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Karren Brady

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89
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2022-04-11
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2022-04-11
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  1. I don't. I'd steer well clear Because I think it's time for other women to speak. I think that, you know, it's like I could take a whole load of non-execs and I could take valuable positions that other women could have. I've had my time. I'm 52. I've been there. I've done all that. I don't want to appear in OK magazine. I don't, you know, want to be posing in a switch. Calm incident free, quiet life, inspiring others in a way I can. I want nothing for myself out of this other than I hope that people have enjoyed it.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  2. I would say that Sometimes Difficult to decide to share your story because you open yourself up and people get to know you in a way that maybe you never thought they would. But actually sharing your story you hope inspires someone else and it also gives you the opportunity to look back and reflect on your own life because many of us are so busy moving forward that we stop to say Oh shit, yeah, I was 19 once what was I doing when I living in that horrible apartment with no washing machine and no heating and when I didn't have a car and how I worried about paying my bills it's easy when you're 52 to forget who you were at 18 and it's opportunities like this when you think about your life and the journey that you've been on that you can you know surprise yourself

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  3. I would say grasp every opportunity try as hard as you can, never be afraid to fail and I was going to swear, but I won't. Swear? We swear every day. I'm not going to swear. And stand up for yourself. And trust me, you do not want to get to 52 and look back on your life and say, I wish I would have. You will always regret the things you don't do more than the things that you do. So go and do stuff.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  4. So, I don't have this sort of, oh, I must get a boat or a yacht. I mean, I'd never won anything like that. I love what I do. I'm very happy in my life. I'm very content. I wake up every morning without anxiety. I never feel I'm bitten off more than I can chew. I never think, how am I going to see through the day that is ahead of me? I'm never thinking about how I pay my bills. I'm never thinking about how do I keep up with the Joneses. I'm never worrying about those things that weighs a lot of people down and give them a lot of issues. I'm very happy. I'm very content. I've lived a full life. They say you only live once, but I think if you live it right, once is probably enough.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  5. I've never had that. I've never set milestones. I mean, I did have when I was younger, I had a flat and I wanted a flat that had heating. And then I wanted a flat that had heating and a washing machine. And then I wanted to flat that had heating and a washing machine and a car. So I did have those sort of milestones as opposed to ambitions, but I don't have any of that anymore. There's nothing I want. I don't ever look at people and think, oh, I wish I had that or I really want one of those. I actually don't want anything. I don't have a car. I don't need a car. I like to walk. I don't have a lot of stuff. Some people I know have wardrobes the size of Bjorf with so many clothes in. I buy low clothes for the apprentice and I give them all away to dress for success or to my staff when I'm finished. I don't have a lot of stuff and I've never wanted a lot of things.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  6. I wanted to say yes to them, and I don't have anything I secretly wanted to say no, but say yes. I think a sort of all rounded life, whether it's doing the apprentice something I love is such good fun. I mean, I don't know how it is on your show, but on my show, there's a real level of support and we're all good friends. I mean, Alan, Claude, and I would go on holiday together, we'd go out for dinner. We're friends. We're firm friends first and foremost. And I love what I do. I just want to keep doing it

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  7. I mean, the toughest thing about being a success is you've got to keep on being a success. There's no point in having a successful year last year to do nothing this year. And what drives that is ambition. And I really am disappointed when people are afraid to say they're ambitious because we tend to think ambitious people are ruthless people and that's not the case. Ambition is that spark. It's that fire inside of yourself that won't let you settle for anything other than what you think you deserve and what you want. And I love what I do. I feel so proud that I run West Ham. I feel so proud that I'm the House of Lords and the work that's important there, that has to be done. I love the businesses that I'm involved in, the charities that I'm involved in. I've picked the things I wanted because

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  8. Definitely. Every man has a mother, has an aunt, has a sister, has a cousin, has a female in his life that should want them to be treated equally. I mean, it's a, it's a,

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  9. To me, it means equality. It doesn't mean wanting more than men, it doesn't mean disliking men, it just means that women's rights should be equal to men's.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  10. No, I haven't Maybe I have, but I just haven't focused on it or haven't really thought about it. I think we all have bad days, don't we? Where we're sort of more snappy than others and days that we're really good. I started HRT recently and I found myself singing in the kitchen the other day, which is something I don't think I've ever done. And I was like, Christ, this stuff's working. But no, I have this resilience from this, you know, from my very early age to be able to put things to one side and focus on what needs to be done and not really worry too much about it, which is probably both a blessing and a curse.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  11. I think from our point of view, our kids are grown ups, every night's a date night for us. But I think doing things that are different and unusual, I mean, we went on this fantastic tour of Thailand where we went all over, did really crazy, wonderful things that were really good fun. So we try and do more experience-led things. But equally, we are, you know, we are prepared to go in our track suits and go out to the pub. I mean, I guess our happy place, if I have to think about happy place, is Soho Farmhouse. That's a real happy place for us. And we tend to try and go one weekend a month and we spend two nights and really don't do anything. Take the dog on long walks, have loads to drink, watch a film, go out, eat lots of food. Just relax.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  12. They have lots of friends over lots of do lots of things, big parties and stuff like that. They'll tell you the one thing he does for me every day without fail. He takes the dog for a walk, which is very important, and he picks up coffee and he brings it straight to me. And that, because he knows I cannot start my day without a coffee. And that's his big love moment every day.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  13. I think you take any of the above. Does he get it? Yes, he does. No, we, I think for us, the most important thing for us is having a laugh, having lots of family and friends that we enjoy their company with. It's interesting. Lots of couples have been married a long time. They need lots of people around them to break up, you know.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  14. The whole world is not going to stop because they've picked up your socks. But I tell you what really is important in a relationship. Is understanding when other people are under pressure and being there for them. And I don't mean being in there with them, but I mean just being there for them and doing the things that really matter to them as opposed to big romantic gestures. I can't, I mean, I'm not a flower person. I don't particularly like flowers. If someone bought me flowers, it's okay, but I'm not a big, I don't need flowers. My husband used to fill my car with petrol. So it was one less thing I had to worry about. It's small things like that that build a foundation because you know that person's there for you even though it's not a big romantic gesture that the whole world can see because that's really not very important to me.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  15. This is I'm going to the environment. Yep, I, and that's it. And I say I'm going to a board meeting like, yeah, bye. He can think of anything he'd rather do less. But it's we respect each other's space and views and ideas and we don't have to debate every last thing or every last decision. And everything's okay. Like we don't worry about anything. We don't worry about anything. We don't sweat about stuff You know, I don't care if he doesn't pick up his socks.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  16. You know, you're married, but you're not joined at the hip. And of course there has to be a level of mutual respect there and honesty and trust and all of those things. That goes without saying. But you're not the same person. And it is okay to have different interests. And it is okay. My husband is a Jim Bunnies professional athlete. He's at the gym morning, noon, and night. I could not think of anything I'd rather do less as you can see. I'm not a gym, bunny. I don't go to the gym. I have no desire to go to the gym.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  17. Because you see, you're saying yes when you really want to say no And then you've got this sort of underlying resentment, and it's much better to just say no and suffer the consequences. Yeah, definitely.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  18. So he doesn't need me. I don't need him. We want to be together, but we don't need to be together. I don't need to know where he is every minute of the day. I don't need to know what his thoughts are on every single thing or everything I do. I think if he could have me a little bit more needy, probably would. But he knows that I'm very self-sufficient and don't need much from anyone. And I think that's, again, going from boarding school where you're very much on your own. You'd like your own company. But there's not a neediness in the relationship where I say to him, oh, I've been invited to go to Buckingham Palace for dinner with the Queen. And it's a white taste. I'm not going to that. White. I fancy doing this, and I'll say, No, I don't want to do that. So we very candid with each other and it works for us.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  19. I think it's really important because you can't pretend to be someone you're not. It's a bit like in an early part of a relationship. I got a friend who's got an early part of a relationship. And the Kaishi is with likes the opera. She cannot stand it. But she say, oh, yes, love the opera. And I'm like, why don't you just say hate the opera? I couldn't think of anything I'd rather do less. Because when he finds out, actually hate the opera. Or you find out you've got to go more to the opera and you're going to resent it. Why not just be honest from the start? Say, I really can't stand the opera. You go. You have a nice time. Let me know what it was like. I think it's probably our relationship is not needy.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  20. You're not coming. And I just, it's too much. It's on top of everything else, it's too much. It's much better if I have my space to do what I've got to do and he has his space to do what he's got to do. But the one thing that we have in common is we've built a great family and we respect each other. We love our kids. Our kids are our whole life, even though they are, you know, 25 and 23, everything is about our family and everything we do together is really important. I have to say, if you said to me, you got one day left on the earth, what do you do with it? I'd want to spend it with my husband and my two kids because we have such a great laugh together and we're good friends and there's a real bond of family between us.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  21. Really is four AM and we work 16 to eighteen hours a day seven days a week for five weeks to produce that show without a break. There isn't a day off. And it is really hard going. So I always say to Paul, it's much better if he's not there because I want to get up at four o'clock in the morning, have a bath, put the lights on, turn the television on, leave when I want, then get back maybe eight o'clock at night, go straight to bed, ready for a 4am start the following day or whatever it is. So he goes to Canada to see his family because his parents live in Canada and he has a great time with his family and I can focus on what I have to do without any distractions because what happens during that period is let's say he might say should go out for dinner tonight and I'll say yes and then I don't get home because filming's overrun and I'm not home till one o'clock in the morning and then he's like oh you can't

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  22. Well, you have to remember that we've been married a very long time. And when we first got together, Paul's career was much more dominant than mine, really. And he was traveling around, playing at different clubs, playing for his country. And I was the one staying at home looking after the kids, having my career and working around that. He was the one going around. And then he retired from football and my career took off a bit. And then he became a football manager and I stayed home more with the kids. And we sort of, we've balanced our lives to give each other the space to do the things that we love that make us rounded individuals. I have no jealousy of anything he does and equally to me. So for example, when I'm filming the apprentice, I don't know how it works on Dragon's Den, but when we film the apprentice, when it says it's 4am, the voiceover says it's 4 a.m.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  23. Think there's two reasons for that. One is other women want to know how do you manage that so you can inspire me to find a way. And the other is because it's an easy thing to ask a woman. And that's the lazy question, where are your kids? What do you do with your kids? How do you manage with your kids? It's a bit like whenever... You know, whenever there's a picture of a woman, there's always what she's wearing. Where's never for a man maybe because women wear better clothes? I don't know. But it's always about what you're wearing, where'd you get it? How much was it? And it's always defined you know so and so in her bright pink jacket they don't say or Stephen in his black I wish they did

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  24. So, yeah, I can see how people are just, you know, waiting for that moment when someone, you know, when you do have to say, I have to go and pick my son up from school, I have to leave early. It's a difficult conversation and you're considered to be less valuable because you have these real other issues. So I can understand how it plays on people's mind, but it's important for... Women like me to change attitudes because if I don't do, if women like me have achieved something, if we don't use our voice to change it for the next generation, who's going to do it?

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  25. I'm sure every. Every woman at some point in their career when they've had to say, shall I stop to have a family? Is that going to, you know, how is that going to affect me? How is that going to affect my pay, my career prospects, my promotion, my standing? I'm sure every woman at that point has had that thought. And unfortunately or fortunately, as we women give birth to all the taxpayers in the world, we deserve a break really. So I'm sure it is a thought that crosses people's mind. I mean, I read some research that 54,000 returning new mothers to work are so badly treated because they are considered to be a burden to the teams in which they work. People are going to think they're going to want to go early. They're not going to be as focused. They're going to have brain fog that they are either hounded out of their jobs or choose to leave.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  26. Occasionally but nothing that I couldn't deal with. I mean, I was very lucky in a sense that from 16 to 18, I went to a boarding school that was predominantly all boys. So it had girls in the sixth form, so he had like, I don't know, 20 girls and 600 boys. So being surrounded with young men all had something to say and knowing how to deal with that was something that stood me in good stead for my career. So it wasn't difficult for me and I didn't get phased by it and it didn't upset me and I wasn't emotionally damaged and I didn't feel scarred and I didn't have to go crying to anyone I could deal with it. It didn't phase me and it was an irrelevance of mine.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  27. I think because look, at 23, I was given the challenge and chance of a lifetime and I took that and I knew that that started with someone having trust in me and I knew that there were so many talented people out there that didn't have someone that had that trust in them. And I wanted to be that person.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  28. As wide and as long as possible to get as many other women through as possible. And that is something I've spent my last 30 years doing. It's really important to me. It's really important that there is a sense of equality and equal pay and equal respect for everything that you do regardless of where you're from, what sex you are, what your beliefs are, how you look, where you're educated, equality is very important to me.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  29. Yeah, I mean, I remember my first away game. I think it was Watford. And I turned up and I said, oh, hi, could you tell me where the boardroom is? And this little old boy, little steward on the desk, he went, oh, director's wives over there. And I said, it's interesting. But where is the boardroom? And he said, dear, you don't understand. The director's wives go in the ladies' room. And I said, no, I don't think it's you understand. I am the managing director, so I want to know where the boardroom is. And this little boy put his little glasses on. He went, oh, yes. He said, yes, you're that woman. Stay here and I'll find out what to do with you because there were no other women in football. So there was never a woman in the boardroom and women weren't, you know, weren't welcome in boardrooms because it was meant to be the place where the directors or men, and of course they were all men. And I remember thinking that it was the very first door I'd kicked down. And I was determined that I would keep that door open.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  30. Do you remember that? I do remember that. I was really quite annoyed. Really? I was annoyed because we'd gone to Saudi. Well, I'd gone to Saudi to talk about the importance of women and our rights and being respected and then to be spoken over on a stage. I was not going to let that go under any circumstances. And I think it was a good way of being able to show how it's important to stand up for yourself and not to be walked all over. And I certainly was not going to be walked all over.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  31. You know, a million excuses to get out of it. But when you are independent, you can say no. And it's a great freedom to not have any obligation where you have to, you don't have to say yes to anything, you can say no if you don't want to do something and you say yes when you want to do it. And you tend to enjoy that balance of your life a lot more.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  32. It also comes with another added bonus, and that added bonus is the ability to say no. If I don't want to do anything, all I have to say is no. No, thank you. When you're building a career, you have to say yes for everything. And you have to say yes even when you so want to say no. And you say yes, you think, how do I get out of this? You try to give a million

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  33. I don't need to switch off I mean, nothing's work unless you'd rather be doing something else, I find. And there are times when I say, oh, God, I got to go and do that like today. No, I'm ready. I'm edgy shake. But there are times

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  34. But they learn different things from a working parent, the ability to be independent, have ambition, to value yourself, to work hard. Those are very good lessons as well.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  35. Yes. Working mother is the best title for me because there's two things that are very important in my life and that is my family and my work. And I've tried my very best to make those things work together. Sometimes you don't get it right. Sometimes you have to decide that family is more important than work or work has a priority that's more important than family and you have to try and juggle and you spend your whole life going sports day board meeting parents evening board meeting you know and you never know where you can be and until you come to the conclusion that you cannot be in all the places you need to be you can only do the best you can do it's a sort of relief and sure my kids will always say i worked throughout their whole growing up

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  36. Definitely. Yeah, definitely. I don't go into my office at the cracker dawn and sit there all day and expect everybody else with their ball and chain to be there. I mean, I know from having a family and a career that actually having flexibility is really important and giving staff the ability to come in when they need to and work from home when they want to is important

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  37. Oh, I think it's much more sensible than anything I did, definitely. I think that, you know, in my day, you started at the bottom of the run and you worked your way up very slowly and carefully to get as high up the ladder as you could. Whereas now it feels much more like a web where you do a bit over here and a bit over there and change and do that and then don't like that and you go and do this and you have a much more rounded life. And I think technology has changed how we all work. I mean, you know, you're getting up at 6 o'clock in the morning to be in the office at 7 and staying to 8 o'clock at night. You don't have to do that now. And I think that's so much for the better.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  38. The sort of cooking and eating at home never occurred to me. I'd always grab something on the way in or the way out, would never the thought of actually buying food because I knew if I bought food it would just go off.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  39. My friend came to live with me and she said the sticky stuff still round the fridge and the oven had never been turned on.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  40. We try to let our manager and our team do the talking for us because the supporters don't want to hear what the CEO thinks. They want to know what the team think and the manager thinks. And I think from our point of view, we're always very respectful of that. You know, some chairmen write program notes. Some chairmen do videos. We tend to want our team to do the talking for us and we don't really want to put any more pressure on them and the manager than they all put on themselves because they're the ones that put the pressure on themselves to be successful. They don't need it from us.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  41. Drink top six, yeah. They're not even the top six. Yeah, it wasn't even a top six. There were six of them. Yeah, exactly. I can't even say that Manchester.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  42. Some people didn't like it, but you have to make a decision that you think is right for the right reason and going from a 35,000 CTA stadium to what is going to be a 60 to a half seater stadium was a big move and a bold move and it has proved to work out for us, which is why we're now playing in Europe. Would that have happened if we were upton park? Probably not, because it hadn't happened for many decades before that. I think people don't like change. And it's important that they understand why the change happens and what it means to them and how it's going to affect them and how hopefully it enriches their life as opposed to makes it worse.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  43. I think it's hugely important. And I think football supporters are very knowledgeable on the business of football. It may not be a priority for them, but I think they are knowledgeable. I mean, you've looked at clubs that have had a really difficult financial time and having a firm foundation on which to build they know is important. And it's equally important that they know the parameters. I mean, we're not oligarchs or Saudi Arabian billionaires. We're English taxpayers. We do the best we can and we generate as much money as we can without putting that burden onto them, which is why we have the cheapest season tickets in the Premier League, let alone in London in a brand new stadium. So we try and go on the journey together. But I mean, moving to the Olympic Stadium, 54,000 season ticket holders completely suck.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  44. Every decision I make I make for them to make them prouder of the football club, to bring them the success that they want, to deliver The things they want to see at the football club and the way they want to see them, whether that's what we did through the pandemic for our community, what we continue to do for our community, the fact that we keep our prices low, the fact that we promise them European football and we've delivered it, the fact that we have great players and great culture and a great manager, every decision I make, I don't make for myself, I make for them and I do it to the very best of my ability. And sometimes they don't like those decisions. And sometimes they don't agree with those decisions, but they're all done because it's what I consider to be for the best of the club.

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  45. I'm very logical as a person. I don't worry about the effect on me of any decisions that I make as long as I feel it's the right decision. I worry about the effects it has on others, but I don't get overly emotional about things to me which are unimportant, whether that be criticism or social media or criticism wherever that comes from. As long as I know the decision I've made and why I've made that decision, I can stand by it and I care much more about what my family and my friends and my colleagues think of me than someone on social media who I'm never going to meet don't know I'm never going to have a conversation with. So I'm not emotional from that point of view.

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  46. Yeah, even at twenty three. I really had a clear vision of what I wanted to achieve and knew the kind of people I needed around me to achieve it.

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  47. The right reason and not for any other reason. And I think one of the most important things in a people business is you must never underestimate the power of kindness being kind to people.

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  48. Very, there were loads. I mean, from when I first went there to sort of getting rid of everybody. Lots of businesses that I am involved in or I know friends that run, the biggest issue for lots of people that run those businesses is making the change to personnel when they need to because they find it very difficult if someone's been with them a long time to realize actually that person's skill set was great when we were growing the business and now we need a different skill set to take it to the next level. But you think, but that's John, John's been with us forever. It's very difficult. But you have to sort of step above that and say, it's my responsibility to ensure this business is a success for the 800 people that work there and the shareholders and everything it stands for. So you have to make the best decisions and you have to try and remove as much emotion as you can out of it, but also always doing the right thing for them.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT

  49. Office that one day was to run it. It's up to you where you go, and I wanted to create a sort of a business that I wanted to work in when I was 18, where you was nothing holding you back. There was no politics. There was no age, no discrimination whatsoever. It was there for you to do and achieve what you wanted achieve within our environment. And that's why football is different, because some people can't get their heads around the fact of what footballers earn and they begrudge it if they're not playing well. They don't, you know, part and parcel of managing people is understanding people and respecting people and valuing people and giving people your time and your encouragement. But more importantly than that, it's about standing alongside people and supporting them when things are not going well, much more.

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  50. Let's say they're 18 years old, they can probably earn £23,000 a year. And on the other hand, have an 18-year-old who plays football, who earns £23,000 a week. And the 18-year-old on £23,000 a year can't imagine what it's like to have £23,000 a week. And a footballer on £23,000 a week probably has no idea anyone lives on £23,000 a year. So how do you create an environment where both of those 18-year-olds feel respected and valued and feel their work is important? And it comes back to that culture by having an environment where everyone has to do everything within their skill set to make the business a success and know that that is valued and respected. And there is no ceiling on your ambition, whether it's 18 year old that wants to go into the first team or the 18-year-old who works in the ticket.

    2022-04-11 · The Diary of a CEO · Karren Brady: How To Win At Entrepreneurship & Love (at the same time) · IDENTIFIED FROM THE TRANSCRIPT