YouSaid · the spoken record

Kim Jordan

lines on the record: 53
first: 2018-09-10
most recent: 2018-09-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I think it is a combination of those things. And, you know, there is that sort of old saw about luck is how hard you work and timing. You know, we worked really hard. We didn't say, oh, you know, let's all take a week off. And if there, I like to win. If there is a competitive advantage to be had, we're likely to push to try to prevail in that way. So it was all those things. It was simple stuff. It was hard work. It was timing. Fatire was a great name for a beer. So it's all that stuff put together.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“And I think people who I love dearly sometimes don't really even realize, you know, friends of mine in the industry, occasionally I will think like, wow, did you just ask that or mansplaying right over the top of me? I'm pretty opinionated and strong, so I can hold my own. You kind of have to be opinionated and strong and hold your own.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“So I was, we had two trade associations for smaller brewers in the United States, and I was the only person that was on both boards and the only woman, so like one woman on two boards, so that's 30 men, one woman, two boards. Most craft brewers are really more enlightened on the spectrum of that kind of some of the things we read these days are kind of jaw dropping, honestly. But I do think that gender bias is subtle and pervasive.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I wanted to see how do we test this model where people in America get to own something where they build value. They're all in it together to do this thing. And it's this engine and you add love and you add beer. Beer is great. And it's this engine that builds this palpable. I mean, I've had thousands of people say to me, I came to New Belgium for a tour and you can just tell that these people are into it. They like this thing. We spend a lot of time at this thing called work. And it should feel good.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Except as an ESOP account holder within the ESOP trust, just as my other coworkers are, I own that portion. But other than that, no?”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Right advisors. And I said, No, I really want to give the forklift driver ownership because to me We were building this community. We were all in this together. So we started off with a phantom stock plan. Every six months we would allocate shares pro rata to our coworkers. And we would make them stand up in front of all of the current owners. It seems bizarre now. And like speak to us about why they wanted to be an owner. And we'd ask them questions, not just Jeff and me, but all of the owners. So how long are you going to be here? And what kind of skill are you going to work on in the next six months and those kinds of things?”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“The early days of New Belgium, it took all of us to work really hard, and I really felt this deep sense of wanting to acknowledge that my coworkers were, you know, those were 14, 16 hour days. You can't bottle a half a batch of beer and say, well, we'll pick that up tomorrow. It's a live food product and you have to finish. If the machine breaks down six times or 20 times in between the beginning and the end, you stay and you finish it. And it was important to me, we had talked to people who were experts who said, well, you know, it's really customary to give management ownership. But you really don't want to give a forklift driver. That's what your accountant is.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“No, I totally have pinch me moments even like today. When I walk, where it really hits me is when I walk out of the brewery and I watch all these people, you know, sitting in our beer garden playing roly-boly or just sitting on the front patio or playing with their kids on the lawn, I have this feeling like, wow, look at this thing. Look at this. Touching people's lives through something as great as beer. I'm still in awe.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“We don't generally talk about that publicly. Do you Well, When you get a job, I'll be happy to be talking to you about it.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I'm totally sure we do. I mean, there is, we will put our wood aged and sour beers up against anyone. Yeah, we're a bigger brewery, but we do a lot of, you know, from the silly to the sublime. We do a lot of really fun, interesting things. And I don't want to be counted out. That's concerned”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“You stood up in front of the whole company. Yeah. Yeah, I stood up in front of them and said, I'm looking at how we're going to have this sort of succession planning and turn of the founders liquidity wheel and here's what I see as the pros and cons. I have tried to really make nearly nothing off limits. And I've also, I think, been really human about it. And I think there are certainly people who might sort of poo-poo that within our organization, but I think there are a lot more people who understand that I have tried to be really real and human and care.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“And I don't think that leaders should discount that. You're like, oh, we're all equal and it doesn't really matter who the boss is. No, in fact, it does matter who the boss is. And there were a lot of things, open book management, employee ownership. We had wind power. We were doing a lot of really fun stuff, both in beer and in business practice. And I have been really transparent and honest and vulnerable. My coworkers will tell you that I'm a sap and I cry easily. I have stood up in front of them and talked about getting a divorce.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I just, you know, when all of a sudden it's all yours, there's no ambiguity. Are you the boss? Are you not the boss? Who's the boss?”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Well, to go back to Peter Buchart for a moment, one of the things I've heard Peter Buchart say is that I have never seen one person grow so much as you grew in that time.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I think he wanted to do other things and that sort of day-to-day process was less interesting to him than that kind of early designing of things.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Well, we were already doing that with some of our core beers, but one of the things that I now see in retrospect is that just by naming ourselves new Belgium brewing company, we gave ourselves license to do so many things because we could use fruit and coriander and crazy yeast strains and things that were very new to the American beer scene.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“No, well, we were the first brewery in the United States to specialize in Belgian-style beers. The first three years that we took our beer to the Great American Beer Festival, they didn't even judge our beers because they had no categories for Belgian style beers. So somebody took them home and had a great time. We got the GABF gives you judges tasting notes. We got these notes back that were like, yeah, we didn't taste them because we don't have categories for those.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“We had sponsored some speakers at the Craft Brewers Conference in Boston to come talk to American craft brewers about Belgium beers and Belgian styles. And we were having this dinner, and Peter was sitting next to me, and I thought, well, I'm just going to see how this goes. And so I said to him, yeah, you know, we're hiring for a brewmaster. And, you know, we talked about this and that and left it at that. And I came back to Fort Collins and was working at the brewery. And someone said, this guy from Belgium is on the phone for you, and I picked up the phone and it was Peter. And I was like, yes. And he said, my wife and I are in Rhode Island, and we thought we would come drive to the brewery. To Fort Collins. You know, it's a big country.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“You know, we were at the front of the wave and we were leaders in the industry. I have been a part of the community of, it is a movement in a lot of ways. A lot of my very close friends come from this industry. We go on vacations together and we check in with one another. And that's unusual, I think, in business. And we had what we felt like was a really solid.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“We did, and we also built all of our own automation, every single motherboard, every solder, every wire, which was Jeff's strength back to that bench top thing. I don't know so much about he was really good at that. Because we had to cut a couple of million dollars out of the total project in order to feel comfortable. With the amount of money we were borrowing.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we failed a couple of times. Early on, I was putting together a plan for the bank that we had been using personally. And they'd say, well, you know, you also need to give us this. So I would put that together and give that to them as well. And our banker said, you know, the way that you've sort of dribbled this paperwork in makes me think that you know nothing about running a business. And I'm not even going to take your loan to the committee.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“No, which is also a fundamental thing for us. You know, I understand in some organizations people really need to sort of bring an outside investors But for us, I really wanted to kind of have our destiny in our own control. And a bank doesn't want to run your business. They want you to run your business well and pay them back.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“This is not therapy, right? I'm just checking to see if I'm reliving my past here. Sometimes we argued, and I would say that is really a bad idea. You know, we really need to try to have these disagreements in other places. Because there's a lot, you know, personal quirks. Working styles, financial pressures, hiring more people. It's a lot to do, a lot going on.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“No, I mean, it was a lot of work. I also really. You have kids. I kind of can't believe you fell for that. It was a lot of work. I wanted to be a mom. I was a soccer coach. I volunteered and my kids school. I worked. The good news is as a self-employed person, you can flex your schedule. And then I would go to Kinko's at night and work on point of sale and marketing things.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Once we weren't sure we were going to make payroll, so I called my parents and asked if we could borrow $5,000 and they loaned us money. Took out some credit cards. And those days they sent you things that said, you've been pre-approved for a line of credit, especially for engineers, less so for social workers. And so we took out some of those.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I look back and think those people must have been like, oh my God, don't let her give me any beer because she's going to explode here.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“In 92. So things like we went to the Great American Beer Festival. In those days you served your own beer. So I served beer on Thursday, Friday, and Saturday. I had Nick on Wednesday, and we moved in to our second brewery on the following Monday.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“No, my anxiety was more if I had anxiety. You start hiring people, and in the beginning they're walking through your living room later on. We move to a second location. I did get pregnant with our second son.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Well, we were so small that there was a limit to how much we could make, but we could have sold a lot more. I mean, in telluride, telluride liquors had a sign in the store that said, if you're going to Fort Collins, we'll pay for your gas. If you'll stop at New Belgium. and pick up 10 cases of beer”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“It's generally very similar. One of the things that I always want to remind people though is that beer is food. It's an agricultural product and so You have changes in the characteristic of a hop or the malt bill because, you know, it was a wet year or it was a dry year. So it really is an art form that takes both the ability to have a gut instinct and a scientific mind.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“While we were capping them one by one, I mean, it was a very bootstrap situation. Jeff actually designed, he built kind of a frame to put four bottles in with a food-grade rubber tubing with a peristaltic pump so it would push the beer into the bottles. And so at night I would also bottle and label beers, label each one, and then hand cap.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“At the time that we started, there was a brew pub in Fort Collins and there was a brewery that made draft beer. And so we decided to focus on packaged beer. It was a natural because there was really nothing in the marketplace in our part of the world like that. So it was not really a hard sell. I would call in the morning, deliver beer in the afternoon, go pick up my kid from school, and he would, poor kid knew the town by the liquor stores for a while.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“They were both bars and restaurants and in Colorado beer, wine, and spirits are sold in independent liquor stores, which was key for us because you could build a relationship with someone.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Bottle beer. I would work four days a week. I had good insurance and we had one kid trying to have a second kid and so I had good insurance and we needed the cash flow and so I would work four days a week and on the fifth day I would call all of our customers in the morning and say okay we have this beer and this beer and this beer what would you like and then in the afternoon I would deliver all the beer”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I think this is fundamental to our story. Before Jeff and I ever made a barrel of beer, we went on a hike in Rocky Mountain National Park and we said we were going to be four things. We were going to produce world-class Belgian-style beers. We were going to be environmental stewards. We were going to promote beer culture. And we were going to have fun. And you'll notice there was nothing in there about co-workers and there was nothing in there about customers because at that point we didn't have co-workers or customers. So it honestly didn't occur to me to think about including them. So we did another pass through that when it was like, oh, there's some pretty significant pieces missing here.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Floors above it, and Jeff designed all of our initial equipment so that saved a lot of money. We had a dairy manufacturer in Denver fabricate it for us. The door to the basement was too small when we got the first equipment in, so we had to cut the door out so we could get the equipment in.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“You know, I wasn't worried about it. I always felt like we had these daytime gigs and we could always go back to those if we needed to. And this seemed like a really... Fun, interesting, challenging. The part that I maybe didn't quite factor in is the first few years of our marriage would be totally absorbed in Stainless steel and hops and malt bills. And that part I didn't yet have a fix on.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“The beer was good. We had not yet had the we're going to start this brewery conversation, but that conversation We were sort of right at the crux of being married. And I just remember thinking there is no way that I'm going to say to my brand new husband, no, you have to go to that benchtop and do that thing you do, whatever it is, because we have to have this paycheck. It's like, sure, let's try this thing.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“and they don't really have sort of that Feel for how you might start a movement where people are talking about what am I going to drink with that?”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Well, you have to remember again, kind of take yourself back. Many of you probably weren't drinking beer then, but take yourself back to that time where beer was still really kind of, you know, the drink of the knucklehead. And it was there was not, you didn't think about what glassware do you want to put your beer in or what might you eat with the beer? We would go to parties and we'd say, well, we'll bring some beer. And people would say, oh, that's okay. You know, we have a keg of Coors Light or something. And it was really kind of an uphill battle to convince people that beer with flavor. And, you know, I want to say, though, because the big two brewers in this country make technically excellent beer. And I never want to sort of discount that because they're very skilled at it, but they're not craft brewers”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Is that right? Yep. And he took one of his mountain bikes with him on that trip. And that's how Fat Tire got his name. He tried a beer and he was a homebrewer and he'd started winning awards for his homebrew. He started brewing a beer that was to emulate a beer that he'd had there. And he named it Fat Tyre as a homebrew, which is kind of a common homebrew thing to try to give things clever names. When we started the brewery, people said, oh my God, you cannot name that beer fat tire. That is the worst name ever. You're like, well, we're going to take our chances with this one.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Jeff is an electrical engineer and he was doing benchtop engineering I can give you sort of some blah blah blah words but they mean almost nothing to me”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“We met a few times through friends and then we met at a party and we just sort of started like, hey, you want to go on a hike?”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“But I would say that social work is a generalist degree, so you learn a lot about a lot of working with people. And it's also systems theory. And those two things were the perfect setup. The next thing”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, no, I didn't really know, but my family were big believers in a liberal arts education. I'm a big believer in a liberal arts education. I think it makes you a good thinker. And so it really didn't matter to me what I was going to do. It mattered to me. That I had that experience”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“No, I did that over several years later. I went on the self-paying plan. I was raised to be really self-sufficient and competent, and I just kind of decided I wanted to do that.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I graduated from high school when I was 16 and I lived for a little while outside of DC with some roommates and I had a friend who lived in Fort Collins and I thought well I had $100. I have $100 and I have a car and I have a friend I can stay with and I packed up my Volvo 544. It's the turtle back one. I always knew When I moved from Sacramento to DC that I was more of a Western person And I wanted to move back to the West.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I actually think it had a profound influence on me. George Fox, who is the father of American Quakerism, had a saying that was on the wall of our cafeteria, which is let your life speak. And so, you know, that notion every day we had chores that we had to do, and every day we went to meeting. And that notion of sort of attending to the collective, to the community really ran deep and made a lot of sense.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“I think it's good to set a tiny bit of context because I think business is different today than it might have been then. I'm not sure of that. You know, the profit motive was something to be a little Business was not something that our people did.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and also with a real bent for community organizing activism. You know, we did go to marches and we did my mom was a social worker and she worked in child protection. So occasionally we would have kids in our house that had no place to go. So yeah.”
2018-09-10 · How I Built This with Guy Raz · Live Episode! New Belgium Brewing Company: Kim Jordan · IDENTIFIED FROM THE TRANSCRIPT