YouSaid · the spoken record

Joy Reid

lines on the record: 71
first: 2025-08-28
most recent: 2025-08-28
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Great thing You're like Simon Cowell. It was always my favorite person on that show because everyone else was like, oh my God, you were great. And he was like, you're awful. Go home. And I'm like, that's what they needed in that moment.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“And then the other thing we're working on is we've interviewed all these mayors because, you know, mayors and governors have really become the front line in fighting Trump. And we're now looking to sort of collect all of these mayoral interviews into a separate little documentary about just how mayors are fighting fascism.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Mystery, which one wouldn't think is a mystery about Meger Ever's assassination. There was so much more to it that I couldn't get into the book because we were trying to focus on the love story. But we were digging, we were deep in the FBI files about this assassination. And there's so much more to the story, maybe other people involved. And it's like really fascinating. And since I couldn't get it into the book, we decided we're going to make a documentary. That's a great idea. That's what we're doing.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“That's right. Yeah. You're right. And you're absolutely right. And I've already gone into the I'm spiraling because I'm doing too much meltdowns. And it's because just keeping up the substack, you know, I'm a writer. I love to write. But boy, that's a lot of work, you know, trying to write and research and make sure I have the links. And again, I'm doing it on my own. So it's a lot. And then the show is a lot. Thank God for Jason. He does all the tech. I don't have to deal with that. He does everything else. But it's a lot. And, you know, we're now looking at like higher producers and add more people. But the other things that we're working on, because we're actually a documentary film company. And that's what Image Lab was actually created to do. And so we are working on a documentary. So if anybody's out there and has lots of money and wants to give it to me, please do. And it's actually built off of something people loved, which is the Medgar and Merley book, which did really well. And so we're doing a documentary. It's about the”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“It's like if somebody shoplifted it, it's like, don't let this person back in here. I promise you, they will never hire me back. I don't know a lot, but I know they ain't trying to bring me back at all. And also, it's not called MSNBC anymore. Ms. Now ain't trying to play with me. Ms. Now don't like me. You know, we sealed this deal today.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“After this interview, hell no. They're never gonna let me back in. I actually don't think they would ever hire me back here.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“And then they can go off on that. And so that's why I got off. I said, you know what? I'm not going to give Elon free content. I despise the band. I'm like, I'm not going to give him free content that I don't even get paid for. And then I'm not going to give Fox and all the other haters free content that they can then churn out. If you're going to churn it out, I want you to play my TikTok video, play my Instagram video, play my Wajahat interview, and play my show. Play the joy read show and then you can go off.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“I don't care what you did to me. It was to say, I had 2 million followers and I got off. I did. And I walked away from 2 million followers. But you know what it is? I actually walked into Lawrence O'Donnell's office one day because I love Lawrence. He gives great advice. And I was like, Lawrence, I think I should get off Twitter. And he was like, okay. And I was like, because why should I give every time I would tweet something Tucker Tuckhams, as I used to call them, they would like make it their A-block. Like they would go off on something I tweeted. I'm like, if they're going to go off on me, I need to make.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Keep going, but people under 15, the gen Alpha, they're already majority non white. That ship has sailed. You cannot deport enough. It beat up enough and dragg enough brown people into gray vans with masked men to change that because they're already here born unless you're going to deport every person under 15. You can't change the demographic change. And I see what they're trying to do. I see what you're doing here, Maggie. You think you can deport your way out of this 2045 shift in the white majority. So I think the media is chasing the past and they've got to start figuring out how to chase the future. And I think new media is chasing the future because we understand that it's trusted individual voices that people will follow. And then you can proliferate access to yourself on all these media. That is the future. And so I feel badly for these. That's why I said I kind of feel for these folks that are trying to run these OG companies because I don't know how you scale yourself.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Like what they like, they have what, and they already have. You don't need a copy when you have the original, right? You're not going to outfox fox. And so what I say to these old media companies is I invite you to try this experiment, do this live experiment. See if you can sanitize everything. Take all the black people out of the show. Get rid of all the Black Helm shows. Just make everything white bread, leave it to Beaver, and see how much money you make. Because I look at data and the data says that my generation, Generation X, I think you and I are both generation X. I'm not going to aid you and make eugenics. Maybe you're a millennial.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Have Fox and they have NewsMax and they have OAN, and they have theirs independent, they don't need you, right? They have Charlie Kirk and all that other stuff. So you can't bring those people over. And I think there has been this belief. I think Andy Lack really believed that you could just bring those people into MSNBC if you just hire Megan Kelly and then they'll suddenly start watching MSNBC. That's not how that works at all or NBC or whatever.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“And so you're serving in a sort of aging audience while the new audience, the younger audience is really not coming to you. And they're not, there's nothing you can do to bring them back. And sorry, but making them more MAGA friendly is not going to bring the young people back. Young people, it's not that they're MAGA. They're just sick of everybody.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“And they've got to now hire a whole news deep, right? They don't have bureaus, not like CNN, where they've got bureaus all over. They don't have that. So you're talking about having to scale up an entire news operation or buy one. My favorite rumor that was out there was that they would just buy CNN, which actually would make sense in a way, right? You'd get all the bureaus, right? So I don't really know how I would manage that. I think what you also have to manage is the fact that the audience at these traditional news outlets, and not just cable, but broadcast as well, is aging.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“One of the things we discovered with the conscious decoupling happened is that all the reporters actually worked for NBC, but we were a partner so we could just use them, right? Now MSNBC has to, you know, I think they've hired Jacob Soberoff, which is a great hire. He's brilliant. Yeah, they hired.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Some of my folks that are in my world that are the most angry about this are Jewish too. They're just like they hate it being done in their name.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Know 10 toes down that this is wrong, you know, that apartheid is wrong, they punish them, they sideline them, they let APAC come after them, they let them take out Corey Bush, no defense for Corey Bush, no defense for the brother in New York that was running even though his district was probably redistricted out anyway. But still, no defense of him. They just are so scared to defend Mom Dani.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“The reality is. The idea that Democrats are still so beholden to this sort of 1990s version of foreign policy that Joe Biden was, who's otherwise a very good and compassionate man, but on Gaza he seemed to just be just hard and cold. Like I'd never understood it. He believed all the propaganda that came out of the Israeli government. He just kept sending bombs. I think his position sunk Kamala Harris, to be honest. I think that hurt her more than anything else, even though I think she would have been much, much better on this issue. I think she has more compassion, more human compassion. The Democrats, like the fact that they are so, you know, APAC seems to have so much control over so many of their views and that they won't walk away from this war criminal any more than Trump will. They can't really ding Trump for being in bed with a war criminal because they are too. And so, and the young Democrats or the squad that have been standing.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“America would go for a Kennedy esque. You know, he's got a beautiful wife. Look, I'm ready to roll with Gavin tomorrow. If he wants to announce, I will join his campaign team. Okay. I just need Trump to go away. Or, you know, I don't really have alternatives. I just want them to have Gavin's energy. So if it's not Gavin, they need these infusions. And I love Wes Moore. Wes Moore is actually brilliant now, but I just interviewed him Foilatory Read Show and he was very definitive that he does not want to run for president. He wants to remain governor, which is the right answer because you don't want someone too thirsty for it. But Westmoore is like genius level great. He's a great politician. He's really smart. And I think he also is absolutely somebody who should be thought about. Pritzker's rich, which is helpful.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“We love cow chocolate. It's good. I love the cereal. But he's like a really good looking count chocolate, right? Yeah. And I love the fact that he knows how to troll Trump. He's a natural troll. He's someone who I think.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“You're right. At that time, it was portrayed in our cable newsworld as he's done, right? As he's finishing his career. And I actually am a huge Gavin fan, I'll be honest with you. I think one of the things I do like about him is the way he actually trolls Trump without speaking. He's good looking. Trump wishes he looked like Gavin Newsom, okay? His fans try to dress Trump up and make him look like Superman. Gavin Newsom actually does look like Superman, although actually a friend of mine pointed out once that he also looks like Count Chocula, and I can't get that out of my head.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“It could be him. I don't know. I mean, I have friends in California who are doubters and I don't live in California, so I don't know. But I actually. Live in Cali, what do you think? Do you think his record is good to hold up”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Who are going to try to hold on because they're getting everything from Trump contracts, billions. They're getting access to our data. They've got it all. They're not going to give that up either. So we're fighting against the empire in 2028 if we have elections. This is our Star Wars moment. And I don't know who right now is the right person to be a candidate, but it's going to have to be someone have to be Wakanda forever level, you know, Tachala.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Troops fading out to 21 states is a rehearsal. I wouldn't be shocked if he tried the martial law gambit. He's desperate to stay in because number one, he's grifting so much money. He's getting rich. He's finally a billionaire. He's never going to give that up. And I don't know that he's going to allow a presidential election or a fair and free presidential election in 2028. So it's hard for me to sit down in what I used to do was game out, like who could be a 2028 contender. I think it could be somebody we don't even know who it is. But I think it has to be someone, and I won't name who I think it should be, but I'll say it needs to be somebody with Gavin Newsom's attitude. It has to be that energy. I want Gavin Newsom's energy. I want Pritzker's money because it's got to be somebody who's so, so rich or that has access to so much money that they can overcome Peter Thiel and Elon Musk and all these other right wing zealot billionaires.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“And I would also say Ras Baraka. Rasparaka in New Jersey, that should have been the gubernatorial camp. I'm not sure Mikey Cheryl will pull it off. I don't know, but she's a normal Normie politician Democrat. And is that going to get like young people, people of color out? I don't know. I don't know how she's going to do that. Whereas I think Ross Baraka would have, but people sat down in the primary. I think number one, Democrats have lost the plot on where the power is. The power is in primaries. MAGA and before them the Tea Party took over the Republican Party using primaries because by the general election you just get the doctrinaire voters who vote their party, right? You've got to win the primary in order to win the whole thing. And Democrats have lost the art of making sure that they put the right person in that primary. So I think about the 2028, first of all, I'm not sure we're going to have a presidential election, I'm being honest. I think Trump is going to try to stay in office. I think this deployment of troops all over the country, 1700.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think people think she's doing a thing that can be replicated. No, she's literally just authentic. She's just her authentic self. A jasmine is just her authentic self, Jasmine Crockett. Some of these people are just good. I just met a woman named Jolanda Jones, who's going to run for Congress, who's a state representative in Texas. Authentic. She's just herself. And people hate on it, but it's like, no, she's just herself. She was actually on Survivor, weirdly enough. So she actually knows a little bit of performative TV stuff too.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“This sort of calm the Democrats, and they're thinking, we'll just talk about Epstein a lot more Yeah, nope. You need to do something dramatic to shake up this system and make people understand. Something like, I don't know, Zorhan Mamdani is doing, where he's saying your problem is cost. I'm going to zero in on it. I'm going to make stuff cheaper. I don't care what I have to do. I'm going to go hard. I'm going to go radical. And then they go, we don't legs are on mom dominy. He doesn't have the right views on Israel. And you're like, well, but he's going to win. They're like, I'm going to say.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“No, no, no, no, no. That's what you need to do, it's all out war. War is being made upon you. You need to make war back. And Democrats always want to make friends, not war. And they want this orderly process that follows the rules and that never strays from the rule. Even Barack Obama, who was part of, he and Eric Holder created that anti-gerrymandering organization. Even he's like, nope, time to walk away from that. We got a gerrymander back. It has got to be mutually assured destruction because the Republican Party has been captured by fascists. Maybe a different flavor of Kool-Aid? Like, no, you have to get those people out of there. They're all going to die. Okay. Like, so it's like this is, I mean, I don't understand”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, Democrats think that this is a political problem and that you can go in and you can stick to the rules, play by the rules, and somehow fascism will go away in the next midterm because we're just going to get this many seats. And it's like, that's not the way fascism works. You're just assuming there's going to be a free and fair election. Donald Trump saw your will hit you in 2026 and said, I'm about to rig Texas. And then Gavin Newsom said, YOLO, you want to rig Texas? Let me rig California. And a lot of Democrats went, oh, we don't like that. That's gerrymandering. It's like, but wait a minute.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“You know why? Because Gavin Newsen is just being like, I'm just gonna be an ass. If y'all are an ass, I'm an ass. How about that? Yeah, yeah.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Definitely, but they're not the ones who get the favor. You think about it. What committee chair is Jasmine Crockett getting none? Because she's not a ball playing doctrinaire, neoliberal, Democrat, right? And the sort of doctrinaire Democrats still control the party and the outstanding Democrats, you know, the Al Greens, the Kane Shaker. I love him so much. Like those guys get sort of shoved to the side because they're seen as too loud, too obnoxious. You know, they're not doing enough good job of McKinseying their way into the center, you know, this fictional center that doesn't exist.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“And I think that you have to be willing to just lie in a way and be cruel in a way that the left isn't good at to build that in the same way. Or you have to do it the way Joe Rogan did, which is you're not even political. You're just actually appealing to people who loved your comedy and you're just making a bond with them. And then when you shift to politics, they go with you. And so I think that people think you can just On turnkey build what they have. You can't. I mean, Rush Limbaugh spent what, 20 to 25 years screaming into, you know, AM radio stations. And I do believe that cable is what talk radio morphed into and that now this independent media is sort of still building off of what that was. And the left just is behind. And the Democratic Party is lost. They have no idea how to do this.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“So it is not true. I will say it right now, everyone. Rachel Maddow and Stephen Colbert and I are not starting a news network. That is not happening. But I think the fact that people would love for that to happen, it does say something about the thirst on the left to have what the right has. You know, while we on the left were building our audiences at MSNBC and believing that everyone could clearly see that Donald Trump was insane, that they could clearly see that Russia was involved in our elections, that no one would ever put back the guy who caused a million people to die from COVID, that come on, we can all see this. We were in our own bubble. And I think that there is this desire now to scramble and create what the right behind the scenes while we were doing, what they were building, I think there is a desire to have it.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Lisa Cook. It hits different. Donald Trump hates the Fed, but the one he's choosing to fire and accused of being a criminal is Lisa Cook. And this country was built on a very determined, intentional racism. And the denial of that and pretending that isn't true, I think is insane. This is a country built as a slave empire. And so the detritus from that still exists. And it exists in ongoing racism and racial differences. And so do I think I was fried because I was black? No. But was I the easiest person to get rid of and make Trump happy? Yeah. You know, you can't, you know, was I the easiest person that Trump would feel the best about firing? Yeah.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“What I will say is, I do not think, and Piers Morgan tried to say that I claimed I was fired because I was black, which I've never said, which is ridiculous. And I never said that. But what I said is, and that angered Piazz and the other right-wingers, is that when I say something about Elvis or I say something about Trump, it hits different to MAGA. Because coming from me, it's the same way that Dish James prosecuting Trump and all these black women judges and Fonnie Willis.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Elvis fans and say, Oh no, don't worry, Elvis fans, I think Elvis is great. I definitely think I would have gotten in trouble. Yeah, I think I would have gotten in trouble. I think that's very clear. There's things you just can't get away with saying on cable TV. You just can't. So I think that's true. I think as far as what was the second part of his question, right?”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Yes, this I feel like if I had said that on MSNBC and I had, let's say, said it without a script, right? If I had unscripted, just said the same thing. I definitely feel I would have gotten pushback from management. I would have been told I needed to apologize or”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Be the reality is it's like we, I mean, literally, Beyonce is being told she's not a country artist, right? Buy people from New York when she's literally from Houston, Texas.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“She switched it up on us, and we were like, hey, and you know, by the way, Luther Van Dross made a career of doing that. Luther Van Dross took, don't you remember you told me and turned it into a whole soul hit, right? Yeah. And so you got.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“And they just took it. It was an appropriation. They just were like, I'm going to take it. But because I'm a white guy, people are going to see me as the greatest rock and roll artist of all time. Not all white artists went along with that. The Beatles were very clear about giving credit to black artists for their art. Right. And it is the way America has always been.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“And then I went to Elvis. And this is why I think it's legitimate. Elvis Presley was called the King of Rock and Roll by white people, black people didn't do that because black people who had been doing rock and roll, Chuck Berry had been doing it, all of these great artists were already doing rock and roll. This white guy comes along and does his version of it, including his version of a song that was a hit that was a black woman had already made. He redoes it, and suddenly he's the king of rock and roll. Little Richard would go on and on about this. If you got him in an interview, he would lose it about Elvis. Because the point that a lot of these black artists were making is that white artists were coming along, remaking songs that black artists had already put out and that were already popular among them.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Megatrain and they are destroying society because their mediocrity they can't handle it. And so I'm going with this premise and I said, look, I think the ultimate example of that is Donald Trump. I mean, Donald Trump, if you just look at the facts of his life, he failed at business. He went $900 million in the hole after inheriting some odd million dollars. That is by any metric a failure as a businessman. But he was saved because, you know, he's a white guy. So banks kept lending to him. Russia lent to him, you know, whatever Deutsche Bank kept lending to him. And he was also saved by the apprentice. You know, we had on my MSMBC show, on the readout, one of the people who was part of building the apprentice. And he said, look, we hired this man when he was dead broke. He was on his face and we brought him back. And the world believed he was this successful billionaire because of the apprentice, not because of his own feats of, you know, of business acumen. So Donald Trump is the example of this person that failed up, right? And he failed up so hard that he's the president of the United States.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Like, first of all, these are the fuck your feelings people. Their feelings are so gentle and soft. They just, oh my God, it's taking off the black man. Why is it an extra-the barrel? But the black man by the barrel or I can't eat it. I can't eat because, you know, it's like, what is wrong with these people? They are the most snowflaky people ever. They are their feelings are so easily heard. I'm like, y'all talk about us. You guys can't take, you guys are ridiculous. Ridiculous. So Wajahat had this premise for our interview on his show The Left Hook, which was so much fun. I love Waj, that was mediocre white men are driving the”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“YouTube is TV, right? So I think the business is going to fracture because everything has fractured. People don't trust anything. They don't trust any institutions. And so I think we kind of have an advantage out here in the independent side because all we need is for people to trust us. If I trust Kara, I'm going to find her on YouTube. I'm going to find you on TikTok, Instagram, wherever you are. And my audience is fragmented that way. There are some people who only get my content on Instagram. It's where they want to be. There's no moving them from there. They're 1.2 million of them. So I'm like, God bless them. If people really want my TikTok content, that's where they're going to get it. They are not going to be moved to somewhere else because I'm trying to force them to. So I try to serve all of those audiences simultaneously because I think people. where they want it.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Think it's very a la carte. I think what's great about media now is you don't have to just sit in front of a network and just take what they're giving you, right? You really can choose your own adventure. And people were doing that anyway, by the way. A lot of people only watched the readout in clips. They were watching the clips on YouTube. And by the way, you know, when I was a digital editor at the Grio.com, when I first came back into NBC, they would not allow us to post on YouTube. We had to post to their own internal streaming channel, which didn't get anything. YouTube is the biggest driver of views. This is where I now get a lot of my news. I can still watch the clips of what I want to watch, even from cable dues, but I'm watching it on YouTube. I'm watching the clips. And we've had YouTube TV for years. We haven't had a cable subscription for a really long time.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“It's growing fast. Like the sub stack business took off first and funded the launch of the YouTube business. That's how well we were doing on Substack. I mean, just the percentage of people who are paid subscribers is enough for us to launch the YouTube business and pay our little team, which is just eight people. They're part-time, but, you know, they're dedicated. And we see ourselves growing to the point where we are presuming that That's the key. And so, what I learned from my buddy Don Lemon, who's been doing this a while, he's been at it a year. When you really start to make money, is when you're actually getting sponsors Like the old time radio and TV, right?”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“You are an employee. I mean, you literally have people who can tell you. That off your social media. Take that down. And it's kind of wild because it's like you really, and this is your personal social media, they could say you have to take that down. So now no one can tell you to do that. But to your point, you are now responsible for everything you do, everything. You are your own legal and standards department. You need to hire the editors who edit what you're saying. You need to hire the person who's editing, the person who's shooting. It's all you. So it's a lot more responsibility. It's a sobering responsibility to me because I also have a brand that was built in traditional media and I have audiences that are very loyal who expect facts, information, and truth. So I have to kind of stick to the brand, stick to the thing, and do it right, but I don't have the sort of safety of having a big company and a big bunch of resources. And a salary.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“Stuff that you know I'm seeing a lot of people suddenly are pro Gaza, and sometimes I wonder if some of that is what they're doing, that they're seeing that the money is now to be made. And I've had this opinion about, you know, Gaza and the Palestinians since I was in seventh grade. So I'm not doing this for cliques. Like I actually am just passionate about the issue because I'm passionate about issues around apartheid. My father lived in South Africa most of his life, even though he was from the Congo. And so we've just experienced the world through the sort of... Point of view of the global south. That's just where I kind of come from in my thought process. So I'm not doing it for clicks, but I think in some ways I wonder sometimes if some people kind of are. But I mean, if they get to the right position, I'm happy that they're there.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“It's fair, it's not ratings, it's this many people watched it, and this many, and you're getting paid that, right? And substack. Similar in that substack is just how many people subscribed, paid subscribers, and they just cut you a check for that. Now, that is a positive incentive to serve your audience. There's a negative incentive too, I think, for if you're a bad actor, right? The negative incentive would just be to do outrageous, crazy shit to try to get your audience.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“As a data girl, as a data nerd, I love being able to know exactly who's watching when, why, and what, right? And so as far as that translating into money, as you know, the YouTube kind of system is that they kind of insert ads into your stuff. And then you get a check for that. And a lot of, you know, young people are making a whole living doing this, right? You can also do that on TikTok. If you monetize your TikTok, you just get money for how many people watch your stuff, which is like a direct way of doing something.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT
“That's right. And the difference is, and look, and because I'm an old radio girl, I was there in the days when Nielsen, you know, was the radiometric and it was never really honest because Nielsen was giving you an estimate that people wrote in their diary. What I love about this new media is the numbers are the numbers. You know exactly what they are. It's not a diary. It's this many people actually streamed your show. And we stream the Joy Reed show both to Substack and to YouTube. And sometimes more people are watching it on Substack than on YouTube. The same channel at the same time, the same product at the same time. But we can actually quantify those down to the person. We can see who's watching, when they're watching, and then people who are going back and watching it. And what will often happen is you'll have a certain number during the live stream, and then it just grows over the course of time. You can see what content is more popular, what people care about more, you know, which audiences like which thing. I love.”
2025-08-28 · On with Kara Swisher · Joy Reid on Dems, Gaza & Independent Media · IDENTIFIED FROM THE TRANSCRIPT