YouSaid · the spoken record

Laura Modi

lines on the record: 67
first: 2023-04-13
most recent: 2023-04-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Okay, well, the first thing I'm going to say how listeners can be useful I am hiring Growth product manager right now. And we are really focused on optimization. So now I'm moving away from everything I just said. And I want a specialist who really grow good at growth optimization and how folks can find us. Our website is hiBobby H-I-Bobbi Bobie.com. And if folks just want to reach out to me, I would highly recommend sending me an email, Laura at highbobby.com.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Okay, maybe second month totally depends on how you guys are. On how she's feeling, but I would say sometimes you just need to rip the band aid and you need to go for it, even if it means the two where you're just going out for a quick meal and you're coming back, keep your date night.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Hire a sitter who you love that you want to have on board every Thursday night and keep your date night with Michelle, whatever your date night is and Just don't worry about the price because the date is worth it. Just lock it in and do it”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Know what every so often we try and introduce tools, and then it's like we've overprocessed this entire thing. What we really just need to do is all just like get our head into the moment we're in and brand it. Get it done. So even though I think we've introduced some tools, I know we use some video ones as well. I'm a little bit removed sometimes from everyone working through these tools, but I'm in the Slack world for the most.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“More recently, async work. Moving away from meeting culture and being able to be in a position where we can work async, whether it's one hour sprint over slack, make decisions and go back and forth 20 people. And then everyone's made a decision by the end of the hour and we're moving forward.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Really as a new parent, you really, really need this, Lenny. Your poor little boy is going to get blocked up and you're going to want to get out that sucker and suck on it. Get it out. I can see you quickly looking for the next question. To move away! From this not sucker. So I view with that.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Creative, but also just their ability to explain something. And it is a huge indicator. I mean, I'll never forget one guy teaching me how to cook the perfect steak. Now, every time I cook a steak, I go back to the graph you described it, to someone being able to teach me the foundation of Latin. If someone's unable to take one thing that they find is core to who they are, what they've done or what they understand, their inability to explain that to you, they may struggle.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Teach me something. She just talked about that today. Teach me something. Yeah, I love getting someone to not relate to work, not related to their job, something in your life, something you find interesting, just teach me about it.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“One recently, great by choice. Author From Good to Great. Amazing. There's some really, really good frameworks. Yes, that's right. Really good frameworks in there. Metabolical, very specific into the world of health, healthcare, actually very specifically the takeaway metabolical is we don't have a healthcare crisis in this country. We have a health crisis. And it really makes you think about the source, food, and how we live our lives. It's amazing. And then I think you're a really good traditional one going back to just like brand and for people who are really just looking for good foundation. I love purple cow.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“It was something we were talking about the last day on just how important it is to look at the fuel that keeps you going and how you have to kind of force those milestones to get you there. So yeah, I would say manufacture yourself some momentum.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, momentum, momentum really is it. You know, we did this a good bit at Airbnb too. I think as a founder and as a CEO or for any leader out there. Your job is not just to keep people going in momentum. Your job is to make momentum. And sometimes that momentum has to be manufacturers. And that has been one of my biggest lessons. I'm just like, how as leaders and people starting companies, how do you force yourself? And sometimes when it's early on, you're actually just doing it to yourself, creating manufactured deadlines and launch dates. The amount of times people say to me, why are we launching this May 1st? And I'm like, just because we said it. We don't do it now. We may never do it.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“And to have an economist, a professor come out and to be able to underscore that and point to where that is the case and why it is the case. I mean, it's so much better than a company, to be fair. Companies are brands coming out trying to say that. So I am acutely aware that as a business and as a brand, sometimes we need to bring in other credible voices. My God, Emily is one of those.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“We are massive fans of Emily, and Emily is a massive fan of Bobby. She is my idol. She is, she's the one who got me through my first year of pregnancy and then beyond. And she has been a really, really important voice. And actually, she has kind of set the stage for the power of data to bust myths. And just like you said, like she's come out and said, like, there is no study, no study at all out there that you can point to that can qualify why breastfeeding is better.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“60% of it is your product. And the package around the product, which is your brand. Right, so even if you did nothing to market your brand, your product and brand is 60% of it. And then the last 40% is how do you get the word out there? How do you ensure kind of the word of mouth mom begets mom? Has to happen, that flywheel will only happen if they're able to look at a product that they fully believe in and a brand that speaks to them. And without that, you're going to be a fast fashion company, which is also my worst nightmare. The fear that people get distracted by the 40% and the 60% actually is just mediocre.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“SEO work in that content building and thought leadership and credibility does take a lot of work and in the meantime I've had to like squat away requests to put another hundred thousand, another 300,000 every month into paid marketing. Because the moment that drug starts, it's very easy to keep it going.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Reason why we started it is because we realized that there was a dearth of education in the world of formula out there. And what people were really looking for was good recommendations, usability charts, how to make formula, how long does formula last. So we wanted to become the content leaders in that with the hypothesis and it's holding true five years later with the hypothesis that if we win on content and as a thought leader that will drive back to Bobby. And today I'm going to give you a totally random example. If you do like a cursory Google search for something like how long does formula last, milk drunk is showing up between the CDC and the bump on the first page of Google.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“So, commerce, content, and community, but most D2C businesses have put commerce at the top of their list. We flipped it. It's now content community and commerce. And building good content that is really smart SEO, that has, you know, the ability to drive people back to your site to be able to build you as a thought leader. That's really hard and it takes a lot of work. As an example five years ago, we started a platform called Milk Drunk. Separate to Bobby, milk drunk”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“This narrative of like D to C isn't working, or D to C is over, D to C is dead hills me because Or being way too reductionist, not like message. Do you see his in dead just the approach for how people did DTC is a bit dated. We should not be paying for every customer, and we should be very careful that people aren't getting hooked on the drug that is paid marketing and performance marketing. And that, I think that drug, and then obviously as we start to see changes on the way certain performance works, It just becomes more expensive and people are resetting how they do performance marketing. The short of it is. D2C is not dead. How you drive people to D2C, how you acquire customers, how you build sustainable businesses, that needs to change.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, it really is. So I look for people who just want to do it, just get it done. And again, part of that is just like rolling up your sleeves and not questioning your job. When I find in interviews and people are really questioning the lanes they're going to be in and the job they're going to do or I don't do that. That's saying I don't do that. Huge flag. You do do it. If you're joining this company, if you're within a certain work stream or a certain department, and you're behind what the company's working on, in many ways, we need people who do do that. So I look for just optimistic doers.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Curiosity. Lot of curiosity and just like openness to what's out there. I definitely look for people who have the ability to make decisions and move fast and not get worried about the outcome. That is like the biggest learning in a startup. The secret is momentum and just keeping momentum. And if we try and perfect everything, like you just miss the boat. I believe that, yeah, I mean, it's what's the common saying. Perfect is the enemy of good or something.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“And then you hire unlike beat people in those positions, and especially senior positions, they're going to do exactly the same throughout the business as well.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Give you one example of someone who's in seat, who's just an absolute rock star. Our girl who leads marketing is an Emmy Award news anchor. She's not your traditional marketer. She came in asking me to, you know, she was like, what does CAC mean? You know, do we need to look at this LTV number? And the reason I wanted her in seat was because she was. Complete antithesis to what we would normally define as a good performance marketer. I wanted someone in seat who got media, who got brand and storytelling. And she operates like a news anchor. And in many ways, I would look to the team that she's built and think that we'd maybe have more of a media company than we do a marketing team. And that has been the fuel for the brand that you see today, 100%.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“This is generalists who make the world go round. I think sometimes putting the most unlikely people who have an ounce of naivety to what it takes to win and succeed are the ones that are going to drive the biggest impact.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“I think one of the biggest beliefs is that an ounce of naivety will be your biggest secret to success. And I think the word even naivety sometimes gets like a bad rap. Naivety is the definition of creativity and innovation and canvas and white space and opportunity. And I definitely went into starting this company with a level of naivety to how regulated it was to the stigma associated with it, to how hard it would be. But that has allowed me to continue to look at the status quo differently. I don't because I don't fully understand it. And I have applied those same principles even into how I hire people because I do think, I'm now wondering who's going to like watch this on my team because obviously we have some specialists.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Additional help in the house. My nanny is the other extension in our house. I mean, I don't know what we would do without Clifford. I mean, he is everything for us. And I also have to see him as an extension to our parenting. But that is, I think, the only way to get through the chaos and the only way to embrace the all is you actually need to put in the work to build the infrastructure, the systems, the frameworks. And then every month or sometimes in our case on a weekly basis, me and my husband, we have a meeting every Sunday. It's walking through the agendas. You know, who's going to what taekwondo classes this week or who's trading off on birthday parties or parent-teacher meetings? Because you're right, a dual CEO, founder, household, and three kids. Will aid you fast if you don't have it”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Right? I think it's about chemistry and finding somebody that you genuinely care about. Like I genuinely care about you, your heart, your kids, your family. And I think like finding that connection is really important. Yeah. You know, it's also so funny too. I think like there's this feeling, and I would hear this from folks, you know, how do you do it all? And I think we also just need to be very transparent. It takes a lot of work to do it all. as an operator, I'm very proud of the infrastructure I have built. I mean, we have calendars on our walls. We have calendars for our kids. We have, you know, back and forth birthday planning.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, that's right. We should have code names. There's no last names here. How do you find your Kendra? I will say, I mean, it took multiple interviews and it's all about chemistry.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Know that question is actually probably the most common question I get from New founders, those that are aspiring entrepreneurs on just like, how do you do it all? I mean, a lot of it's your infrastructure. Hold on a second. I'm going to do something I don't think you've done in a podcast before. Hold on. This is my EA. I'm going to pull this woman in. Everyone just needs to say hi to Kendra. This woman. I'm introducing her because the power of a support system to be able to do what you do, I mean, you are an extension, my leverage, my everything and never leave. Not going anywhere. I'd be so screwed. Everyone should not only know the power and leverage of their person, but like the level of appreciation and celebration you need to have for them is just huge. I always feel celebrated. So thank you. I appreciate it.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“I don't know. I've actually never spoken about this, but I do think there's a beautiful marriage in that personal and professional growth that you can have. And you kind of need to find moments where you lean into one and maybe the other. And then there's moments like I kind of feel like I'm going through right now where both of them are just on fire and you can't slow them down.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I found out I was pregnant with my third child right after It's not, there's something about also growing your personal life while professionally is happening. There's a little bit of give and take as well, right? So sometimes in moment of professional slope, you might find that there's personal growth. That's exactly what I found. So, I mean, yeah, during this journey, I went on from being inspired by my first kid where I wasn't able to breastfeed and then had two more along the journey.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Was a huge, I wouldn't even say it was a pivot. It was a patient pause, making sure that we could get back on track and build intentions with the FDA again.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh my God, that moment. I do remember bumping into you. I was in an identity crisis. Yeah, early days. I think the one big learning I've had is that when you're in an industry where you are disrupting, I mean, truly disrupting the status quo, you're going to be met with some reactions people are, in our case, government agencies who aren't happy about what you're doing. It was early days. We just launched a pilot and the FDA showed up at our warehouse and they didn't like the way that we were labeling the product. We had to pull all of our product from the market. We had to relabel everything, and we had to work with the agency for another year before we could bring our products back. For startup worlds,”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“But having a secret shopping meeting is very different to potentially coming in and listening to legal report out in your claims mishaps.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh my god, Project Shamrock. I'm not going to tell you what that's about. Project Lumberjack. Ooh, got B2022. It's your foot. I can give you so much insight into what these are. And, you know, I'll give you an example of it. It's... We have legal approvals that need to get made. And these legal approvals on content claims have to happen. And I was like, okay, well, how do we make sure everyone sticks to the quality SOP that legal once set for all of the claims we have to have in place? So we created a program called the Secret Shopping Program. And our regulatory and legal team go out and they do their own secret shopping once a month. And then they report back on any misleading claims or ones that aren't fully understood that Bobby needs to go back and update.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Really, what an airdive was an analysis of customer service tickets and customer service pain points. But how much better is Airdive than a customer service analysis? So much better. So I think a lot of learnings on just the power of branding and storytelling your workflows and your frameworks and What it means to do your job often keeps people motivated too, and it creates memory, you know, recall a lot better too. So now, when you look at our Slack channels, they're all I don't even want to name them because I'm going to give you”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh my god, this is like, I feel like a secret sauce of just like how to get shit done half the time And I do. This is, I really, really do believe the power of branding the mundane is so successful. I mean, we brand, to be fair, I actually feel like this was a page out of the Airbnb book. Do you remember going back early days when we were doing customer service deep dives? Like what were the issues that customers were having? And we branded a program called Airdives. Remember air And this program just became this thing where everyone wants you to know on a Friday what was the latest airdive?”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and I think another major belief I have is. No brand, and I do fundamentally believe this no brand should ever be in a position of pointing fingers to something that's better or worse. Our only job, and I wish politics would also do this. Only job is to talk about what we do and why we exist and why we believe our product is good. And I would say the flip is the same in formula. If a mother out there has access to another brand of formula that is more accessible, maybe more affordable, and it suits their baby, then good for them. And I should never be a company in a position pointing to a competitor or another way of feeding saying that it's... Worse off ever.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah. And then I, you know, what's the saying? Like, if you're explaining you're losing. And I think there's a part of this where there's going to be a large group of people that are always going to be in the mindset that breast is the only way to do it. And anyone who does otherwise is doing second best. And I'm not there to try and convince them. I think a part of this is amplifying those that are in need of our product, that are the 83% using Formula and make sure that they feel heard. But that has been a learning. I mean, that's been a huge brand learning. Like, how do you not? Lean into our amplify the voices that shouldn't be heard and in many ways just get distracted by it.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“We're really finding as a struggle. In that first year in feeding. So you see it in our messaging, you see it in our creative. I have no desire to bombard people with something that isn't part of those top three things that they're experiencing. Otherwise, we will have companies out there and brands out there being loud for no reason. And I think that's also continued to help us in every time we have to reframe or relaunch something to keep remembering what do they care about. Let's build a brand for them.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“It all depends on what your product is But the first thing I've learned about it is you have to build a brand Connects with what your customers are going through. The experience. I once had someone say to me, think about who your customer is. And that one customer, the exact person, is going to wake up tomorrow morning and there's going to be three things that are just playing on them in the back of their mind, the things that keep them up at night. And if you're not solving for one of those, then you're going to be finding a way to like build a brand and to get in the way of that, get in the way of their mindset, have them remember who you are or what you're about. And it was very clear to us that everything from who our brand was, what it stood for, the positioning needed to be something that parents.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“And this is at like a global leaders conference. And she's crying and she goes, she just held my hands. And she's like, oh my God, you saved my life over the last year. She's like, you have no idea the impact that Bobby played in our lives by making the decision and giving me confidence that you weren't going to run out of product on us. Not like emotional connection of just Wow. Yes, we may have grown the business faster. We may have gotten product back. But at the end of the day, these 70,000 voices that are out there and the stories that they have and bringing those back to the company, it's undeniable the impact by making that decision we've had. And I think the rest of the company feels it too.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I have a personal belief of never looking back and regretting or changing things. But there were definitely some learnings. And I would say on like the positive end. Some of the biggest learnings were just the power of storytelling and bringing the impact of what we were doing back into the company. I'm in a fortunate position as the CEO where whether I'm speaking to advisors or on panels or engaging the outside world a lot more, I was able to truly feel, I mean, viscerally feel the impact that we were having by doing this. Never forget I was speaking at Davos on this topic, and I had a customer. My God Lenny this moment. I was standing outside of this events area and This woman comes running up to me and she's bawling, crying.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“That was part of also how do you change the culture internally, right? I had. 60 people on the team who were all in a position of driving growth, and in many, many of them were probably only hired weeks before the shortage with the position of growth. You know, email growth, paid acquisition, and all of a sudden you're telling someone who just left a cushy job to join a startup that were no longer growing and in fact Is to completely flip what you thought you were going to do on its head. So we named the entire growth team, the sloth team. And I mean, they got creative at some point. We were emailing subscribers to nudge them to cancel. We were looking for a way to ensure that we could keep product. My God, it was a mind-boggling moment.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Side off, and we didn't grow the business last year, and we continued to serve our current subscribers, and in the end we became the only formula company that was able to reliably serve its current customers and never run out.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“That's a big decision to make when you're like, okay, so I'm going to turn to all of our investors and say, we're turning off our site. We're closing down to ensure that we keep enough product. But honestly, in hindsight, it was a no-brainer. We were not going to run out of product in our current subscribers, and we had no idea how long the crisis is going to last. So even though we didn't know how long we'd be off, I gave the thumbs up, sally forth, turn it off, and we went into hibernation mode. And in many ways, we switched immediately into our customers come first. We now have 70,000 subscribers who are in a place of panic because they hear the news every day that there's formula running out. And our job is to give them confidence and clarity that we have the product for them and we're never going to run out. And we did for six months. Six months we kept our website.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“In my kind of absorption of everything that's happening. And again, being a company that had only been on the market 14 months, saying to Shireen, what do we do next? And she's like, we have about six days before we get to a place where we won't be able to serve those who've already made a commitment to Bobby. So we need to turn off our site and stop growing the business.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“She was watching our inventory levels very carefully and also watching how quickly we were growing. And I'll never forget that moment. I can like visualize it sitting in a meeting and she pulls up her screen. She goes, here's the dilemma. We are depleting inventory. Far quicker than our ability to replenish, and the customers keep coming. Know you sit there, and your first reaction is this is, I mean, this is great, we're growing. She's like, It's not that great, actually, because here's what's going to happen. We are going to run out of product for the babies that are on Bobby today. That's a problem So”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Being one of the smallest companies here, we ended up seeing our customer count double the first week that that shortage happened. All of that would seem great, almost like a dream for any startup to be in that you're going to see your product grow now because they're moving from one customer to another or from one product to another. But here's what happens. Infant formula is one of those products you can't run out of. It's not cool to be out of infant formula. It's not like a piece of furniture and you're, you know, at capacity for a certain amount of time. So, our head of growth I mean, this girl is just fabulous.”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“There is nothing like a crisis that gives you More of like an appreciation for what opportunity lies ahead. And I would thank my blessings every day that the only way to look at this positively was to be in a position of gratitude, that like I have an opportunity, that most startups would wait a lifetime for. So, what happened was I woke up one day, and the president of the United States was talking about there being an infant formative shortage. And again, it's just being in the right place at the right time, like a topic that never has really been brought up. And unfortunately, one of the large companies, one of the duopolies, had a recall. And that recall basically left the nation without product. And we were not able to feed babies in the US”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah. Oh my God. So I remember launching in. It was 100% direct to consumers at the top of 2021. And the moment you're about to launch the first in question, all investors ask is what do you believe your growth is going to be? First question. You know, it's the same question you get after you're married. You know, when are you going to have a baby? Like, I have no clue what my growth is going to be. I've been on the market for a hot minute We're thinking hopefully like four million, five million in our first year. So, the growth has been fabulous”
2023-04-13 · Lenny's Podcast · How to build a cult-like brand | Laura Modi (Bobbie) · IDENTIFIED FROM THE TRANSCRIPT · source