YouSaid · the spoken record

Kaitlyn Tiffany

lines on the record: 58
first: 2021-09-21
most recent: 2021-09-21
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Seems like once you have attracted enough people and you scale the way you were hoping to scale, eventually you're going to have this huge set of data and insights. And there's just going to be an enormous amount of interest from brands who want to see it or have access to it. It seems like one business could be charging brands a bunch of money for various insights or premium versions of this product.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“How was your experience? What were these deliverables? What are your aggregate stats? And then internally, everybody has a follower bracket, but it's also any advice you have for anyone considering working with this brand. And it's people really want to help each other. They want to help each other get jobs. They want to help each other make more money.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Absolutely. We have tons of feedback. People, you know, say like a lot of the times people don't even know to ask for money. They're just excited to, like, especially the smaller influencers with smaller audience, they just want to know, hey, I can ask for $1,000 and it's not a big deal. So we had one user tell us that this has been a lifeline through the pandemic. He's a single dad, he blogs about being a single dad, and this has totally changed everything. With like, and it's not just, oh, a brand has reached out to me. They like people, people pitch brands. They help each other. Like, we ask for advice. Some of the data we collect on these brand interviews we collect.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Think that you'll see rates rise over time? Like, one of the things about pay transparency in general is when you're more transparent about rates for different kinds of work, you see the rates go up over time. People have a better negotiating position. Have you seen that happen in any small way?”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah This is why I also right now it's a review site, but we really view this as a full-on information tool. We keep the community closed to control for these types of issues, but also fundamentally we're different than Yelp or Glassdoor because we're not attracting people here with the promise of jobs. We're not going to make money by allowing brands to control it or manage their reputation amongst the people they hire. That's not our business. Our business is providing information to this future workforce that is integral to consumer, like the entire consumer industry. And that's who we're committed to.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“We have a lot of brands who try to get in by reviewing their own brand and it'll be like so-and-so at brand dot com and then the review will be like For brand, and it'll be super nice and are especially like crediting some social media manager. They're like, this person is so, and that's We don't let them in because as soon as we start doing that, people don't trust what's on our website. You kind of have to pick a side. We picked the side of creators. This is for them. We are exploring ways to work with other third parties who connect brands and creators, but we must remain independent in order for this to work in the long term.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“I just want to push on the anonymity thing. So you sign up, you personally check out the person who's signing up, you vet that they have a real handle. And then when they start leaving reviews, you have the ability to find out who's cross link back to your approval, right? So you know it's a real person.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, Nordstrom can't sign up So it would have to be someone within the community who's already been approved, who's secretly. Working for Nordstrom. And we know who checks out every brand page. We would get quickly get a list, and then it probably wouldn't be that difficult to figure out who that person was and kick them out. So, and the unlikely event that that occurred, I guess that could happen. But that's why we keep it a closed community, because there's less incentive to skew positive in your review or skew negative. I mean, what's the point of lying to your own community about your about their experience?”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, once you're approved, you can say whatever the hell you want. And that's just because this is for creators. But I'm still, like, at this stage, it's still me manually uploading every single review. So in the future, we want to give people special permissions if they're like a super trusted user. They can just go for it and it'll be uploaded and then help create something that allows members of the community to report specific reviews if they seem fishy and whatever but like new creators right now they can't get in and that's something we're hyper focused on improving our process for”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Back with Lindsay Lee Lugan. So, when people sign up for Fuck You Pay Me, still I love the name. When people sign up for Fuck You Pay Me, do they have to tell you, hey, I'm an influencer on Instagram. Hey, this is my TikTok page. DGO vet that they have the audience size that they're claiming they do.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, race, gender, sexual orientation. We want to collect disability, but there's some term we're not sure with, like you have to be a healthcare company to collect that data or something. We're still trying to sort that out. But yeah, the trends so far are there's no roles. There's no transparency. The platforms are inherently, they have bias baked into their platforms and you know a lot of these brand deals are based on audience size. And if the platform is going to dock you for not being a Normal white heterosexual male, it doesn't”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“But again, this is an incomplete data set. It's very much a function of most of our brand deals come from Instagram, from micro influencers who don't know even to ask to charge money or to charge more for things like usage rights, exclusivity, whitelisting, stuff that traditional media people adjust the price for. It's a learning thing. This is another thing I'm going to go off on a tangent. A lot of business and tech influencers typically, they are business and tech influencers because they have another job. They're a CEO or they're a VC or something crazy and they don't necessarily need the money so they charge a premium to put their name on the line with this brand. You know what I'm saying? Yeah. Yeah.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, tech in terms of brandials is. Of the most lucrative. Honestly, there's a strong correlation between industries. A strong correlation between The more men there are in an industry, typically they get paid more. What we see? Yes, yeah.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, well again most of our users come from Instagram so most of our brand deals are from Instagram. When I listen to a lot of tech people talk about the rise of TikTok, a lot of them are focused on short form video. They're like, this is what people want, blah, blah, blah. And what I see is creators, they go to TikTok because they know that they can build their audiences really, really fast. And then they tell their giant TikTok audiences to follow them on Instagram because that's where they can get their brand deals. So it's kind of like this cross-platform play. You know, it's like, where do you grow? Because Brand deals are always to some aspect dependent on your audience size and where are the deals happening?”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Right now it's Instagram, but that might be very much a function of all of our marketing is done organic on Instagram. Probably 80% of our reviews are for Instagram collabs. It's also a function of Instagram is kind of a legacy model for brand deals. It started there. And in my opinion, Go where the eyeballs go.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“If you're a niche microinfluencer, a lot of the times these affiliate deals aren't going to be the source, like the biggest source of your income because of the cap on your audience size. So it would be better for you to invest in your personal brand in building your audience than taking on that partnership because that takes a lot of time and that takes away time from Creating content for yourself.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Can't control what people do, you can only try to convince them that it's their own idea. So If for both parties, A better outcome Occur outside of a third party platform, that's what's going to happen. I think that there is a place for Platforms to capture brand deals. I think that occurs more at the macro level, not the micro level. And I think with what we're building, convincing micro influencers, Just do the platform will be a hard sell, I guess. I think there's a combo of both because there's also different types of marketing too. Like what you're describing is essentially like affiliate sales. And that's not that doesn't capture the entire scope of brand deals. In a long-term partnership, you're attaching your face to a name. That includes a lot more terms than just how much it translates into sales.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“That's a good question. That's a really good question. That's actually exactly what we're trying to figure out right now. And we are super early stage. Honestly, I think Think it's in the trillions. Yeah, I had to give a number. That's what I would say. It's huge. That is the question we're trying to answer, honestly.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, yeah. Sorry. Total addressable market. It's the market size and it's a difficult question to answer because most of these brand deals occur under the table and they occur under the table for a reason. And we are really the only place that is capturing the broad scope of. Like where these deals are happening.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah. So we have a couple of ideas. One, the most obvious ideas charge our users a subscription or a tiered subscription to access the data. I personally don't want to do that. I would like to keep access open for the people who need it the most and explore More the research side, in aggregate, of course, everybody wants to know about the creator economy right now, like figuring out the TAM of this industry was a huge challenge I faced and a huge challenge everyone knows. And a lot of these brand deals, like”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Absolutely, absolutely. Right now, we're focused on providing value to our users and then how to monetize will come later through the Instagram page. It's like a constant feedback loop. They tell us every day what they like, what they don't like, what they want, what they'd be willing to pay for. Being connected to brands is not something on the top of their list. So we just raised a precede round and we are hyper focused on delivering value to our users and I think the clear monetization plan will come later. I have a couple of ideas, but right now being connected to brands is not something they're asking for.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Brand because if you're going to accept an ambassadorship, which is a commitment to a particular brand for a long period of time, how much does that benefit you versus them? You know, it's an art and a science and everything else out there captures the more the science part, you know, and we capture the art part, I guess.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Think that's not necessarily how a creator brain works. That's why we will never try to tell anybody how much they should charge. There are a lot of platforms out there that do that. That is not our business. That is not why people come here. People come here for information. People come here to hear other people's experiences within their community and they come here to evaluate or get more context behind is this worth my time. Also this next year it's not just about streamlining onboarding. It's about helping our users put into context what these other people's reviews mean. We want to build out the brand pages. A lot of that involves putting into plain English what their finances mean. If they're a public company, if their brand is part of a larger parent company, how much money they make? Are they a startup? Have they gotten funding? Like what are they prioritizing? You know, blah, blah, blah. How relevant is their brand to your personal?”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“So you said you were an Excel whiz before. I imagine, I can envision an Excel spreadsheet that's like, here's my rate per hour, here's the value in follow or growth or subscriber growth or whatever if I make great organic content. Has various numbers about my social accounts changed and grow, like you can write an Excel formula that spits out a dollar amount for when a brand deal is. You can't do it that way. That's just like how my brain works.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly. It's a personal decision. Everyone is different. Every brand deal is different, and that's what our platform does. It helps people put into context other people's experiences with brands and see how relevant it is to you and your personal situation. Changes with how you evolve.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“One of the things that you mentioned that I kind of want to dig on is Said it sometimes it's better to just invest in yourself and your own content, and it occurs to me. I mean, you have been a creator yourself. We talked to a bunch of creators on the show that, you know, you only have so many hours in a day. You have to invest those hours in a day towards whatever you think is going to get you the most value. And some of that time is just spent, I don't know, billing and invoicing and trying to collect. Some of it is spent making ads content for other people. Some of it is spent making content for yourself. What's the balance? Like, how much does it have to be worth for you to take a deal versus invest in your own growth on your page organically? Because that seems like the central tension here.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, absolutely. Right now, a big reason people come to our website is to just, because it's the only thing out there that exists where they can check, they can be like, everyone's curious, you know, because you don't know. You're like, oh, they offered me a thousand bucks. To me, that's a lot. But to the brand who makes four hundred million dollars a year, that's negligible. And they just want to know if they've gotten screwed, but how people use it in the future are existing users, they get approached by a brand. They're considering taking on a job, so they go onto our website and they just want to see other people's experience. And you can filter by platform, by the brand industry, the country. That makes a big difference. Also, the niche of the influencer. Like we found that meme pages and pet influencers tend to really undersell themselves.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Why not? And I'm going to go onto fuck you pay me and I'm going to look up Shell Oil. And I'm going to see a bunch of reviews that are like they underpay, they pay late. They want more than what you could get if you just did a campaign with Banana Republic or whatever some more traditional influencer marketing agency. And I would say, no, this isn't worth my time. Is that kind of the flow you're looking at?”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Absolutely. And for the most part, those types of deals are the ones that get the negative reviews. Actually, on that note, like only 11% of our reviews are negative 52% are positive, the rest are neutral. But creative freedom is absolutely something that leads to a positive review. You know, because it at the end of the day goes back to if you're a brand and you want Someone to create content for you in a specific way, you should just hire a pure content creator, not someone who's also trying to build their own personal brand in this space”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly, and that's why we don't we're never going to tell anyone how much they should charge because you can't do that at scale. Everyone is different. You can't. Accurately capture that in a way that is for the benefit of the Creator, you know, like people just want information to make better decisions about themselves or their clients because absolutely once you get to a certain scale, like what you're talking about at the macro influencer level, it is better for you to outsource that and have someone managing deals for you.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“And that's why we're focusing on helping people build the context around someone else's experience. Eventually in the future, I think it'd be cool to allow people to reveal more information about themselves on the platform to their community and maybe build in some sort of influence within the platform. That would be cool. Yeah, but we're being very careful about how we approach that because it's just very early”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“It does. It's a hard question to, like, these are all the questions we're trying to answer. It's just there's so much data and they're in so many different places. So there's not really like a point because everyone is so different.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Like a lot of brand deals, at least from like our manager portal, because we created this. The first version I created, I just had myself in mind. I like manage and negotiate my own brand deals. But now we have a manager portal. So managers can sign up, sign the influencers up they work with and also leave reviews and search reviews and all that. But we have a lot of people who are traditional celebrities who've waited a long time. Like a 50 year old food network star. His manager signed up and he only has like 15,000 followers on Instagram. His situation is obviously completely different than someone who's starting from the ground up as a normal person, I guess, who has fifteen thousand followers. You know? Does that make sense?”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, brand deals are inherently unstable. A lot of the times these are one off gigs, so that plays into it. I think once you get to the type of scale you're referring to, your choices are drastically different. You can be a lot pickier with brands, and a lot of the times you shouldn't do a brand deal. But then again, everything's personal. Also, right now we have a lot of”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Of my friends who's an influencer getting a manager, he literally didn't have a manager, he just asked his brother to start replying to his emails and saying, I'll do it for slightly more money. And he liked doubled his revenue for the year. Like he was like, it just felt rude for me to do it. So I just had my brother do it And it was just like, yes, but I don't know, like 20% more. I'll do it for 20% more. And because it felt professional, the rates went up. Like there's like just an aspect of not wanting to be the bad person yourself. And just offloading that to someone else and making that a little more sterile and less personal that I think works really well. So that's like there's no rules there, but really for if you're a smaller influencer, the brands reach out to you.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Around the brand because we want to like we're collecting data on like going through which platform or which method gets you the best deal so far managers people who have managers always have the best outcome for themselves because they know how to talk numbers how to talk marketing speak and how to like increase your rates”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“It really depends. If you are like me and you're a niche micro influencer, typically the brand will email you or DM you on whatever social platform you're on and say hey we love your work We'd love to collab and keep the ball in your court and you can either accept immediately if you're excited to get the deal or you can say my rates are X, Y, and Z for X, Y, and Z and then they either say yes, they negotiate or they say no, we just wanted to pay for product. If you have a manager, you divert them to your manager or they go like you can go through a PR company or you can go through one of these third party platforms that connects brands to influencers. There's literally no rules. And that's a big reason why we centered it.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Really, this is about integrating all those nuances and. Making it make sense to our users. So, right now, our website is just a basic review site and it's closed because our community knows that all these other nuances that can go in there.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Platforms they change every quarter No two brand deals are the same. We really centered our product around brand deals because a lot of these deals occur across multiple platforms. That's something I think our competitors are doing wrong is they're focusing on average price per Instagram post or average price per TikTok video and that doesn't capture all of the nuances within these brand deals. It doesn't capture like your relative value of celebrity and we want to create something that incorporates all those nuances into because that's how creators think. When you're approached by a brand, a brand wants you for a reason that if they wanted an Instagram post they could just take out an ad if they wanted a TikTok video they could take out an ad. But there's a reason why they're picking you over the ads on the platform.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“The right type of people to build this out and how to integrate the two functions. I learned a lot through my experience in equity research, talking to CEOs and picking stocks, and especially within the consumer space on how viewing different parts of the organization separately kind of creates conflict and not synergies. You know, so I'm taking kind of an integrated approach to hiring a product as a whole. Does that make sense?”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Product is the number one thing we're focused on this next year. And to me, that means building out our engine, which includes a full stack software engineer, a UX UI designer, and a Content director who can help us repurpose our existing viral content, not only onto Instagram but other platforms, and keep our community growing and talking to each other while we figure out how to bring that community onto our platform. And I firmly believe that the best type of products out there, marketing is absolutely integrated with products so we have a lot of discussions about”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Trying to come up with a system that allows some sort of like connect your social accounts for instant limited access that gives them kind of a tease of the preview. And then they have to leave a review before they're allowed to see everything. So thinking about just putting together what I've learned through approving people and disapproving people, there's lots of little things that fake people do and things that legit people do and just building that into the tech in a safe way, I guess.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, this is what we're working on right now. Step one is finding good people who can help us scale. We're going to build out our engineering team and our product. Each and I have a lot of conversations about is this a product problem or a marketing problem? And my view is I really think that marketing isn't an add-on. It's something you design and build in within your product from the ground up. So how I'm thinking about this next year is I really want to hire a content assistant to help us repurpose content and keep up the audience while we focus on product. First way to scale like a big reason this whole thing works is that it's anonymous internally and our users trust us because they know going into it that only other people within the same community are allowed inside. So we are trying to”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, it's just like this is, you know, it's like the interesting part of being a founder, right? Like you're doing all the jobs down to making sure people filled out the form correctly to sign up for the platform.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Right now with minimal marketing, we get about 40 people a day who try to sign up and it varies how many we approve. A lot of, like actually this next year is about streamlining our onboarding process and creating a platform that's very sticky in that can scale right now. It's still me manually checking out everyone who tries to sign up and manually uploading every review.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“To help people to use data for good. Basically, she quit around the time the election was happening. And she built software to help people request mail-in ballots for the 2020 election. And she raised money for it. She hired 40 people. She's like the OG. So together in Taiwan, because this fellowship was also in Taiwan, we redid the whole website. how it works now is similar to how it works before you sign up you tell us who you are so we can make sure you are who you say you are and verify your review and you have to leave a review so the rule is you have to contribute to be a part of the community and then after that we approve you and you can see what everyone else has to say about different brands”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and I used my marketing skills to build out the brand page, and through that we got natural user growth, natural press, and I hacked my way into an actual hacker fellowship for engineers, where I was the only non-engineer they let in. And that's where I met my co-founder, Ishamera. She's fucking amazing. She used to work at Facebook as a data scientist, but she quit because she wanted to do something more”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Basically, how FYPM started is I've had this idea for forever at the beginning of the pandemic I lost my job in marketing and I lost all my money, my relationship in my house within the six months after I lost my job and I moved back in with my parents and I decided screw it I'm going to build this website. I've always wanted to exist because it probably could have prevented this from happening in the first place I started off by sending it to all of my friends who are also bloggers and creators and asking, hey, would you sign up for this website? And 99% of the response was like, yes, absolutely. Finally, I've been waiting for this to exist. And yeah, that's kind of how it started. I hacked together the first version using Typeform and Airtable, the Typeform survey actually took about 40 minutes to fill out, which is crazy.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, we're trying to figure out where exactly crypto comes into our current model. I do think there is a spot for it, but right now most of our users or customers need cash. So this is like an ongoing discussion I'm having with my co-founder. There's absolutely a place for it, especially with like Ethereum smart contracts, all that type of stuff, but we don't want the value to be view-based, you know, because a lot of the things that go into brand deals, which is what we're focused on now, you get higher rates for usage rights, terms, whitelisting, stuff like that. There's a lot that goes into it. It's not just about audience size.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source
“There's a back channel of freelancers in the creative community who are talking about rates, who are talking about what it's like to work with various companies and agencies. And your thinking is I'm going to use crypto to make it better.”
2021-09-21 · Decoder with Nilay Patel · How F*ck You Pay Me is empowering creators · IDENTIFIED FROM THE TRANSCRIPT · source