YouSaid · the spoken record

Katie Welch

lines on the record: 65
first: 2022-08-16
most recent: 2022-08-16
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Let's think about what our brand values statement, what are our brand values, what is our brand mission, vision, sort of more of the copy, the language that's going to go on the website. This is something that I could have worked directly with Selena, but we wanted to make sure that the entire leadership team, the entire company at the time, the company was so small, was on the same page. Our chief digital officer may be running our website in our D2C business or our chief product development officer, she may be developing these incredibly cool products, but I want to make sure that everyone's on the same page with those types of sort of really fundamental brand building decisions.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“I had to take a step back. I'm like, okay, let's weigh everything, let's talk to Cell, let's talk to my partners, but I think it's made it all, it's all for the better.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“At this company, for the for honestly more than any other company, it's a real partnership. And I have come to rely on my colleagues so much, and we work so well together. So it may be a marketing decision, but I will turn to, well, maybe not the chief financial officer. Don't tell him that. But I can turn to our head of product. I could turn to our head of digital to really weigh all the options and talk it through. And I think it's because we were all part of this founding team and we all work so closely with Selena on sort of her vision and understand her ethos and like how we want to bring things to life. Things aren't in a silo. And honestly, when I first started, that was tough, but that was a learning lesson. I was so used to hitting the ground running. Like, yep, we got to do this. Let's do this. Go.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“It's gut because I am so close to the industry. I try to stay. I'm obviously not an 18. I wish sometimes I think I'm an 18 year old. I'm not an 18-year-old, but I tried to stay very close to our target audience. I try to really understand the brand. So all of the things, all of the factors that go into a decision. I try to really understand it and weigh everything. So usually my gut goes one way or the other. However,”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“No, no. What's interesting about this structure, it's the most collaborative structure I have ever worked in. Hands down. And I've worked at a handful of founder-driven, founder-led businesses. So we have a CEO. We also have a chief product development officer. We have a chief digital officer. We have myself. We have a chief sales officer. She's our primary contact with our retailer. chief financial officer, head of operations, head of HR. So it's all of those departments and we all work incredibly closely together”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“Was working for the honest company. I was the general manager of Honest Beauty. And I met an individual on her team. I met our current CEO. He said, I have something you might be interested in. I'd like you to meet a group of people and the rest was history. From my point of view, honestly, it seemed like such a once-in-a-life opportunity. I'm a creative person. I love storytelling to be able to work with someone like Selena who had such a vision, to be able to say, okay, let's start this from scratch. You don't get a chance to do that too often. That seemed like a no-brainer.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“You could think like she didn't maybe need to start a beauty brand, but it's just been something she has a platform and she has a A voice that can make a difference, and it's one that does.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“No, but you know what? If she had said that, if she had said I want to make a lot of money, I would have been able to see right through it. I can't do my job that way if that's the case. And I wouldn't have wanted to join.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“Known her forever. And I said, Why do you want to do this? And she said, I want to create a space where people feel welcome in the beauty industry. And that right there struck me as something so different. I've worked in beauty for a long time, and the emotions that Beauty brands try to evoke. I love. I mean, listen, I am a beauty junkie at heart. So self-expression, empowerment, yes, yes, yes. You know, I love all of the emotions that brands will stand for. But when she said welcome, I thought that is actually different. Like not a lot of brands say, come sit with us. So that plus getting to know her and knowing that she actually is that manifest like she is a welcoming person. To me, it felt like something really different.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“Celebrating yourself and your own standards of beauty and making a difference within the industry from the inside out, as well as what could she do to make a difference within mental health. That was why she wanted to do this. She knows she's not a product developer. She's not a beauty marketer. And so she found a team of people to help her bring this vision to life. She's incredibly involved from the product development standpoint as far as sort of her inspiration. She's really involved with me on the marketing side and sort of the creative concepts that come to life, the images that we put out, the words that we use. So that was the impetus, the reason for doing it. And it's the same question that I asked her when I first met her. And she's, first of all, when I met her, the first thing she did was hug me and she just has this superpower of connecting with people. And I was sort of struck back like, gosh, here's this mega celebrity. And she's just so kind and like heartfelt and cool and normal. I felt like I.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“She posted a post on Instagram about the beauty myth. I'm incredibly heartfelt way because she was so upset that the media and other industries were commenting on the way she looked and she thought, this is making me feel terrible. And if it's making me feel terrible, like how can I do, what can I do to sort of stop that? Like, what is this sort of standard of perfection that I'm supposed to be living up to when I have, she had makeup artist, she has hairstylist. She's a beautiful, incredible with and without makeup, she's beautiful and she felt beautiful on the inside. But if other people were making her feel bad about herself and her self-worth, what could she do about it? And she said, is there a way that I could sort of make a difference from the inside out? And at the same time, she's been very open and honest about her personal mental health journey. And it's something that she wants to make a difference within.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“Been growing. I apologize. I don't know exactly how many we were when we launched, but I started in 2019 with only a handful of people. And we were the first people to join the company. And I met Selena and worked closely with her to develop the mission vision values and really understand why she wanted to start this company and this brand at this time. and then figure out how to launch it, of course not knowing in 2019 what the future held for us and had a lot of, dare I say, pivots, what everyone else has said, but my goodness, did we experience real versions of pivots?”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“It really, so you're a marketer. So I can choose words to make it seem like we have teams of people. No, we do have a team of, is there a team of three people who work on rare impact specifically? And the total company is, I think, almost to 80 people.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“Rare Beauty is a beauty brand created and founded by Selena Gomez. And it's a brand that she had an idea to start and pull together a team of other beauty industry pros. We launched it in September of 2020, but not only did we launch the brand, but with Rare Beauty, we also launched Rare Impact, which is a division of the company that works to make a difference in the world, specifically around destigmatizing mental health. We have, as part of that, also created the Rare Impact Fund where a percentage of sales will go to the fund as well as traditional fundraising. The brand is sold exclusively at Sephora around the world. We actually just launched in Brazil, as well as on our website.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT
“I've been selling lipsticks for a long time. We still are. We're just working selling lipsticks. Here I am selling lipsticks. We're a beauty brand. We sell lipsticks. We create lipsticks.”
2022-08-16 · Decoder with Nilay Patel · How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch · IDENTIFIED FROM THE TRANSCRIPT