YouSaid · the spoken record

Karin Rådström

lines on the record: 11
first: 2025-09-12
most recent: 2025-09-12
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So, I would do a really hard workout, and by the end, you know, you're falling off the machine, lying on the floor, basically. You know exactly how you perform, and then you go back next week, and you can actually do it a little bit better. And I think that's so that comes from there. Think made me that's also what makes it fun. You can always step by step also in Daimler Truck now, we do small things and then when you zoom out over time you see we're really moving.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Do the first So it's pretty obvious. So, I think that's where I learned it. And it's like, that's what professionals boards is all about. It's like about constantly pushing yourself to the next level. And for me, it was like, I never thought I would at first my dream was to win a Swedish championships. And then I reached that very quickly. My brain is recalibrating. I want to make the national team. And then I want to row in the World Cup and stuff. So I think that's just how I work. And I think it's also a prerequisite to get there. And in the day-to-day, it's even more concrete because it's like, you know, you do something brutal, like the worst thing as a rower, I think, is intervals on the rowing machine because it's very digital. So it tells you exactly.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Than other CEOs. I spend a lot of time consciously building the team, also getting to know each other. Maybe not, we don't have to be privately, you know, best friends, but personally, really understanding the driving forces and getting to the level where you can be vulnerable with each other and kind of get power from the team. So that's important for me.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Someone who worked for me some years ago, she described it quite well. Tough love, she said. And I thought that was good because I'm quite demanding. It's maybe one of the things I still need to work on. Like I'm never really, or it's not like I'm unhappy, but I always want to take it to the next level. So we reached like a milestone. I'm already thinking about the next one. could probably get better at showing appreciation, but I'm tough, so always pushing forward. But hopefully I do it in a way that I also show that I care about the people and I want them to grow and I try to push them a little bit to do things they didn't dare to do, take decisions as we talked about, making them really accountable. So that's the one part. And then I rely a lot on the team. Probably more.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, well, there were some projects that we planned to have as global projects like battery platforms and stuff where we are now looking like can we do more with partners? Can we de-risk to buy for a longer time things that we were planning to develop ourselves? So I think that's kind of stepwise looking at because there's also in Europe uncertainty how quickly it's going to scale. Like in everything we do, we try to think of the low volume scenario and the high volume scenario. So as an example, when we were integrating the electric trucks into the production line, we do it on the same line as where we're producing the diesel. And that way we can really balance depending on how the demand develops.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Be able to charge in the depot or along the route. And I believe that's the most difficult challenge to solve. And then maybe coming back to where we started, as you know, if you have an equation and one part is zero, nothing happens. So where we really need to see more initiatives and more speed is on the infrastructure side.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“You need to have TCO, so cost of operations needs to be competitive. And there it starts to get there, I would say, in some use cases, especially if you drive longer distances, because the truck is always going to be more expensive to buy electric than a diesel, but then the running cost is lower. And we also see in Germany we have the road toll system, the mouth, which has an advantage for electric trucks, which is around 30 cents per kilometer. So the cost of operations starts to be comparable. And then the third part of the equation is the infrastructure.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it's a good question. So we have developed electric trucks, so we basically can offer electric trucks in almost all use cases. In the US, we see environmental legislation kind of rolled back. So we believe it will just slow down significantly now. And it will probably take to beyond 2030 before we see it picking up again. While in Europe we have very tough legislation that pushes electrification, I think the challenge there is that for our customer to transition from diesel to electric, there needs to be three things in place and we usually say it's like an equation. So you need to have the truck and that's obviously we have one available so do our competitors.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, we have even more experience. But it comes from history and they all stand for different things for the customers, I would say. So, if I give an example on the coach side, we have Cetra, which is actually positioned higher than Mercedes-Benz. And that's something we acquired now many years ago. So that has a higher brand value than Mercedes for a coach customer. And why would you take that away? Or Western Star in the US, that's a super strong brand for heavy-duty timber construction. So it makes sense to keep most brands. Then, of course, sometimes we buy stuff where we might consider changing the brand too.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I think it depends which perspective you take. So now we started with the driver perspective, which is the cab and the living space, but of course also that the truck does the job. And I think they're still kind of old school, so they want to go faster up the hill than their colleague with the other brand. So that's still important. But then, of course, usually the people deciding which brand to buy are the owners, and they look for whatever truck will give them the best cost of operation because they're running a business.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, the cab is like the driver's living room. So that's what I look for basically. Is it practical? Is there storage space? How's the bed? Of course. Also, how do you interact with the truck? Yeah. But I honestly was thinking it didn't really change so much with all the new trends, with electrification, digitalization. It's still a living room and a working office.”
2025-09-12 · In Good Company with Nicolai Tangen · HIGHLIGHTS: Karin Rådström - CEO of Daimler Truck · IDENTIFIED FROM THE TRANSCRIPT · source