YouSaid · the spoken record

Joost De Valk

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56
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2023-04-12
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2023-04-12
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  1. “Had I known in the beginning that we'd be selling the company at some point, I might have hired a bit less people. A whole lot of the things that we did, we did just because we thought it was fun and not necessarily because we were thinking about how to make the most money. If I look back at it”

    2023-04-12 · The Twenty Minute VC · 20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “Why would we? First of all, don't think that any of this was a plan up front. There was no plan to sell the company. There was no plan to grow to as big as we became because it just happened and we grew along with WordPress and we were very lucky in a way that we picked the right platform in the beginning and built on that. But in the beginning, it was very much about turning that hobby into a bit of a lifestyle business. We have four children. I was also spending a lot of time with them and I didn't necessarily want to build a huge business in the beginning. Then later on when we realized that we had quite a large business in our hands by that time, it really wasn't needed anymore. We were generating enough cash to grow into what we wanted to do. The funny thing about our sorts of business is that the only cost that you really have is people. Why take money?”

    2023-04-12 · The Twenty Minute VC · 20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “I started my own company in 2010, basically doing consulting. I was working for Alex doing consulting for Facebook and doing consulting for eBay. What happened is that the plugin became really big. So it had like a million users. WordPress was growing quite fast. And I suddenly had on this free plugin that I built as a hobby a million users and I was spending way too much time supporting it. And my wife was quite clear. I don't need to make money doing this. All you need to stop doing it. I first started with an add-on so I built a video SEO add-on, a small business plan for it. I was like, if I'm going to make 100k with this in the first year, then it's actually worth continuing doing this because I was making quite a lot of money as a consultant. So it had to actually offset that money. And then I made more than 100K in the first month. Oh, wait, there might be a bit more to this.”

    2023-04-12 · The Twenty Minute VC · 20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Technical stuff and you have the content side of things, and the technical stuff is not something that anyone wants to think about. What I try to do is take all the technical stuff away from people and just fix it for them and give them good feedback on their content. Pretty simple recipe that has actually helped it grow so much.”

    2023-04-12 · The Twenty Minute VC · 20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “I'm so excited for this. I told you I was literally with Shat last night hearing stories. I've also heard from Brian Hale from Mullenaweg from Alex Schultz. So thank you so much for joining me today. Absolute pleasure to be here with all the people that have been here before me. It does feel like you're incorporated into this ridiculous group. Do you know what I'm very lucky to be ingratiated by such intelligent people? But I want to start at the beginning. So you started the Yoast SEO plugin as a hobby. It's now used by 13 million sites according to the trusty Google. What was the aha moment for like I have to create the Yoast SEO plugin that even we use at 20VC? I started as an SEO consultant having my own website doing some small things and I built a couple of small plugins that did various specific SEO things and people kept saying to me like yeah we just want one plugin that does it all so I just combined different plugins that I had into one thing and then realized there's basically two sides SEO right you have the”

    2023-04-12 · The Twenty Minute VC · 20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “I do think this is different from crypto. I think this has a bigger impact on society than crypto will because this has the type of impact that electricity and the steam engine had in terms of productivity changes.”

    2023-04-12 · The Twenty Minute VC · 20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast · IDENTIFIED FROM THE TRANSCRIPT · source