YouSaid · the spoken record

Kara Goldin

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46
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2017-03-13
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2017-03-13
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  1. “Does that mean that you were wide and deep, though? Yeah. That's how I would phrase it, right? That you can go wide. Like wherever you're going to go, you're going to be successful because you know how to go deep and then think of it, maybe, you know, two examples where you did that. Like we say that all the time, even where we do. Like our portfolio companies we work with is everything from Patagonia to Amazon to Airbnb and microbiome company. So they came to us. They were like, well, do you have life sciences? And we're like, no, but we know what we know what to do. Right. We'll learn really quickly on life sciences. Like we get up to speed. We know so many industries, but then we go deep, you know, once we get, so we know that there's a way to get smart and then we can go deep. But we are not, and then we own it, by the way. We say we're not a life sciences agency. If that's what you want, we can make recommendation for you. But I can't pretend to be something I'm not. And then usually they're like, ooh, or they're like, thanks, we'll be moving on. So you just, that's okay. Like, I would rather.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “In your place, or maybe that is your place because you don't want to be like Microsoft. One more, maybe. Hi, thank you so much for your candor, by the way. It's very refreshing. We only have one verse. It's the brand work. So we've had a lot of feedback on translating military skills into civilian skill sets and things like that. And really what that boils down to is branding in a way. And one of the things that I think is pretty universal throughout the military is the ability to be an athlete and do a ton of things all the same time. I think the problem with that, with our personal branding efforts, is how do you portray the fact that, hey, I have a lot of different skill sets without coming across as contradictory. I think my concern is just that if we do brand ourselves as this athlete that can come in and do a lot of things, it'll come across as we're sort of a jack of all trades and a master of none. And you did kind of touch on it.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “I do think you'll pick up when you're interviewing or talking to these companies, you easily can pick that up, I think. There are some founders who aren't very good at the, this is the way I did it at Microsoft, and you can feel it very quickly. They're not interested. And then it's just, you know, fine, good to know.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “I think there's the chatter, and then there's like, you know, we have an executive talent team. When a startup gets certain a level of momentum, they actually do want someone who has sold to big customers before or who has worked in a big security department before, or like they do do that. There's like the what's cool and there's like Forbes does a list of like the 30 under 30 and the 20 under 20 and like nobody does the 60 under 60, right? But like you do, you know, I think in the real world, once companies get to a certain scale, they actually do want the experience and they do want sort of the big companyness.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “Rooms, they're just my experience. Traveling around I had to sort of move from feeling Bad about myself about it, right? And that it was an albatross. And I have to say, I overrotated a little bit in the beginning. Tried to bring too much project management or think or too much process to the company, I think, in the beginning. I found my way by people saying, This seems too much, right? So I learned also a lot of not necessarily my way was always the right way. So, learning to be flexible like a startup, I think, was hugely valuable. But you will get that. A lot of startups don't have that experience of how to run a big company. And that is actually what they all aspire to. So it's sort of ironic.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “I came here. I got to, yeah, my first job since moving here was with Wired Magazine. So that was sort of my first kind of couple years, which was great. And I got to learn the space. Then I got to Outcast and it was like, my GE-ness, because we worked on startups.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “And finding that it's okay to be associated with a startup that fails. It's actually positive for a lot of people, but it's very negative, it seems, to be associated with a stolid, old-fashioned company who may be successful. But if you go there in your career, you're quickly known as one of those guys. Enough to make it at a high growth.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “Now look, the brand is not trying to prescribe every detailed behavior in every situation, but I think, you know, having to be a jerk in a situation, that's just sort of adjusting your management style, right? But I think if you have three or four, three, we like three, brand activities, it gives you a well-rounded body of like the essence of who you are. It doesn't describe every behavior. And it's also not static. I mean, if you looked at me funny when I was a teenager, I would be blushing and I rarely spoke and I can speak now, even in different language. Well, go look at that. So it's not ecstatic as I think we might have made it sound.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “Thanks for both your time. The idea of who you are is much more multifaceted than this just, this is my brand, this is what I want to be seen for. It can be situationally dependent. It can change on your life circumstances. And it can, you know, I may need to be a jerk in this situation, and that's who I have to be in. In this situation, I'm not. How do you encompass all of that authentically into one brand without having to hide this side of yourself?”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “I would say, I mean, you're going to laugh, and rightfully so, but Silicon Valley thinks of itself as a place of disruption, which means those are uncertain environments that are wobbly. They can shift any second. And a company that's hot now is not tomorrow and whatnot. It's full of people with engineering degrees, but not a lot of actual sort of real world experience. So what do you guys do? You guys go into uncertain environments and make stuff work basically out of nothing. So I think that's highly, highly applicable. And so you just need to find out the specifics of how you've led and explain those in plain English. But like we need so much of that because a lot of the folks here, they are running large companies, but they've never run a thing. They're out of a dorm into their new dorm.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “In general, without being very specific to what each company does and what you'll need to do in that company, finding those bridges of the work that you did and the kinds of teams that you ran and oversaw, project management, like take those very basic things that are core to any leader anywhere and map those for people just with your experience.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  12. “Mine was when I was running outcasts, we sort of had made a decision it is going to be all about the clients and we are not going to be out there and vocal. Maybe that was my excuse for not doing anything. But my belief was you don't ever want to be in the news and have your client going like, what is she spending her time on while I'm paying? It just didn't sit right. So I kept a very low profile. I basically did nothing. And then when I joined here, Mark essentially sort of challenged me. We didn't force me. He said, I would highly encourage, he's very convincing. Highly encourage you to up your brand profile a little bit. And that was really weird. And it's so ironic, right? I'm sitting here just kind of like, you should work on your brand. And here I am hiding in a corner, right? So he caught me on it. Anybody has? Ask away.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  13. “Scaredness about it just trying to be really thoughtful and not rushing a decision or not rushing into not looking at a whole company or not looking at the people that I'm going to be working with and the kind of work and can I be successful”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  14. “Would say the hardest and most rewarding. It was coming out here not knowing anybody. I mean, my whole network was a completely different network and I moved here, much like I think you guys are. And that was just hard because it was sort of this blank slate of like nobody knows me. So that's kind of awesome. And what do I want to be? So starting over, I think and making that transition, I think can be very challenging but incredibly rewarding. You just have to be patient. The best times coming out of that, I was just extremely thoughtful. And I've never made a quote-unquote mistake in my career yet so far of landing. I did a lot of due diligence. I really thought about what kind of company do I want to work for? What brand is it? Like how will my story, I'm not a planner, so I'm not my five-year plan and my 10-year plan. I'm going to be this and I'm definitely not going to run for president 2034 and holy hell. But I do think I've been along the way to sort of combat that.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  15. “Interestingly enough with the PWC thing from the Oscars, right? And all the coverage was they are taking it on the chin big time. The chairman actually came out and quoted about it. I always appreciate, and I'm sure you do as just a regular consumer, think of brands that have messed up, whether it's a food brand and something happened or just saying we did this, we're sorry, here's what we're going to do to fix it, right? I always tend to”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  16. “So there's a company version of this person. If you mess up, right? Like, what do you, how do you handle yourself, right? What do you do? Because there are no secrets. We all know this, right? In theory, we all know this. And then we try to forget it when it applies to us, but there are no secrets, particularly not if you've tweeted something. It's just like, own it. Own it and move on. Just own it.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  17. “On your crappiest day that you can't have a little bit of a laugh or be like, what the F is happening, you know, or whatever, you know, and I you just have to have that. So that's my thing. So you will have your own things, but I think that's another way of thinking about it in the frame that you ask.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  18. “A lot and like did sin almost fire with curtains a lot. Totally true for the first year. But I'm over it now. Growth and development was one, adding value is a big one because that is are you, and I have two versions of that, which is am I able to do what I do best at the job I'm in? Am I bringing everything? Am I able? Are they accepting what I'm giving, basically? And that was also the personal part. And I actually think I'm successful because it's all of me and that whole brand platform page. And then the last one is just the fun. It is my thing that you may have another one. But for me, I think I've at almost 48 just been like, you know what? I am not working with people, even on your crappiest day. I was going to say shittiest, but I'm trying to work on it.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  19. “Actually, I wrote down three things off of mine that I wanted to use as a temperature check, which I keep looking at. So you could have your own version of this, but mine was, am I growing and developing? So actually one of the reasons I took this job is at first I was like, no thanks. And this was like pre-lean in territory. And I was like, I can't. I just had my third kid. It was a prize. Like, oh my God. And then running a company, I don't think so. I've never been trained for that. And then I was like, no, this matches growth and development. I'm going to push myself. I'm going to throw up probably every day. That's okay.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  20. “Companies spend millions of dollars doing brand studies and they'll do things like sentiment analysis and Twitter followers and all that kind of stuff. I think you know when it's working and I think you know when it's not and it sounds like a pat answer and maybe Alex can help me refine it. But are you working in the right job? Is that fulfilling? Do you feel like you're connecting well with people? Are you spending your time on activities that you enjoy? Do you feel like your expertise is valued? To me, it's like Are you working on something that you think is important that's larger than just yourself and do you feel like you play a meaningful role in it? If you keep running into trouble or if you keep not interacting well with people, then yes, then I think it's time to revisit it and go like, okay, what's not working here?”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  21. “Just to add another thing, it can also be like maybe you want to create your own personal network, let's say you're here, you have a job. It could be just like you corral a bunch of people and you have dinners. It shapes, as Alex is saying so eloquently, it shapes your activities and also what you say and like what you focus on and what you want to impart.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  22. “I will bring it back to in case none of that is where you are, right? It's actually within a job, it's what activities are you doing and what are those are you doing the kind of work that you want to be doing? Are there projects that you want to be on? I think there's also ways to use this for your advantage within a company or within your environment. And maybe it is more community advocate as well on the side. And then what are you doing to do that? Do you want to sign up for something? Do you want to participate in a nonprofit? Like whatever those other things are that also can be included. So I think there's a quieter way also to think about the execution of a personal brand exercise that can be how do you show up wherever you are?”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  23. “Every medium is for everyone. So I'll use Mark Andreessen as an example. If I do a Q&A, he's brilliant. He's just very good at the reparte, the question and answers, being quick on your feet, getting to the heart of the matter, and he talks fast and the whole thing works, right? Just find what you are. If you are good at speaking, speak. If you're good at writing, write. Now if you are good at speaking, you still need to write because you want to make sure that we.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  24. “Well, that's, I mean, that's an entire book of a conversation. But to start with, let's assume you've done not just the adjectives, but also here's my story, right? Here's sort of, here's the biography that is not sort of your official resume that you send out in the world. I would start with if it's something you love, if you've done a lot of speaking as part of your work, if it's something you love, like go to town. Try to get the TED talk. But don't try to get the TED talk if it's not something you really love, because the worst thing that you can do is just sort of do a very high-profile thing and then just fail it miserably. It feels like it doesn't feel good. And then B, it just doesn't do you any favor. So I would start if it's not something that's totally natural to you. I would start with something really small and comfortable. I don't know. It could be your alumni newsletter. It could be, you know, it could be very, very small. And then the other thing I would say is not every...”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  25. “Okay, so let's talk about logistics a little bit. And platforms. You've made your list of adjectives. You've figured out, you've sort of How do you actually go about getting it out there? And are all platforms? You have to be on all platforms all the time.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  26. “I think it starts with if you're trying to portray something that you truly are not. So let's just say you are hardcore competitive, then don't try and make your brand be like I'm a little puppy dog, right? It's just like not going to work. Just own who you are, right? And I'm sure there's an okay version of who you are and own that, right? So that's step one and authenticity. And then Facebook and Twitter and Snapchat and whatever else there's that they just demand authenticity because it's so easily detectable if it's someone else doing the writing or if these photos are too curated from a content point of view make it who you are like everybody has features and bugs in Silicon Valley parlance right like I have a lot of bugs but you've got to find the place where the features are valued right and you're going to be successful in those jobs and not in others right”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  27. “It's just like, you know, walks the line. She is who she is. And she's just like, boom, she keeps marching, right? So I think she's done a good job. And then the example of someone whose brand has changed a lot for the better will be Bill Gates if you, you know, some of you are too young, but like he was just particularly in Silicon Valley, but I think widely hated because of their hardcore business behavior. And now he is like one of the most admired, and rightly so, one of the most admired human beings. Now, it's easy when you have that much money to throw out the problem. But still, a lot of people have quite a bit of money and don't bother to try and improve the world. So I think he's done a good job. That's a good one.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  28. “Another person I think who's done consistently a good job of their brand is Warren Buffett. Yeah, he's just very authentic. He's got that folksy style, but he's also smart. You know, he shows up consistently. And I think he's done a really lovely job of managing his brand. And I'm not even sure he's consciously doing it. Maybe he's just lucky and gifted. Sometimes people are more gifted than others. Another person who actually doesn't even tell her story, but I think has done a good job is Angela Merkel over in Germany. I think she's just like no nonsense, right? It's not a flashy brand. It's not a, you know, let me use my feminine charm brand at all.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  29. “Yes, he's a horizontal growth. So it's like mobile to hotels to airlines to. It's crazy, but it's that thread through works. And then the way he jumps out of planes and doesn't have insurance or whatever that all seems to work. It absolutely works. It absolutely works.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  30. “Mentioned Virgin already. I think Richard Branson. Yeah, I do think he's done quite a good job of his companies he's built and absolutely are from him. You don't feel a disconnect. He doesn't say things that then don't show up in his companies. And so it's...”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  31. “Are there some examples of people that you think maybe I like that you distinguish between fame and brand that you think maybe not on the famous side but did such a good job of telling their story and establishing a brand?”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  32. “The other side of the coin is like brand happens to you. Whether you want to or not. Like, people will describe you in their head. So would you rather have some say in what that is? Or do you just want it to kind of let it happen, right? So it just happened. I mean, think of business executives that you admire or hate or whatever. Like you have opinions about them, right? And so would you rather shape how people perceive you and have it be true to yourself and what you want it to be or just have it happen, right? So just take control. Are there some.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  33. “For scientists, people who you wouldn't think this would be, but it really can work with anybody because it's just a way to frame your activities. What we also say to a lot of executives, no matter what level, it really also helps you as a filter for your time. If the activities you're doing and you're going to get asked to do a lot of things, right? If it doesn't necessarily fit within what you've laid out for yourself, then I think it's easier to say no. It's like right now I'm focused on this. You know, obviously everyone has a favor for a friend that they'll do, but I think it will help you focus and save your time. So that's another really practical reason that we try to put this down. Now, it doesn't mean it won't evolve over time. You can look at it again in five years time, in two years' time, in a year and say, okay, now that I've been doing this.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  34. “There was another name for it. I think, especially here in the valley, personal brand, I found it was when I spent the majority of my time in New York, N.D. before I came out here. personal brand it was no big deal here it's sort of like oh I don't want one of those like that sounds too much for me the personal brand yeah can turn people off because they certainly if they came up through the technology and the engineering side it's very uncomfortable it's like I don't want to be I only do go out there I only do my fortune story or whatever it's good for the company but I'm really not interested and they're kind of missing the point because to Margaret's point it's not necessarily that the next step which can be for people then what's the communications plan against your personal brand and that can be okay start talking at these places and giving these kinds of speeches and let's work toward you know this kind of profile and this kind of publication that will help your business grow but I think for purposes of just any executive and I've literally done them for professors”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  35. “Interactions with people, you need to think about this. And if you think of the startup world here in Silicon Valley, most of them, they language in obscurity. You do want to stand for something. You want to be remembered for something, you know, as much as there are a gazillion jobs out here, right? Like everybody needs to go like, okay, I want this person because this. It doesn't have to be fame. It's not like you don't have to be on CNN or whatever. Like, no one's saying that, but you just want to have a deliberate way of thinking about it. How do I want people to think of me?”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  36. “You're here, right? But I was reading that and like, look, it sucked with me. So there are amazing stories. I thought these profiles were really, really interesting to read. And there's a lot of good stuff in there where I thought like, oh my God, they have a lot to work with. And also thank you for all the stuff that you've done.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  37. “Last night I was reading your profiles, and I was like, one, we should be talking, you should be talking. But there are great stories in there, right? Like one of you tried to land one of those planes and it didn't quite work out.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  38. “There are lessons learned. People really like What can you bring to somebody else? And so I love people who put themselves out there and are a little more vulnerable. And I think I know that is hard. So being able to say, I tried this or this was something I did that didn't work, but I learned X from this, I think is a great way to think about that particular tension.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  39. “Which we want to come to. But when you think of stories that other people tell about you, like magazine article or something, there always want some tension And that's fine as long as I think there's a happy ending at the end, right? Intention can be anything from a tough childhood or a really tough mission to the extent that you can talk about it or what countries were you deployed in, whatnot, right? But they all want some tension. They want the reader to go along and go like, okay, I want to read the next thing, right? It can't just be like, here's my picture perfect resume and like, yay. Nobody wants to read that, right? Like we don't even want to read that.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  40. “And sort of look at, okay, what would my version of that be, right? Like how would I fill out paragraph one, three, seven, right? And you see, once you dissect an article, it becomes not as black box voodoo-ish as it seems when you first think about brand, right? You go like, oh, they have their family interests, they have their childhood experience, they have their expertise, they have like, and you can deconstruct the story. And then if you take one of those articles and go like, okay, if I had to write a story about me or if I wanted a story written about me, what would be in that story? And that gives you a control over what it is and also helps you build the body of how you talk about yourself.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  41. “To Alex's point earlier, that is where you have a fair amount of control, right? Like what are the anecdotes that you want to share, right? Like what's the part in your childhood that shaped you, that made you join forces or that made you the leader that you are? You can control all of those anecdotes. If you think of a very carefully crafted brand, whatever you think of the person or not, this woman, Cheryl Sandberg, you all know who she is, right? If you hear her speak or if you read her book or if you see her on TV, there's always a story about when they were kids, she was managing her siblings, right? She put that out there, right? So a good way to get at what your version could be is if you read, take any of your favorite magazines and read a personal profile that someone has written about a business leader is probably the most relevant example or an athlete or whatever.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  42. “Another way of getting at this is thinking about stories when you're saying all that. I'm thinking like, well, that's so much information. I mean, how do you know what the story is It all together. What's a good way of thinking about this?”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  43. “I'm here. I can't get rid of that, you know, and so I think being conscious about it, what are some of those things that the way I lead that I want to be seen and then how do I get there, which is part B of this. And then really your expertise is a big part. How do you want to be seen out of the world? This is where more, if you've heard the phrase thought leadership when you're out more in the external world, what do you want to be known for? What are you really, really good at? What can you own as an expert? And that can be subject matter. It can be super broad or very, very narrow and all of the above. And then the last for personal brand I think is really everything about you because you can't leave, I find, you can't leave your personal stuff at home. You can't leave that you might love the outdoors and you're more adventure. It helps round out the picture. You love to read. You love to be with your family. Like that is you. And if you come to a job, I find without your full self, you can't add the most value. And so we don't leave that off as soft stuff. It's really important that you are authentic.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  44. “What we usually do is we'll have an executive come in and really just do a whiteboard session, and we really start with Vive Talk to your neighbor. If I talk to your to your parents or your partners or your best friends or your coworkers, what would they say about you? We find that's an easier entry point than if I say give me adjectives, it feels weird like I am the smartest, the prettiest. It's harder to get it out of people because it's just, it's awkward, right? To be like, this is who I am. But this is how we usually just really start. And then the next question, the most important one probably is you're thinking for yourselves is also what kind of leader am I? What is it that I want to put out into the world and have people see how do I want to be? And this can be aspirational all of this, by the way. It might not be who you are today. You might be like, you know, I've gotten feedback. I mean, my 360s that I've gotten from my GE past to now are hilariously the same. It's sad. I'm not happy about it, but there are some feedback points in there.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  45. “So let's say you're starting totally from scratch. You know who you are, you know what you've done, you know what your resume says, but how do you go about step one defining what your personal brand is?”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source

  46. “I mean, the good news is just being conscious about it actually will help you. So I think while it is a huge part of what others say about you, I do think it's what you choose to put it out into the world as much as actually more important.”

    2017-03-13 · a16z Podcast · a16z Podcast: Build Your Personal Brand · IDENTIFIED FROM THE TRANSCRIPT · source