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Krissy Cela

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139
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2020-11-23
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2020-11-23
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1
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  1. See, you're funny because you ask me the questions and you ask if I'm going to do it, and then I don't know the answer to that question because I don't know if I will do it. So I don't know. I think I just need to, I think I just need to be a bit more patient with myself and a little bit kinder to myself and less self-defensive.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  2. I would say I'm really happy in my career and I'm really happy in my community. From a personal perspective, I think I need to just take a breather. And I would say I need to work on my happiness on a personal perspective a little bit more. Yeah, for sure.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  3. Personally, I don't know Isn't this amazing. Stuff that coming up beyond. But from a personal perspective, I don't know. I really don't know. I don't know what's even happening tomorrow in my personal life

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  4. Yeah, but that's just loyalty. That's just her being loyal. It goes beyond bringing another trainer onto the app. It's about representation. It's about I'm sick and tired of fitness having one status quo. Fitness is not one status quo. It's about to help people mentally and physically. If it wasn't for fitness, I would not be alive today. And that's facts.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  5. Do you understand that you're going to change a young girl's life by being somewhere, being present, being vocal, being ambitious? Do it. If the platform that's offering you more money is bigger, do it. She was like, no, I want to be at Tona Scott.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  6. Yeah, no hell yeah. Are you fucking joking me? I said, I looked at Danielle on the FaceTime. It doesn't matter where you go. It matters what you're going to represent.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  7. I'm not going anywhere. I'm married to you. She goes, but how funny is it that it took something happening Them to approach me Didn't say anything, and I said to her, I'm going to let you answer that question yourself for yourself

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  8. And it's funny because when the whole Black Lives Matter thing happened, five other companies approached her in that month, five other fitness brands. And out of FaceTime with her, and I said, listen, babe, if they're offering you more money and you think it's a better opportunity for you, I understand. Business is business. She goes, Hell no, I'm married to you.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  9. That's what I wanted for my brand. So when I approached her a year and a half ago, slid into her DMs, and I was like, I am every day inspired by you. And I didn't really think I wanted trainers, other trainers on the Tone and Sculpt app, but I need you. I need you on this app. And she was like, what are you serious? You really think I should be on the app? And I was like, hell yeah, you need to be on this app. You inspire me. I know you're going to inspire thousands of other women.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  10. I'm joking. But now she is very special. Because I approached her, and the reason why I want to talk about her briefly in this podcast is because I think it's very important. She's £200 African American woman, 5'11. Not your average fitness guru, right? So, why would Tony Sculpt want her? She's not your average fitness guru. Why would you want someone who women are scared? Think that's what fitness looks like Let me tell you why, because fitness for such a long time is not about the way it looks, it's about the way it makes you feel. She trains because it makes her feel alive. She's an athlete. Trains athletes. She is an athlete. That's what they're doing about athletes. She's built like an athlete.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  11. No toner sculpt is still like obviously my Number one baby, and on our active, of course. But what we've done with Tonin Sculpt, we launched a brand new athlete, Danielle Wilson. I don't know if you saw

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  12. And then I went to collections called Effortless. So it's designed to have a concept that it's your best friend always and forever. That it doesn't matter what year it is, you're still going to love or active. Because trendsetters, they come and they go, you have your 15 minutes fame and then it goes. I want something to be sustainable. If you look at Nike, Lulu Lemon, the biggest brands in the world, they don't have fancy stuff. Some of the best Lululemon leggings are the most simplest ones you'll ever find, but they're trusted and they're loved. And that's exactly what I want honor to be. I'm not here to start trends. Sorry, I'm not here to start trends. I'm here to ensure that you pick up your leggings and you trust this product. That's my goal for Honor Active.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  13. Got there in the end, honor active Is fundamentally, I was actually building the mission and the vision for it last week. And one of the things I said is that I don't want it to be a trendsetter. I don't. I don't want my brand to be something that people just kind of like buy because it's trendy and that's that. I want On Active to be something you go back to time and time again. So all of our collections have certain names like the first collection is called Classic because you're always going to come back to it. It's designed with specific material that you always come back to it. The next collection is called Timeless.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  14. Why are you thinking twice about it? Why you view a fitness as a chore? Your view in your health as a chore? That's a shame. Your body deserves more. When have you heard people speak about health like this? In a society where women are driven by fat loss pills and quick, quick fad diets and intense workout sessions. It's time to stop. It's time to tell you that you need to calm the fuck down. Remember your why. Remember how important your health is and understand that if you have a bad day, it's okay. It's okay to have a bad day. So that's what do this for you is all about.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  15. Not a sustainable why, so I teach you how to gain a sustainable why, which is fundamentally the most important foundation you need for fitness. Then I teach you habits. You don't think twice about brushing your teeth? Why think twice about your health? Why think twice about your health? Your health is the most fundamental and important thing you need to live

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  16. But a lot of people's whys I want to lose weight for my wedding dress. I want to lose weight for this for an occasion, occasion occasion.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  17. And it's true, it's a thinking book. I ask you what your why is. So if I say to you, what is your why? Why is it that you want to train?

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  18. Yeah, and it's a book that, do you know what? In all honesty, it's a book that I know when someone reads, they're going to pass it down. One of those books, you read it and it gets you thinking. It's a thinking book. So I did the audiobook for it as well last week. And when I was reading it, I was like, damn, that was good. I was like, I know someone's

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  19. Is a sustainable no? So the way I always say it is If you're constantly just like horrible to someone all the time, is that sustainable? Not really. You have to nourish, you have to love, you have to care, you have to show effort, consistency. That's what works. Same thing with training. It's a constant effort you put in day in, day out that will make a difference.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  20. Yeah, no, you're not going to lose weight. Of course, you're going to lose weight if you're doing stupid amounts of cardio, cutting out specific food groups and you're literally depriving yourself. Of course you're going to lose weight.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  21. So excited, and so officially an author. Oh my god. So, my book Do This For You How to Be a Strong Woman on the Inside and Out is Not Your Average Fitness Book. So I'm pretty sick and tired of 20-day challenges and kind of telling women that, oh my God, do this 20-day challenge and you're going to lose 10 pounds. Ah, shut up drain and jarring stop. I'm going to teach you how to create habits, discipline, consistency, longevity. That's what it's about. You know, all the programs on the tonoscope app are, some of them are year-long.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  22. So, if I see someone being really nasty, someone, I don't like that, I'd rather you not defend me. I don't want that. You don't know what that girl's going through. Just because she's being mean to me, you don't know what she's going through, the pain she must be in. You don't know. But when I see someone like, hey, says, you need to chill because that's not nice. You don't know what that comment could do to someone. That's a team. That's a community, that's a family right there. So I'm pretty blessed. I don't get as much negativity as maybe other people. I'm pretty, pretty blessed. Touch where that doesn't change. Listen, I don't know how to explain it to you, and I'm going to sound hella crazy right now, but the community I have, man, is something like special. It's something that

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  23. I'm very lucky Yeah, I'm very lucky, man. I don't get much negativity. I don't. And when I do If, like, someone's been horrible on a post, because I have a big insecurity about my boobs, all right? They're saggy. I'll say it. And cool. I've always had a big insecurity about it. And I remember this one girl just ripped them to shreds. She was just like, ill, like they look disgusting and saggy. I didn't even see the comment until I started seeing community members reply back to her. Now there's a difference between replying back to someone and being like, you need to stop. That was hurtful. And then replying back meanly, if you're replying back mean, that's not nice. You don't cure hate with hate, right?

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  24. I genuinely forget and I'm like, oh shit, my skin's a bit crusty right now. And I just posted that to 2.3 million people. What's my crazy ass thinking? And I sit back and I'm like, oh, fuck it. I don't care.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  25. And that to me, I almost feel like that's enough friends. Like I have friends for life. This is my family, my unit, my team, my tribe. And as crazy as I may sound, I feel like that tribe understands me more than the people in my life. So that's when I go on social media and you see me, understand that's me because I feel like we're friends and you get me. And it's crazy because they do get me and I get them. They get my sense of humor. They get me trying to dance on camera and be stupid. I don't care. I sometimes forget I have 2.3 million followers and I come. Well, I sometimes forget, right? Have you seen that I come online and I don't have makeup on? I forget.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  26. I don't know if you've ever seen, maybe not, but when I go on a live, Workout and I work out with hundreds and thousands of women. I don't see them. They see me. But I feel the energy. I can't explain it to you. I sound crazy right now and people probably think I'm an absolute crazy psycho weirdo, but let them think what they want. When I'm like reading a DM, right? Or when I'm going live or workout or when I add a new workout on and when I repost people because you see I repost a lot of people, right? And half the time, I don't even tag tin as sculpt. I just repost the woman with a sweaty selfie or whatever.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  27. Okay, I'm gonna be completely honest. People come and go. People come and go, and it's so bizarre because I know it sounds crazy, but I've pretty much built a virtual community, right? And I feel like That's my team Even though I may have not met these women physically, I feel like they get me more than the people in my own life. Is that weird? Do you think that's weird? You think it's a bit weird, don't you? To be honest.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  28. But at the same time, I couldn't have asked for better friends than I have now, and the friends I have now would protect me and look after me and they know I would do anything for them. That's what matters not having a hunch of friends. I want one good friend, not 100 random friends.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  29. Yeah, sure, but I don't really care if you have more friends than me, to be honest. I'm happy with the people I have because you have more friends with me doesn't make you more superior or makes you a better person because you have more people around you. It's just, you know, I'm only 26. I don't know how many friends I'm going to have at 62. So I have friends. Do you see what I'm saying?

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  30. Yeah, like I have people that are there, like acquaintances and I have people that I would genuinely die for. Those are my friends, you know. And I can count them on my hand. Is one

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  31. I'm to blame 100% Know you have to take a step back and you have to realize what matters in life. And that for me, that moment there, I just realized to myself and I messaged every single person I love the most and I said, I don't care how busy I am, I'm always here for you. Always.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  32. And at that point, it hit me. Like I looked down and I went, never say that again. You call me when you need me. I'm always there for you. But it's the fact that the people around us know how busy we are, that they sometimes feel like, oh, maybe I just shouldn't. The most important people, even my mum doesn't now. She goes, I don't call you babe, it's okay. I know how busy you are. And I say to her, no, you call me when you want me and you need me. And it's not like you've told people not to call you, right? That they think that you're just so busy that it'll be a disruption.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  33. Facts, and you know, recently one of the most important people of my life passed away. The woman that gave me a home. You know, you know, you know, my best friend Holly, who is literally my sister, her mom gave me a home when I was homeless. And, you know, she didn't once mention the months she let me live there, the food I ate, the hot water I use, not once, ever bought it up. And I saw her on her dying bed, right? And I held her hand and I just kept thinking to myself, nothing matters at this point. And you know what Holly said to me? She goes, I would have called you sooner, but I was scared you were doing something

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  34. But no one's ever asked me that, so now you've got me thinking, oh shit, I need to get Sarah to put me holiday because fuck me, I need to live my life. But it's like, in all honesty, I'll probably leave today and keep doing what I'm doing day in, day out.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  35. Yeah, oh my God, this is such a heavy load of question. I feel like this is the therapy session I needed. But it's so true what you've just said. You've literally just, you've shut me up. You've shut me up because I can't, you're like, thanks. But it's true, like I can't stop working because something keeps telling me I can't stop right now. Not yet. But on the flip side, if I was to die next week, I'd regret not taking some time off for myself to do the things that I love doing. I love going to museums. No one knows that. I literally love looking at things.

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  36. It does because Love my job so much. Like, I love what I do at I thrive off it. But on the flip side, I do wish I would stop being such an annoying little bitch and just take some time off for myself, you know? I stopped being so annoying to yourself, Chrissy. Just take some time off. It's okay. It's okay to go do things you love doing, like traveling. Obviously right now it's pandemic, but you know what I'm trying to say. Like travel, like maybe take a week off and just breathe. But I can't. I don't know what's wrong with me. I just can't. Are you the same?

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  37. But when I'm skipping, I'm so engrossed in it. that i'm literally so present in the moment and it makes me feel alive Same thing with training. I'm so engrossed in training. And that's why so many women, when I say to them, just train. You're a mum. You've got to think about your children. You're a student. You've got to think about your studies. You're trying to make money because you don't know when you're going to pay your rent. Just train. It's the one moment that you can ignore the entire world and do something for yourself.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  38. Happens a little time. I'm joking. But you know why I You have to be fucking present Because if you're not present, you get whipped. And when I'm skipping, I literally feel like I can't think about anything else but the rhythm. And for someone who's always on, switched on, someone who's always doing things, you know, people always tell me, go meditate, do yoga. I fuck. I'm like, I literally go to meditate and I'm thinking about my to-do list.

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  39. So much Not living, just working. Not living As much as I love doing what I do, I'm not going to lie. I've built what I've built, telling people to look after themselves. And I forget to look after myself. And that's why when I do train and when I exercise, it's the only time I do feel like I'm doing something really special for myself. And I've like, I do a lot of skipping, right?

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  40. Yes, I'm scared of, I really want to do things. I want to explore. I want to do things. I want to, you know, my dream vacation. Would be to not have my phone there. I don't care about a selfie. I don't care about this. I just want to be present in the moment.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  41. I'm the same. And I always just feel like, oh, I don't know. So that's why my dream wedding day that day will come is to just, oh my God, 20, 30 people max. Closest friends and family's dog there. And just to have the person I love. And I always say I want to be in a room full of people and look at the person I love and just me and him understand each other. You know what I mean? That feeling where you look at them and you're just like, I get you. I get you. And that's what I crave. That's what I want. And you're right, a piece of paper doesn't define that feeling. Only you define that feeling and that person. So I don't need a piece of paper. You're right. I guess I just want the concept.

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  42. Yeah, but what I'm saying is to other people, they want a big wedding. Big fuss. I hate fuss. I absolutely hate fuss over me. And it's so funny because even my team premium surprise birthday party. Was so awkward. I was like, don't ever do that again. I hate all eyes on me. Although my business is built on all eyes on me. To see how that's so contradictory.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  43. But if I said to you because you're so busy, if I said to you, what do you want to do right now? I bet anyone in you would say, you know what, I'd love to be on the sofa and just eat my favorite food with the people I love.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  44. Yeah, I guess that when you put it. Yeah, I mean, look, my dream wedding would genuinely be like on the beach, having like burgers and beers with the closest friends and families, running in the ocean. I don't want like a big fancy party.

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  45. It doesn't end. That's what I'm trying to say. So you have to make peace with it. You have to make peace with the fact that it's not supposed to end. But you also have to make peace with the fact that you need to make maybe some self-adjustments and be a bit critical with yourself. Because if you're going in a relationship and constantly thinking that that person should be on your level, that's my problem I need to deal with. That's not their problem. It's not fair on them.

    2020-11-23 · The Diary of a CEO · How She Built Her Confidence, and Then an Empire with Krissy Cela · IDENTIFIED FROM THE TRANSCRIPT

  46. And I keep saying to myself, okay, when I get to this point, I can relax. And I say that to Sarah all the time. I keep saying, I keep mentioning Sarah, but because she is the one person that knows me probably better than my own blood because she's with me everywhere I go and she is the person I speak to about a lot of things. So I always say to her, okay. Blessed, she's like, Yeah, yeah. She knows in her head I'll want more and I'll want more. But it's not I want more. It's that I believe we can do more and I believe we can do more and strive for more. So, when does it end?

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  47. I do. I'm not going to lie. I literally think like that. I'm not going to lie. So when... Was built. I honestly didn't realize it would grow the speed it did with little to absolutely no marketing expenditure. So everything's been hyper organic. In the space of 12 months, we now have a team of 22 people when it was just me and Jack 12 months ago. 22 people, an office in London, we know what the rent is like in London. off the chain, 120% growth, you know, month by month it's rapid growth. We've just launched a brand new trainer who is like insane.

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  48. Not as bad. But I find myself wondering if Ever have a somewhat normal life? So like. We discussed Will I ever find someone again? Will I be in love? Will I get married? Will I have children? Like I want children. I want to be married. I believe in those things. I want those things. But sometimes I wonder if those things are going to happen for me. And I do wonder I just maybe need to stop overcomplicating things in my mind, but I can't switch off. And maybe the only way I know to switch off is just to quit. See what I'm saying? Vicious circle, but if I quit, I'll be so angry at myself for quitting. It's like ongoing. It's constant. It doesn't stop.

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  49. So, yeah, I've been through dark places, but I've also picked myself up multiple times and I've had to brush my shoulders off and get shit done. And that's why I keep saying to every single person out that you have to do this for you. Do this for you. This is the biggest and most important thing I can say to you.

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  50. I cry myself to sleep and I wake up the next morning, and it almost felt like in my dream I'd made it happen, if you know what I'm trying to say, without saying it. I just thought Need to stop because I cannot go on like this. And I think when I try and explain to people that I know those dark places, I've been in those dark places. They don't believe me because they see me for the person I am today. They don't see the person that fought so hard to be where I am today mentally. Not even about the success, the businesses mentally. That's the most important thing up here. This is the most important thing you can have. All the money in the world, all the businesses in the world, you can have 300 employees, multiple companies. Who gives a fuck about that if you up here are so not okay?

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