YouSaid · the spoken record

Julie Rice

lines on the record: 109
first: 2019-06-03
most recent: 2019-06-03
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Let me just say that again to the point of ignorance is bliss we opened in four months you know when I look back now and when I think about all the investing that we've done and when I think about how the world is spinning with people raising money I really think that it was an incredible luxury to have no investors. I mean we were really allowed to make decisions that were just the best for the business We always just used our gut instincts and there was no choice except doing what was right for our customers what was right for employees and really what was right for soul cycle I mean we invented a brand that was like a human being you know and we would always make choices if you know we have four daughters in between us but you know soul cycle was like our fifth daughter and we would always you know really make choices thinking about you know what is the right choice for this business”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“We paid more. We gave people full health benefits. We paid for those vacations. And most importantly, we really gave them a home. We built a platform, soul cycle was really a platform that we built to allow, you know, we really thought of, you know, our fitness instructors as artists for allow artists to really find their voice on a platform and to sort of give them the room to be creative and to grow into being their best selves. And I think by giving people that kind of a platform and room and then really taking care of them in kind of the tactical aspects of their lives, it allowed people to become a different kind of employee. I mean, what we found was that we didn't have employees, what we had was brand ambassadors. We had people walking around so proud that they worked at SoulCycle telling everybody how fantastic it was.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“So, I mean, interestingly enough, one of the main things that we recognized in the beginning when we started Soul Cycle was that the fitness industry in general was really broken. Instructors didn't have full-time jobs anywhere. So if you were a fitness professional, you would teach two classes at one gym and three classes at another gym and personal train somebody in their home. So you'd spend your entire life sort of commuting and being exhausted just to try to cobble together a living. And then on top of it for doing one of the most physical jobs in the world, you had no health insurance. You had no paid vacation. And you certainly had no place to call home or really feel like you had somebody or to support you or that cared about you.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“That they were making happen. I think that really taking care of employees in a way that they feel heard is very important.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“I think that for us really we spent so much time, you know, I remember the day that we just really officially stopped doing our day jobs. I looked at Elizabeth and said, like, are we ever going to get to go back to work or do we have to spend our whole life making these people happy? You know, referring to our employees. And that was the truth. But there was a day where it all turned and you began to realize that if the culture wasn't going to be good, that the product wasn't going to be good. And I think that's like a real core value from Simon Sinek, who really says that your happiest customer is only as happy as your happiest employee. And so for us, like really making sure that our employees were taken care of and taken care of, meaning not just financially, but really felt like they mattered, like the things that they were doing were moving the needle for the company that we personally understood, you know, things that they were going through, achieved.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, a big book at Soul Cycle for us was always Star With Why from Simon Cinek, and I know that that's made it to a lot of your lists and a lot of people are Simon Sinek fans. But I will say, and this is what I think is so interesting, you know, as somebody who is fascinated with brand and the articulation of brand and all things brand, I think that people are often confused and think of brand as the way something looks or the color of a logo. But, you know, brands are really how people feel. They're really, you know, I think it was maybe Jeff Bezos who said it's what people say about you when you're not in the room or that kind of a thing. And I do think that start with why is so important because people understanding why you do something, not what you are doing is really what makes or breaks a brand. And I think everything about that book is fantastic.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“There are actually many others. I think that one is really the one that's really the focus of the workshop and what you do most often. But there are a lot of amazing practices, telling people what's great about them. I mean, how often do you think about something that's wonderful about your partner and make sure that you share that every day? How often do you make time to be proactive about doing something nice? Again, whether it's for a spouse, whether it's for a child, whether it's for a colleague. I think there are a lot of incredible things that happen out of that workshop. But I will say that the foundation of it is really learning to listen.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“And then you say, What more there is? And then they get to repeat it back, and then they get to say, Is there more? And you know what happens at the end of three is their moors? Rather than trying to win the therapist and rather than trying to be right, what you realize is that somebody is suffering about something and that it's coming from a source of pain, not coming from a source of like at you, and it's not about you being right. It's about taking care of somebody that you love or taking care of somebody that you work with or hearing a child that's coming home from a school that didn't have a good day or got a bad grade that's feeling disappointed also. And I think really, you know, teaching people how to listen and how to have conversations is something that's so important.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“That person gets to do is repeat back to you and say, Is there more? That's it. That's all the person gets to do. And then you know what? There always is more. Because it's never really just about that, is it, right?”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“50% of first marriages end up in divorce, 70% of second marriages end up in divorce, and about 90% of third marriages do. Teaching you that it has not much to do with the partner that you choose, but mostly the skill set that you bring to the relationship, right? And so here's the crazy thing. Nobody teaches us how to be married. Nobody teaches us how to communicate with a partner. Nobody teaches us how to communicate with anybody. You know, I don't remember being in a class in school where somebody said to me, you know, this is how you listen, this is how you talk to somebody, this is how you consider what they're saying. And really, all you do in this workshop is you learn active listening. We learned how to make appointments with each other and have conversations so that you're not bombarding somebody at a time where they can't hear you. When you make an appointment and you say it's your turn to talk, basically, you know, I say, you know, I say what I need to say.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Marriage up until that point. And it is these two older therapists First person to win Oprah a daytime Emmy. He is this amazing older therapist who had studied relationships for a long time and was becoming very prominent in his wife was also a research professor that was studying relationships in the brain and she's learning all these things about the brain and cortisol levels and he's winning daytime Emmys and they're both on their second marriages and they're actually about to get divorced while they're all winning all these awards and stuff. And you go and take the seminar and cut to this.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“And then finally, we quit the couple's therapy because I decided our therapist liked him better. And then finally, Spencer was seeing a therapist on his own and she said she had given him a suggestion and she said, you know, you should read this book and it's called Getting the Love that You Want. And he brought it home one day and he started to read it. And he would say to me, like, you've got to read this. This book is really amazing. And before he was through the book, he had gone out and bought a copy for me and said, like, we should read this together. And so we started to read this book. And before we were done with the book, we had actually signed up for the workshop. And I bring this up because this is actually a technique that we have learned that you can use with your employees, you can use with your children, you can kind of use with anybody. But we went to this workshop. It was probably the most important 40 hours of our”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Communicator said, you know, well, maybe you should go talk to somebody. And we started to go to some couples counseling and see different marital people on a hunt for some solution to this. And when we were in the room with couples counselors and therapists, we would basically were two really smart people. So we would just play the win the therapist game. So we'd spend a couple hundred bucks an hour trying to figure out who was going to actually win that day”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“To go and be heard. I will tell you about something actually great that my husband and I have done for a long time which actually changed the dynamic of our relationship and I can honestly say that it's you know if I if I had to say sort of the other best thing that I've ever done is you know we had our first daughter and all of a sudden we were no longer two people that could just do what they wanted whenever they wanted you know if we both wanted to go to take different exercise classes at different gyms at the same time well somebody had to stay home with our kid and that began to create conflict you know we no longer had the time that we used to have to ourselves we no longer had the autonomy it's you know it's different you know when you're when you have a child and so you know we had we'd started arguing and we had started you know having all this conflict and my husband who happens to be a much more evolved person than I am and a much better”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Well, you know, first of all, I think that for better or for worse, I think that company culture also has a lot to do with it. I think the creating environments where it's safer for people to do those things. There's so much politicking and, you know, things that still go on in many places where that sort of You have to actually reward that behavior. I do think that that is something that is has to be considered but what I will say is that, you know, I do think that having those conversations and beginning to have those conversations really start with teaching people how to listen first. You know, I think that training people how to listen to what somebody else has to say allows people who then have issues.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Know when somebody asks you a question like that, you stop, and it's always questions like that, or it's questions, and a lot of times it's just you and yourself. And she'll just ask you questions like, you know, about why you're doing things, you know, is it about your ego? Is it about the way other people think about you? Is it because you need more money? Questions that you, I don't know, I have not done enough work on myself to ask to really ask myself those questions. I'm really good still at talking myself into the things that I want to hear.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“And you'll just go, wow, because that's some different shit than what I was about defending right now, right? Wow, that's way different than being right in this room right now. You know, when I think back to the end of my life and I think back about the way that I want people to have thought of me or have listened to people or have taken a moment to consider somebody else's feelings or point of view or put myself in their shoes, I mean, that's some different stuff than being right in the moment.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Well, first of all, she's just completely cool and normal. Like, if she was here with us, she would just be, you know, us. You know what I mean? She's super, she's just, she's just, and she's just real. You know, there's no bullshit. It's like she will call you on it. And she asks you really hard questions. You know, you'll sit there and defend something for 15 minutes. Well, that's not how I see it and that's not how I want it. And yeah, but that's. And then she'll say to you, that's all great. Here's what I want you to think about and you don't have to answer it now. She'll say to you something like this. At the end of your life, when you look back on this, who do you want to have been? How do you want people to have thought of you?”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Here was what was so interesting about our meeting. I mean, first of all, it was definitely one of those lean-in moments. I had never really met somebody who had such different life experience than me and was so different than me and yet saw it all the same. Elizabeth and I have such completely different things that we bring to our partnership and relationship and yet at the end of the day we have a really common vision. I think that that's really what drew me to her.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Say that it has changed who I am as a human being and who I ever would have been able to be as a leader, but it also allowed us to scale this kind of stuff into our culture, which was incredible for our employees. I mean, we gave them tools like, you know, how to get unstuck, which was really just teaching them how to have a conversation about what was bothering them and to create spaces where they could have those conversations and not feel like people were going to judge them or reward them or punish them for what they were saying. We had an expression sort of, you know, saying no lumpy carpets. We created an ethos where it was, you know, you had to communicate.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“And then we'd codify it, and we would teach the entire organization how to communicate like that. And we did that until we created a really extensive library of tools that we use to build a culture. And what was amazing was, and I know that you speak to so many founders that have spoken businesses, that have started businesses, but I really do believe that just like the way that I was saying to you, like the nuances of people, what makes them special, or it's just so intricate and so interesting, I really think that the nuances of great businesses come from the DNA of their founders. It's those very things that make those people special that ultimately make those companies so special. But the problem is, right, after it goes from two employees to 2,000 employees, how do you take that DNA and keep it in a place that's really what it was meant to be? And I will say that finding that coach was so lucky, not only for me personally, I can honestly”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“To sell a business, and you're not, you know, what does that all look like? And everything along the way from learning how to be the only two employees in a company to managing 2,500 employees? And what do you look like as leaders? And how do you communicate with your employees? And so we started down this journey with Meredith, our therapist, coach, life coach, NYC. I really think she's changed her website since then. You know, we've worked with her for a long time now, 10 years. And I will say that she taught us lessons that helped inform the entire way that the culture of our company would exist. We would learn how to have a conversation with each other. And then we would take those skills and we would codify them. We had an incredible chief culture officer. And we'd work on them. We'd learn how those skills. And then we'd bring her in to learn that skill.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“But sure enough, I mean, we get there and we start to talk to our coach, who, by the way, we still work with today. There are so many decisions in my life and our life that we wouldn't make without her. And I met with a woman. Her name was Meredith Haberfield. She has an incredible company called Think Human. We started to talk about what it's like to be good partners and what it takes to make decisions together and like any relationship, you know, you're two people that have a common vision but are in very different moments in your life at all times and a business relationship is no different. I mean, there are times that like I need money and you don't or, you know, I need to slow down for a minute because something's going on in the life of my family and you want to put your foot on the gas or whatever. And or there's just things that you want to do with the business.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“I say to my husband, like, this woman is batshit crazy. There is no way, like I have to work tomorrow. There is no way I'm getting myself in a cab going all the way downtown to go to some hotel and sit with some life coach NYC. Like I'm thinking, we're sitting with Deion Warwick and she is going to tell us. You know what I mean?”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“In LA growing a career, Elizabeth's in Colorado. She goes to University of Boulder. She spends her time in telluride. She is like a much more sort of evolved spiritual piece with the world person than I am. I'm still like, I've only lived on the coasts, you know. I've only done that grind. So Elizabeth calls me in the middle of the night and she says, you know, I've Googled life coach NYC. I've realized she's having a nervous breakdown because she realizes that our business is taking off. Our third partner is walked, you know, we've got to get rid of our third partner who's completely toxic and now it's like, what's going to happen here? And we both have little kids at home. And the worst thing that's happening is that our business is becoming such a success that like we're going to have to put our foot on the gas here. And so she said she's Googled life coach NYC and then I should meet her tomorrow, some location around Grammarcy because we're going to meet with the coach. And I'm thinking, I hang up the phone.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Definitely. So early on in our business life, Elizabeth and I started to see a coach, and the way that that happened was we had a third business partner in the beginning, and that was we quickly found out that that partnership was not necessarily going to work. And we realized as that partnership was crumbling that it takes work to make good partnerships, something that I have worked on in my marriage, something that is no longer a secret to me that people actually need skills and tools to be in relationships with other people. You know, there are plenty of people that are in relationships that are fine, but if you really want to have great relationships, that's actually a particular skill set, right? And so Elizabeth, and picture I don't really know Elizabeth very well at this point. I mean, we're about a year into business. You know, we met at this lunch, we decided let's just go for it. I mean, you know, we're still pretty much strangers. And, you know, Elizabeth, you know, while I was.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Correct. Correct. And you know, there were a lot of little decisions that we made along the way. And things also that just happened to us in a lucky way. We started out with 35 bikes in the room. We got popular before we could find a second space. And when we created an experience like that, it was magic. I mean, it was really magic. And, you know, that is kind of a really transformational thing for people.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Art Gallery in London, or an Apple store. We always thought about ourselves in a much different way and creating a brand than we never compared ourselves to fitness. And we always thought sort of, if we could create a brand, if we could set a stage, if we could create a place where people felt safe and empowered and like they could share with other people, if we could set that stage and create that for people, then they could have a different experience than they could have in an environment that wasn't like that. We also really thought about community and we thought about how do we create a place where people support each other. So much of what was going on at gyms was competition between people. And for us it was all about some days I'm not going to feel like exercising, but like if you can bring it for me on Monday and I can bring it for you on Wednesday and we can all raise each other up, what is that kind of a place feel like?”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“There were many decisions that proved both of those things. Let's talk about the good ones first. I think that when we started Soul Cycle, there were quite a few things that even though our business model on the Starbucks napkin might not seem sophisticated, I think that we were smarter than we thought that we were. And we thought about a few different things. We thought about technology. We thought about the fact that at the time you had to go to the gym an hour early to put your name on a paper list and sign up for a class that was only going to be 45 minutes long so your gym experience now turned into two hours plus for 45 minutes worth of exercise and so we created the first online reservation system we thought about brand a lot we thought about creating something we never thought about soul cycle like we're creating a gym you know for us our muses were things like the white cube you know the art the”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“About things in terms of a production, we used to always say that every time somebody crossed the threshold at soul cycle, it was curtain up, and until they left, it was curtained down because we were only as good as their last experience. When we decided on a pay-per-class model, everybody thought that we were crazy. Like, why wouldn't you just take people's credit cards? Why wouldn't you just charge them? And for us, it was a challenge to everybody there, from the people at the front desk to know your name, to the instructor in that room to deliver a certain kind of experience to us to make sure that the brand was delivering a message and continuing to innovate. And we just really felt like we wanted to challenge ourselves in that kind of way. We wanted to deliver that kind of experience every time.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“So it's interesting. I think that, again, at the time the landscape was in New York City there were big box gyms and the model that was profitable was you went in, you gave somebody your credit card, they took an imprint of it, and then they just hoped that you never came because the best thing that could happen was that they could double or triple book your spot when they were figuring out their utilization and rather than take 400 members, they could have 800 members or even better. Both of those people didn't show up and they could have 1200 members. And so for us, you know, we really began to think about it in a different way. And I think a lot of it had to do also with our idea that we were tasking ourselves to create a really special experience every time, you know, to the point of being a theater lover and thinking about”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“That was a lightning bolt to Elizabeth's husband in the shower one day. There was not a lightning bolt to either of us. But, you know, we thought of a bunch of different names. At the time, again, there was no boutique fitness in New York City. And so we felt like we needed something sort of descriptive about the cycling part of it in the name. So we thought about cycle NYC. We definitely had a lot of cycle in the different other names because we felt we needed to be somewhat specific for people.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Studio staff. We're going to be able to take a little bit out of the business to justify the fact that we're not raising our own kids for the next decade. And that was our business model on the back of that Starbucks napkin. And the truth is it happened quickly and we just got into action mode so quick that we didn't have a lot of time to obsess about what if, what if, what if. We just had to make it happen every day.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Know it was such a gift that had happened so quickly. I talk a lot about Elizabeth My Business Partner sort of being a great entrepreneur and me being a really hard worker. And I think that's part of what makes us such great partners. Elizabeth's an incredibly good risk taker. I always say Elizabeth's like a total baller. And I'm just sort of running behind trying to work really hard. But the truth is that I think because she was such a good risk taker, because she's so good at moving the ball forward, it all happened so quickly. I didn't actually have time to be anxious or think, oh, I'm giving up my job and what's going to happen. It was just like, we met on Tuesday. We saw the place on Thursday. We went across the street to Starbucks. We rode on a napkin, which we still have framed. It says, you know, if we could see 100 people a day at $27 a bike, we're going to have enough money to pay for some babysitters. We both had young kids at the time. We're going to be able to pay our stuff.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“He got 200 bucks and I got 200 bucks. And I will tell you with a child in New York City, $200 does not go that far. So it was like, you know, a lot of strollers on the crosstown bus. Actually, you know, I think that one of the really interesting things about really believing in what you're doing and being so passionate about an idea and really believing that something should be born was it was hard. And I remember clamping my finger in that stroller a million times and cursing on that bus. But it didn't really feel like that big of a sacrifice. I mean, we were happy and we, Elizabeth and I were loving what we were doing, and we did it. And, you know, we lived in one room and, you know, and we wanted to watch TV, we rolled the crib into our bedroom and we wanted to go to sleep. We rolled the crib back out into the living room. And that's what we did.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“And yeah, so what we decided was that we were, you know, we were going to make sacrifices so that we could start this business. And Spencer, my husband, would go to the cash machine on Sunday nights and he would take out $400. We decided that when we started the business, we were going to give our credit cards up. And we were going to put ourselves on like a real budget, which we hadn't really done before. We were two people with no kids and two salaries. And we weren't making tons of money, but we certainly had enough that we could each go to Starbucks and take cabs and go out for dinner and not think about a vacation. And so Spencer would give us a white envelope, each of us on Sunday nights. We each got $200, and that was our money for the week. And when the $200 was gone, that was...”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Definitely. So when we started Soul Cycle, I actually had a good job. I was making real money and it was really the first time actually that I ever thought about my time as money because I was sort of giving up a salary now and I was going to be using all my time but wasn't going to necessarily be taking I took a small salary because at the time that's what we needed to do. My husband was working luckily and he was supporting us but we had a five-month-old baby and we moved into a rent control apartment. We paid a little less than $1,000 a month. We lived on 71st Street over Harry's burritos and I had a five-month-old baby who's in the front row. She's not such a baby. What are you wearing?”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“So, it's really interesting, actually, in case anybody wants to start a business, it turns out that when you have a 1,200 square foot studio and you don't actually have laundry facilities, what you do is you rent towels and somebody picks them up and takes them away every day and launders them. And I learned that on Google and I dutifully brought my towel report that day as she was signing the lease for our Craigslist dance studio.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“She said it's 1200 square foot sublet of an old dance studio. We could take a five-year sublet and you should meet me tomorrow on 72nd Street. And I went. And four months later, we opened.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Business partner who's right there, and my other soulmate, as I like to say. And we had lunch one day, and it was really the craziest thing. I mean, it's a hard story to believe because we met for lunch. We had a couple hour lunch. It was in the winter and it was at Soho House here in New York and we had lunch and it was crazy. It was like we had the same exact idea and we were just completing each other's senses. And when I left lunch that day, before I even got in my cab, my cell phone rang and it was Elizabeth and she said to me, you know, I'm going to look for real estate and you look at towels and I'll call you on Thursday. And I thought, wow, like that's amazing. I mean, I still had a job and, you know, whatever. And sure enough, like she called me on Thursday and she said, I found something on Craigslist.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Right. That's what actually separates the boys from the men, right? I always say everybody's got an idea tucked away somewhere. So I was working in New York. I was still working in the talent business, and I was taking classes at many different gyms, just sort of trying to find something that fulfilled me in terms of exercise. I'm a anxious person. Exercise is a real must for me in my life to sort of keep myself and everybody around me in good spirits. And I just couldn't find anything that was enjoyable. And I kept thinking to myself, like, this could be different, this could be fun, this could make you feel good. And I was taking classes with an indoor cycling instructor at a gym, and I became friendly with her, and I just kept saying all those things to her. And finally, she said to me, you know, there's a woman that takes some classes with me at another gym. And she's been saying the same thing to me. You guys should meet for lunch. And so she connected me with my”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Was something that was just fascinating about her. There was something that was really deep that I wanted her to tell me. And I think that's really interesting. I think that, you know, there are certain kinds of people that you really want to lean into. And whenever I sort of have that instinct when my body kind of wants to lean into somebody to know a little bit more, I genuinely know that that's a person that I need to sort of surround myself with because there's something about that person that is interesting for me.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“I saw in Ellen, interestingly enough, what I ultimately wound up looking for in soul cycle instructors, what I ultimately look for in employees, and what I actually do ultimately look for in entrepreneurs, which is, you know, there was something about her that made me want to know her, that made me want to understand what she was thinking, what she was going to be doing. You know, when I used to audition soul cycle instructors, I would say the main criteria that I had for a soul cycle instructor was do I want to have a whole meal with you? You know, I'm talking about an appetizer, an entree, and dessert, and I'm still not bored of you. You know, really, you know, how do you connect to people? And, you know, watching her, there was something that was...”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“You know, you're trying to identify talent, you're trying to find people that you think are going to have trajectory, and you're usually signing between 20 and 25 of them and then watching how their different careers are advancing. As your clients become more successful, what winds up happening is you personally handle less people because now you're really building companies. And if things are going great, you're actually producing things, you're looking for properties for them, you know, you're really overseeing pretty much every decision for them. And so you're probably at that point handling between if they're megastars, you're having between one and three, if they're big stars, you're having between three and five.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Sure. So it's when you're starting out, you know, it's much more you're betting and you're betting on more people, right? So usually in the beginning you start with about 25 or 30 people. First of all, your ability to sign. You're not going to me at 25 in the world saying to J-Lo like, hey, come on with me. That's not happening.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“A guy named Benny Medina, who's like a very famous talent manager. He's created a lot of incredible artists and really he was one of the first people that really thought about how you create artists into brands. He would take somebody like Jennifer Lopez and think, how can we release an album on the same day as we release a movie on the same day as we put a fragrance into the world? And I think that was pretty early thinking back then in terms of 360 thinking about how you could turn a person into a company.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“People that they are. And those little things about people that are special or things that I feel like I can really see. And something that I love doing in the world is trying to help figure out how to connect the world to the things that are special about those people. And so I've had good luck all along, you know, early on in my career. Ellen Pompeo was a bartender that wouldn't give me a drink. And when I finally gave her my card and her boyfriend found it in the laundry a couple months later, she called me and we had quite a good run. I worked with Selma Blair for a while. I worked with Justin Long. And then when I was in Hollywood, I worked on the teams of people. I worked for a bigger company, but I worked on the teams for people like Jennifer Lopez and Sean Combs and Will Smith. And those were not necessarily people that I found, but I was actually really lucky to be a part of those teams because I worked for somebody.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“I definitely can. Well, I will definitely say that I think that one of my sort of better skills in life is picking people. I've seen that. I agree. I'm a very good people picker. I think I've just about the greatest husband. I chose a fantastic business partner. And I feel actually very lucky in my life with my friends and the people that are around me are all dynamic and really feed me and in very specific ways. But I've always been a good people picker and I genuinely love people. And what I really love is I love the nuances that make people”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Sure. So a manager, you know, an agent is responsible for getting actors' jobs and a publicist is responsible for making sure that people know about those jobs. And a lawyer is making sure they're making sure they don't get screwed over in the contracts for those jobs. And kind of what a manager does is think about big picture. You really think about who that person is, who they want to be in the world. What I learned actually from being a manager is you're really thinking about creating a brand for a person. You know, what is that person's brand? You know, what does it, how do they walk through the world? What do they stand for? What do people think about when they think about an actor, an actress, everything from their fashion, the things that they endorse to, you know, the way that they talk in interviews and really thinking in terms of how do I plan a career, not just a job to job for this person?”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT
“Tied up in lifestyle pursuit. You know, I went hiking with my friends, I belong to a running club, we lived at the beach. And when I came back to New York, there was just nothing here that was lifestyle. Fitness was really about going to a big box gym, burning calories, having somebody yell at you about, you know, were you beating the person next to you? Could you push harder? How could you get it done quicker and more efficiently? It's interesting, cut to 2006, there was no green juice in this city. There was no boutique fitness. There were a couple of yoga studios, but certainly what's going on today was not what was going on in 2006 in New York. And so for me, there was a real void, even though I was desperate to come back to the East Coast and be with my family. There certainly was a void in what I had experienced in Los Angeles in terms of lifestyle.”
2019-06-03 · The Tim Ferriss Show · #372: Julie Rice — Co-Founding SoulCycle, Taming Anxiety, and Mastering Difficult Conversations · IDENTIFIED FROM THE TRANSCRIPT