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John Gald

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  1. Gosh, I would love it. I had a great time, and I really appreciate the opportunity to sit and have these discussions with you guys.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  2. And I think it's a really fascinating area. There's been a lot of study on it and kind of essentially overturns a very old idea that our brains are immutable. So I think those three are a great start for people that may find this stuff interesting and kind of want to delve in more to it.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  3. Honestly, I think one is self comes to mind. I think Antonio Damasio's book that I recommended to you is a fabulous book to read as we talked about, it's incredible from a biological standpoint, but yet it has so much applicability to the macroeconomics like you discussed. Stan Haynes' book that you basically opened up our conversation with is another it's mind-blowing. I mean, it's an incredible book. There is so much to kind of think about as you kind of go through that book. And then another one that I really enjoyed is the brain that changes itself. Its by an author, his name is Norman Deutsch, I believe. And it touches on a topic in neuroscience called neural

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  4. You wouldn't be hard pressed to find that a lot of these individuals that are having this lack of empathy, they most likely had some kind of stressor early in life, some traumatic event that significantly impacted them. And so again, it probably impacted them so much that subconsciously, like you were saying, their empathy was dampened significantly to the point where they can do things that Blow you away, and you would think to yourself, how could anyone do that? But for them, it doesn't seem like it's a big deal.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  5. This is a guy who's been studied to no end in neuroscience. But it actually further illustrates the whole idea of the 10% portion of our brain that's being used because, I mean, if you have a small little area in our brain that when it gets knocked out, has such a profound effect. I mean, I think it really speaks to how powerful all these little tiny areas are in our brains. In Eugene's case, this patient that had this spiral encephalitis. I mean, it drastically changed his life to the point where he had breakfast in the morning. He wouldn't remember. So he'd have like five, six breakfasts, right?

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  6. To kind of reduce that activity from those mirror neurons and allow us to say, no, that's not me, that's my child eating the ice cream. Whereas in this patient's case, in Joel's case, he can't do that. And so I don't know. I mean, like you said, there's a lot of different examples out there of really, really cool studies. I'm sure you're aware of the patient Eugene, or he's known as EP, who had the lesion from viral meningitis he had in his central nervous system that it basically knocked out a portion of his meteorial temporal lobe. And he was no longer able to create new memory.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  7. Help us to act in the same way as Joel. But the difference is that most of us receive veto signals from other cells that help to dampen the mirror neuron activity and allow us to distinguish what's happening to us versus what's happening to someone else around us. When I think about this, I think like I was saying, when I go and have ice cream with my kids, let's say I opt out and having ice cream and my child is sitting there eating delicious bowl of ice cream from some ice cream shop that we decided to go to. You know, I'm sitting there and I'm observing them eating it and I'm understanding that particular action. And I mean, I've caught myself actually almost imitating taking that scoop ice cream and putting my mouth. I see him eating it and I have my mouth open like, you know, I'm going to do it myself, right? But yet we're able.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  8. Joel is injecting a person with something he feels a sensation of the needle going into his own arm. If he sees someone with an amputated arm, he feels a sensation or feels as if he also has an amputated arm. And, you know, to take it a step further, he feels other people's emotions too. So, you know, have almost like this ultimate form of empathy. And the interesting thing about it is that we all experience another person's world to some extent in our lives as well. You know, I mean, I can just think of any number of situations where this phenomenon has happened to me, you know, when I've taken my kids out for ice cream or whatever. But we have our mirror neurons to thank for those responses. And these are neurons that are found in a number of different regions in the brain.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  9. Don't know why this story kind of sticks out in my head. I don't know. I just think the whole idea of these, they're called mirror neurons is just so fascinating to me. There's a story that I've talked about in one of my lectures in the past. And it revolves around a physician from Mass General Hospital in Boston. His name is Joel. And he has a condition that's called mere touch synesthesia. And it's basically the ability to feel other people's touch, pain, and emotions as if it was happening in his own body. So if Joel sees someone scratch their head or frown or sees someone else get punched in the arm, he feels it. It's incredible to think about that. It's almost like he's hyper empathetic.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  10. Yeah, it's incredible. And as I'm sure you're aware, I mean, all the way up and down our spinal cord, we have gray matter. And so there's a lot of reflexive loops that are going on there that are receiving this information. And then sometimes just sending information right back out on how to deal with that information that's coming in.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  11. Some researchers have begun asking the questions about whether pre or probiotics might help to avert Parkinson's disease. And they've done some studies with roundworms model that basically suggest that this theory might be worth pursuing. So really fascinating stuff.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  12. Primary hallmark of Parkinson's disease. And these proteins, what they do is they clump together and they destroy dopamine producing cells in the brain. And the destruction of those cells causes all the different symptoms that we see, such as tremors with Parkinson's disease. There was a study that was done a little while back in the journal called Neuron, which showed a model of Parkinson's disease and what the researchers did is they injected that protein, that alpha, sonuclean protein into the muscles in the mice's gastrointestinal tract. And in the experiment, these clumps traveled from the gut to the brain through the vagus nerve, which is cranial nerve 10. And within a few months, the mice develop symptoms that mirrored Parkinson's disease in humans. It's incredible. And after these

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  13. They're obviously a supplement that you hear people talking about quite a bit. It's no surprise, I think, to most individuals that gut bacteria can influence gut health. But it probably comes as more of a surprise that they might have a profound influence on the brain and our behavior because they're finding this incredible connection between the gut and the brain. It's been known for a long time that there's a significant component of the nervous system that's found in the gastrointestinal tract, but they're finding a lot of links with the central nervous system. Parkinson's disease is a neurodegenerative disorder that affects neurons that produce dopamine in the substantia nigra in the midbrain. And scientists appear to have found a link between Parkinson's disease and the gut. Misfolded proteins called alpha sonucleon are the

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  14. Back to this whole idea of us utilizing only 10% of our brains, I think, even from an evolutionary standpoint, I think it would be a pretty terrible idea in my mind to spend so much time and energy growing such a large brain if it wasn't used, right? I don't know. I mean, I hear people say that. You know, a lot of it has been perpetuated by movies like Limitless with Bradley Cooper back from 2010, 2011, whatever it was. But that's one of the common misconceptions that I think I hear from a lot of people that don't know a lot about the nervous system.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  15. What's going to happen in the past? I mean, you think about, I can't tell you how many times I've gotten to the shower and then got to where I thought I was done and then thought, did I wash my hair yet? You know, I mean, it's the same exact thing. And, you know, I don't have a lot of hair, but it's the same exact thing that you're talking about with regard to the sandwich.

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  16. Yeah, and I think when you talk about that, what it really brings up in my mind is this whole idea of mindfulness and meditation, because this has become something that's been studied quite a bit in the last number of decades. I mean, obviously, the practice is something that's been around for a long time, right? But being more present and actually being more aware of all the sensations that we're exposed to is something really interesting to think about, especially when we look at the topics that we've discussed so far, you know, and are conscious and subconscious, because you wonder how much would that alter every single day if we've trained ourselves to be hyper-focused on particular things that we're doing and not be distracted by what's going to happen in the future or

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  17. That's a great way of thinking about it. There's so many processes that are going on, right? I mean, just think, you know, when we're out walking and, you know, at the same time, we might be listening to music and we're also trying to observe the environment that's all around us at any given moment, which aspect of that is consciously accessible to us, right? Well, it depends, again, on what part we are focusing on at any given moment are we focusing on the music we're listening to or the podcast? Or are we focusing on our cadence or are we focusing on beautiful rainbow in the sky, right?

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  18. One thing that I think is commonly misconceived, and I've had conversations with people about this in the past, is the idea that we only use 10% of our brains. It's pretty fascinating to think that the human brain has so much untapped potential. Our brain represents essentially 3% of our body's weight, and it uses 20% of our body's energy. So it's an incredibly active organ to think that at any given moment we're utilizing such a small portion of our brain, I think, is silly and it's been disproven.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  19. Think that's right. I mean, I think, like you said, it all comes back to homeostasis. When we continue to give too much of a good thing, obviously there's a lot of people that argue that it's not a good thing. But in their eyes, I'm not certain they even know what they're doing sometimes. Or maybe it's become, as we've talked about privately, it's become such a habit that it's just reflexive, right? They're just seeing a certain problem and they're dealing with that in a reflexive way in order to help bring the system back to midline, if you want to say from that standpoint.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  20. Correspond to events and ideas rather than simply the organism itself. This centering self-process allows the organisms to better adapt to their environment, to plan ahead, to make decisions, and eventually reflect on themselves in more abstract terms. Consciousness helps us figure out these principles and helps us understand how they influence so many aspects of our minds and our culture. When I heard you initially say the question, I'm curious from your

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  21. So Damasio's book is incredible. Biological value is essentially how we manage life. Like the cells are able to self-regulate through homeostatic mechanisms. We all operate on that same exact principle. In the book, he takes a modern retake on neural correlates of consciousness. The most important idea in his book, in my opinion, is the functional role of homeostasis and how it creates the biological value of life regulation. These principles are extremely important because as organisms grow in complexity to the point of possessing a brain, they are able to construct maps of the body in order to monitor those homeostatic ranges among a number of other things. And then eventually these maps begin to

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  22. Dad talking about the World's Fair in Seattle in the early 1960s. Some of the demonstrators that were there were talking about two people communicating with each other on video screens at a distance. And so I think the difficulty here with Neurolink is that, as I've said before, the brain is incredibly complex. And to have, you know, we need to probably have more of an understanding in order to better understand how these can actually perform. So it's my opinion that we have a ways to go.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  23. But with that said, I think if we've learned anything from history, it's that we can't rule out human ingenuity. And Elon Musk is just incredible. I mean, I remember watching the whole SpaceX launch with the two American astronauts and just basically being in awe by the absolute precision of that rocket landing on the International Space Station. And the two astronauts were essentially just sitting there in their seats. I mean, I don't think they were doing a whole heck of a lot. I think, you know, it was all programmed into the computer systems and the rocket. So I think it makes you really appreciate how amazing all the things are that he's trying to accomplish. And, you know, my philosophy in life is that whenever people say things can't be done, I say, you know what, you just wait because you might be proven wrong. I mean, I remember my

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  24. Some of the things that Musk wants to accomplish with his electronic brain computer interfaces, he wants to cure blindness and paralysis and deafness. I know that there's a heavy emphasis on mental illness. He wants to help people be able to do activities without fear or discover the nature of consciousness, any number of things. It sounds incredible. I think my take have kind of pointed toward it being in its early stages. I think a lot of people were kind of disappointed, to be honest with you, on kind of the rollout of the whole neural link. They kind of said it's speculative at best at this point. The implants have been attempted in the past, and they've had kind of a mixture of results in animals. So what I would say is that Musk just doesn't have enough evidence that really kind of points to its effectiveness at this point.

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  25. Exactly it. Touch is one of the most important senses that we experience as humans. I mean, it has a profound impact in our lives. And there's been tons of psychological studies that have revolved around touch and its importance for children and adults alike. And so like you said, I think he's really kind of hitting on that. But focusing more on different avenues that are taking advantage of that particular stimulus.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  26. And so he studied the heck out of this stuff. And within just a few weeks of studies with his patients, Edlaman was able to help train his subjects to learn to associate those vibrations with It's Eagleman's opinion that the data received through this vest will become second nature subconscious, like we've talked about in the past, and it's going to give us almost a sixth sense, you know.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  27. Human sensory perceptions are not an objective reproduction of reality, but instead an inference that the brain draws from the signals it receives. So about a decade ago, his research led him to this really fascinating piece of technology that you were talking about, which he called Vest or the versatile extrasensory transducer. It's a wearable device that these individuals wear over their torso and it has a number of different vibrating motors in it. And what's really fascinating is that the VASC can take in a number of different types of real-time data, such as sound waves or as you said, stock market trends, and it turns that data into dynamic patterns of vibrations in the motors.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  28. David Eagleman is a brilliant Stanford neuroscientist. His belief is that there should be more to the human sensory perception than just our traditional senses of sight and touch and sound and taste and smell. Eagle Min has dedicated his career to studying how the brain takes in signals and constructs consciousness. During his career he became really interested in something that's called synesthesia, which is essentially a neurological condition in which stimulating one of our five senses creates a simultaneous perception of another one, such as individuals who can hear color. And so I think he kind of took that, continued to study a lot of that. I mean, a lot of his work on synesthesia showed that

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  29. Really stands out in my mind because I certainly have run into this same issue in the past is the loss of version bias where we have a stock in our portfolio that is down so much, but you just don't want to sell it, right? Because you don't want to admit that you made a poor decision and you're thinking to yourself, all this is bound to go back up. But the reality is in a lot of these situations, you'd be better off taking your money out and go and put it in a different investment, maybe a higher quality stock or something and your outcomes would probably be infinitely better.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  30. You as an individual watch the SP close on the upside five trading sessions in a row. So you place a short on the spider because you think there's a good chance that the market will drop. But the thing is that past events don't connect future events, right? So the market being up five consecutive days in a row is basically irrelevant. Another one that I think is really, really interesting and I think is part of the reason why Buffett was so successful in Munger is the whole bandwagon effect. You know, they didn't follow that path. There's a ton of bandwagon effect going on right now in the markets. I mean, you don't have to look too far to see that. And Buffett and Munger just resisted that. Their big philosophy, I know there's lots of quotes out there, but one that really sticks to my mind is be greedy when others are fearful and fearful when others are greedy. So I think that really speaks to our biases. And then one that

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  31. Incredible investor by any stretch of the imagination. I enjoy doing it. You know, I've done it quite a bit. But becoming an investor, you have to educate yourself, right? You have to know how different investments work, but you also have to try to overcome your biases because they can derail you really easily and your investment strategy. And there's a number of different types. I'm sure a lot of people have heard of the number of different biases that are out there. One, a confirmation bias. You can flip on any news station CNN, MSNBC, Fox News, and know that there's an incredible amount of confirmation bias going on and fear. You don't have to look too far, but confirmation bias plays a big role in investing too because we tend to put more weight on opinions that help to support our own opinions on things. So there's the gamblers fallacy. That's another perfect example of bias. So let's say

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  32. I was kind of talking about dealing with biases. I mean, they play such an incredible role in investing decisions that people make every single day. I'm sure yourself can think of a number of situations where you let your own bias affect the way you made a particular decision in an investment that you did. The decisions that we make as humans show that we tend to try to oversimplify and make irrational choices. Our brains tend to default to fast intuitive, automatic, and emotionally charged decisions. And these are mostly due, again, to our survival instincts that we have. When we look at the world with our biases, we tend to place filters up that can alter our perception and our decisions. So part of becoming an investor, and I'm obviously not a

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  33. Humans develop this fear response as a survival mechanism to protect ourselves from predators. You know, if you're out running along a path out in the woods and you come upon a curly branch that's laying on the ground, I venture to guess that a lot of people would probably jump in excitement or jump out of the way because they thought, you know, is that a coiled snake that's sitting on the ground? And there's a reason for that, that we have those automatic responses to protect us. However, in a world where people are constantly trying to take advantage of you, this fear system can be oversensitive, reacting to dangers that don't actually exist and tend to push us toward decisions that don't make a lot of sense. So I really, really think the neuroeconomic stuff is pretty fascinating. And then from the other stuff that I...

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  34. They found is that many of the brain damage players who did well on these specific studies actually did not perform well when it came to making financial decisions in the real world. Many of them went bankrupt. Their lack of fear and judgment led them to get mixed up with people who took advantage of them. So I think what they found was it indicated that emotions can play an important role in protecting us.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  35. Single round of the game, right? Because since the return on a win has a much higher reward, obviously, than the potential loss, the risk and the risk in each round was 50-50. It just makes sense that you would just continue to do each and every round. The players with emotion-related brain damage took a more logical strategy, like I just talked about, and they invested approximately 84% of the time while the non-brain damaged individuals invested just 58% of the time. And so as you can kind of guess, the emotionally impaired individuals outperformed the non-brain damaged participants. And so what did they extract from this? Well, the researchers obviously initially believed that fear had a lot to do with the poor performance from the non-brain damage participants. And then when they took all that information and, you know, went a step forward with it.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  36. And then the player is with undamaged brains were more cautious and reactive during the game and wound up with less money at the end. And then Daniel Kahneman has run some really cool studies with a number of different neuroscientists. One that I thought was pretty fascinating dealt with players who were given $20, and then they were asked to play a simple gambling game that involved 20 rounds of basically tossing a coin. And if they won the coin toss, they earned $2.50. If they lost the coin toss, they had to give up a dollar. So they could choose to not play in any given round, in which case they just kept their dollar. So from a logical standpoint, you know, if you had to think about it, obviously the best strategy with a coin toss would be to do everything.

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  37. There's a couple that come to mind. One that I think is really interesting that I've been doing more reading about is neuroeconomics. I also think biases are really, really interesting. Focusing first on the idea of the neuroeconomics, one study that I read recently, it was a study that was focusing on 15 brain damage participants that had normal IQs in the areas of their brain responsible for logic and cognitive reasoning were completely intact. What they found is that when they conducted the study, the study suggested that the participants that lacked emotional responsiveness actually had a significant advantage when they played a simple investment game. The emotionally impaired players were more willing to take gambles that had high payoffs because they lacked fear.

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  38. Of squash that, you know, get that under control. And then it was revisited in his own experiences that he was dealing with presently. So, I mean, it's just crazy stuff.

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  39. I actually have not read a lot about it either. It's just from my own understanding of the nervous system and then thinking about all these situations like you were just saying where for whatever reason subconsciously you're able to just figure out these unbelievable things as you're sleeping at night. I mean, it goes back to essentially that at the beginning of our discussion when we were talking about that paragraph from Stan de Hayne's book where our self is just a database that gets filled in through our social experiences, right? I mean, in that case, like you talking about your friend and having this experience where one of the individuals that he was in charge of was just not pulling their weight, was lazy or whatever, it obviously had a profound effect on him. He wasn't able to come.

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  40. So, I think that a lot of times that's what it is. Like if we're studying a particular scientific phenomenon like I've done in the past and we're likely deeply thinking about these different ideas and are trying to figure them out, the more we work through and think about them, the more we strengthen those pathways, the more reflexive, I think that thinking becomes. And it gets to the point where, like I was saying with us hearing what a horrible person we are earlier in our life, it reaches our subconscious and it almost becomes automatic. And so these same examples have been written about thousands of times over the years. I mean, I know in us talking in the past, you had mentioned Einstein. And that's a perfect example of how he was able to kind of think through some of these really complex ideas that he had to work through.

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  41. Ability to filter those things so that, like I said, they can allow certain stimuli to have a more prominent effect. And then other stuff to just kind of fall to the wayside. I guess if you want to say that. The way I kind of think about it is that every time we think or feel or do something in our life, we strengthen a particular pathway. And from a psychological standpoint, you can see how that can have such a profound effect. I mean, if you've been told your whole entire life that you're not good at something and you just continue to subconsciously allow those things to cycle through your brain over and over again, you might not even know that those things are happening and yet they're having a profound effect on your life. And so as they say, habits are well traveled pathways, right?

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  42. Figure out what's going on. You know, I think the difficulty in life is that there's so many distractions out there, right? And so our brain has to deal with a massive amount of information that constantly floods it from all the senses. And it's incredible that we can focus on what's important and tune the rest out, right? I mean, to me, that's just amazing. You know, our prefrontal cortex, for instance, would just get completely overwhelmed if there weren't particular circuits within the brain that inhibited certain signals and then allowed other signals to be able to continue on for us to be able to really hyper focus on those things. And so I think the main thing that I really think about with regard to that question is a person's ability to focus on something.

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  43. I first heard you say that, the first thing that I thought about was sleeping at night. And I'm sure you have probably had this experience in your life where you're trying to work through something that is extremely difficult. And you're trying to wrap your mind around it and you just can't seem to figure it out. And then you're like, you know what? I'm just going to sleep on it, as they say, right? So you go to bed. In the middle of the night, and this has happened to me a number of times, you'll wake up and you'll be like, I know exactly what I need to do, or I totally understand what's going on there. And you're not consciously thinking about it because you're sleeping, right? But yet, like you said, we have these reflexive loops, these subconscious loops that are continuing to process that information and help us try to.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  44. Eyes, but your eyes are only really focusing on one. And why is that? Yet, like you said, if they're able to represent that in a way where it shows that the person is still actually able to see the other object, it's just not becoming something that's conscious to our higher cortical areas. So, I mean, that's kind of what I'm getting from it is if you look at the study, I think a lot of it really kind of boils down to, again, where are we at? Are we present? Are we focused? Are we in the moment, as they say, and then what kind of strength is there in that visual stimulus in that case?

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  45. From here, there's a lot of stuff that's going on. If there's interference from previous or subsequent stimuli, and if it's great enough, the response Where it may weakly encourage behaviors in ways called subliminal perception. However, in the absence of strong inhibition, the prefrontal and prival cortices will send messages back to the primary visual cortex, and then the messages will continue to reverberate and amplify throughout the brain. This stuff actually gets into a lot of the stuff that Dehain actually discusses quite a bit, which is that global workspace network and really subjectively dictates the experiences that we have and whether they're going to be conscious or unconscious. So there's so much going on there. I think it's so fascinating when you think about the fact that clearly there are two totally different images that are being displayed to your

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  46. That's probably what's going on where the person has become extremely conscious of one object versus the other. But the way this works is information becomes conscious through something that's called a top-down attention, whereby depending on whether we are absent or present mentally in the situation, and then the strength of the stimulus is going to determine how much those inputs will be assumed by our brain. So for example, in the situation that you're talking about, we have this visual stimuli that's coming in and the stimuli is exciting our retinal receptors in the back of our eyes. And these messages are then relayed on to the thalamus. And then from the thalmus, it's sent back way back of our brain because that's where our primary visual cortex

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  47. That stuff is incredible. What I would be curious about too is how often is that your dominant eye that's actually picking up that's focusing in on one image versus the other? And I would guess that it's a lot of the time, right? So this basically boils down to conscious access hypotheses. And the conscious axis hypothesis emphasizes an important property of consciousness, which is the global axis of information in this cerebral cortex. So the brain has multiple cerebral networks doing different things in parallel. And many of the systems do unconscious processing of information. When a mental object becomes conscious, many systems will synchronize their processes around analyzing and manipulating that mental object. So I think in that situation,

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  48. There's an older optical illusion where you see this picture and there's essentially two animals in it. There's a duck and there's a rabbit. And when you look at it, you can either see the duck or you can see the rabbit. But no matter how hard you try, you can't simultaneously see the duck and the rabbit at the same time. And so I think this is a really good example of how our brains are only kind of able to hold on to one thought at a time consciously. And from a subconscious standpoint, I think that there's probably a lot of stuff that's going on. But even that subconscious thinking is a separate entity than the conscious thinking that's going on.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  49. Running at several oscillations per second. And not only are we restricted to attending consciously to only one problem at a time, but we cannot even unconsciously be thinking about another. There can be no background processing or clever unconscious thoughts. So as Kahneman said, we can't have two thoughts at once. I know from like my own experience Sometimes it might seem like we can be thinking about more than one thing at once because the frequency of change of thought can be so rapid and may seem as though it came all at once, but it is always just one thought after another. And so one way I think you can think about this is utilizing optical illusions, for instance. My kids are really into optical illusions right now, especially my older daughter.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  50. I think that's incredibly fascinating. And I think that it really speaks to how much our brain processes all of these individual stimuli and how it really has to hyper focus on certain things in order to figure them out. The idea, I think, here is that our brains need cooperation across networks or entire regions of the brain. I think any given problem must be split into tiny fragments to be dealt with in parallel across the entire densely interconnected network. I think this implies that the networks make one large coordinated step.

    2020-11-01 · We Study Billionaires · TIP321: Investing & The Brain w/ John Gald (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT