YouSaid · the spoken record

Keily Blair

lines on the record: 29
first: 2025-12-04
most recent: 2025-12-04
sittings or episodes: 1
sources: podcast

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“Which is a big deal. Like, if you think about how closed out of the ecosystem only fans was when we first started, that's a huge change. I want us to create more financial opportunities for our creators. I want them to be included in the financial system, included in the conversation, included in talking about what AI looks like rather than everyone just putting them to one side. So greater inclusion, more money for our creators and greater opportunities.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Oh god, it's the tech sector. It moves so fast. In two years, it's almost impossible to say what would be different. I think I would like to see a greater acceptance for the brand. I would like to see more payment options for creators and for fans. So we recently actually just integrated PayPal as a method for fans to be able to pay on the platform.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“And we continue to in that way. And we still haven't solved for those problems yet. So we're kind of jumping ahead in some respects. But we have to decide what's important to us as a society. We've got to be like, what matters to me? What do I want the technology to do for me? It should serve me. That's what it should do. And so we should be having that conversation. And I think encouraging people to have a healthy degree of skepticism about the opportunity, the opportunity of AI is real 100%. That opportunity is not going to be evenly distributed for everybody.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“So there still has to be that level of human engagement as to why. And the AI agent won't have decided that surfing is the thing, or maybe it will just, maybe we'll just have given up all autonomy entirely. And the AI agent may decide that surfing is you're going to be your next thing, Jeff, rather than when you enter your 40s and you can pick a hobby, it's gardening craft beer, beekeeping, you know, the usual. So I think it'll be interesting to see how that happens, but I don't foresee a world where we just give up all of our autonomy in that way. I know other people are pushing that vision. I think they're quite self-interested in pushing that vision, candidly. I see a world where we should be using AI to help us to do the things that we don't want to do, but where we should be very careful about what we give up in doing that, like because we talked about with the phase one of the internet, we just thought, oh, great, we're going to get all this stuff and it's not going to cost us anything. But the reality is we were paying in our data and we were paying in our behavioral insights.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think it'll be interesting because are you going to say to an agent, go and find me 10 surfer creators to subscribe to? You could, and you could ask the agent to rank them. And then you could ask the agent to technically make the payment for you. You can ask the AI agent to watch them.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Be an acknowledgement from technology sector that all regulation is not bad. And then everyone to sit down and get some really smart people in the room and figure out how they're going to navigate through this and to not be too prescriptive. I think when it comes to legislation principles-based legislation is often easier and then more detailed guidance as particular threats emerge. But that's just my view. If I was Queen for a day, Jeff, that's what I'd do.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“I think we can look at what went wrong with the early days of social media and privacy. So really good cautionary tale about the importance of getting regulation right and getting it right early. But you need to also not stifle innovation as well, right? And the problem is actually that a lot of the people writing the legislations don't understand the technology, right? So it begins with dialogue. And I think there's far too little dialogue in general at the moment in the world. But when it comes to AI regulation, I really believe that technology companies need to accept that regulation is necessary. It's responsible and that they should be helping governments to understand how to legislate in a way that doesn't stifle innovation and in a way that the proclamation that China is going to win the AI race doesn't become a reality, right? But first of all, that requires an acknowledgement from government that all technology is not bad.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, that's the difference when you look at AI, I always say that's operational AI. Like, are there AI tools that can help creators to optimize their business? Absolutely. That's very different from content creation AI in that sense. Our terms of service have always been very clear. Creators can and do use third parties to help them manage their accounts. If you're a creator with millions of fans, like it's natural that you're going to use some tools and some individuals to help you to prioritize. But the content that you're making is your content. That person is subscribing to your content or purchasing that content on a pay-per-view basis. I mean, I should say that people always associate OnlyFans with subscriptions, but actually for the last three years, one-off purchases is actually dwarfing subscription revenue. So a 67% last year was one-off purchases, which I think is also showing a real trend in terms of how people want to engage with specific pieces of content and have a much more a la carte approach to how they consume media on the internet.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Fine, but that's not going to replace people. It's going to be an augmented set of reality, that's absolutely sure. I love to video game, but I don't video game 24-7 and I now all of a sudden don't do anything else. It's again this idea that we have to be all or nothing, that it's either going to be wholly AI or wholly human. I think it'll be a combination of the two, but I think we're going to crave more authenticity. We're going to crave more human as we get fed more AI slop. We're going to go, actually, I think I like the human bit over there more.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“I disagree. I don't think there is a meaningful set of people who want that. I think if you actually turn to the person next to you and you said, do you want a real friend or an AI friend? What's the answer that they're going to give you?”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“In addition, all of the research points to humans not wanting AI to produce media and entertainment content. So Ipsos have been tracking this for the last three years. And now it's three in four Americans say they want humans to produce their media and entertainment content, not AI. And that figure has been increasing over the last two years, not decreasing, right? So don't buy the hype. I do not think that we all want to be scrolling through millions and millions of AI generated content. And so for us, when we say to our creators, what do they want and what do they want to see us bring in, it's ways that they can use AI to enhance their content, right? So it's still clear it's their content. There's still that human element to it. You still have that connection to the creator. But let's imagine they've got a funny background on or your hair is pink, Jeff, or whatever you want to do in that sense. As long as we can tell that it's still you, then that's fine. And they should be able to, the fans should be able to know.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“So if we all got given a dollar for every time AI was mentioned at Web Summit, we'd all be tech billionaires. It'd be great. But instead, that's only for a few. But for us and AI, the key thing for us is actually every business decision needs to benefit the creators. So for that reason, we've made the decision not to allow wholly AI accounts because ultimately that would cannibalize our creators' ability to directly monetize their real content”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“We actually say there is no manager track. Like, we have said that to people, and in the past where people have started to sort of get that in their head, that's what they should be looking for. They should be looking for, oh, a bigger title or a, I would say a bigger office, but we remote work. So that's not the case here either. But we actively sit down with them and say, that's not how your value is measured here. That's not what we're looking to see from you. Everyone is an individual contributor. I'm still an individual contributor. Our CFO is still an individual, our CTO is an individual contributor. And that means that we're close to the business and we know what's going on operationally and we can make decisions fast. So it's a very different business model and it's very deliberately structured that way.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so that's another thing we're very proud of. I think it's just over 37 million per head in terms of revenue. So we're a pretty efficient bunch, to be honest. Why every hire is very important? You've got to make sure you keep the revenue. Lot of big companies reward empire building. And leader in that company, you think, well, I'm going to be judged on the number of people who are reporting to me. I'm going to be judged on the size of my team. Whereas we've said to our teams, you know, you can be a team of one and deliver exceptional results and that will be so valued. And you will not be metriced on like your KPIs will not be how many people report to you. In fact, if you come and you tell me you need a hire, I'm going to make you say, what is the project you can't do right now without this person?”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“42 full time employees is actually really believes the mission can articulate the mission back to me understands why they want to work somewhere not just because it's cool and we have awesome merch but because actually they believe in what we're doing and they understand the story and the role that we have to play in society”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“We are having those conversations, but for me it's also really important that it's with the right creators and it's the right brand opportunity. So I always look at actually Red Bull's brand evolution as being a really good character arc for OnlyFans. You know, if you think about Red Bull originally, it was seen as a sugar water, highly caffeinated sugar water drink that had no place in sports. And obviously they built an incredibly successful Formula One team. They branched out into doing everything else. So when we look at the creator economy, it's not every creator is going to be right for us. We're not going to be their cup of tea. And that's okay. So it's about finding the right big moments, the right big deals, the right big partnerships that align with our brand values as well. Like the reason why I ask people that question during our recruitment process is because I need them to be true believers. We are a mission driven company. A lot of people don't understand that about us. And so it's incredibly important for me to understand that the person who I'm looking at hiring, because we only have”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“And so for us, that's been a really great experiment in that sort of premium creator payment structure model. We've done the same thing with a number of different athletes as well. And we're starting to see really great success there. The hard thing is threading the needle, I would say, because a lot of people want to put everybody in a box. They want to say, you, Jeff, are only a podcast host. And you're like, but I'm not only a podcast host. I also do amazing conferences. And I do this and I do that. Most people are multi-hyphenated in terms of how they are and what they do. And for OnlyFans, people are always very keen to say it's just an adult content platform, even though factually that is simply not correct.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“So, we like to do things very deliberately at OnlyFans. We don't like to take risky big bets for no good reason. So one area where we've been exploring that is in comedy. So we have OFTV, which unlike the platform, is a free streaming service. It's all safe for work content, so don't get too excited. Very good content, but not that kind of content. And what we did with OFTV and Comedy is that we started a grassroots comedy show called LMAOF. It looks better written down rather than said out loud. But for us, we were like, comedy is a place where you have fanatical fans, incredible creators, and unless you're in the top 1%, you're getting paid nothing, basically. You have no exposure, and it's very hard for you to make a living. So for us, we were like, this is an area that's ripe for disruption. So we started doing a touring grassroots live comedy show, where we pay the comedians and they turn up on the night. They have to open an OnlyFans account where they're sharing comedy content and connect with their fans. We record LMAOF and then we put that on OFT.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Your word's not mine, Jeff, but I mean, I can tell you what the empirical reality is that I'm seeing and the questions that I always get asked are always about why are women doing OnlyFans. It's never, why are men doing OnlyFans? Or shouldn't these women be doing something else with their body or shouldn't they be earning money in a different way? That question never gets asked about our male content creators and I can guess why.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Be here without it, exactly, kind of necessary, and I think we would actually be a whole lot better and healthier as a society if we talked about it and acknowledged it. And if we said, okay, we know that the majority of adults look at adult content online. Wouldn't it be nice if that content was consensual, ethical, directly monetized, monitored, and was made in a safe way, and so that then as a fan, you can be like, I'm making an ethical choice in choosing to engage with adult content in this way. It's also a huge part of the LGBTQ plus community as well. So we're very proud of those members of our community. And it always kind of pains me a little bit because when people talk about stigma or anything else, they always talk about it in the context of women. They very rarely focus on our male content creators either.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“So, circling back to do we feel like this is a good thing for society, I think that we need to be realistic about the society that we live in. Sex has always been a part of the human experience, right?”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Think it's twofold, so I think when we look at it from the adult content creator perspective, I do think we have made things an awful lot safer for the people who create adult content. So a lot of people don't understand that in order to open an OnlyFans account, you have to basically complete what is bank KYC on steroids, I would say. So you've got to give us your name, your date of birth, your address, your social security number or tax ID information number, your bank account details, your other social media accounts, a copy of your government ID, and then go through a third party age assurance or age verification process. So it's not something you can just do like that, right? Then all of the content that creators share on our platform is not end-to-end encrypted, so we can moderate.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Which I think is a pretty incredible business model. And as I said, I don't view it as a stigma. I view it as something to be very proud of.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Are, I'm a content creator with my amazing LinkedIn posts, obviously, and my OnlyFans account, which is on beekeeping. But more and more people are sharing more and more of themselves online as content creators, and they're not typically doing that on one platform. Each platform has its place in the ecosystem. OnlyFans is not going to be a place for everybody who wants to share their content, but I'm seeing it as being more and more of an avenue for people within the adult content space, but also athletes, musicians, race car drivers, anything and everything in terms of the content that people want to share, as long as it's within our terms of service, and they can directly monetize. And the thing that makes me very proud about that 25 billion figure, Jeff, is that for me, a lot of tech companies do not actually create wealth for other people, right? They create wealth for themselves and they create wealth for others in the tech ecosystem. But this is putting money back into the hands of real people who are creating content and cutting out the middlemass.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Always picked to beat the champagne. Never picked to be the tea. And I think for us, we recognize that the creator economy is exceptionally broad. Most creators appear on a variety of different platforms. In fact, over 200 million internet users now identify themselves as a creator. That's one in 30 people who use the internet says they're a content creator. You're a content creator, Jeff.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“That's true, but we don't try to be everyone's cup of tea. We're happy to be someone's glass of champagne, is how I would put it. So I think for us, we recognize that actually the creator economy is acceptable.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“Been marginalized from other areas of the internet. We also know that adult content appears on a lot of other traditional social media platforms, but without the safety and controls that we have in place to help keep our community safe, and many of those other social media platforms are accessible by people as young as 13. So to my mind, it's not a stigma, it's actually something to be incredibly proud of.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“OnlyFans was never created as an adult content site. It was always created as a site for adults. So people who are over 18 plus. And they can choose to share whatever content they wish to share that's allowed under our terms of service. What adult content creators realized quickly was that OnlyFans was the only platform that was built with monetization in mind, direct monetization of your fan base, right, at a fair 80-20 split where the creators retain 80% of any payment on the platform and we retain 20%. That's applied to every creator on the platform, right? And from day one. So you don't need to achieve a certain minimum number of followers or have something else in your back pocket or already be a celebrity. You can start earning and monetizing your content with your fan base immediately as soon as you sign up and go through our creator onboarding process. Adult content creators are exceptionally savvy, exceptionally smart.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT
“So I disagree with the fact that it's a brand problem because most brands would love to have a level of brand awareness that only fans have. We also have an incredibly loyal community. We have 400 million users globally and we have 4 million content creators. In addition to that, as we can see from the room out here, it's a huge draw. Everyone's intrigued by OnlyFans. Everyone's a little bit interested. And the reality is that even though lots of people have heard of OnlyFans, they may never have actually been on our platform. So there is a bit of a disconnect between the reality of how we approach the world of content creation at OnlyFans versus, I would say, the general perception or mood music sometimes, but I love a challenge, so I like to change that.”
2025-12-04 · Masters of Scale · The business behind OnlyFans, with CEO Keily Blair · IDENTIFIED FROM THE TRANSCRIPT