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John Hendricks
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- 2022-01-17
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- 2022-01-17
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“Well, I think a lot of people have read Malcolm Gladwell's book where he talks about the 10,000 hours. I really believe that I look at anybody I've ever talked to, whether it's Ted Turner, Elon Musk, or anybody, they've put in so much labor and effort. And it really is 10,000 hours or more if you just count it up. And one time when his book came out, I said, yeah, I did that and more. But you've got to count on 10% luck, things just lining up. You know, we talked about one of them today, you know, at the darkest hour, just the luck of just calling the right person and that right person responding favorably. I'm talking to John Malone. You know, without John Malone, without those four cable operators stepping up when they did, I don't know if there would be a Discovery channel today. I would have worked hard, you know, to find other routes. I think I might have found them. It might have been more difficult. But again, I think it was just a good fortune of knowing the right people at the right time.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“I wonder, I mean, we were 31, 30 years old. He had this really bold idea and a vision, and it was just at this nascent industry, it was at the beginnings of what would become such a powerful and important industry, the cable industry, which has gone through major and is going through major disruptions today with streaming and cord cutting. When you think about all of the things that happened, all the things that had to go right for this to work, all those moments where all the puzzle pieces, because this is a very complex business, how much of your success do you attribute to how hard you worked and how smart you guys were and how much do you attribute to luck?”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“It's risky. I mean, you know, again, you have to have the financing in place. You have to have the delivery infrastructure. So in the case of streaming, you don't need an international satellite infrastructure of 30 satellites transponders to get your signal across the globe. It's a little bit easier, but it's still complicated. Again, we're very, very encouraged that we now are collecting payment from 20 million households. And that's around the world. So we have been global from the start.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“And you are, it is a publicly traded company, went public in 2020, I think. It's a different story, right, obviously, to ICDS stream because it's. The risk is different, and you by that point, to be frank, you were wealthy beyond your needs and beyond generations. So your sort of personal risk was somewhat lower, but still imagine that it's a challenging business, right? I mean, you've got to, at the end of the day, you've got to get people to subscribe.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Take great movies rather than create a linear channel feed, which is what HBO did, Netflix says, no, you can watch all movies, but you can watch what you want to watch when you have the time to watch it. So it's that ultimate control when you turn on the TV at night at 8.14 of being able to pull up something that you want to watch for the next hour or two. And so I felt I could do the same thing that Netflix did that for movies in the world of nonfiction content. And so you can probably guess my first call. It was to the BBC. So when we launched Curiosity stream with, you know, well over 100 titles of great content from the BBC and other providers.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's back to kind of the original mission, which is try to stay away from the word educational because that, you know, kind of brings up eat your spinach kind of TV. So is there a nonfiction content that's entertaining and enlightening? What was becoming clear to me is that something magic was happening in 2007 with the launch of Netflix. What Netflix did was the same concept that HBO did.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“You decided in 2015 to, I guess, kind of go back to your original roots, you launched a venture called Curiosity Stream, which is essentially a version of your, I think, your original version of Vision of Discovery, which is great educational content, but that would be available on demand through smartphones and then other formats.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“For me, I mean, I was on the board for all those years, and I supported because you're right. I mean, you have to have a sustainable organization. And when you have over a little over half of your revenue is from advertising, it drives you to certain decisions. And so, you know, for me, my mind just started to wonder of like, well, is there another model for this type of content?”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I think it's clear to viewers the evolution. It was kind of forced partially by just raw economics of people's viewing taste in the majority. At some point, management starts looking at the revenue model. And it just became irresistible as people initially saw that, well, gee, if we put on a history channel, pawn stars. Gets a little more rating than the history of the history series, for example. And I remember the bittersweet moment, you know, when the ratings came in on honey boo boo. But in the back of my mind, it was like, you know, that's not the kind of content that I get enthusiastic about and certainly not the kind of content that drove me to start discovery. And so, you know, for us, I think the pinnacle of discovery, at least in mission. Being through to mission was when we co produced planet Earth.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Like, I don't know, like a milkshake made with agave instead of cane syrup. It was delicious and a little bit healthier. Than what was being offered on mainstream network TV. But a little bit more fun than, let's say, PBS. But over time, Discovery did and does today aired a lot more like reality type TV stuff, stuff that really was cheap to produce but got a lot of audience ratings. And I wonder if over time you think that it kind of strayed from the vision you had initially.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“The story of discovery in the 90s and the 2000s is well known. It's now a huge, enormous player in the media world. You are no longer sort of affiliated with Discovery today, right? I mean, you obviously ran it and continued to run it into the 2000s, where the chairman for some time. But just to be clear, you're not. Associated with it at all today, right? Discovery Entered a phase of stability in 1988 and then just a consistent growth and acquiring other networks, the learning channel and starting animal planet. But here's what I want to ask a broader question. The evolution of discovery because it really was when you started it and when you ran it, it was like a slightly commercial version of PBS. It was great content that was also good for you, right? And it sort of proved the model that you could do both things.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“And it was the idea was as simple as that, but as profound as that, you know, and we kind of all said, yeah, you know, they all kind of looked at me and I said, I think it's a great idea. And, you know, before that meeting ending, we said, that's one idea we want to implement. And so that was the origin of Shark Week. And I think it is the longest running television series event in television history right now. It's the longest one that's being maintained.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, is an 80s that time frame, we were just doing some novel things live from Russia was certainly. And so we had a, I remember we had a meeting at the Hay Adams Hotel, which was kind of fancy for us. And we had the whole executive staff and the programming staff. So it wasn't a big group. I would think there was probably around 20 in the room. And we were just, you know, we told everybody, bring your ideas. And so we were just going around the room. It was the classic what if me? What if we did this? And this young programmer, Steve Cheskin, and he said, what if? He said, you know how independent TV stations have like Marilyn Monroe week or John Wayne week or the movies five o'clock every day he says they have theme weeks he said and he says he said what if we had shark week”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“All right, so you start to really find your audience and you are reaching, I think, already potentially 30 million households by June of 88th. That doesn't mean 30 million people are watching you. But really, I think the turning point, if I'm not mistaken, was sharks when you started to talk about or air things about sharks. Is that fair to say?”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Show, yeah. Oh my goodness to have Johnny Carson talk about Russian programming on the Discovery Channel and make jokes about it, you know. And it was terrific. He did that, I think, three nights running and what great publicity that was.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“And he said it's just every kind of thing we have game shows, they have morning children's show. And then, you know, when I saw some tapes of it, I said, this would be fascinating, but we would have to interpret it. But as with anything, with any idea, there's a lot of hurdles. And this one was our State Department said it wasn't legal that we couldn't intercept a foreign satellite and take that signal and display it into American television households that that was illegal. It had to go legally through the Endelsat television satellites parked over the Atlantic Ocean, for example. So we had to work that out and actually get a legal signal through the INLSAT system, but that's what we did. We put on a week's worth of Soviet television every night.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Was like, oh, Yeah, some way somebody, you know, I didn't have the idea, a fellow in New York had started tracking Soviet television signals with a satellite dish. And so Columbia University, the Russian Studies Department, was using it in the classroom. And he said, would you like to put this on the Discovery Channel? And it was the oddest type. But, you know, you're trying to get publicity and everyone, I thought, and attention. And it was immediately intriguing because I asked, well, what's on Russian television? Yeah.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“And you, I mean, the programming that you were airing, I mean, it was like, you know, you would have documentaries that you would air, and then you would, I think at one point you just played, you just broadcast hours of television from the Soviet Union that was like, oh, was it like, was it translated in real time”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so you'll remember we've talked about the burn rate or the monthly expenses of being a million a month. If you have distributors representing 10 million households and they're paying you a nickel, then that's $500,000 a month. If they're paying you a dime, then that's a million dollars a month. So we knew just by our contracts, break-even was going to occur sometime in 1987. In other words, there would be that magic month and it actually did occur, I think it was August of 1987 when our monthly revenue exceeded our monthly expenses. And that's a great period for any entrepreneur. Then you know you have the business model in place. And then when you look at growth and distribution. saw when we crossed 15 million, we had all these advertisers that we'll be glad to advertise on Discovery Channel and make it part of our cable box.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I was lucky. And then the Cable Act of 1984 actually passed. And it allowed the cable operators to actually increase their rates dependent on just what the market would bear. And so we would offer our service free until January of 87, at which point we would pay cable operators to pay a nickel. And then that would grow over the contract period to 10 cents per subscriber per month.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“All right, so now you've got the money to keep you afloat, but you're still, I mean, you still have to become profitable. So where was your revenue coming from in 1986? Did you start to get some of that money from the cable operators, that 5 cents or 10 cents per subscriber?”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I gladly did it. I mean, for me, and what I've learned is if you think too much about your equity piece or how much money you're going to make, I just don't know that many successful entrepreneurs who are so money focused. I think if you focus on your mission, then all of that's secondary. And yeah, so for me, it was that moment in time when I incorporated when I had 100% equity and then you get diluted down and diluted down. I think after that, I think was around. Around 7%. And then for the longest period, I was at 4% after I sold some shares.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“And you did raise money. I mean, it's amazing because in February of 86, you were. Out for the count by the summer of 86, you had raised twenty million dollars. How, by the way, I have to imagine that you were to give up a substantial amount of your own. Ownership of Company started”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“No, it wasn't. And John didn't want to bedo all of it, you know, because the first question, how much money do you need? And it was still, well, a total of 25 million. We've raised five, but we need 20. And John didn't see TCI doing all 20. He just said, you know, it would be stronger if we created a group, a partnership, a group of investors from the cable industry that maybe each put in $5 million. And so we began to think about four large multi-system cable operators that would come in, Comcast, Continental, Cox, New House family. And of course, TCI. And then John was very close to a friend of his in Denver, Gene Schneider, who ran United Cable, which ultimately merged with the United Artist Become a united artist cable.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“What's so confounding to me, right, is that you were literally days away from having to shut this thing down. You had creditors kind of asking for, you couldn't pay your people. And then John Malone comes in and gives you half a million dollars. Presumably he did not know that you were in financial straits. This was not known to anybody.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“There's got to be a way. There's got to be a way. It was the first Hail Mary. You know, typically there might be four or five Hail Marys thrown. It was actually the first one and it connected. And John was immediately supportive. John said, we can't let anything happen to discovery. And this was probably on Thursday. So it was by Tuesday, and I think by Thursday, I was in a meeting in a hotel. I mean, this was a bizarre area. They actually wired $500,000 to our accounts at Discovery. And that was a godsend. And so, and then it was like, okay, let's, how do we raise the next round of financing? And it was clear with TCI's leadership that maybe we could get $20 million and actually complete the financing for discovery.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“All right, so in the kind of 11th hour, there's like a Hail Mary throne to John Malone. Because from what I understand, you had investors basically saying, you got to get ready to go into bankruptcy. But you were. You were not prepared to do that. You still thought we got to be a way. There's got to be a way.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, John Lone is, you know, he's a strategic pioneer in the cable industry on the distribution side and then later really on the content side, he had seen promotions about Discovery Channel. And that kind of was the phone call that saved the day.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“And it's like calling the BBC, that check we were going to get out to you tomorrow. We're not going to get out to you. Then the investment banker was like, you know, we don't know what we're going to do, but we will try to think of something. And so what they thought of, the banker that I was most closely working with at Allen& Company, one of his colleagues was a guy named Paul Gould. And Paul Gould was very close to John Malone.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yeah. They just said we can't believe this has happened, but the board at the Chronicle has turned down this investment. We thought we had an approval there that was absolutely devastating.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“It was on a Tuesday. I was down at our lawyer's office, Dick Crooks from Allen& Company had taken the train down the night before. So he was there. We were there for closing. This is when monies was going to be wired to the account. And then we heard, I think it was around 11 or 1130. Alan and company got a call from EF Hunton. They were mortified.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“End of January of 86, and we had really counted on that. And it was absolutely devastating when Leo let his bankers know the board did not in the end approve the investment”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Grudgingly took stock. Now, that $1 million, I think, turned in later to be like $65 million for this. It ended up being a good investment. But it was very, very difficult. I can't explain. You know, when you hear an investment banker and the client themselves saying we're in. And it's not done. Nothing's done until people say the check clears the mail and you get to closing date. But they set up a closing date.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, by this time we were asking the BBC to be patient for the next payment for us. Alan and company and I in late 1985 had a heart-to-heart meeting with Westinghouse and said, you know what, we're not going to pay our satellite bill for the next three months. That's about a million dollars. And we'll offer you stock in Discovery Channel in lieu of that. I mean, they were very resistant, but in the end to be supportive, they...”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Chronicle was going to cover the whole round. Pledged $6 million. They're going to give you $6 million, and it was more or less, in your mind, a done deal. Like, you were not worried about covering, because I think you had, like, you owed millions of dollars to vendors, right? To the BBC and to the satellite people.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“It was the entire next round. We thought that we could perhaps raise six million. And we knew that would get us to mid-next year. And then maybe by that time, you know, we would be in. Let's say 10 million households. And have some advertising revenue.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, by November, your money is going to run out. So I have to imagine you are hustling and From what I understand, you get connected with a firm, company called the Cargill Publishing Company. And they're led at the time by a guy named Leo Hindery. And they say, hey, yeah, we're going to come in and make an investment. What was the investment that they agreed to give you?”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“A licensing content only, you know, my dream was once we got to break even. And then we could then start investing our own content so that if we made Had positive cash flow of $5 million, we could reinvest that in content.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“It was quite comical. So we launched, I think it like at noon, something like that on June 17th. And within just, I mean, 10 or 15 minutes, the phone was ringing. We were in a conference room in the main kind of reception area was just outside. It was so small. We had like 19 people. The phone kept ringing and ringing and ringing. Our staff person who was supposed to answer the phone was in watching Discovery Channel with us. We said, go get the phone. And then she came back and she said, it's a teacher in Kansas and she wants to know if she can record this and use it in the classroom. It was a show that was on called Iceberg Alley. And we all looked at each other. It was like, I don't think we have the education rights to use for public exhibition in a classroom. Tell her we don't have the rights, but we're working on it.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Well, it is amazing that people found out about things through the mail, through bills that they receive. I can't even remember the last time I opened my mailbox. Today, right? I don't even know if I have a mailbox actually. I don't think I do. From what I understand, you start to hear from viewers pretty quickly, right? They started to write in and write to their cable operators and say, hey, this is great stuff.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“The mail. And in that, there would be some promotion. Here's a new movie that's coming up next month on HBO. And by the way, we're launching headline news from CNN. We're launching the Discovery Channel. And then you learn if they stayed for at least six minutes, then it would count as a viewer.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“That much media attention. So the cable operators would promote what they were going to add. So a number of cable operators started in their what we call Bill Stuffers. And so at that time, people would get their cable bill monthly.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so on that day, we didn't know exactly. Later, we learned about 156,000 households had access on that very first day.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. And so, you know, I recruited a guy who was head of the radio television and film department at the University of Maryland. Know, he knew all about how to do a television station. And I was just so fortunate in that I had access to a major university a few miles away. For them, this was a goldmine of internship opportunities for... Some of their students to come over and edit films and to meet that clock. As you said, you have to create your model clock. And so things had to be edited down very crisply so that they could be loaded into the master control facility. And then the clock would start and each item would play in sequence.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“So you pointed out a difficult phase for every entrepreneur, and that is that phase between the time you have the idea, you've got the plan, you've got the elements together, and you can see that this will lead to months later a successful fundraising effort. For us, it was the $5 million. Where do you operate? What funds? Because I needed staff. You know, I needed staff.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I But what I'm trying to understand, John, is the devil with television, the devil is in the details. It's like, you know, for example, the shows had to be 52 minutes or 55 minutes, and the edits had to be exactly right to hit the posts and all those things.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“But, you know, you got to dig down, you know, how much money can you possibly put into the venture? And I didn't have a lot. And so, you know, we were in risk of, you know, our American Express card being canceled. We used American Express, my American Express card to pay so many expenses. Yeah. And, you know, I had just some people who were working for me. And there was a guy who had recently retired from CompSat General, and he surprised me one day with a $50,000 check, which was all the money in the world.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. All right, here's what I'm trying to figure out. The time frame is crazy to me because I think by the spring of 85, you managed, this is now a year and a half in of just pounding the pavement, trying to raise money. You get the commitments that you need. And so the investors come in and they make an investment led by. And you raise like $5 million”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Science and technology, there were some sample content that by that time the BBC had cleared some rights to allow us to uplink some content. Again, knowing that if it was successful, then I would have the $500,000 for the first payment to BBC. Everybody was incented to making this a success by this time.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT
“Basically, you got content and you bundled it up into a week's worth of programming, and Westinghouse satellite beamed it out, but basically all that did was enable cable companies to see the feed. They were not broadcasting it. They just had the ability to see what this satellite was sending out. In other words, you could have, in theory, made, I don't know, a thousand video cassettes and sent them each a video cassettes.”
2022-01-17 · How I Built This with Guy Raz · Discovery Channel and Curiosity Stream: John Hendricks · IDENTIFIED FROM THE TRANSCRIPT