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Laura Huang

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21
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2020-03-01
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2020-03-01
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  1. Situations and not let it get to them, but still stay really centered. Like people like Coach K. You know, I've always been so impressed how he has sustained such a long, great, illustrious career, but still has like these moments of extreme pressure. So things like that. And then there's people who have given me a chance. That's like the profound impact because, you know, we talk about luck and how a lot of times in situations we're lucky. But luck is really, in a lot of cases, somebody who gave you a chance or someone who gave you an opportunity or someone who had your best interests at heart but had no reason to do that for you. Like luck is something that we make for each other and that other people have made for me. And so I think all of those people as well have had a profound impact.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  2. Definitely, my dad, I mean, I think, but, you know, it's so hard because there's, I feel like people have so many dimensions to them. And picking one person, it's like then you have to pick all of the dimensions of that person. And people are such varied and multidimensional people. And so it's so hard to think of just one person where I race like every single facet and every single, you know, I think my dad has given me such great advice and has this like, you know, handle things with humor and with grace. And he passed away when I was fairly young. So I think I also remember and just like continued like those continue to influence me. But outside of my family, there's people who demonstrate grace under pressure. People who can really take pressure-filled situations.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  3. Its head. One quality that I look for in entrepreneurs that I think is a huge asset is the ability to ride the waves. What I mean by that is so many emotions in entrepreneurship. There are these extreme highs and there's these extreme lows and there's periods of resounding success and then there's periods of like devastatingly embarrassing failures. Sometimes those are all in the same day. The entrepreneurs who are able to ride those waves, but what I mean by like riding the waves is not just being able to kind of get through those emotions, but also feeling those emotions and knowing how to hone that. There's so much data in those as well. There's so much data in those extreme highs and those extreme lows. And so it's being able to like get through those highs and lows, but also be able to experience them without letting them

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  4. I think one of the mistakes people make is thinking too much, to be honest. I think a lot of entrepreneurship is about doing and leaping and figuring it out. You need to just try like there, I tell a lot of my students who especially are like, oh, I'm planning this and I've got this strategy and I've got that. And I tell them, you know, go get those first five customers. Once you have five customers, then let's talk about strategy and execution and all those sort of things. Learn so much just trying to get three customers who want to buy your product of service. The three people that will buy into your vision. And then after that, it's going to change your entire perspective. So it's sort of the doing first and then thinking and planning. And it's something that's really counterintuitive, especially people in corporate settings or in large organizations, because it's really flipping things on.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  5. Is very different. This is the opposite of being manipulative and managing impression. You're showing them who you authentically are. They are going to see you in some way. And what you're doing is you're redirecting them to your strengths, your unappreciated assets, and the ways in which you enrich and provide value. And so when you're able to flip those stereotypes that they have about you in your favor, that's when you're able to really be authentic and really create your own unique edge.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  6. There's a couple of different pieces to that. The first piece is that people are going to have a perception of you. They're going to be making attributions about you regardless of whether you guide them to who you authentically are or not. People, when they meet you are already crafting this story in their heads about who you are, why not write your own narrative for them? And so the guiding piece is so important to redirecting them how they should see. The second piece of that, how like the second piece of that is that a lot of people don't do this because they see it as feels like strategic or it feels like manipulative, like they're trying to manage other people's impressions, right? We all sort of have those situations where we see somebody and they're pissing up to the boss or doing something just sort of feels like, oh, I don't want to be that. You know, this is something that I emphasize.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  7. Person is a stranger, and he or she is just going to take me to where I need to go. And so there's this feeling of, whoa, this is so cool, but also so terrifying. I don't know what's happening. That's delight. It's this feeling of like unexpected surprise while being delighted. And when you make other people feel that in some way, they're going to take notice. That's when they're going to perhaps ask a question to sort of understand a little bit more. And once I ask that question, that's when you're now in a conversation. And once you're in that conversation, that's when you're able to have that richer, deeper interpersonal interaction where you can show how you enrich and provide value and really be able to get at the heart of. Who they are and who you are.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  8. You're able to delight somebody else, that really makes them pause and notice you. So delight is such a critical factor, especially when you've gotten written off or you don't belong or you don't, you're somehow facing, you know, the odds are against you. And this word delight, it's hard to sort of understand and like get the emotion behind this, but I often liken it to the first time that you rode in an Uber. Right. So forget all the other stuff that happened like later on around like the management or the mismanagement or whatever the case might be for that very first time that you sat in an Uber. There was this sort of feeling that, you know, that around, whoa, like what is happening here? This is so strange. Like, I'm not in a taxi. I'm in this person's car. And this.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  9. And a whole other sort of things. But then aha is that the teams that do the best are inevitably the ones that never open

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  10. The way that I approach and sort of the unique twist that I give my students is that I give them $5 in an envelope. And in Teams, they use that money to start a company. I have two weeks to start this company, and their goal is to use that $5 as startup capital. And come back two weeks later and report on what the startup, what did they found, how much were they able to make, what was their end revenue, profit, you know, whatever, and present to the entire class. And the point of this exercise is something that kind of emerges. What we find is that kind of companies that you would expect. Like car washes, big tails, you know, because they only have two weeks to kind of make as much money as they can. People use $5 for materials for their car wash or ingredients for their bake sale.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah, I think that's one of the toughest challenges of companies is simultaneously really embedding the essence of what makes the company what it is, especially from the early days, while they continue to sort of grow and establish themselves in other areas. And so many companies, you know, they do bring in external people and add in extra layers into their company. And it's something that you see even companies that span campuses. What happens is there's this inflection point to keep that original culture. And so these are trade-offs that companies make every day and have to make as they continue grow.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  12. On the roots of what you're doing and what the essence of it is. And a lot of times companies get away from that. When you do focus and continue to maintain your basic goods, at any time something doesn't sort of fit or doesn't align well with what those basic goods are, then you know it's something that perhaps you should be pruning so that you can grow in a different area.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  13. It's definitely something that is applicable to us as individuals, but I see it with companies all the time as well. And sometimes it's easier to sort of understand from the company perspective because, you know, companies are in the early days. They are really focused on their basic goods and they are really good at it. You know, there's restaurants that you go to because they just have amazing salsa or they have amazing bread. Those are the basic goods. What happens with a lot of companies is as they start to grow in scale and as they try and expand, they lose sight of the basic goods. They lose sight of what their bread and butter is because they start going into another product. So I always tell companies that in order to grow, you have to prune. If you think about a tree, right, in order to grow or a bush, in order to grow bigger, you have to be able to prune away and continue to focus.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  14. They're in Texas. I mean, what do you stop at a gas station for? You stop for gas and you stop to use the bathroom. And if you're in Texas, you also stop for like ice, right? To put in your soft drink or soda or whatever. So they were in the early days. They're like, those are our basic goods. Ice, clean bathrooms, and gas. And so they started this company, Bucky's, by excelling on those basic goods. And so every time they started to grow and every time they started to add other things, they kept going back to these basics. And they were voted the cleanest bathrooms in America. You drive through them and there's like 50 gas pumps. You never have to wait. You walk inside. There's just ice machine after ice machine. And now they have all of these other things that they've been able to build on top of their basic foot. And it's the same with individual to identify.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  15. And those are sort of the essence or the key elements that make up what he's cooking with. And so you're sort of making different dishes, you're still having those basic goods. And, you know, companies and organizations and individuals, we have the same thing. And so there's this gas station that we were on this road trip in Texas and we were driving through Texas and there's this gas station called Buckies that I had never heard of, but apparently it's a huge thing where they basically the mother of all gas stations like these are gas stations that are

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  16. So I talk about these key elements or these basic goods, right? So when we talk about how you enrich and provide value, the first step is just identifying those basic goods, your sort of superpowers or those key elements that make you essentially who you are. So, you know, I talk a little bit about, I mean, it's hard to sort of put a get a grasp on what this is, but I give this example of, you know, my mother, who's from Taiwan. And whenever she's cooking, she starts with a couple of key things by her side, right? She has soy sauce and sesame oil and ginger and scallions. You know, whatever dish she comes up with, it ends up having those ingredients and those ingredients sort of become the essence of what she's cooking. My husband, who's Italian, right, with he's cooking, he starts with olive oil and garlic and red wine and prosciutto.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  17. And guide them to who you authentically are, both your traits and your trajectory and where you're going. And the final E is for effort and hard work. And often effort and hard work is something that we think comes first, that if you put in the hard work, that it'll speak for itself. And in fact, effort and hard work comes last because when you know how you enrich and delight and guide, that's when your effort and hard work actually work harder for you.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  18. Because we don't belong to the right networks. We don't belong to the right groups, or we just don't have that opportunity to show how we enrich and provide value. And so the D is for delight, which is this element of when you're able to delight others, the equivalent of cracking open the door a little bit. It's about showing people a side of you or showing them an aspect of you that is surprising to them or counterintuitive, that it almost makes them take pause and say, huh. And they want to then ask questions or learn a little bit more. And that's when you have that opportunity to enrich and provide value. The G is for guide because even after you enrich and provide value and delight your counterpart, you still need to be able to guide the perceptions that other people have of you. You're going to have perceptions and they're going to be making attributions of you. And so you need to read.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  19. Is so kind of you that you think it's elegant because when I was writing the book, it's funny because I don't ever like make it explicit that there's this framework. And, you know, but the four parts of the book are exactly, you know, I talk about gaining an edge, but edge actually stands for this framework that I've developed through my research. The E stands for enrich, which is it's knowing how you enrich and provide value, which is so critical for gaining an edge is knowing what are your superpowers and what are your basic goods, what are the things that you're really good at and your strengths and your underestimated, not only your strengths, but also your weaknesses. Knowing those weaknesses and how those weaknesses actually can be flipped to be an asset. So the E is for enriched. The problem with it is that we often don't have the opportunity or the chance to show how we enrich and provide value to other people, our counterpart.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  20. And that's sort of that dirty little secret. You know, we put in all that hard work. We put in all this effort. People who are underestimated and people who feel like they're not achieving the success that they want, hitting the same walls over and over and over again. People were asking me and they would say like, what can I do about this? Are there strategies, tactics? What can I do? to level the playing field. When I recognize that it's not about the hard work, but stereotypes that are driving these outcomes, what can I do? And so the last couple of years, I started studying how we flip stereotypes and flip obstacles in our favor so that we can create our own edge, that there are going to be those people who naturally have an advantage. But when we're not that, we can still empower ourselves. And so that's the passion that I had for this book, this people who are putting in the hard work but were not able.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT

  21. Yeah, you know, the book was a long time coming for me. I mean, I didn't really think about writing a book until very recently, but I had been doing research for, you know, over a decade on inequality and disadvantage and people who feel underestimated. And I kept coming back to this aspect of people would say, you know, but I put in so much hard work. I put in so much effort. And the hard work just isn't speaking for itself. And we're sort of taught from a really young age that it's about hard work. You take super successful people. You know, CEOs of companies and really successful investors and Olympians, people who have won gold medals and you ask them, what's the secret to your success? And inevitably, they mention hard work. But what happens is at some point in our lives, we realize that hard work alone is not enough.

    2020-03-01 · We Study Billionaires · TIP285: Turning Adversity Into Advantage - Laura Huang's Edge (Business Podcast) · IDENTIFIED FROM THE TRANSCRIPT