally boom, every press ever wrote about it. We did a million bucks in 24 hours. I was running around on Good Morning America flying all over the place to do these interviews. I had to jump on a plane to China. It was like the craziest whirlwind of all time. And yeah, it was because a new idea was discovered and positioned in a way that delivered an incredibly exciting promise to people at a time where they felt incredibly stressed. And here was this new invention, a 25 pound blanket that was going to help. You sleep better, be less stressed, and feel good.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source
“That one was totally wild because I really went from truly zero to having success literally overnight. And I created a brand new category of products that's like a billion dollar category now. There was literally nothing out there that was selling this idea of weighted products to help you calm down and fall asleep better. Don't get me wrong. That came from a crazy me jumping off of the cliff type of I have no fucking clue what's going on, what's going to happen here. And I stumbled into that in a very funny way. That was a really funny at my wit's end. You know, we're just going to try this because I love it. I love it. I put the thing on my chest. I passed out and I loved it. And I was like, you know what? I'm just going to see if other people like this and the few people that I had try it freak.”
2023-01-10 · Invest Like the Best · John Fio - Creating Magic for Consumers - [Invest Like the Best, EP.311] · IDENTIFIED FROM THE TRANSCRIPT · source