YouSaid · the spoken record

Kieran Flanagan

lines on the record: 53
first: 2022-08-10
most recent: 2022-08-10
sittings or episodes: 1
sources: podcast

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“Borden flows we build, upgrade flows to get people to buy our product. And so I think you go chaos centralized and decentralized. In the market, growth has become a much more well-defined. You have brands like ReForge, which I think has, for the most part, been a trailblazer and set the standard, helping the market themselves realize what growth is, how I should think about growth, how I should structure that team, how it should work within companies. So I think it's becoming more defined. Like I've seen that from founders that I've talked with two years ago today, it's a much more understood concept.”
2022-08-10 · The Twenty Minute VC · 20 Growth: Why You Need a Growth Hire Pre Product-Market-Fit? Why Every Company Will Be a Media Company and How To Do It | Communities; What Really Are They? How To Build Them? What Makes The Best? Why Do Many Not Work? | Kieran Flanagan, SVP Marketing @ · IDENTIFIED FROM THE TRANSCRIPT · source
“I think there's three stages companies go through, and then I'll talk about how that's changing in the market. So the companies generally, even back then, they go through the phase where they're like, hey, we should do growth without really knowing what growth is, but they want to move a metric in a meaningful way. And so they try to do that. They do it in a way where team design and all of that is an afterthought. So it creates chaos. But at the chaos, there is something good. And they're like, wow, growth actually works. Let's get serious. And they try to create. Then we go from chaos to centralized. Like we create a centralized team. We build a growth function. We decide where that lives within the org. The founder sponsors that. And that starts to work really, really well. I think the next iteration of that, which to me is we have central growth teams and they do growth principles and they work with a product team to instill those principles in how you create product, how you do onboard and I think at some point you can see growth be much more decentralized into just how PMs create the product itself. We build in mechanisms to promote the product through virality or these other things. We build on”
2022-08-10 · The Twenty Minute VC · 20 Growth: Why You Need a Growth Hire Pre Product-Market-Fit? Why Every Company Will Be a Media Company and How To Do It | Communities; What Really Are They? How To Build Them? What Makes The Best? Why Do Many Not Work? | Kieran Flanagan, SVP Marketing @ · IDENTIFIED FROM THE TRANSCRIPT · source
“I think that I'm a computer engineer by background. Went into marketing, have done a lot of different things in marketing, and at some point was asked to build a product-led motion for HubSpot. I was very fortunate that pre-me, there was a guy called Brian Balfour, who set up a lot of the templates and the ways that HubSpot could do this and had the opportunity to do something quite unique at HubSpot when we were an established company to build a PLG motion and build out the marketing and growth and kind of learnt on the job because I was a marketer going in to learn about growth and do growth. I've kind of just always tried to do the thing that I think is the next thing that's important. That's what I actually get excited by, like the new thing.”
2022-08-10 · The Twenty Minute VC · 20 Growth: Why You Need a Growth Hire Pre Product-Market-Fit? Why Every Company Will Be a Media Company and How To Do It | Communities; What Really Are They? How To Build Them? What Makes The Best? Why Do Many Not Work? | Kieran Flanagan, SVP Marketing @ · IDENTIFIED FROM THE TRANSCRIPT · source