YouSaid · the spoken record

Ken Block

lines on the record: 122
first: 2019-01-31
most recent: 2019-01-31
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, the funny thing about that is I didn't necessarily intend to be an entrepreneur in the beginning, but it just kind of seemed like the only avenue, not the only avenue, it seemed like the avenue that I was left with the things that I love to do in my interests. So the funny thing is I start off in high school studying architecture. I wanted to be an architect. And I did all sorts of drafting drafting through high school. And then when I got out of high school, I went straight to a computer-aided drafting school and did that for a year. And then I got into the business and I hated it. Like, I loved it as an art and I loved it as a study, but actually the business of it, I just didn't like.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Being able to see peripherally, see directly in front of me, see short distance, see long distance, all that sort of thing. So it was a lot more really these little things that are harder to train with your brain that would potentially make you quicker. Because Rally, we're battling for seconds over each stage with Rally Cross. You're battling for tenths of a second each lap. And if you can do that quicker than your competition because of how you've trained, then that's one way to be faster.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Know why need going through forests, you're going 90 miles an hour sideways next to trees, and while you're doing that, you're hearing notes that's telling you what's coming up next. And they're triggers. They're not like, hey, by the way, there's a left coming up. It's really dangerous. No, it's left five keeping caution. And those have to be triggers in your mind that you automatically react upon and drive as quickly through every situation as possible. So we would actually do that stuff in the gym where I would actually be training doing a particular exercise and my trainer would have me looking or listening to things and then having to react to that with certain triggers that I would then react with. And it was all sort of brain type exercises on top of that, even bouncing balls off a wall and having to react with my eyes closed open them and react and catch a ball. It was all about”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so Paul Czech, I've worked with many Paul Czech trainers. I've worked with Paul Czech himself. And so I grew sort of up in my training world around people that, you know, really worked with those sort of ball exercises, imbalanced exercises, all that sort of stuff to really mimic more real-world balance needs as opposed to just grabbing a barbell and doing curls, you know? All that training to me helped a lot. But then upping the level of that, I worked with a couple trainers. What helped me with mental skills along with those physical skills? So with Rally, you're having to hear notes. So you drive down a road that says,”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“So it's more about reaction time. It's more about quickness. It's about mental quickness. It's about what it takes to have these moments where, hey, at three in the afternoon tomorrow, I need to be at the highest cognitive recognition level that I can possibly be. So what's it take to get me there? Is it supplements? Is it training? Is it a particular exercise that I do before I get in the car? So a lot of it to me is experiment. You know, it's working with the right people that help you with different training exercises. And a lot of it is just, you know, trial and error and figuring out what works and what doesn't work. And when something, you know, when a mistake does happen, trying to figure out what caused that mistake and then how do I correct it and make myself better for the next. time.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“I think that with any sport It's about being smart about what makes you successful in it. For example, I race cars. I don't have to be a shredded, strong individual to do that eye power steering in a foot pedal, you know?”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Michael's the world just he's the greatest of all time kind of Certain reasons that no one else can match, you know? But other than that, there's a lot of people out there that it's a matter of mastering the game, always being a student of the game and finding every little moment where you can find some sort of advantage. That means you have to live it. You have to live it day in, day out. You cannot be a champion of a sport generally without that study, without the living, breathing existing in that form of sport day in, day out. And so I think that's the main thing that I've seen as a constant is that dedication to the craft.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Well, the funny thing about all those guys is they all have different stories. You know, like There is no magic formula, there is no perfect human that then has the perfect formula. Everyone's different, you know? What worked for Ricky Carmichael would not work for Andy Irons, you know, like that sort of thing. But what you do see with a lot of those guys, you know, that you see with any top athlete is the drive and determination. There's guys out there that aren't the most talented, but they're willing to outwork everyone, you know, and that's kind of where I was. I was an older guy, you know, 37, 38, I'm competing against 20 year olds, you know, and I'm like, well, I'm just going to be smarter, you know. I'm going to train smarter. I'm going to prepare smarter. I'm going to do everything. I'm going to find every trick in the book that I can to maximize the opportunity. And I think that's really a lot of what it takes in the end with a lot of athletes. There is a lot of outliers out there that Ricky Carr.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Get a lot of credit back to not only the experiences that I had with DC of trying to be successful and figuring out what it takes to be successful, but also understanding the mental and physical sides of studying and watching these friends of mine that were champions and what it took for them to do what they needed to do.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“We're the top of the field in all their areas. Like, I got to see how champions trained. I see how they ate. I saw, you know, what it took to be a champion. So I knew how to train and how to mentally get myself there and do those things. So I was able to take all that and apply it to myself to develop my own talent to go do something that I love to do. And so 2005 was the first year I raced. and then was able to get like fourth overall in the national championship and actually beat Travis that year. So from there, I was like, holy shit, this is fun. And I've got some natural town for it. And I'm just going to put, you know, as much effort as I can into doing it and try and see where it goes. I had no idea where it would go. But it ended up going a lot further than I ever expected. And it's been a completely wild ride.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Let me figure this out. Let me throw everything into it if I'm really into this. And I really did try and learn as much as I possibly could. And luckily for me, I was already in very good shape at 37 years old because I loved riding dirt bikes. And with DC, we sponsored guys like Ricky Carmichael and Jeff Ammig, Ryan Hughes, Jeremy McGrath, like some of the best guys in the world. So I got to go ride with them. So I wanted to be in shape to go do that stuff, you know, and being around guys like that and Danny Way and Travis Rice and, you know, Andy Irons, these guys that...”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Well, you know, in the beginning, it was just a hobby. You know, the first year I went out and funded my own racing. I was just, you know, as amateur as an amateur Gitz, you know, first year out, you know, just learning the ropes. I had a good team behind me, had a great co-driver Alex that helped a lot. But in the beginning, I was just like, okay.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Natural talent for it. I could throw the thing around exactly how I want to know it's pretty quick, but no clue as to where that would go. I just was like, hey, I really like this. This is fun. I need to do this more.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, my first driving rally car driving lesson was at Tim O'Neill in New Hampshire. And it all kind of roots back to Travis Pastrana. So at the time, I was the chief brand officer of DC Shoes and Travis Pastrana was one of our moto athletes. And Travis in 2004 did a couple rallies. And that just woke me up to the fact that Rally even existed in the States and that I could potentially go do it. And so Travis' agent, Steve Astafin, was a good friend of mine and I called Steve and I said, hey, I want to go do that, what Travis is doing? How do I do that? So Steve connected me with the team. The team said, yeah, come out. We'll take you to a great rally school, which ended up being Tim O'Neill, put me through a four-day course. And I was hooked. I couldn't have enjoyed myself more. And I felt like I had a little bit of.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Too much more than a car that just went straight or went in a circle. And no disrespect to those sports. It just wasn't interesting to me. And I think that's also why I loved dirt bikes so much as a teenager was the creativity of it, of jumping, of sliding, of racing around a track that had all these obstacles. And really rally racing was that, but with a car. And so I just genuinely loved it from since I was quite young, but I never had an opportunity to do anything with it or even knew it existed in the States until I was around 36, 37.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“No, unfortunately, I started value racing when I was 37. Very, very old in the world of motorsports. So I grew up in Long Beach, California skateboarding, right? BMX bikes as a kid and then moved down to North San Diego. My parents decided they wanted to own a avocado grove, so it moved me down to the countryside of North San Diego and continued skateboarding, but then started riding dirt bikes. So I raced amateur dirt bikes when I was in my teenage years, but didn't actually start racing cars till I was 37. Although I'd been a fan of rallies since I was very young, I was never a fan of American motorsports for some reason. My brother drag raced and I knew all that stuff existed, but as a kid I was most interested in Formula One, but really rally like cars that slid and jumped and raced in the snow and then through Africa. And it's just something I related.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, the main videos themselves have almost half a billion, and there's a bunch of ancillary videos around that also. And we kind of keep tabs on all of them, and then we just totaled up the other day. It's over 600 million views on all of that stuff altogether. So quite insane. Not something I really ever expected to happen, but it's been very cool to kind of be a part of this sort of visual revolution that is how the internet has kind of, you know, evolved over time.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Unique and a bit different in the world of motorsports. So that word hoon then became something that we started using more and more. And then we started to develop the brand of Hoonigan, the idea of it. And I came up with the term Hoonigan. And it just kind of stuck for us and ended up, you know, being great for the brand. And now we've continued to grow and grow. I think we're in our seventh or eighth year with the brand.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Well, the word hoon is basically similar to our laws here in America of reckless driving. So if someone were to say, oh, you were hooning in Australia, that would mean you were out doing something reckless with a car. But once that term kind of made it over here to America, it became like a term of endearment. Like, oh, you're out having fun with the car, great. Whereas if you were reckless driving here, be like, oh, you're going to get a ticket. a couple, you know, journalists here in America started calling me King of the Hoons because I was a race car driver that was out having fun with my cars also. And around that time is when I started making the Jim Cona videos. So that was really kind of the epitome of technical driving, but having fun with a car because it was a race car that I wasn't racing, which was just something.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Yep, absolutely. And it actually ended up making a very cool looking office, too. We had a lot of fun being creative with this office and doing something unique and different, but also to me is something that kind of on the leading edge of what I hope people do in the future with, you know, empty warehouse spaces like this and building offices. A lot of drywall gets wasted out there as people change buildings and change businesses. It's a beautiful”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Well, in my earlier life, I was one of the founders of DC Shoes, and we grew from a very small brand to a very big brand. And over that course of growing, we moved probably five different offices and therefore building all new drywall walls all over the place and all that. And it cost a lot of money. When I built the race team offices here, I decided I wanted to build something that Know we kind of have a recycling message with using things like use skateboards as tile and use shipping containers for offices, that sort of thing. But also if I have to move, you can actually pick up these entire offices and easily move them somewhere else on a shipping truck.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT
“Very expensive Shaviri. But yeah, I have about 40 shipping containers that are cut up that make up my offices and shop here in Park City.”
2019-01-31 · The Tim Ferriss Show · #358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views) · IDENTIFIED FROM THE TRANSCRIPT