YouSaid · the spoken record

Kathleen King

lines on the record: 80
first: 2019-12-16
most recent: 2019-12-16
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“When I first opened my first bake shop, I would go to work at like two o'clock in the morning and then bake and then open the store and then get home at like eight at night. Then I changed my hours because that wasn't very healthy. I would drive to work at like two in the morning wanting to like hit a tree so I go to the hospital and rest. Because, you know, it's very depressing driving to work at 2 o'clock in the morning and everybody's light is off. And you know they're in their bed. So then I changed my schedule. But I worked like 18 hour days, six days a week It was not easy. It was, you know, I gave up my youth, really.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“The next 10. So I started building my brand more in the city and was selling, that's when it was busy. So I would be selling there all winter long. And then of course in the summer I had to maintain it. So I got another van or so and then I hired drivers and they would deliver.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, because. Off season is long season is so short and people think, oh, everybody's making money hand over fist. I'm like, well, now take that two months worth of money and you've got to survive.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Know, I can't really tell you everything, but there's no, you know, there's one little trick, nothing major, but I can't tell you what that is.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I was like, oh, these are good. Know when I used to create new products at the bake shop, I used to watch my staff taste the product. They taste it and they would be like, Oh, this is good. And they walked away and didn't turn around and come back for another bite. I said it wasn't good enough.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, because after a couple years with Kathleen's cookie, I feel didn't want everything as big. So I just started making them smaller. And when I started making them smaller, that's how they came out.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Because remember, this was the early 80s. There wasn't competition like there is now, you know, finding a homemade cookie product in the stores was a great find. You know, people recognize them from the Hamptons and knew them then. And then, you know, word of mouth just spreads. And that's how most of my whole career was established.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, with my hand printed label, which now I got printed. It was all handwritten, but then I got it printed. I thought that was major because now I didn't have to sit at night and write them all.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I remember walking into Balducci, cold calling, and I'd be like, hi, I have cookies. Maybe you want to sell some. And they were like, yeah, let's see what you got. And they would try them and they were like, yeah, bring me 100 bags next week. And then I'd go into another store and someone would not be so nice. And he would say, you know, my mother can make cookies like this or I may better. You know, so I would just walk out. I've always had confidence with my cookies, not so much myself all the time when I was younger, but with my cookies, I was like, you're just wrong.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah, the business slows down tremendously, and then weekends are okay. And, you know, for a while, you're really grateful for the rest. And then things get progressively slower, and I thought I needed to change that. So I went into this city, because that's where most of my customers were from, and just had my cookies in a shopping bag and just went door to door to places, you know, some customers would tell me, oh, go to Balducci, go to Zaybar, go to Dina Jaluka. Oh, your customers would come.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“They did. They did. And that was not expected because I didn't know the power of the times. And people would tell me like, what do you mean you're going to be New York Times? You need to be like, really? Oh, okay. You know, I was so naive.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“You just happen to come out. Because she lives out there. She may have been shopping there prior to coming in and requesting an interview.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“I opened the shop. My sister in law, Robin King, she helped, because she was working on the pie. She had a baby at the time and my niece, Christina. We used to just put her in a box on the floor. I had a blanket in it. And my father was... My PR guy, so anyone that went to the farm, he would say, you know, my daughter's open a big shop. And I had an ad back then, print ads. And, you know, the community was always very supportive of me. So people came”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“I think I rented it in like November. And then I opened in May. So, what I did that winter was just get things prepared as much as I could and develop the recipes on a larger scale, so I did blueberry muffins, carrot cake, apple pie, like all like the top ten typical American baked goods.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Darted out as Kathleen's cook But then to expand, I changed the name to Kathleen's Bake Shop because I sold more things than just cookies.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I had 5,000 or so that I saved before I rented. And I had to borrow some money. And of course, I couldn't get it from the bank. So my brother lent me a little bit of money because I had to buy my chocolate chips was $2,000. The store wasn't pretty. I took old barrels from the farm and I painted them and turned them upside down and put plywood on top and I made a tablecloth and put that on top. And in my labels, I wrote by hand.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Because my mother was also like my father. Independence and standing on your own feet, that was everything. And then she said, you know, there's a bakery for rent in town. So I went to the bake shop and it was a fully equipped bake shop. Two bakeries had been there prior to me. Both failed. And so I looked at it and I was like, oh, this is perfect. This will work for me. So I just rented it. I needed to work, and my goal when I opened the shop was really to rent an apartment and get a car.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“And my mom said that summer So, what are your plans? And I was like, I don't know. And she said, well, this is your last summer making cookies here”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you know, I went to two years SUNY College, Cobel Skill. I started in a restaurant management and just kind of went to school and I don't know. I had ideas in my head, oh, maybe I'll work on a cruise ship, you know, because I thought I might like to travel. I hadn't. And then I graduated in 1979 and went home to make cookies again for the summer because that's where I could make the most money”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah. Yes, I bought my own car, you know, like a secondhand car, like kind of car you buy for $1,000 or $2,000. And, you know, in the summer, I could earn like five grand And yeah, I would just stand there all day. And that kind of fueled my loner side a little bit because I never had like a real summer job where, you know, there were lots of kids and people did things and they went out and all those things. I just. Stood there in the kitchen making cookies.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Well, when I was eleven, I was probably measuring a little haphazardly and created the cookie the way I liked it. I don't like cakey cookies at all or thick cookies. And I made them, they were like five inch diameter at least. Because back then that was before supersizing? So, I wanted to do something that drew attention to them. So I made them very large and they were thin. They weren't crisp like Tates are today, but they were thin with a little crisp chewy. And people would drive there sometimes just for the cookies. So as I got older, the amount of sales grew. So by the time I got into high school, I was baking in the summertime, seven days a week, ten hours a day in my mom's kitchen and she just allowed me to sprawl all over.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“That's what you should do. Unfortunately, people don't do that anymore. I mean, I want to go up to lemonade stand sometimes where I see kids and I'm like, why are you selling Newman's own? We should be making your own. You get a niche. You get a niche. Get one step above the”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Well, yeah, in the beginning, my dad said he would buy all the ingredients and everything I just made the cookies and made all the money. Then, as I started selling a lot of cookies, he said, We need to discuss our arrangement. And you have to start buying your own ingredients. Of course. But I always got the eggs for free.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Yes, we had a farm stand in the yard, and as a matter of fact, when I was baking cookies, I would look out the window and see a customer pull up and then I'd run outside, wait on the customer, and then sometimes I'd have to say the customer, I'll be right back. I got to run in because I knew my cookies were going to be done around that time. And I just baked them and I put them in a plastic bag and put them on the counter.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“My sister and her friend were baking brownies and bread and cookies and selling them at the farm stand, but then when they turned 14, they wanted to get a real job so they could meet boys. So they wanted to a local ice cream parlor. You're going to start making cookies and selling them at the farm so you can buy your own clothes for school next year and blah, blah, blah. So I was just like, okay. And I just started baking them. Like, you know, nobody was coddled then. Nobody taught us, you know?”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“Uh huh. Like my father used to barter half a steer to the dentist to get our teeth done. We had everything we needed. We didn't go to restaurants and go on vacation.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“We did. It was just expected it was a given. There weren't options. Occasionally a brother or sister would escape from time to time to go do something fun, but I had to collect eggs and pick vegetables and wait on the customers. We did everything. The interesting part of my growing up was we didn't have any role playing because my mother was ahead of her time. So we had to work outside and inside the girls and the guys, the boys had to do the same thing.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“I'm the youngest of four, two brothers and one sister. We had a lot of responsibility. We were nurtured emotionally, but we grew up in the 60s. You know, you fall down, you know, you get up, you cry, I'll give you something to cry about.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“When I was growing up, it was about 30 acres, and my dad used to sell the milk to Schwenk dairy, which was a local dairy. And on the cows, we had maybe, I don't know, 30 or 40. So everything was small, chickens, maybe a thousand, you know, nothing big.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT
“I've driven my business $600,000 into debt. I realized even though I was fired and had no job, I was responsible for one-third of that debt and all the money that the company had was gone. And I had to fight them. I had to get free of them. I had to get my business back.”
2019-12-16 · How I Built This with Guy Raz · Tate's Bake Shop: Kathleen King · IDENTIFIED FROM THE TRANSCRIPT