YouSaid · the spoken record

Ju Rhyu

lines on the record: 63
first: 2024-12-30
most recent: 2024-12-30
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So, Samsung and Korea, yeah, it's a huge conglomerate. Every vertical you can imagine, they probably have a presence there. So one of their verticals, in addition to electronics, which we all know, is financial services and part of financial services is their credit card division, kind of like Amex.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“I was always very frustrated because at that time, this was like 2009, 2010. I saw the world changing very quickly around me. So, you know, Facebook had just started and social media was really becoming a thing. And, you know, big companies, they just move slower. I think that's just a fact. And so I didn't really feel like Mondelez or Kraft at that time was really moving as quickly as I personally wanted to. But also, I think even in college, I kind of always had this entrepreneurial bug. Actually, in college, I remember with two other girlfriends, we tried to start a design studio. It was called Three Ps. So I think that entrepreneurial energy was sort of always there, even in college.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“Right, exactly. Yeah. But I mean, that experience is, I mean, it really was very foundational for me. You know, I had a very traditional brand management experience. They train you in a very specific way. So it was, you know, it was really great training grounds for me, just learning about retail. And back then, like D2C didn't exist. The only sales channel was selling into retail. And learning about thinking about the consumer and forecasting and marketing and brand and all that was really critical to our success.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. I mean, they have in house commodity people who, because, you know, you're buying commodities really. I always thought those meetings were fascinating because you're tracking the commodity prices and the weather patterns and how it's going to impact the farmers and whether that's going to increase the prices of peanuts and cashews and things like that.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“Right, so I did my internship at Kraft Foods, which actually is now Mondelez. So I worked at the Snacks Division. On the planters brand. So, Mr. Peanut, and you know, all the nuts that they have.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“To go to business school, right? Right. And so I took her job, I basically took her job. And so that was sort of the first scene, like, okay, well, that could be a path for myself as well. And then having worked there, I mean, I enjoyed it, but there was an aspect of, well, I feel like I could do so much more. And also, there are other ways to, I think, positively impact the community or society, it doesn't have to be directly working for a charity or a nonprofit. And I started realizing you could do things in business and really make more of a, I think, positive impact that way as well. So I got, I started thinking about it kind of earlier on. And then I started applying to business schools. And then I end up going to Columbia.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“It was in development, which is a fundraising role. So, if we go back a little bit, right after college, I actually spent that summer in Kenya. And so I did some volunteer work there. And, you know, there was always kind of that part of me where I wanted to do something sort of giving back to the community and one of the reasons why I took this job at Epiphany School is because I thought, okay, well, maybe this is a way that, again, I can impact community is by actually working for a local nonprofit and sort of leveraging my interest in marketing and sales to help out fundraising for the school.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“No, I had no idea. My dad was not happy with my concentrations. She was like history and international relations. What is this? You should be studying economics, you know. But I don't know. I just remember in college always being drawn to creative things, but then also liking analytical and business-oriented things. And so for me, it was always sort of how can I do both. So I remember, I think it was like my sophomore year in college. I was like, you know, marketing might be the thing that helps me merge those two elements.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I thought I wanted to be a doctor and my parents said, don't do it. It's way too hard. It's going to be years and years of study. Also, they're probably biased because my dad's a businessman. So he doesn't come from like a science or medical background, but for him there were better ways to make a living that didn't involve eight years of grad school and hours and hours of training. But I do remember they told me, well, if you do want to be a doctor, you should be ophthalmologist because there's no blood and it's going to be a lot like the hours will be a lot more bearable. So for them, I think it was sort of more lifestyle.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I still speak to them in Korean, even though my Korean has progressively gotten worse. But culturally, yeah, I mean, we were very much a Korean household, Acorean food, a lot of their friends, therefore our childhood friends were Korean. And there was still a lot of sort of community, you know, amongst other Koreans who had immigrated around the same time in the Seattle area. So when I was young, we went back every summer and we spent a good month to two months in Korea. I remember staying at my grandparents' house and it just being so hot and me hanging out with all my cousins. So Korean culture was still a big part of my upbringing.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“Right. So, a lot of my dad's customers were based in Korea and they needed logs for construction, furniture. I mean, Korea itself doesn't have a lot of natural resources. So they had to source from other parts of the world. So my dad was actually a buyer's broker. And, you know, he would source the logs. He would negotiate, arrange the transportation, you know, book the containers and all that”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“My dad is a lawbroker, so who's working in the login industry? And he was with this Korean conglomerate But they send them over to grow the business in the US. A few years after doing that, I think he realized it was better for him to start his own business. So he actually left and then started his own logbroker business.”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT
“Launching this. This was probably 2013, 2014 And then in the end, it's a lot of money. It's a lot of work. Do I know that it's going to work out? I don't know. Yeah, I chickened out, got cold”
2024-12-30 · How I Built This with Guy Raz · Hero Cosmetics: Ju Rhyu and Dwight Lee · IDENTIFIED FROM THE TRANSCRIPT