YouSaid · the spoken record

Jonah Peretti

lines on the record
63
first
2015-09-16
most recent
2015-09-16
sittings or episodes
1
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podcast

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  1. “Yeah, there were things we figured out about SEO, for example, that really BuzzFeed didn't have much use for because we were not really a business so that then had a small site and that immediately benefited Huffington Boast. So definitely there were ideas and learnings that Huffington Post was much in a much better position to capitalize on because there was a real business and real scale.”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  2. “People through word of mouth without owning a printing press or a broadcast system? What are the underlying mechanisms of all of this stuff? And so that's really what the focus was initially at BuzzFeed. And also we could do experiments and then if we figure things out, I could walk 12 blocks to HuffPost. And HuffPost could benefit from that research.”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  3. “I didn't have, there wasn't an opportunity to experiment as much post fairly quickly knew, had a clear identity and a clear trajectory as a company and was in rapid growth mode. And so much of the energy of Huff Post was getting to that next level and pushing to grow the business. I had previously come from running an R&D lab at a nonprofit. And then before that, at the MIT Media Lab, which were essentially research oriented institutions where I was playing and messing around with ideas. And so that was the issue I needed to describe with BuzzFeed. So BuzzFeed was a small office in Chinatown, very low budget, didn't cost much to run, funded by John, who was really a patron, and with the ability to work on figuring out why do people share things. How does media work? What are changes that are happening in the internet? How is it possible for some student to make something that ends up reaching millions of people?”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  4. “Time job running Part of it was BuzzFeed didn't start as a company. So I started BuzzFeed with Ken Lair and John Johnson. And John Johnson was the founder of IBEM, which was an art technology nonprofit where I had worked previously. And John has done a lot in philanthropy and nonprofits. And so I think on some level, and he was the primary backer of BuzzFeed in the early days. So on some level, there wasn't this normal kind of pressure where you have an investor who is focused on getting a big return and pushing a company to grow really fast. For me and for John, I think the early days of BuzzFeed was more about learning experimentation, creating a lab. But what”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  5. “So let me switch gears. We want to go back in time. Before you were Jonah Proti, CEO of BuzzFeed, you were Jonah Pratti who did weird internet pranks and then a lot of people sort of at least in New York started to know you as the tech guy at Huffington Post. You were a co-founder there. And I think some people know this story, but I think it's interesting. You founded BuzzFeed while you were still working at Huffington Post, right? You still had a full-time job running tech at HuffPo. What was the thinking there? You had a full-time job running a big website. Why start another project?”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  6. “Yeah, so I think we are naturally very strong in making media that fits with the Olympics because of social is such a huge identity and emotional connection is such a huge part of what we do”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  7. “So the Olympics have always been a strong area for BuzzFeed, and partly it's because so much of the Olympic coverage is about human emotion and human stories and identifying with the athletes and their life and their struggles. And so the inherently social focus of BuzzFeed of making human”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  8. “Well, you should ask them, I guess, what they get out of it. We've just started to work together, so we'll see. I mean, they've invested in us so they get upside in our equity. So that's one obvious thing. And then I think we will figure out interesting areas to collaborate. When I discussed the kinds of things we do together with Steve Burke, he was like, I don't want your team to have to do stuff they don't want to do. And likewise, it doesn't feel like he should tell his team you have to collaborate with BuzzFeed. There should be mutual enthusiasm. And in our initial meetings, we found a lot of areas where there's enthusiasm to do stuff together.”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  9. “I think that when you make something great that people love, there's a lot of value for a media company to adapt that for every major platform that has real audience. And TV is one of those. And so that's really how I think about it. So I think there's this kind of misconception where people think companies that grow and have success online than what when they grow up want to do television. Graduation. Yeah, and we don't want to graduate TV. And we have graduated to being really truly global and truly cross-platform. And so we also are modest about what we're good at and have a sense of where we're weak and making things for television isn't something that we have tons of expertise doing. And so that's partly why we wanted to partner there.”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  10. “Some of the stuff we're doing is closer, and some of the stuff may be partnering with someone who's really good at making TV and doing something very different that uses our IP in some way, but isn't necessarily something that we would have done on our own.”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  11. “So we already are creating series online. So I think some of the work we do are short clips that can stand on their own and be shared and don't need to be aggregated together into a longer linear format. But if you look at our Snapchat Discover channel, it is in a way more linear than most things on the web where you start at the beginning and you go through the end and there's an experience and lots of the elements are individual clips. And so in a way, that is like a clip show. Could we do something like that on TV, possibly? take some of the series we've been developing with talent in our studio in Los Angeles and have them grow into something that could be on TV for sure. I think that for us having part of that be continue to live digitally is going to be important though because that's the way we learn the best.”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  12. “Yeah, I think that you're starting to see a lot of convergence between traditional media and the web. And so the way media operates in the next few years is going to start to morph. And when you look at things like clip shows on TV, they are kind of internetty. And when you look at certain things that people are doing online, some of Vice's documentaries, they look a little more like TV. And so I don't think there's going to be as big a difference between the something that is on a traditional TV show and something that's on the web.”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT

  13. “I don't have very good sense of time. So about BuzzFeed increasingly becoming across platform media company. And so TV was one of the places TV and film was one of the places where we really had no presence and no expertise. And the idea of creating things that grow online, on mobile, on social, on Snapchat, on Facebook, on YouTube, and not being able to extend them TV didn't make much sense. So our focus is to continue to be, to do the things we do best, which is digital, social, mobile, being in places where you have a lot of data feedback and can really learn from the work that you're doing and really engage with an audience, but then also to be able to extend to TV and film. And so we'd like to have 10 or 20% of our business be on more traditional platforms in the future.”

    2015-09-16 · Decoder with Nilay Patel · Recode Decode: Buzzfeed founder Jonah Peretti · IDENTIFIED FROM THE TRANSCRIPT