YouSaid · the spoken record

Jonathan Neman

lines on the record: 85
first: 2018-12-17
most recent: 2018-12-17
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So, this is where you move from Washington. You don't stand Washington, D.C. You've moved here to California. Beautiful area called Culver City in California. Where are your employees is all over the place then?”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“And working in a restaurant is really hard. It's really hard. I work in the restaurant at least five times a year with every menu change. And it's a very difficult job. How do we make it easier so they can. Of go up and be working a more creative and service oriented place. Other things around food, I do think food will become personalized. The fact that your media is becoming personalized and you see now Netflix is going to let you choose your own show based off of all the types of stuff you like to see even within your show. They're going to take you down.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“And so there's still things you can't do with food for a long time for a while in terms of the art of it, of like the final composition, but there's parts of it that can be automated. For us, assembly could probably be automated Parts of it, and then you may need someone to finish it and make sure the avocado fans and the dressing comes on nicely.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Where you cannot pass that on to consumers and imagine a world with a $20 minimum wage. So, how do you do that? Not all parts will be robotic, but there will be certain, it will be kitchen assist. It will be a kitchen assistant. There will just be, you'll have to get more efficient if you think about like your clothes that used to all be made by hand and now you don't really think twice that a lot of them are assembled by machines.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Right. Wow. All right. To finish up, I want to talk about what do you think food is going to look like in 10 years? Supermarkets. Do they exist? Are there, you know, there's these cashierless stuff, which I think is just a stunt as far as I'm concerned, robotics delivery. There's a robotics hamburger flipper in San Francisco. Yeah, I do see robotics.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we're gonna have it, and that will play up. You talk about our moat, our competitive advantage is a lot of it is our supply chain. It's what makes our food taste so good. And the fact that we are proud of our suppliers and where our food comes from. And when you order food on your app, imagine you order delivery and you never see a restaurant. How do we create that trust with you? Right. So now it's on the app. You get to see that your food came from exactly this farm.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Well, you saw Walmart just Walmart just did it with IBM. And I think that's, you know, with them doing it, it's going to set a standard. We were hoping to do it in our industry of the idea of traceability is, hey, we know where our food comes from. Do you?”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“So, how do we, yeah, exactly? So, how do we use this technology to over time figure out how to serve the tastiest food? Not just subjectively tasty, but actually the brightest, most explode in your mouth tasty food.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“So they're trying to create the blockchain of food. We've partnered with them to be kind of like customer number one. And what we've done is not only tagged our ingredients, but also put sensors in the ground at the farms. So you have sensors that are tracking soil at different variables in the soil as well as in the microclimate. So then now on the blockchain we have it live on the public ledger, which it is today, you're able to see the ingredient. When it was picked, when it hit the store, the timestamps, but also what was the soil, what were the soil health? What were the conditions in the air? And then we actually track some of the taste variables. So what is like the sugar content, the salt content in like a tomato. So you're starting, they call it ripe.io because we're trying to optimize.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we've started blockchain. Yeah, so we started, you know, you hear the word application of blockchain of blockchain. How do we use it? So we actually have a very great use for it. And so what we do is we use blockchain to track and trace all of our ingredients, or not all of our ingredients today, but some of our worried.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Okay, one of the things that's really interesting is technology uses in the food collection, I guess, you would call it. Now, you guys are doing some really interesting things around blockchain. Explain.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“So it's not most food companies are created from people from other food companies. For many years, we completely actually rejected that. We looked and reimagined. The system, and so we didn't want people who were stuck to this is how you do things, it was get really smart people and have them hack the system.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Those are usually the biggest lessons from where I am it's all about team, right? It's all about finding the best people, creating a container for them to do the best work and empower them, empowering them to be great. We have people from, you know, I think that one of the reasons for our success is very diverse group of people, both in terms of people and experience and ages and backgrounds with people who've joined us from tech. You have people who've joined us from other iconic brands, places like Starbucks, you have people from Nike, you have people from dominoes, and then you have a lot of people from completely outside of food.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Not letting go of people when you know. There's times when you know that someone's not working. And out of fear, fear, just all kinds of fears, fear of hurting their feelings, fear of not being able to do it without them, especially as a young entrepreneur, you sometimes hold on to people way too long. It's just a very scary thing to do, to let people go or bring in people to help them.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Do you want to feed the world and make the world a better place? And the pitch, which is true, is could you imagine the world of Sweet Green is the size of McDonald's? Imagine how the environment would be different. Imagine how the jobs of these people that work and are not making minimum wage. Imagine the health of the country. Because pretty much all of our problems start from food Long term, we see food as healthcare. Yeah, long term. That's where the data and this understanding our consumer comes in is we want to understand how the food actually makes you feel and how that changes your life.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“We're going to use technology to transform food and create the biggest food company in the world. And it's as complex as hell. Do you want to solve challenging problems? Or do you want to create another social media app?”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“What's what we call our GM as a head coach? We give our head coach equity because they're such an important part of just creating that experience for our customers. How we treat our team members and the way we pay them, the benefits we offer them, the development opportunities. There's a whole world in thinking about people in the field and in our restaurants. Then there's a whole nother world of how we think about our team at the headquarters or in our regional offices. How do we attract as a restaurant company great tech talent? How do we...”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Other things, it's always people. You know, we're in execution business and like any business, it's building a culture to attract the best. And for us, you have kind of like two businesses. You got the field teams and creating the best in-store experiences. And head coach is such an important role. In our company, they are the ones that create.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Let's see. That's a good question. So, I think your job as an entrepreneur changes every year And you have to be very conscious to switch gears, very conscious of each stage of the business of, okay, that was that stage. Now how do I lift and empower my team to do certain things that I was doing so I can lead the company forward? So there's a constant change in this embrace of change as you grow.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“So, for us, it's going to be a little bit more hearty food. So, we're testing some warmer options and plates, things like that. We're actually testing wine and beer. And then the vibe is also different. There's people drive and they want to sit and there's more seating. So there's an example of how we'd build bigger restaurants with more seating.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Had to really think about how their food was different, but that went against their brand, which was all about the same things for us. We do that anyways. We're going to Houston next year. And we go to Houston.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Just operating challenges. But we actually, because of the way our menus are constructed and the brand having such a local connection, I'm actually really excited about imagine what screen would look like in Japan. That's a really exciting thing. Imagine what it would look like in different parts of the world. Very different. It would have to be very different. But our brand actually allows for that. I don't have to sit here and be like, oh, what does our food will they like this there?”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“So this is just the first 10 years, 11 years I'd say, is building the seeds, that brand, the foundation of what we are. Act two for us is how do we meet the customer on different channels beyond the restaurants or whether it's delivery and all these other forms. How does the food expand? The categories go from salads to other places, and how do we go from eight cities to all over the world?”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Coming after food. That's what Who do you imagine? What would you think? I'm thinking of who might buy you. Well, Amazon's the only person I could think, any company I could think of, a person. It is one person, really.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“You see other tech companies moving into food? They've moved into entertainment, sure. They sure have, and nobody expects them to. Now it's Amazon, Google, Apple, all in entertainment, which is adjacent to their businesses.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“They were having troubles They were having trouble. I think that, you know, while they were so innovative for so many years. And I respect them a lot in their leadership a lot. They fail to innovate and embrace technology soon enough. And by the time They hit some bumps. It was too late. It was too hard to change and innovate fast enough to meet the consumer. You had Instacart stealing their customers. You had Amazon coming in and offering a better experience. And so you have a brand, you have your core promise, but the consumer moves. And you have to move with the consumer, and that's what Whole Foods failed to do. And that's what technology is to us. It's just an enabler. Meeting the customer where they are. It's not technology for technology's sake”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“I thought it was really smart for Amazon Talking about this idea of how you've had a lot of technology companies that didn't get food. And there's a culture to food that you have to get similar to the way that there's a culture to technology building a technology company. Amazon could never crack food. the culture and the trust around food. And so Whole Foods really helped them in doing so. They obviously got a brand that had built over many decades for them. Why do you get a good food?”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“But they have the Nike Run Club and the community on the app, but they also have the physical, the actual Nike Run Club that meets up at the store. You got to kind of have both of these. Apple is a similar way. 20% of Apple's sales come from their stores. But over 90% of people.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“But they will have to find a place online as well. In a way, we're very lucky in food that we've got to see these industries before us be transformed. and have got its history repeats itself in a lot of ways. Nike. Nike Town is an amazing Experiential environment”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's something that we're very conscious of. And how do we design unique experiences wherever we go? How does it feel different? And how do we, in different places, and play to that local community? No matter where we go. So, our mission is to build healthier communities by connecting people to real food. And that shows up in different ways in different communities. And so we talk about this idea of intimacy at scale. How do we design restaurants in an intimate way to that community?”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“You know, given salad But what is the dangers you're worried about in that when you think about that? Because I would think becoming a chain and oh, it's a chain restaurant. My kids don't like chain restaurants. It's really interesting.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Cool brand. So, doing that, what's the fear that people think of you as a chain, right? Because that's sort of the kiss of death among some people, like that it's your chain and you're too much, you know, think about what happened to Chipotle. They were very hot and then they were not, well, they had issues around safety foods, which something that you all need to watch out for.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“And we're going to tell people eat your vegetables because it's good for you, yes, it's good for you, but you have to compete on taste. You got to compete on experience. You got to compete on brand and like that just desire for being a cool brand.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“And we wanted to make vegetables sexy. Wanted to make it fun and cool, and that's been part of our brand is this cultural relevancy. The reason we ran a music festival for seven years, the reason we do these chef collaborations. Whether they're with Dan Barber or Kendrick Lamar, these things all create this relevancy where vegetables have never been celebrated in that way.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, ghost or virtual kitchen What that means is your food can also be made. When you have kitchens that are not consumer facing and you can almost treat them like servers that you can turn on and turn off. You can light them up in different parts of the country in the world As you have demand and as you want to expand your menu, you can think, imagine how OSALDs can now become more warm food, can become breakfast because you just pop, you're popping up additional. Servers And you have the digital connection to your customer, the menu changes on your app And then it's delivered to you. So things are going to, you know, I guess it's 1% of food is ordered online today. It's going to change. You look at where this was in e-commerce and regular commerce. It's what's about approaching 30% this year.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“I'm going to write about it. And what's going to shift is the infrastructure piece is also going to shift. The way we produce food is going to change and what the actual layouts of restaurants are. There will be restaurants that will have to be optimized for delivery. So the restaurant looks different, it has to act different, it has to be digitally enabled in a different way And then there's going to be ghost and virtual kitchens. So your brand is very important. That trust and that demand. Demand generation is important, but the food can come from anywhere, and it may be easier.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“So if you can do that and get your food in under 15 minutes and not have to pay for delivery or pay something very, very marginal. That changes, like, why would I go outside? And so I think over time, if we think about five years, five or more years out You could look at delivery being a 50 plus percent chance”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“So I think delivery is an on demand channel, so like one to one customer delivery will be let's say a 20 25 channel in the short term. Over time as the physical infrastructure shifts and the local, like the logistics infrastructure gets it so we can get deliveries under 15 minutes. That's a different world. If you look at China, you can now have food in under 15 minutes.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“They have the relationship with them. And we've seen this story before We've seen it in travel. You've seen it in media. You've seen it in retail. And we have a strong brand that people love, and we can provide a better experience by having that direct relationship with the custom”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“No, so you'll be ordering on sweet green. And again, we want to own the customer in that way. We want to have the relationship with them. This is that media example where we do not want, you know, God bless all the platforms that are there to help certain companies, but for us, they take a huge cut.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“So today we don't use it at all. We're preparing our own delivery launch. We'll be partnering with Logistics Service for the actual delivery But the ordering itself, the platform will be native, a sweet green native.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“But eventually you got to be able to meet the customer where they are, if they want to use voice, if they want to be in person To your point, the in store is not going to go away. It's just going to be supplemented by all of these other channels.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. That means we have over a million customers on our app. And it's growing rapidly because it creates this convenience for the customer. Their experience starts to get personalized over time and it just becomes really sticky. For us, while we are a restaurant, the difference between us and most restaurants is it's very habitual. Our app users come four times a month That means they're treating it more like coffee than they are like a treat It's fuel for them. It's this trusted place where they can just go to.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Mostly. So, how do you leverage technology to capture more demand in that peak and also spread it into the shoulders? So for us, what our app did was allow us to capture 5x the demand in a very short period of time. In terms of that point, redesigned our stores to be mobile first, almost like responsive design with second, third, fourth lines to facilitate the orders. And today, about 50% of our business is done through our”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Fascinating, right? So if you think about Sweeter when we started 10 years ago, you have a line, just one line Where people come in and you can serve X number of people. Let's say 200 people. Yeah, they move fast.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so mobile has been a huge unlock for us. That has been a huge unlock in the business. If you think about restaurants, we have a classic supply and demand issue, or at least a restaurant that has a lot of demand where you have a lot of demand in a very short period. Like a shaker.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Right, right. So you have to offer them something else. So, talk a little bit about putting processes in place because I'm very interested in the way restaurants are changing because it's one of the areas that has been sort of immune to technology. It seems like it. It's done very... I don't know. It just is not, it seems immune to technology, even delivery, even the ability to get things. And there's been a startup after startup I've seen has tried to get the food elsewhere to move it around. Talk about how you think about the technology in the food preparation. What is growing? Is it the app, the on-damp?”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Locally. Okay, so when you were doing this, how do you look at competition then? Because, again, there's been a bunch of salad startups that you see them or whatever or whatever genre people want to go into of this vast casual? Is that the right term? Typotally, I think started it.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so there's certain things that you do ship. You do have year long. Right. But the idea is because the menu shifts five times a year, it shifts seasonally. A large portion of things are always available locally.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT
“I think it creates this level of trust. And so in all of our restaurants, we have a local list where you get to see exactly which farm or which grower. It comes from and it will say what's local and what's from your New York. They'll say what's from California.”
2018-12-17 · Decoder with Nilay Patel · Recode Decode: Why salad chain Sweetgreen thinks like a tech company · IDENTIFIED FROM THE TRANSCRIPT