YouSaid · the spoken record

Julia Hartz

lines on the record: 71
first: 2020-02-17
most recent: 2020-02-17
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“My daughter, my 11 and a half year old, who's watching friends. Like it's a show that she just discovered to watch. My husband said, did you know mommy worked on this set of friends? Yeah, so now that is one of those moments where I feel kind of cool with her Now I'm like, wow”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“I would say that seventy percent of this was work ethic and staying focused, and I would say thirty percent is about luck and whether that's luck of meeting the love of my life and co-founder and co-parent back on that fateful day in May of 2003 at a wedding or the luck of finding really wonderful people to build this company. I think there's a lot of fortune and that comes to people and it's about what they do with it. And I think the other way around too, when you hit hard times or you feel unlucky, you know, you have to put it all into perspective. And there's always something to feel lucky for.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“I think we benefit from the innate human behavior of gathering and the fact that we've been doing it for thousands of years for sure and the global nature of live experiences. I would say that where I worry is we, yes, have seen really bad times, but we were very small back then. And my responsibility to a million event creators and 1,100 right wings and thousands of shareholders is An order of magnitude larger than the responsibility we had in 2008 and 2009, what was just asked and a few folks. It's different, and certainly I don't think event is completely impervious to another big economic meltdown, but I feel pretty confident that we'll be able to weather the storm. Whatever the storm, whatever shape it may be or category, you know, it's anyone's guess at this point. Although everybody seems to know that it's coming.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“And I think I'm always learning something new, and certainly this year has been a year of learning lots and lots and lots of new things, but I'm not hating the game, right? It's that it's really like something that we chose eyes wide open. And so I don't spend any time lamenting about being a public company. I think that's so boring and unoriginal.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Believe me, one of the most painful situations in my life has yet to be resolved, which is this wonderful man who works at the hotel next to our office. And he's such a kind man and he bought into our IPO, you know, bought stock. And so I see him every day and him visually reminded of the loss that he incurred. And that, for me, is, you know, a great motivator. But I look at it as it's my responsibility to grow the value of Eventbrite. And if you can't take the heat of that responsibility, then you absolutely shouldn't be a public company CEO.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“And I think the day that your stock debuted is $23, I think it ended that day at like almost $34. It was a great first day. And today the stock price is down to a little under $20 a share. And that's the question I have, right? There's a whole visibility. That is stressful, right? And you've got shareholders saying, hey, why is the stock down? What's going on? I bought it for $35 and now it's a $19. And what do you say?”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Everyone said Dunko Public, but the process of going public was really helpful for us. It forced us to codify who we are and what we're building and why people are buying what we're building and what our strategy is for the future. And it's not as if we weren't doing those things. But I think along the way as you're scaling and building and evolving, that can get a little bit fuzzy around the edges. And I loved the crispness that was the output of the work that we did on the IPO and the impact that had on the company. And so when we did go public, a lot of what's happened to us in the last year is basically what everybody was talking about. But it hasn't caused any regret.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I have thought about that a lot. And I guess to back up for a minute, I don't think ever once heard in the nine months we were preparing to go public that going public was a good idea.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“But I'm just curious about going public because that is a different kind of stress. And I mean, all of a sudden it's not just a private company and you're answering to the board and investors. Now you are a publicly traded company with thousands and thousands of shareholders. I've asked CEOs and entrepreneurs who take in companies public all the time, like, why would you want that stress? And also you're answering to a whole new constituency now.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“You know, it was always part of our plan to go public, meaning we wanted Evampite to be a public company. And so this wasn't an agenda that was brought on to us by our investors, but rather our own agenda.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So you step up, you become the CEO. By twenty eighteen, your revenues were about two hundred ninety million dollars that year, September that year, Eventbrich goes public. You go, you take the company public? Was this sort of like, you know, you hear when founders start a company, they say, all right, well, the investors.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“He's great. Yeah, I think he's a testament of why it's so important to put your health first. I think that for us it's, you know, life is very, very short. And while we've been lucky enough knock on wood to not lose any loved ones too early, we just to some extent it's a little bit of a blur, but it wasn't a joyful time, let's put it that way. So I wasn't stepping into this role. With a smile on my face per se, maybe it was a brave smile, but, you know, behind the scenes, I was terrified.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Um, you know, I wasn't hesitant to step up because it was the right thing for the company. Mind you, we also were dealing with life, right? So there's this duality of doing what's right for the company. And also we also needed to put Kevin's health first and foremost. And I needed to wear both hats, which was wife and co-founder. And that was a really, really difficult time.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“I mean, if we were doing the movie version of Eventbrite at this point, it would be like the next year's 2 billion, then 4 billion in ticket sales, and then 10 billion ticket sales. 2015, Kevin, he decides to take a leave as CEO, and that was temporary initially. I guess he had a medical condition, and then he basically says, you know what? I actually want to step down. And you become CEO in 2016. At that point, I have to imagine it probably felt like the right natural, seamless move for you, or were you, I don't know, was any part of you hesitant?”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“We were off to the races for sure. I mean, again, one of the, I think, unique things about Eventbrite is that we haven't had to pivot. We are doing exactly what we intended to do. And lots of things change, new technologies change, but the actual concept is exactly spot on to what we had intended to build for the event creator community. One of the things that was remarkable for me to observe was just the validation of having a Sequoia Capital come in, seemingly kind of how easy it was to raise after that with their seal of approval. And I think that we took advantage of that. We raised private capital sometimes when we didn't need it because we wanted to ensure that we would have it when the bottom fell out again.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it was so ridiculous that it would break the tension. And if we could even, you know, stop laughing, we would talk through what was really going on. But, you know, that was a great mode for us in the very early days. When we are scaling the company into 100 and 200 and 300, and he was the EO and I was president, I think we were just really good at not having disagreements in front of people and dealing with that on our own time. And we're very strong communicators with each other. And so for any co-founder team, I think it's really important to understand that, you know, to openly debate is one thing, but to disagree or have beef with each other in front of your employees, because it's just not productive. That's the guiding principle that we've used, I think, now for quite some time.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“There's definitely been tension, I think, less than you would imagine, so we were very intentional when we started the company, and we set a few rules, as I mentioned, and one of them was if we ever were frustrated or at an impasse, we would stop what we were doing, turn the lights off, and I'm not kidding, lay down on the ground and hold hands and talk about it. Now this is when we didn't have any office mates. Okay, yeah. So obviously we're not doing that today. I mean, we do that at home. That's a cool take.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“I mean, all the time. You know, I think most human beings have moments of not feeling old enough or prepared enough or experienced enough to be in a place of authority. I think if you're a parent, you feel that way. I think if you're a leader, you feel that way. I didn't let it get in my way. I think building something from scratch allows you to expand and grow with the progress. That's why when I look at other companies that have had this sort of hockey stick growth or just that rocket ship, that would be difficult.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“And as a hundred we needed systems and facilities and we needed to like get our act together. And I felt like we were going to inevitably go through a really tough time scaling from 30 to 100 people. And I wasn't sure how we were going to do that and maintain this great culture.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Well, and yeah, when we created the plan, we were going to grow from 30 to 100 people by the end of 2010. And that was breathtaking to me because at least to me my reference point was 30 is a team, a hundred company. I mean, there's no denying that 100 people is company. And, you know, we could sit around sort of one large table and eat, you know, from a few pizza boxes as thirty.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“I was a quicker process, so I think he was maybe four weeks, and we were confident enough to say that we were accepting And we raised six and a half million from Sequoia Capital in that round.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“It was, I was surprised by how doing what you said you were going to do, meaning the two thousand nine plan that we'd left with them at the end of 2008, was a novel idea because it was met with a lot of, wow, you know what I mean, it really made just that fact alone, again, doing what you said you were going to do, I think was pretty much all we needed to say. I mean, obviously there were more questions about what we learned in that year and the market and future plans for growth. But it was quite impactful.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Are our actual revenue, our net revenue is much smaller than that. But we were about break-even at the start of 2009. We continued to hire, so we needed to bridge that gap a bit. But I do recollect that we surpassed the plan that we set for ourselves in 2009. We started to pick up steam. So we went back to not all 27, but probably about 12 of the VC firms that we felt You know, would be good people to talk to and to continue the conversation.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“We always had our revenue goal. So from the first month that we started working on Eventbrite, we would have our revenue goal upon the whiteboard, and every month we would meet in a quasi-board meeting to report on our progress against revenue. So what I do know, while I don't have the exact number for 2009 in my head, I know gross ticket sales was around 10 million. That's total gross ticket sales. That's gross volume and then derive our fee from that. Roughly speaking, our fee is about $3 per ticket.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“That's exactly right. We had a lot of financial skills courses. I mean, just to go on that example, we saw some rise in entrepreneurial type events where folks were selling their independently made goods or teaching, say, yoga certification. Networking became paid networking events became a big deal. So at that point we were, I think, had density in the coast regions of the US and then we were starting to light up in London and Melbourne and a few other places around the world, but it was not nearly as global as it is today.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“As the promotion engine. And so we were meeting our event creators and we were solving the friction or taking the friction away and making it easier for them to promote their events on Facebook.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Then we had a few unlocks. So one thing that happened was the recession was looming and then finally upon us. And we started to see people who had lost their jobs start to use a vampre to teach their skills to other people in order to make a living. And also social media started to become a real thing. One of the things that happened in 2009 is we started to see Facebook become one of the top ten drivers of traffic to our site. So we went and did some investigating. We found out that event creators were using Eventbrite to sell tickets, but they would then take all of their event details and republish them into Facebook as a Facebook event and link back to the eventbrite page to sell the tickets. And so effectively we were the commerce engine and they were using Facebook.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Plan, you know, and she's like in the corner on a play mat. So I think we probably were also just too sleep deprived and busy to even have time to worry if that makes sense. And so we just kept going. And thank God we did because 2009 ended up being one of the best years of Eventbrite's history.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“I'm sure, yes. I mean, I think I remember us gut checking whether or not we all, all three of us, had the conviction to keep going because we knew that it was going to be tricky. We weren't out of money, like I mentioned. So what we did was we left our 2009 operating plan with every VC that we met with. And that was sort of seen as, you know, a little risky because nobody knew what 2009 would hold. And then our plan B was to take a more lean approach to scaling in 2009, go back and see those VCs around the same time in the fall. And we hunkered down. By the way, let us not forget that we had an infant in 2008. So I kind of forget that part. I mean, there are pictures of us working on our 2009.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“When people hear our story, it's hard for them to really imagine, you know, 27 knows. The thing I learned back then is it's so important to give a fast no rather than nothing at all, because certainly not 27 feces did not call us and say, hey, you know what, it's not for us for these reasons or not right now, but would love to see this, this, and this. There was a whole host of VCs who just sort of didn't respond at all. So I think that was a really good lesson for me to experience that type of rejection and non-rejection rejection to know which one's better.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Immediately think of entrepreneurs like Elon Musk who are truly creating something that hasn't actually existed. But it doesn't always have to be rocket science. It's really about how do you make something that people want to do even easier. And that's really what we were coming from. We were coming from a point of wanting to empower entrepreneurs to make their businesses stronger. And there wasn't a solution like Eventbrite at that point.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“What's funny is everybody has an opinion about a brand that's so well known like Ticketmaster. But I would simplify it as the Ticketmaster strategy is one part of a live nation strategy, which is to be vertically integrated into an event. It's large arenas and stadiums that typically serve sports and music, but Eventbrite is a horizontal platform that enables a wide array of small to medium sized businesses and venues and individuals to be able to sell tickets on an open platform. And I think that we even underestimated the effect that could have in scaling something that, you know, just didn't really exist. And it's not like it's, I think when people say something didn't exist, you”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“The one question that we got about the business was consistently was how big is the total addressable market? Because if you have the reference point of, oh, you're just trying to build a ticketmaster, no, or you're just trying to build a next EVIT no. So then what are you trying to do? And so we needed to quickly illustrate what we were trying to do, who we were building for, and why they would buy what we built, and how big that market was. And I would say there was a very high level of skepticism about how big the mid-market of events were back in 2008.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“We would say obviously two of us are married. Here's how we work together. We never work on the same part of the business at the same time. And we have complementary skills. And we have a set of rules to work through conflict quickly. And we didn't really go into those rules because there was sort of personal, but I think our conviction helped investors at least not sit there and wonder, do I really want to back a married couple”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Investors I don't know if that's true today, and I would say that if for every positive story like Evamprite, it becomes less of an issue. So, what we did to address that is we would come into the room and we would just address that question head on without anybody asking us.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think that there was an equal amount of confidence or comfort in Kevin's track record because, again, he had founded a company prior to Eventbrite Zoom. And we had that as an advantage. On the other side, there were questions ranging from how is this going to work for you two to operate the company as a married couple?”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“I do. I mean, I remember us getting to the point where it made sense for, you know, the business we had proven out that this idea could be a business. It wasn't because we were out of money or dried up the balance sheet was more about we knew that this was now showing signs of being something that we could scale. And so we went to Sandhill Road and pitched 27 firms”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“We had to take a very incremental approach to everything, and I think Kevin and I and Renault decided, hey, let's see how far we get in a month, and then let's see how far we get in a quarter, and then let's see how far we get in a year. And then we raised a round of friends and family money, basically an angel round, less than a million dollars. And that took us until 2008. And we had maybe two employees, two or three employees who had joined us. And then we decided to go raise our first round of institutional money once we knew that we had a business that could become a company. And that was 2008, which is really bad timing.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“They were. I mean, it's interesting that the median ticket price on Eventbrite is around $40, so it's actually higher than you would think. It's always been within that range. And so there were a lot of $5 ticket events, and there were a few hundred dollar events. There were lots of free events. I'll never forget there was a hundred thousand person free salsa Congress in Mexico City. That happened on Eventbrite when we had no business ticketing 100,000 person event. And it really opened our eyes to how flexible the platform was. And we were following our users. They were leading the way.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“We really started with that focus, however we were very intentional to roll out of Embright in a way that could be used by anyone, anywhere in the world. And what we did was we set up this map where we could see where all the ticket sales were happening in real time, visualized. And I'll never forget the day when we discovered that someone was selling tickets to a speed dating event in New York. And that was really exciting because it meant that we were crossing geographical bounds. So we were breaking out of the Bay Area as well as format and category bounds. So a completely non-tech related event. And it really started to organically spread and it was pretty incredible to watch it happen. Again, not overnight by any means. Over several years”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“In the early days where you really still focused on the San Francisco market like trying to get, because it sounds like there were sort of small events happening, like a tech blogger would have a meetup. Was that where you really were kind of focused on the local market initially?”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“So we decided to charge a per paid ticket fee of two and a half percent plus 99 cents, and we decided to not charge for free tickets. We only charged you when you sold a paid ticket because we figured that would be a great way for people to try out the service and we would undercut any other competitors who are charging subscription fees for free events or charging a fee per ticket on free events.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“When you're collecting catch at the door, you're not obviously understanding who this is, what their email address is, you're not getting the benefit of customer relationship. And so being able to manage your event or manage your ticket sales was the third. And so it was really around this create, promote, manage. And I think that's what made Eventbrite start to grow organically through both word of mouth. you know, paid marketing. And we did that for two full years, it was just the three of us.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Well, really, I think we focused on building what I would call the MVP of our product with tech bloggers who are hosting meetups and wanted to start charging for these events. And I can't imagine a better user group, sort of tech bloggers and critics to test your product out on. Basically what I did was I took their needs and wants and their feature requests and distilled those into themes. And there was a theme around being able to publish an event page in minutes and this friction free, easy to use value proposition. There was the promotional aspect of being able to get the word out about your event online without a lot of marketing budget. And then there was being able to get to know your attendees.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“You would when you bought tickets, so the brilliant part of the model is, of course, that we had a primary customer, our what we call event creators. They would be promoting the event page, and then you'd have ticket buyers come to that event page and buy tickets. And so there was a platform and basic functionality where you could create an event listing in two minutes. We used to test it on Kevin's father as our first user group. And you could promote your event, and then you could track your attendees in your ticket sales. And that was the premise of the first Eventbrite product experience.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Well, in the fall of 2005 or near the end of that year, we found our co-founding CTO because neither of Kevin nor I are engineers, and we knew we needed at least a third to help us start this company. And we found Renault Visage through, you know, he was somebody that Kevin had been somewhat familiar with and he was just coming out of his last company. And so it just, it all worked out that the timing work that we could all assemble ourselves pretty much by the holidays of 2005. And then in 2006, that's really when we officially launching at the beginning of 2006. I would call Renault like the bravest man, you know, in business to start a company with a couple that's about to get married.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so basically there was this big void in the market. You know, either you were using checks and cash collected at the door and tracking your attendees on maybe Excel spreadsheets or by hand, or you were using really expensive kind of dinosaur software on the enterprise side. There was no consumer-friendly platform in between that could both give you the tools to be able to create and promote and manage your event ticketing, as well as be accessible and something that you could afford using as a small organization. And so essentially what we were focused on was the SMB market of live events. And we just had absolutely zero idea how big it was.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“We would say a ticketing platform, and I would say that one of the most remarkable things that has happened in this journey is that we imagined a Vamprite would be what it is today. And that's not because we're clairvoyant. There's a lot of luck that goes into not having to pivot or to completely change your business plan or strategy. But we imagine that we could build a self-service platform that would allow anybody to sell tickets to any type of event at a really low cost that was accessible and be able to serve the most diverse community of event creators.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“Fishbowl, and that was event bright. And I was pregnant during the time, so I kind of visualized this like crazy just, it wasn't luxurious. It was very humble. At the height, we had 12 companies in a 10,000 square foot space, and we were all at very early stages of building these companies. It wasn't an incubator, it wasn't an accelerator, it was a community, and that's a huge part of our story.”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT
“That's right. I mean, it was incredibly fortunate, so it's important to know that we spent less than a quarter of a million dollars in the first two years of Eventbrite being up and running and operating. That to us was an incredible luxury to be able to invest that type of money into our own company. But we were also really fortunate because we didn't have to moonlight to grow a Vamprite. Furthermore, we were in this space, like I mentioned, a warehouse in Petero Hill. We knew the landlord and he let us be there for free for a certain period of time as long as we let others startup teams know about the space. And so what ended up happening is that we started in the phone closet and then we graduated to a conference room and for about a year we were in this conference room. It was like a”
2020-02-17 · How I Built This with Guy Raz · Eventbrite: Julia Hartz · IDENTIFIED FROM THE TRANSCRIPT