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Kunal Shah

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2022-06-28
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2022-06-28
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  1. Exactly And I think it sounds like almost like You're trying to build some kind of a divide in society That's the truth. U.S. historically constantly brought a lot of the bright minds to come to them and honestly India has lost a lot of. Smart brains because we could not do a good job of retaining these people and still struggle to do that and all US, but you changed a law and you stop the high slope people to come to you some other country is going to benefit from that and they will eventually in the long run fix that because the high slope people are constantly changing every environment they go to and the funny thing about the high slope people is that they recognize other high slope people. Almost in literally five minute conversations.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  2. And therefore, companies who obsess for revenue per employee naturally By design, because they do not kind of regress to mean, if you will, in many, many ways. Because mean is unfortunately very, very boring for high performers because imagine you are in all hands or a town hall and the quality of questions have become so terrible. You're like, whose company is this?

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  3. To feel excited and ambitious about doing what they are doing because they just will push everything and all you have to do is orchestrate those people to do great things.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  4. So, if you reduce the concentration of people who are not high slope constantly, then you become a big company because by design preservation does not come for people with high slope. They will demand more from the company. They will push it. They will not want things to be in a certain way. And therefore, and by the way, keeping the high slope people in a company is the hardest thing to do because every ambition of yours will look silly to most people. And therefore, sometimes I wonder, like, Elon is going to probably have, I don't know, five hundred billion dollar plus companies, maybe six. I think the biggest thing he's done, he's just extraordinary at collecting strong slope people all the time and keeping them engaged.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  5. A startup or a big company is Uber a startup or a big company, like is $1 billion valuation makes you a big company? I think the answer is very simple. When you reduce the concentration of people with very high slope in the company.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  6. Clear prediction, and that's not bad. You can say that, hey, this is going to create this, and people are very good at doing the CAC LTV match saying that if I do this MBA, I'll unlock a consulting job and then I can get placed into Amazon. And this is what my career trajectory will look like. And this is what I can be in net worth or whatever basis. And that's a very safe path that many people take. Many people take the unusual path and tend to do better because they unlock more experiences and the feedback loops dramatically improve. So I believe that historically people were hired for years of experience. I think in future people will be hired for experiences per year, right? And I think that is going to create this that is your DX by Y is your slope really, really high. And I think that's where, if you look at when does a startup become a big company? It's a good question to ask. Like, when does a startup become a big company? Is Amazon?

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  7. It comes to what metric you're optimizing for if it's, let's say, wealth for the sake of making argument or opportunity cost. Not all things create the long term ROI that you think it does, right? For example, you'll say, I'm going to do a startup or do this job in consulting and I might just miss out the opportunity to make some money in consulting and lose that early day. In the startup, I think constantly thinking from a lens of value per hour and cost per hour. So one framework I use is every now and then we should figure out a way what is our value per hour and we should figure out any mechanism DCF salary whatever and then you say hey whatever work I'm doing is this generating more market cap per hour than I am doing right now and doesn't matter what that work is if it's causing that then you will do well because you're disproportionately beat the index of your salary per hour which can be predicted very quickly. Good thing about jobs is that you can make that

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  8. When you're wrong, also people will find and say Kunal, you said this, but look at this is what happened. And it's a nice way of making the world. I crowdsourced my decision making journaling and shaming because it reminds me more efficiently. I'm not a structured person. I can barely make a to-do list in life. In fact, the day I make a to-do list, I somehow lose that to-dood list because I just can't keep up to that. And I think being more connected in the moment, constantly connecting dots is my method and therefore I document them in public because I'll trust people to come and correct me on my decisions.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  9. I don't but I have built a habit of tweeting my predictions. And people do one funny thing. I don't know if you've seen this. Remind me of this in 12 months where people tag. So I make a prediction that this is going to be this behavior in two years' time and people respond to that tweet by saying, remind me of this in 24 months. And that tool reminds you to check this tweet in 24 months and do that. And I found that to be very useful because if you make a prediction in public and you say something in public, if you are right, people will find you and tell you we were right. This turned out to be true. For example, I wrote something about dating and how it's going to mess up things and how things fast forward are going to give rise to certain behavior. And there's an article that came yesterday which exactly talked about what I talked about in 2018 and somebody found that in South Kunal, you said this in 2018 and that's one thing that works for me. And it's awkward to make your predictions public and you make your conjectures public or whatever.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  10. Lenses and say they all exist, and you can see this from a perspective of that, oh, let's say you make a dish and say, will Japanese people love it? Will British people love it? Will Indian people love it? And you can come up with this ways to adjust to that based on some of these nuances. And we have this amazing ability to come up with these answers again from our biases, but we have to be able to tap into multiple biases that coexists in us by creating all these multiple personalities in our head and saying that would this guy like it would this guy like it and i'm like can see it and therefore all the people who are really good at their craft can predict almost like omakase of life and like like they'll just know that you will love this and and therefore some people can get applause every time they go on stage some people can make music that can get applause every time some people can just do this consistently because they can just

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  11. Are less shocked, you're less surprised because nothing seems unusual. You've seen it all and therefore you have acquired different frames. And therefore most intolerant people who have not either read or traveled because they don't know alternate realities. If you ask American, is this the best culture ever? They'll say yes, but they have never traveled to know and test if other cultures are better. Most Indians would do the same thing. They're like so proud of their religion, their culture, they're saying there is no framework to go test it, right? The other perspective is philosophy, right? Like when I studied philosophy, I had to study Indian philosophy and Western philosophy together as 18, 19, 20 year old. And these are completely different things. Like it's almost like trying to, I don't know, trying to mix a Japanese cuisine to Thailand cuisine to a

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  12. And it is weird we'll be able to instinctively see feel from there and say no, there is no way this guy would touch this guy. Why? Because he's not smart enough to meet that level or he's not creative enough and does not have the slope the way this guy did it. And we always can come up with that. And therefore being able to become multiple, getting multiple perspectives. So two things I have seen, right? People who are saying well read, well traveled is nothing but acquiring more lenses in life to see things. The word unusual starts dying as you travel more, as you read more.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  13. or instinctively disable to reject things. For example, let's say we are trying to hire a senior person in our startup and let's say we have read autobiography of five successful people in life. And we can really live through that thing. Or let's say movie characters that we have seen and we have built that reference in our head on what they would do and say, would this person hire this guy?

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  14. Funny you were saying this all the people who are seemingly very good at decisions, they tend to have multiple personalities in thinking about situations. They can almost think like five different people at the same time. And they can become different people and see blind spots of that.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  15. So, all the scammy people will self select themselves to be around tourist places. Because I don't need to optimize for my long term NPS. So they self select themselves in these one in many. And then there is no thing that, oh, buy this Vienna cake. Nobody's going to, no friend is saying that Shay and when you go there, buy from here. Like nobody's saying that as well. So it self-selects itself into scammy businesses.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  16. It's very simple. All the places that are built around tourist places are designed to optimize for short-term behavior because there is no repeat customer behavior.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  17. You know, there is this thing that you say, what would Steve do and what would Bezos do? What would this do? Actually, sounds stupid, but it's not, or what would Jesus do, right? These are good frameworks to say that, let me try to think like them and see if they would do it or not. And I think sometimes just creating this mimicry of sorts would be very powerful that would this person do this. And I think the only good use of reading autobiography or biography is to be able to answer this question that would Elon do this? Would Steve do this?

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  18. And I think I'm sure you had talked about this concept of decision journals and all of that. But the thing is that intuitively, people who are very good at decision making are constantly journaling without even sometimes not writing, but constantly evaluating everything that they did in the past objectively without feeling emotional about it and constantly reflecting on it and improving their algorithm, right? And I think in terms of decision making,

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  19. When it comes to decision making, like thinking about what is the slow currency of life reputation, wealth, all of that, don't try to hack it. Anybody who's trying to hack it will always lose it quickly because they'll not have the muscle to retain it. For example, a lot of people who get rich quickly without really building substance are exactly the people who get to play advanced sport without building the muscle for it and they get injured because they have not built the muscle to handle that so I do believe that some people are just naturally good at judgment. And the reason they are very good at that because they love to be right a lot.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  20. And therefore, people do stupid things with their reputation or their trust with people or all of that because they don't think it matters 10 years later. But if you do grow your repetition slowly, it gives you huge powers later on because compounds quickly. In fact, I remember this beautiful quote one of our investors told me that Kanal's reputation is an bank account where you can only deposit a dollar a day. Every time the withdrawal is almost nearly complete. So if you make a mistake on your reputation, the withdrawal will be complete in terms of deposit, you can only almost deposit a dollar a day. You can't hack reputation. In fact, everybody who tries to hack a reputation is penalized badly by the society and they get corrected quickly, but slow reputation usually gives you more currency to outlast. And I think

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  21. Is useful. So I've seen that some people Are naturally good at long term decisions than many people who are very good at short term decisions, right? So I think using a lot of those people as APIs in your life for long-term decisions is a good framework. And we all of us know, some people are very good at long-term decisions. And they think 20 years, 40 years, 60 years, 80 years, 100 years on everything, right? For example, I've always told people that all bad behavior is rooted in short-term thinking. Every bad behavior in human beings comes from being short-term about everything, right? And I think if you play a long enough game, it doesn't seem like a bad thing. And I think therefore it's not natural for humans to think 30 years out.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  22. But emotions are not good enough to solve the problem, but they are very good at knowing intuitively something is off. And even doctors will struggle when a mother feels something about the kid. And they're like, we can't find something. And then something is off. And they just feel it. And it's a great place to find something to be fixed, not a great tool to use how to fix because emotions will make you do stupid decisions on how to solve that problem. And you'll overcorrect or trying to solve that problem. If you use emotions to do that. So I think using emotions to diagnose, sorry, using emotions to detect symptoms is great using emotions to solve or make decisions is terrible. Everybody has different framework. I know about the Bezos framework of regret minimization framework. And you can talk about many of these things. I think a lot of times having just a long-term mindset around decisions, even if it's short-term decisions,

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  23. Field that you think about. And I think that usually does not fail. But I believe that a lot of people are taking decisions through emotion, which is a hit or miss thing. Problems to solve are through emotions, right? So, for example, a lot of times founders are like parents who sometimes just know intuitively something is wrong with their kid or their startup or their company.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  24. So, I have seen that one good framework of decision making is talking to champions of that field of decision making. Somebody who has more choices usually has ability to make better decisions than people who have lesser choices. Let me explain what I mean by that. A person who's likely to be able to get anybody to marry them and they have the ability to do that are likely to be better at taking decisions on how to marry somebody right. And it sounds weird, but choices just make them better, right? An investor that can invest in any company is likely to become better on how to pick companies, right? So I think the expertise of decision making is usually in people who have more choices than others. In fact, according to me, the simplest definition of success is also about having more choices than other people in that respect.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  25. Information asymmetry about knowledge about their customer or knowledge about their industry or the flow of system and so on and so forth because otherwise this energy just keeps moving to places that can hold it and store it and it can keep getting destroyed. For example, a lot of social media stock market tanked and revenue tank when Apple announced the way to not be able to keep more information asymmetry and boom you can't predict many things about people and therefore your revenue will tank because you can't predict their behavior and I think that's where the power of understanding this simple concept can be very useful in understanding where the wealth is going to move constantly.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  26. Our activity, right? And global warming is a function of us creating more wealth through the process of inefficiency. And therefore going after sustainable energy is a great way of being richer without causing the environmental damage that we can create with that because of the side effect of other methods of creating energy. And I think therefore this concept of wealth is rarely and generationally like you will see that a lot of time two, three generation later wealth does not stay because you will always create somebody who's not very good at keeping secrets or holding the ground or keeping and there'll be always people who like manipulate them into these schemes and all of that and they will lose it, right? And I think that's where information asymmetry is an interesting concept if you see all the companies that are doing well, they are constantly increasing the

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  27. I think humans have scaled as a society because we've figured out that the way we grow our energy or our biomass is to constantly store information asymmetry one form or the other. And therefore I was reading an interesting thing that the biomass of ants and humans is the same in the world, which is the number of kilograms of weight that we have on this planet because both of these species figured out how to cooperate and keep this information structure growing, right? And others don't. And they are constantly struck in the status society and not cooperative societies because language is one way of thinking and keeping things more efficient and burning less energy compared to others and many species don't do that. So the thing is that humans are the only species that are figured out how to increase the entropy of the system. Like we are the best agents of entropy because we've heated up the entire ocean thanks to

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  28. Should not name them, but you can also name the three people who will keep the secret. And sometimes they are trusted by wealthy people, and therefore their wealth grows because wealthy people love to associate with people who can keep secrets. And secrets doesn't have to be nasty. It can be just about knowing something about the world and all of that. For example, if people really care about information asymmetry, they would have heard every podcast of yours and got there. It's just not natural for humans to do that. Seeking information asymmetry is not natural.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  29. Well, we all somehow humans know intuitively, if I asked you Shen, think about 10 of your friends, can you think of what three of them who cannot keep a secret?

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  30. Same for humans, people who have natural information asymmetry are constantly creating more and more wealth, therefore because you have to burn less energy compared to others in diverting the molecules here and there. And I think, therefore, when you see a wealthy person, so a lot of people become rich but not wealthy because they do not know how to manage the information asymmetry. So a lot of athletes become very rich and very quickly become poor and you will see a pattern that they're very bad at holding information asymmetry and ability to keep secrets is a good litmus test. Of an information asymmetry seeking brain. And this is where I'm making these leaps, saying that how do I know somebody can keep information asymmetry? The first test is ability to keep secrets.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  31. Is part of the system and the overall entropy of the system is growing, and therefore human brain and therefore the information theory and all of that comes in saying that entropy is constantly increasing because of the information asymmetry in the demon's head. Now, if you extend this idea further, you will realize that all the tech companies that are disproportionately growing in wealth and net worth and revenues are also the ones which have more information asymmetry or they are more Maxwell demon like

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  32. Free energy, unlimited energy, right? So the thing is that there's an interesting thing that was called the Maxwell's Demon problem, which was the only thing that said approved that entropy is not increasing, it can be reversed because it was a concept which was basically Maxwell Demon has this glass box. Maxwell is the scientist who came up with this theory that entropy is not a law because it can be proven to not be true by Maxwell's demon experimenter. It was a glass box with a door in middle and there are two chambers, one with cold molecules and one with heated molecules and this demon could open the window selectively based on when hot one was trying to move in this direction and cold was moving and it just reverse it. So basically it says that Maxwell Demon is able to reverse entropy versus all increasing the entropy of the system and therefore entropy is not a law. Then people after many years figured out that the brain of the demon

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  33. I do believe, and more and more you study about the concept of wealth, we often say that wealth is not zero sum, but it actually is because wealth is nothing but energy stored. So according to me, wealth is nothing but batteries of energy where energy is stored temporarily and it keeps increasing because humans are the only species that have figured out how to convert all forms of energy to our advantage to reduce our local energy consumption, our local entropy. So we are the only species that I figure out nuclear energy, solar energy, kinetic, every form of energy we convert to our advantage. And therefore our wealth keeps growing. And if you look at since industrial revolution, invention of electricity, the wealth and GDP of the human population went up like this. It did not go like this. It went up like this, right? And if Elon really cracks away to get solar to come to our cell, the world's wealth will go disproportionately as well because guess what? We figured out.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  34. You're not thinking that, oh, I have a secret admirer who sent me this beautiful gift. Let me just open it. You are mostly assuming that, oh, I have somebody who's causing harm to me. But the same thing, it's given in familiar context where you've removed the fear. You're like, I'm so excited to open this. It doesn't matter. We could be 60 year old. We are still happy to open the gift wrap.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  35. Interestingly, the human brain which lights up in fear and humor is in the same region because it's a surprise that does not cause harm to us, but it causes emotional arousal in us, right? So the thing is that. That's where we like surprises that don't harm us because it creates an emotional arouser and takes our dopamine anticipation levels very high. But we don't like, for example, we love a gift that is wrapp We know, by the way, we will not love a gift that come randomly to our house with no name on it and we are like scared. But let's say your loved one gets you a surprise, which is packed nicely. You are just excited because you do not feel the threat attached to this. So the same gift looks the same, feels the same, weighs the same, and causes different emotion. You're like, oh, has somebody sent me a bomb?

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  36. If you think about a joke, it's building a pattern and then it switches to a pattern that you cannot anticipate and therefore it creates an emotion in us and makes us laugh. And now that I've said this, if you see every stand up joke, everything, you'll see surprise, surprise, surprise, surprise all the time. So the brains is constantly looking for surprises, which is going to nuances because we are like it's giving us this dopamine shots off here and there. And TikTok is surprise super machine. You can spend hours on it and your brain will not stop getting surprised.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  37. Causing any unusual pattern, and they were constantly looking for new pattern breaking things. And therefore, TikTok is no surprise because it's constantly breaking patterns. And one of the most interesting things I learned is that all things that are funny. Are surprises. All jokes are surprises.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  38. Where did Will Smith as a keyword take off? Because Google Trends went like this like this. But on the global heat map, only some places went really dark. Most places had no search jump. And I was like, this is perfect. This is a final map of to knowing where the Western media has huge influence. You can predict accurately in India, in Africa, in Morocco, in Indonesia, their Western media has importance. Where do people care about Will Smith? And you can see these patterns emerge very clearly when you create these contrast events, right? And I think Processing power and therefore reduced. No, I read something interesting once where it says that kids love watching animated movies again and again. They watch it six times and they're still happy. Right, because nothing seems to be

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  39. Fake videos, content about Johnny Depp's divorce, like it's spreading so quickly and all of that. And there is nobody, no interest in going to nuances and going into these things because you have to be connected to this global thing of being connected to the narrative and I go for dinner and people talk about this. I need to not be look like an idiot who's not knowing the common topic. And therefore things like Netflix or YouTube are just making the world one at levels we cannot imagine because people are trying to be relevant in the context of like what percentage of human population actually I did an interesting study you'll love it by the way you should look it up when Will Smith had that event at Oscars I looked at Google Trends and saw on the heat map of the world.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  40. So, I believe that wealth is like energy that stores itself in. Entropic complexities that seem to hold the information asymmetry in them versus be these transient sources. And therefore, I believe that the world has become Superconductor where one meme goes to hundreds of millions of people quickly, information, gossip

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  41. Click and say yes and no, and all the polls have become yes and no versus all the nuances and like nobody has time for nuances. So I think the world is going to become more and more Intolerant Because the processing power of hardware is not growing at all. But the amount of information that is coming to us is growing disproportionately. And I think the ability of few people to go to nuances to basic principles will keep creating more and more wealth, power, anything that you can imagine is important and as a metric of success because they are traders of nuances and all the people who are not traders of nuances are going to be this transient source of energy that money will flow through them away. In fact, I'll tell you one interesting thing observe. You will rarely meet A wealthy person who cannot keep secrets.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  42. And there is no time and energy to go to nuances. It's not needed. It's not required, and therefore everybody has an opinion and there are a lot more opinionated because the nuance is lost, right? There is no need to go into nuances because there is no processing power. And therefore we like authoritarian leaders a lot more in these chaotic times because seems about right, right? And therefore I remember hearing from somebody that nobody people don't back people who are right and wrong people back people who seem to have a backbone because I can't process all this information. And I think look at this like the people like a lot of us who were born before internet and now like the younger generation, they just have so much coming to them every day constantly that they are therefore just want to

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  43. Seek that. And I think the reason tooth seeking is not preferred because it truly burns more energy and energy saving is on human trait, right? So I often make that comment that people are not more intolerant. They are just running out of processing power per day more than anybody else in the humanity ever did. So it's not unusual to like authoritarian leaders because I can't process all this information. So we are not away.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  44. And what does philosophy? It means philo plus Sophie, which is love for knowledge or love for truth, right? And therefore, the reason they are successful consistently because they are in the business of seeking truth. Sometimes they just find something and use it and apply it and build something out of it, but they are in the business of seeking truth. And the frequency of how things are disrupting and getting quickly disrupted is the truth is constantly evolving at a different level, right? And if you can't keep up to it, you will get irrelevant no matter who you are. And I think surface level truth seeking, therefore, does not create enduring businesses because you really don't know why the hell are people really using your product. What is the real problem? Are you solving? Not what you're saying what it is solving. There's an underlying three levels deeper thing which should give you a much larger market and TAM to operate in, but you don't really go.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  45. Yeah, I think that's a very interesting point you just made. If you really spend time with entrepreneurs who are successful and let's say successful for consistently successful, you'll almost feel that they are philosophers.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  46. To something else, and therefore, how are the organized religions figured out a perpetual DIU growth with many ancient religions did not and they got replaced? So I think these things are not something that people are curious about. The answers are usually very simple and basic. And that's another thing. We don't like basic answers. We're like, oh, that seems super simplified. But the truth is that when you really go and distill, that things will become simple and basic. But we don't, I think when you're in a high IQ zone that it feels like cheating when you get simple answers. And you're like, and therefore when I tweet or you tweet, people are like, oh, you're oversimplifying and grossly non-nuanced, but it's not. Sometimes the truth is as simple as it gets.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  47. Excellence or any growth seems to be consistently same, but most people are not interested in that. And therefore, we're looking for shortcuts. Like, what can I buy this crypto this and get to my Ferrari? And therefore, a lot of people get fooled because the analytical behavior to understand that how can you really become that? Like what is why does Bitcoin exist and why do we have so many coins? Like I often tell people that crypto is like religion that there are multiple religions, but the true test of a religion that is there is that is it adding more DAUs every day? Like look at Christianity or Islam or Hinduism, it's adding more DAUs every single day and it's market share and therefore they're much more robust compared to many other religions when they what if like Snapchat had a user growth decline? What if Christianity has a user decline on growth? Would it start giving power?

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  48. Why are some people able to be successful? Why is this athlete able to win consistently? Why is this director able to get more revenue in movies versus this guy? Why is this guy artists, all the singles all the time hits? Why is this artist? Why did Michael Jackson work for two decades or whatever? Like I think the moment you encourage that and it doesn't matter what the topic is If you get them hooked early on on why first of all they grow mature much more mature than most of the kid which is which is a side price of it because they don't get along with the kids in the school and people start calling them as nerds or geeks or whatever but the thing is that they just compound faster by one type of question versus other so i think the input metrics or input levers of any

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  49. Tell them, ask them a why question, or they can propose a why question. And the next day they come up with the answer on why it is the case that way and like why is the sky blue? Or you can take anything. They can take, why is this team called this name? Why is it so expensive to advertise on Super Bowl? Whatever it is. You can just choose any why that they are interested in. And you do this enough for one or two years, their compounding just goes like this because most people are stuck in what and when and how and all of that. But why it makes you more insightful? And I think doing that early hack in kids just makes them very interested in saying that why is Elon Muskarich?

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT

  50. I think the reason we don't do that is truth seeking is not something that is actively in our education system because we want people to accept what we teach them so that they can crack the curriculum or the exams that we have created for them. But we're not teaching truth seeking. Truth seeking, for example, I would say that philosophy should be mandatory in all school education because it teaches you how to seek truth and question everything that you even studied. And I think that's not actively encouraged. One experiment, I don't have kids, but I love experimenting on other people's kids. It becomes a good testing thing. One of the things I've seen work really well in growing maturity of kids is or making them insightful is something I call as the Wi-Fi school, like WHYFI, which means what you do is at everyday at dinner.

    2022-06-28 · The Knowledge Project with Shane Parrish · Kunal Shah: Core Human Motivations · IDENTIFIED FROM THE TRANSCRIPT